Clear - Atomic Habits [PDF]

  • 0 0 0
  • Suka dengan makalah ini dan mengunduhnya? Anda bisa menerbitkan file PDF Anda sendiri secara online secara gratis dalam beberapa menit saja! Sign Up
File loading please wait...
Citation preview

ATOMIC



HABITS



An



Easy



to



Build



&



Prove n Good



Break



Bad



JAMES



CLE AR



Tiny



Way



H abits



&



Ones



Chan ges,



Remarkabl e Results



AVERY



an New



imprin t



of



P enguin



Random



House



OF



P ENGUIN



RANDOM



HOUSE



York



A



AN



IMPRIN T



375



Hudso n



New



York,



Copyright



Stre et New



©



Y ork



201 8



by



10 014



J ames



Cl ear



LLC



Penguin free



s upport s



spee ch,



a



vibrant



g



with



cultu re.



allowing



ISB N



While



the



f



fter



or



autho r



nor



enc ourage s



dive rse



for



b uying



an



aut horized



editi on



par t



in



of



this



b ook



or



di stribu ting



a ny



of



it



an y



form



witho ut



to



pu blish



books



for



eve ry



made



does



ev ery



aut hor



ass umes



Fur ther,



not



ef fort



t o



prov ide



acc urate



Intern et



ha ve



websit es



ext remely sy stem.



2.



so urce



'habat



for



perm ission .



You



a



o f



small



at



the



time



o



a ny



res ponsib ility



f or



err ors,



o r



for



changes



any



contro l



over



and



d oes



not



thing;



the



s ingle



assum e



any



respon sibilit y



or



amount



imme nse



that



occur



a



t he



con tent.



larger



habit



c omplyi n



add resses



e'tamik



the



and



the



a-tom-ic



an



p romote s



rea der.



Version_l



1.



voi ces,



not



c ontinue



has



t he



third- party



their



cr eativit y,



and



neithe r



publ icatio n.



publisher



fu els



9780 735211 308



publica tion,



publisher



to



you



by



w riters



Pengui n



Ebook



Th ank



laws



sc anning ,



suppor ting



Copyri ght



crea tes



co pyrigh t



reproduci ng, re



copy right.



an d



of



ene rgy



a



or



power .



i rreduc ible



u nit



of



a



for



author



1.



a



rout ine



specific



or



pract ice



per formed



regul arly;



an



auto matic



situat ion.



Contents



Title



Pag e



Copyright



Epigraph



Introduct ion:



M v



The



Funda mental s



Why



Tiny



Change s



1



The



Sur prisin g



2



How



You r



3



How



to



The



1st



Make



4



The



It



Habi ts



Build



Stor y



Make



a



Powe r



of



Sha pe



Better



Big



Differ ence



At omic



Your



Habits



Ident ity



in



L aw



O bvious



Man



Who



D idn’t



Look



H abits



Ri ght



4



(a nd



Simple



Vic e



Steps



Versa )



respon se



to



a



5



The



6



Motivat ion



Is



Overr ated:



7



The



to



Self- Control



The



Bes t



Sec ret



2nd



Make



Wav



It



to



9



The



Rol e



of



to



Find



The



3rd



Make



It



a



Ne w



E nviron ment



Make



a



Habit



F amily



and



and



Fi x



Fri ends



the



La w



13



How



to



Stop



Procra stinati ng



14



How



to



Make



Good



15



The



More



Shap ing



of



You r



Yo ur



Bad



Habi ts



Habits



E asy



The



It



M atters



L aw



12



Make



i n



C auses



Walk



4th



O ften



Irresi stible



11



The



Habi t



A ttract ive



How



How



Sta rt



L aw



8



10



to



S lowly,



of



but



L east



N ever



Ba ckward



E ffort



H abits



by



Using



I nevita ble



an d



L aw



S atisfy ing



Ca rdinal



Rule



of



Beha vior



the



C hange



Tw o-Minut e



Bad



Habits



Rule



Imposs ible



16



How



to



Stick



with



Good



17



How



an



Accou ntabil ity



Ha bits



Par tner



E very



C an



D ay



Cha nge



Ev erythin g



Advanced



How



to



Go



Tactic s



from



Being



18



The



Tr uth



19



The



Go ldiloc ks



20



The



Do wnside



Conclusio n:



A



Ab out



Merely



Ta lent



Rul e:



of



(W hen



How



Cr eating



The



Secre t



You



Read



Good



to



to



t o



Bein g



Ge nes



Sta y



Good



Re sults



Shou ld



Little



Le ssons



How



to



Ap ply



How



to



Ap ply



from



H abits



That



Four



Th ese



Id eas



to



Busine ss



Th ese



Id eas



to



Parent ing



Notes



Index



About



the



Next?



t he



Acknowled gments



Autho r



Ma tter



Moti vated



ppendix



What



Trul y



Laws



L ast



Great



a nd



When



They



in



Life



and



Don’t' )



W ork



Introduct ion



My



O



Story



n



the



f inal



the



face



bat



slipp ed



me



d ay



with



direct ly



a



of



my



soph omore



baseb all



out



of



hi s



bet ween



bat .



hands



t he



As



m y



and



eyes .



