Business Proposal [PDF]

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RAMEN-an Tayo I. Description of Business RAMEN-an Tayo belongs to the restaurant industry. The restaurant concept is to bring original Japanese ramen noodles to Dagupan City. It is the only restaurant that serves authentic Japanese ramen. It will be located in front of the University of Pangasinan where nearby commercial establishments are located. Ramen is a Japanese noodle soup dish. It consists of Chinese-style wheat noodles served in a meat- or fish-based broth, often flavored with soy sauce or miso, and uses toppings such as sliced pork, dried seaweed, kamaboko, and green onions. RAMEN-an Tayo is a small ramen noodle restaurant in the tradition of the Japanese staple dish. It is a place where people go for a quick, rich, filling meal when they don’t have time or simply don’t fell like cooking especially the students. Ramen is simple in concept yet incredibly challenging to produce. When prepared correctly, a bowl of ramen noodles can fix anyone’s day. II. Products As previously mentioned, ramen is a very simple dish in concept, but it can be extremely difficult to master. Ramen is by nature a standard food, meant for regular consumption without getting tired of it. The concept of ramen is taking very cheap ingredients and then elevating them to a new level. Therefore, a ramen bowl is projected to be kept at around the price of P35.00. In order to keep food cost down, and to help with quality control, three ramen dishes are to be served in the menu. Each dish is to be distinctive from the next one, all of them appetizing. The menu is as follows:  Pork Ramen (Tonkotsu, Pork Bone) – The broth is made from pork bones that have been boiled for hours to get all the porky goodness out of them. Three porky sides: roasted pork belly, roasted pork loin, and pulled pork. Served with a marinated hard-boiled egg, and bacon strips on top.  Chicken Curry Ramen – This is a dish that brings Indo/British and Chinese cuisines together. Rich chicken broth seasoned with East-Asian style curry powder topped with Indian chicken tikka. Served with a tomato-chickpea curry sauce, marinated hard-boiled egg, sugar snap peas, and naan bread.



 Veggie Ramen (Vegetarian) – Almost a vegan dish if it wasn’t for the egg inside the noodles; this dish uses the aromatic components of vegetation to bring a flavor that rivals its meaty counterparts. The broth is made with seaweed and mushrooms. It is served with tofu, mung beans, cauliflowers, green onions, bok choy, and bean sprouts. III. Market Since ramen would be a new concept dish and younger people are more open to different kinds of food. The target market is people aged 35 and younger with a niche on consumers interested in different cuisines. In addition, since the restaurant is located near the schools and universities, students are considered as biggest target market. There is no limit on gender, income, culture, or geographical boundaries. IV. Location of Business RAMEN-an Tayo is located along Arellano Street in front of University of Pangasinan, beside First North Luzon Transit Terminal in Dagupan City.



V. Organizational Chart



Owner



Manager



Asst. Manager



Chef



Servers



Preps



Dishwashers



VI. Equipment/Facilities The equipments/facilities needed are as follows:  Soda Machine  Cash Register  Bottled Soda Cooler  Noodle Boiler & Noodle Container  Electric Convection Oven  Steamer  Pasta Machine  Stand-up Mixer  8-Burner Stove & Oven  Double Stock Pot Burners  Prep Tables  Freezer



Cashiers



Line Cooks



 Noodle Bowls  Other Kitchen Utensils