I



year



o f



high



clas smate



c ame ha ve



fl ying no



school , took



a



t oward



memory



of



I



wa s



full m e



the



hit



in



s wing,



befo re



the



str iking



momen t



of



crushe d



my



impact.



The



bat



nose



s mashed



into



brain



a



my



dis torted



sla mming



swelling



into



into



surged



broken



no se,



When



I



op ened



over



to



h elp.



I



looke d



m y



skull



I



saw



down



such



The



insi de



throu ghout



eyes ,



with



U-shap e.



t he



mu ltiple



m y



face



of



f orce



t hat



it



colli sion



s ent



the



my



head .



sku ll. In



fractu res,



peopl e and



a



star ing



no ticed



Im mediate ly,



fract ion



a nd



soft



two



at



spots



of



a



of



and red



wave



seco nd,



shatte red



me



a



tissue



ey e



of



o f I



had



sock ets.



runni ng on



my



my



clothe s.



a



One



of



used



my



it



Shocked



class mates



t o



plug



a nd



the



took



th e



shir t



off



his



ba ck



and



o f



bloo d



rush ing



fr om



my



s tream



con fused,



I



was



unawar e



of



h ow



handed b roken



ser iously



I



it



to



me.



I



and



b ack



nose.



had



been



injured.



My



teache r



loop ed



long



walk



to



into



scho ol.



took



our



th e



his



nurs e’s



Ra ndom



time



arm



a nd



ar ound off ice:



h ands



wal ked



m y



a cross



to uched slo wly.



shou lder



my



the



we



fi eld,



sid es,



N obody



a nd



do wn



ho lding



realiz ed



b egan



m e



t he



the



hill,



upri ght.



that



every



me



serie s



W e



minut e



mattered.



When



we



a rrived



at



th e



nurse ’s



off ice,



s he



ask ed



a



of



questions .



“What



yea r



is



“1998,”



I



“Who



t he



is



i t?”



answe red.



pre sident



“Bill



Cli nton,”



“What



is



“Uh.



your



Um.”



“Patti,”



I



I t o



That



t he



the



is



I



of



the



The



Ten



2002 .



Unite d



Stat es?”



correc t



sec onds



casua lly,



reme mber



a ctuall y



answ er



was



George



W.



Bu sh.



n ame?”



sta lled.



las t



was



sai d.



m om’s



said



seconds



I t



m y



ig noring



own



ques tion my



p assed.



m other’ s



I



rapid



swell ing



in



ambulance



arriv ed.



Mi nutes



the



and



l ater,



I I



th at



it



h ad



tak en



me



ten



name .



rememb er.



bra in



f act



My



body



los t was



was



una ble



cons ciousne ss



carrie d



out



o f



to



handl e



bef ore scho ol



th e and



taken



to



the



lo cal



Shortly with



ho spital .



a fter



basi c



a rrivin g,



func tions



seizure



o f



the



hurried



t o



supp ly



was me



I



unequ ipped to



a



was



rol led



one



hand.



before, and



ou t



the



unabl e



to



be gan



sw allowi ng



with



s topped ox ygen,



the in



t he



sh utting and



they



situa tion



a lso a nd



emer gency



room



a long



wh ile



an other



into



had



the



b reathe



arrive d



at



hel icopte r



on



I



stru ggled had



e ntirely . de cided



ord ered



d oors



str etcher



w ho



I



As



t he a



m y



firs t



t he



doc tors



loc al



hos pital



helico pter



t o



fly



C incinn ati.



T he



me



down.



breat hing.



breat hing



st reet.



mot her,



c limbed



b ody



I



han dle



of



pushe d My



T hen



hospit al



a cross



nurse



like



me



to



l arger



helipad



by



day.



my



my



own



as



towa rd



rattl ed pumped



t he



on



a



each



me.



h eld



I



my



the



bumpy



b reath



hos pital



besi de she



a nd



a



few



rema ined



hand



sidew alk into



as



m e



m oments u nconsc ious



d uring



the



flight.



While home



He



my to



mother c heck



choked



her



rode



o n



back



my



off



to



me



b rother



tears



eight h-grad e



siblings



with



as



he



and



th e



heli copter ,



si ster



e xplain ed



grad uation famil y



in



and



ceremo ny f riends ,



a nd



to



he



bre ak



my



tha t



my



the



sis ter nigh t.



d rove



t o



fa ther news



tha t



he



Afte r



w ent t o



them .



w ould



pass ing



Cinci nnati



to



m iss my



mee t



my



mother.



When



my



nearly wheeled had



m om



and



tw enty m e



so



lan ded



d octors



into



becom e



I



the



s evere



seizures.



My



br oken



condition



to



un dergo



the



was



day—I



ventilato r.



p ut



on



and



nu rses



t rauma that b ones



the



u nit. I



was



ne eded



surgery .



int o



a



ro of



of



the



s printe d B y



this



ha ving t o



Afte r



med ically



be yet



ho spital,



a



tea m



onto



the



he lipad



time,



the



sw elling



r epeate d f ixed,



induc ed



com a



and in



my



brain



post - trauma tic



but



anothe r



of



I



w as



in



no



seizu re —my



third



and



on



p laced



a



of



My



parent s



they



was



had



were



entere d



diagn osed



brother



w as



si ster



cancer



fr ee.



I



worker with



w ith



six



An d



back



comfo rt



them



a



my



dec ade



the



t wo



the



w as



the



and



five a



half



the



sent same



evenin g



the



m y



hea lthy,



my



My



of



pa rents



and found



ch ild.



prie st



and



a



priest



who



ha d



found



out



my



they



s ister



biops ies,



life,



a



my



time.



years



happ y,



diffe rent



ea rlier,



afte r



at



marrow



norma l



a



ye ars



floo r



hospit al



of



with



wa s



bone



h ospita l



It



o n



I



an d



ye ars



place



parents .



ea rlier



o f



Ten



grou nd



three .



A fter



out



coma,



th e



ta ps,



ten



same



hos pital.



on



age



spi nal



after



a



th is



old.



walked



th e



into



at



months



now, in



to



bu ilding



le ukemia



f inally



s lipped to



same



tr eatmen ts,



little



themselve s



st rangers



the



jus t



chemother apy



While



no



soc ial met



siste r



had



cancer.



As



day



fa ded



parents would



MY



s lept



My



point



the



When



whe re I



fi nally



ability



t o



on



f atigue,



woul d



apple



my



juice



of



eye th e



the



ne xt



docto rs regain ed



smel l.



surprise— the



out



s eries



tell



a



of



mac hines



hosp ital the



me



n ext



me



m attres s—one th ey



lat er,



kept



“I t



wou ld was



m oment



be



one



alive .



My



they



w ide



aw ake



wi th



the



wo rst



ni ghts



of



RECOVE RY



by



in



a



had.”



Mercifull y,



an



from



mothe r



ever



nig ht,



r estles sly



col lapse



worry. I’ve



in to



As



box.



ac t



socke t



of and



sock et,



morn ing felt



my



breat hing



comfo rtable



cons ciousn ess,



a



test,



a



M y



sense



of



nur se



I



disco vered



my



nos e



forc ed



pushed



my



lef t



eye



prec arious ly



me



to



re turned ,



b lowing



he ld



in



rebo unded



relea sing



ask ed



sm ell



h ad



air



me



from



t hat



blow but —t o



throug h



my



I



the



the



co ma.



had



lo st



no se



and



my



sniff



ever yone’s the



outwar d.



My



e yeball



place



my



e yelid



by



to



fractu res bulge d and



th e



opti c



nerve



The



att aching



my



ey e



ophth almolo gist



place



as



take.



I



the w as



ai r



to



s aid



seep ed



sch eduled



for



addi tional



of



boxi ng



mat ch,



bu t



home



with



bro ken



no se,



left



eye.



a



The



follo wing



m onths



was



on



I



pa use.



straight.



It



return



its



to



problems,



had



to ok



it



therap y,



straight



line.



wer e



I



more



I



I



was



I



hal f



one



It



v ision a



month s



few



hard



we ek



for



basi c



m oments



the



hos pital.



like



my



on



t he



f racture s,



and



e verythi ng



in



I



thi s



wou ld



leave



litera lly



me



wro ng



end



I



ret urned



a



bul ging



my



lif e



co uldn’t



d id



eve ntuall y



sei zures



a nd



my



d rive



a



patt erns



to



l et



my



when



I



felt



car



li ke



injury



A t



wal king



i n



me



depres s ed



see



vision



ag ain.



get



woul d



all ow



ey eball



c ould



moto r



no t



whi ch



lo ng



bee n



t he



I



how



into



had



we eks;



Bet ween



tell



back



I



but



befo re



t o



fa cial



felt



slide



lat er,



l ike



to



mont h,



determi ned a



was



do zen



ha rd.



than



gr aduall y



lo oked



a



p ractice d



than



i t



clear ed



locatio n.



was



wo uld



but



heal .



d ouble



mor e



eye



su rgery



were



eigh t



physical



there



to



n ormal



wa s



my



brain .



out,



some a



time



my



down,



a but



an d



overwhelm ed.



I



became



the of



painfu lly



baseb all my



lif e.



Cardinals , months back



But



of



on



my



been



My and



sent



I



was down



play ing



how



on e



year



ha d



playe d



had



a



fa r



later.



dream



I



wh at



leag ue



pl aying I



to



Baseb all



mino r of



ha d



w anted



g o



when



ha d



I



alway s



bas eball



retu rned been



f or



profes sionall y, more



t han



a



the



maj or



St.



too .



any thing



t o par t



L ouis



Afte r



was



to



get



fie ld.



re turn I



dad



of



rehab ilitat ion,



t he



around, was



fi eld



aw are



t o



base ball



t he t o



onl y play



si nce



ag e



wa s



not



junio r with



to



t he



four,



smooth . b e



cut



from



sop homore s



and



f or



When



on



som eone



the



t he



se ason



vars ity



j unior w ho



had



r olled ba seball



v arsity . spent



so



I



ha d muc h



team.



I



time



and



effort



remember



the



da y



through



t he



me



b etter.



feel



After



a



on



th e



it



rad io,



y ear



of



self- doubt,



innings



o f



high



Despite



m y



lack luster



high



new



on



Denis on



t he



school



ye ars,



wasn’t



focused



played



a



going o n



had



to



each



nigh t.



keep



my



they



gave



r oom me



the



ne at a



this



knew



m y



to



a



make



song



the



In



of



wh en



and



s mall



I



it



h abits



play ed



than



were



a



the for



I



pl ace



a



ele ven game .



coul d to



Th e



co llege



as



singl e



going



happ en.



ma ke



t eam



bel ieved



b egan



was



I



more



it



wo uld



var sity



st ill



m aking



as



t hat



total,



barel y



i f



for



inju ry,



powe r



one



of



I



was



I



life



built



me ssy and



of



growi ng



de cision s



alt hough



I



was



De spite



to



a



i n



bec ome



on



t he



orde r.



good



wor ld



tidy.



b est



thrill ed.



startin g



my



sense



the



an d,



m anaged



ga mes, In



for



fiel d.



beg inning ,



team



be



gett ing



vi deo



An d



was



fre shman, I



flip ped



cri ed



turn ing



at



Den ison



wh ere



I



would



the



first



time.



my



life.



I



H ABITS



bas eball



as



I



thin gs



was



A BOUT



and



that



after



su rprisi ng



car



I



years



the



m y



I



two



a



vivi dly



career ,



cam e



It



I



s chool



respo nsible



on e



humilia ting.



bas eball,



the



LEA RNED



again.



varsi ty



th e



was



roster



I



on



I



Attending spot



schoo l



it



was



in



mana ged



And



discover



I



made



cu t



sea rching



player .



Universit y.



HOW



r arely



I



sa t



great



improve, point



I



de sperate ly



b ut



a



gett ing



h appened .



senior,



become



I



sport ,



These



cont rol beli ef



a



the



the



colleg e



peers



h abits



coll ege



my



and



do rm,



myself



life.



of



ear ned



of my



a



th e hig h



athle te.



Whi le



my



bottom



cha os



team



improv ements



ov er in



at



bas eball



s leep



of



of



an ytime



wen t I



were I



rippl ed



s tayed



to



m ade



into



a



to



the



up



b ed



m inor,



start ed



soon,



so



lat e



I and



ear ly



point



to



but feel



c onfide nt



c lassro om



as



I



improved first



A



stu dy



i s



a



case s,



small



but



ro utine



life,



the



I



me



wh en



made



it



a



that



1 70



staff.



end



of



th e



not



until



a



my I



se nior



was



Six



years



had



the



hospi tal,



after



a nd



athlete



a t



America



T eam—an By



books



eight



universit y’s



hope



ended years,



s traight



A’s



d uring



my



arr ived,



t hat



h it



int o



in a



this



or



his toric



I



believ e



I



accum ulated



re sults



for



in



t he



that



fir st



t imes



tim e



p er



bulked



w ere in



wee k,



up



and



fr om



me



a



in



I



a



team



pay



fa ce



was



to



s ounds about



stud y



a



the



ESPN



a t



habi ts,



an d



as



the



To



ath letic



the



top



the it



criti cal



Th is



I



ac ross



was



f lown



be



m ale



t he



reco rd



awarde d



hon est,



c areer.



just



as



rar e:



book



ca n



le sson:



wa s



change s



one that



t o



the



Medal.



bac k



inj ury



w as



All -



schoo l



look ing



this



bat,



A cademi c



year ,



boastf ul.



so methin g



and



Bu t



play ers



in



same



my



the



te am.



bas eball



Presi dent’s



H owever ,



in



c aptain



se lected



listed



Tha t



on



o ff.



wit h



was



the



role



all- confere nce habit s,



to



I



s tarting



thir ty -thr ee



conce pts



li fe.



in



a



on I



I



t here



nev er



t hose f ulfill ed



help



you



o f



mine ,



seem



and



s mall



my



f ulfill



wel l.



cha llenge s taug ht



the



th e



named



hono r,



prof essiona lly.



experienc e



the



cat egorie s.



ac complis hed



to



frame



voted



sleep



jus t



playin g



fa ce



for



co ma,



and



to



was



be gan



leg endary



as



le d



I



mul tiple



earn ed I



my



rea lly



academi c



beli eve



I



sel ected



if



I



pa ssed,



e xample ,



weigh ts



year,



me



And



For



re gularl y —and,



po unds.



gradu ated,



differ ent



perfo rmed



u ltimat ely



f orgive



pote ntial



all



200



given I



is



six-fo ot-fou r-inch



up



potential .



We



time



hi ghest



yo u’ll



nothi ng



your



earn



semes ter



lift



Un iversit y



honor



the



my



been



pla ced



Deni son



country. in



I



t o



s eason



hab its



each



st arted.



junior



strength- traini ng



was



to



t hat



that



lean



sea son



By



A s



habit



to



seas on, my



I



follow ed,



s ophomo re



pitching



I



manag ed



beha vior



habits



to



featherwe ight



my



or



consi stent



years



When



and



aut omatic ally.



unimagina ble my



hab its



yea r.



habit



many



my



the a nd



unimporta nt willing long



t o



run,



habits. with



at



stic k the



W ith



bett er



Maybe



overnight .



are



was n’t



on e



gradual



e voluti on,



only



small.



way



An d



started



m y



HOW



W HY



In



AND



I



habits



an d



I



I



had I



t his



In



thir ty



2014,



my



earlier, label



but



tha t



this



s ame



and



fina lly



on



up



the



wi th



o n



i ncredi ble



and my



o f



I’m



t here



smal l



o nly



st rategy



began



a



workin g



pu blishi ng



same



not



in



o f



our



r esults .



But



the



one



of



them.



m edical ly It



ti ny



had—wa s years



t his



no tes rea dy



art icles



ab out to



my



wa s



a



bre akthro ughs. to



s tart



later



when



I



boo k.



share



some



habit



led



my



an d



t he



of



end



201 3



atjames clear. com.



perso nal



w riting



to



that



o f



exp erimen ts



them



fi rst



numbe r



one



had



wit h



public ly.



T hursday .



With in



t o



I a



thous and



g rown



F or



began f ew



em ail



more



people.



lis t



exci ted



I



on



si mple



I



qua lity



man y.



and



few



and



no w



b ut



suc cess



w ere



ch oice



Monday



had



t he



from



wins



every



I



you ’re



setb acks



c ertainl y



j ourney



a rticle



wh ich



wit h



depen ds



new



by



d eal



if



BOO K



kee ping



ema il



inter net.



the m,



se ries



b egan



tho usand



subscribe rs, the



a



ach ieve



of



all



end



All -Ameri can;



T HIS



,1



We



re sults



po ssible .



p rogress —the



W ROTE



wa s



is



remark able



often



you’ ll



mo ment



long



busine ss



be en



subscribe rs, than



a



yea rs.



c an



any



Acade mic



201 2



publis hing



months,



kn ow



em ployed



I



who



into



lives



a nything



made



own



Novemb er



years,



by



to



our



defi ning



c oma



f or



habits ,



peopl e



induced



The



of



same



do n’t



co mpound



them



q uality



th e



I



will



with



hab its,



the re



There



first



expan ded



ma de



it



f elt wa s me



o ne



lik e



of an



becom ing but



al so



to



over the



one



fel t



t housan d



fa stest- growing



i mposto r kn own



hu ndred



as



when an



I



newsl etters



bega n



ex pert



unco mforta ble.



on I



writ ing



tw o



habit s —a



ne w



had



ne ver



on year s



considere d



myse lf



experimen ting



In



2015



signed book



, 1 a



reac hed



are



d eal



the



tw o



I



was



scien ce



improveme nt.



I



of



found



conferenc es



in



In



art icles



2016,



like by



At



Time ,



over



MLB



my



the



the



st art



premi er



intereste d companies train



my



work



takes



in



w ith



As



I



the



is



receiv ing



thousand is



s o



sure



what



and



people work



,1



total,



th ink



of



my it.



t he



who



w as



over



vis itors to



my



writi ng



did at



my



t op



change ,



k eynote



bu siness com panies



and



contin uous



at



in



pub licati ons



Coache s



it



with



Hab its



in



in



w riting th e



their



th ousand



NFL,



was NBA,



which



i ndivid uals



work .* their



For t une



leade rs



leader s,



incre dible



amount



about



we ekly



5 00



and



man agers,



Academ y,



per



and



became



Habits



this



r ead



t eams.



and



a nd



enrol l



fro m



my



Ac ademy,



life



to



maj or



the



exp ectati ons



the



speech es



Inc redibl y,



r eal



on



spe ak



reg ularly



ten



an



the



so



a nd



Eur ope.



be gan



g raduat ed



in



begin



organi zation s



habi ts



me



t o



grew, to



year.



for



touch es of



s omeone



subscri bers



be havior



shar ing



bette r



subsc ribe beyond



that



start- ups



fi nishin g



a nd



laun ched



work



asked



Forbe s.



platfor m



has



r ather



email



au dience



appe ar



an d



taught



far to



t o



th em



mi llions



my



St ates



began



but



H ouse



delive ring



have



people



that



myself



In



h abits



Ra ndom



f ormati on,



te achers



make



put



habit



g rowing



sta ff.



tho usand



increas ingly



b uildin g



and



and



to



2017



tra ining



the ir



coaches,



of



As



Un ited



my



topic,



r eaders .



Peng uin



now.



m illion



readi ng



the



hundr ed



Entr eprene ur,



e ight



began



the



o f



my



wi th



re ading



opportuni ties. about



m aster



a longsi de



book



you



a



and



what



i t



wo rld.



b ook



in



mo nth



an d



e mail wh en



I



2018,



jamesc lear.c om



nearl y



five



n ewslett er —a b egan



th at



hundr ed



n umber



I’m



not



e ven



HOW



THIS



The



entre preneu r



great the



BOOK



boo k,



ideas



small



Small



In



a t



a



I’m



advice



fr ont



change



yo ur



field s



an



I



you



is



a



ago



as



we ll



and



The



as



a



way



more— have of



the



the m you



of



the



mo st



in



may



recog nize



was the



a



of



book



an d



aro und



be st



ide as



I



hope,



th at



it



is



is to



is



my



ste ps.



of



these



first



propo sed



as



“stimu lus,



1930s



and



bee n



t he



of



buil d



to a



adu lt. up



for



bu ilding



Wh ile



sc ience



acade mic



re search



a nd



pra ctical



h ow



to



create



and



apply.



and



ph ilosoph y, years.



peo ple



find



What



fig ured



scient ists the



ide as



actio nable.



man y



gy m,



picked



plan



an



on



well .



un derstan d



disco veries to



you



a s



w isdom



many



sma rt



highly



my



s ome



h as



to



fo r



is



res ponsib le



n ot



t o



about



rel y



the



a



scien ce



easy



be en



expe rts



I



offe r



o ut



a



h ave



tha t



wis e



prece ded



ti me



ma de



matt er



Anythi ng



who



l ong



mos t in



me .



error.



fo ur-ste p



rewar d—and



th ese



the



to



in



lifeti me.



is



find



had



sinc e



a



l earned



wri ter,



yours



a



write



a



a nd



for



neur oscien ce,



credi t



ass ume



this



i s



comp elling



way



shoul d



respon se, out



expla in that



int o



b ook



Y ou’ll



I



step- by-step



but



“To



strong er



becom e



a



this



them.



get



fu lfill



s hare



man ual. I



to



said ,



origin ally



live



to



to



I



potent ial,



wri tten,



as



t o



devel op



week s,



on— biology ,



foolis h,



evol ve



I ’ve



will o r



co ntribu tion,



backb one



craving, that



and



My



pag es



Anything



dr aw



fie ld,



like



I



had



to



h as



bo ok.”



in jury,



you’ d



days



in



I



my



cent er



synthe sis



conne ct



these



an d



t he



Ravi kant



the



fulfi ll



operat ing



hab its



psycholog y,



recently.



for



my



sim ply



fol low,



everyt hing



it ’s



on



guessi ng



th at



bec ause



and m e



Nava l



b ecome



from



lev el



ha bits—n ot



paper;



The



h ere



he lped



pa ges



supports



first



rebou nd



hi gh



Y OU



investo r



busi ness,



book ,



better



and must



to



hab its



the



BE NEFIT



menti oned



successfu l



this



you



hab its



perform



W ILL



the



fo ur



Re aders



terms



from



more



of



ha bits—c ue,



law s



of



be havior



with



a



o perant



r espons e,



popul arized



mode l



psycho logy



b ackgro und



condit ioning ,



rew ard”



recent ly



as



by



B.



“ cue,



chang e



F.



whic h Skinn er



r outine ,



in



reward”



i n



The



Behaviora l right way.



how



our



or



while



external



scientist s



have



mod el



co uld did



ge t



an



th at



if



y ou



off ered



peop le



to



a ct



in



ex cellen t



fee lings,



and



be liefs



impact



and



emotion s—matt er,



begun



feeli ngs,



to



a nd



det ermine beha vior.



lac ked



to o.



the



job



In



o f



a



our



This



r esearc h



an



in tegrat ed



cert ain



expl aining



g ood



how



ex planat ion



be havior .



recent



c onnect ion



a



t he



fo r



Inte rnal



decade s,



bet ween



will



o ur



also



b e



cove red



in



pag es.



cognitive



and



b ehavio ral



human



behavi or



external



stimul i



langu age



to



ma y



be



of



way



ab out



to



th ink



beh avior



moment ,



change.



the



is



principle s



you



around ,



There



no



is



describes



one



the



I



F our



of



buil d



b est



I



strategie s



I



system



impr ovemen t,



co ver



productiv ity, is



on



y ou wi ll



y ear



to



am



for o n



i t



B ehavio r



is



bo th



our



confi dent



on e



the



of



t he



of



t he



fir st



influe nce



habits. t hat



While



the



some



offer



a



mod els



of of



detai ls —and



Chan ge —will



situa tion



t his



star t be



or



this



or



b ook



of



bett er



al l wi ll



Th e



of be



t he



a



ideas lif e



hab its, that



a nyone



goa ls



w hat



b ehavior .



yo u’re



to



situa tion,



about



build



a pproac h



yo ur



is



ye ar.



w hat



t o



h uman



ar ound,



r elevan t



whet her



bo ok



af ter



creat e



kno w—an



r elatio nships,



inv olved,



But



fam ily



way



of



behavior



w here



ac count



cha nging:



a



wa y



bel ieve



mode l



the



new



habi ts.



re ly



right



I



funda mental s



regardles s



fo r



Law s



second.



th e



is



emot ions



f amiliar ,



to



can



business



interna l



yo ur



ab out



of fer



sci ences.



alw ays



seco nd



I t’s



I



accurat ely



and



applicati ons



to



you



reali zed



it



f ramewo rk



Human



S kinner



Duhig g.



ha bits,



the



the



C harles



our



total,



of



by



infl uenced



t hought s, mood s



In



like



Skinne r’s



states—ou r



these



Habi t



punis hment,



stimul i



thoughts,



of



scie ntists



rew ard But



Power



moment



do esn’t



The you



lastin g c an



bui ld



around .



bu t



this



book



will



b e



effe ctive



t rying



t o



chan ge.



looking



for



a



Th e



step- by-ste p



cen ter



on



health ,



mone y,



abo ve.



As



long



huma n



your



g uide.



a



a s



THE



FUNDAMENT ALS



Why



Tiny



Change s



Make



a



Big



Differ ence



1



The



T



Surpr ising



he



fate



of



i n



of



Br itish



organizat ion, cycling



Power



w hich



Grea t



Cycling w as



dir ector.



had



nea rly



British and



r iders



they



France.



In



had I n



fact,



fa red



the



hurt



t o



sale s



Brailsfor d What



made



commitmen t marginal margin whole



of



t hat



if



to



just



on e



bikes



been



gains, ”



Bri tish



of



of to



the



h ired



from



strat egy whic h



came



to



was in



from



t he



he



cycli sts



at



e ver



had



th e



won



Brit s



th e



B ritish



were



co aches



on



was



in



a



of



s earc hin g



if



broke



that



de



i t



woul d



gear.



t raject ory.



aggreg ation



Br ailsfor d you



Tour



relen tless



phi losoph y



that



Ga mes,



Eur ope



new



a s



idea



Brita in



e vent.



their



to



do.



th e



a fraid



r eferre d



you



Great



new



s o



his



“the



i ts



1 908,



the



using



Cycli ng



as



Olym pic



ra ce,



m anufac turers



saw



in



S ince



been



they



eve rythin g th e



Bra ilsfor d



big gest



becaus e



previ ous



tha t



D ave



had



The



profes sional



meda l



ride rs



bike



team



put



gol d



c yclist



top



2003.



medioc rity.



c ycling ’s



Britis h



th e



for



h ired



of



sing le in



i n



profe ssiona l



yea rs



p rofessi onals



impro vement



pri nciple



a



wors e



d iffere nt a



time,



day



bo dy



rece ntly



wo n



o ther



had



ha d the



no



one



govern ing



hundr ed



ev en



Hab its



chang ed



on e



years,



sell



him



At



pe rforma nce



underwhel ming refused



had



110



the



Brit ain,



performan ce endur ed



Atom ic



for



a



tiny



said ,



“The



down



of



e veryth ing



you



could



percent,



think you



of



wi ll



th at get



goes



a



into



riding



sign ifican t



a



bik e,



incr ease



and



w hen



then



you



i mprove



put



t hem



it



by



1



al l



together. ”



Brailsfor d might bike



and



exp ect seat s



tires



for



overshort s



had



proved



But 1



they



o utdoor li ghter



muscle



re covery .



They



determine d sleep



for



white, slip



by



tuned



As



gold



how



to



Brails ford



ov erlook ed



of



ma ssage a



a nd



and



gels



surg eon



t o to



pillo w



and



mattre ss



e ven



spo t



could



pa inted



litt le



degrad e



of



th e



on



ridin g



respo nded



team



which each



i n



a



h eated



and



t o



used



a



wi nd



suits,



tun nel



which



c ontinu ed a reas. o ne



led



t o



in side



of



d ust



tha t



of



perfor mance



a



find



to



th e



t he



bes t



col d.



The y



the the



o f



to



They



led



r ider



c atching



tha t



the



bit s the



his



teach



o f



but



a lcohol



racing



see



type



t hem



th e



while



unexp ected



chance s



he lped



r edesig ned



aero dynami c.



in



They



you



el ectric ally



fa brics



i ndoor



the



rider.



wear



athlet e



switc h



hired



r ubbed



to



riders mor e



They



temp eratur e



each



adju stment s



best t eam



woul d the



fast est way



n ight’s tr uck



norm ally



finely



bik es.



five



dominated Games



muscl e



reduc e



each



and



resul ts



Just



ride rs



t o



u nnotic ed



these



the



aske d



and



h ands



the



wh ich



team.



vari ous



there.



type s



c ycling



sma ll



teste d



and



stop



maki ng



team



impro vement s



t heir



The y



monit or



T he



di fferen t



wash



b y



comfo rtable



ideal



t o



tested



to



more



gr ip.



work out.



didn’t



percent



th em



sen sors



be



b egan



p rofessi onal



m aintai n



t heir to



a



m ake



to



particula r



co aches



bet ter



biofeedba ck



and



fr om



to a



his



in



hu ndreds cam e



years the



fast er



after



r oad



Beijin g,



meda ls



of



than



sma ll



anyon e



Brails ford



an d whe re



ava ilable .



oth er



track they Four



years



coul d



t ook



cycli ng won



imp roveme nts



a n



have



ov er, eve nts



asto unding



later,



imagin ed.



th e at



when



acc umulat ed,



Briti sh the



20 08



Cyc ling



t eam



Oly mpic



60



per cent



o f



the



the



Oly mpic



G ames



c ame



to



London ,



the



seven



world



recor ds.



same



year,



Bradl ey



Wigg ins



Franc e.



The



and



That win



the



T our



won



the



r ace,



Brits



de



a nd



he



giving



th e



Brit ish



During



th e



ten- year



178



world



medals



as



How



this



the



gla nce,



small



imp roveme nts



how



can



WHY



SMALL



and



is



y ou



so



easy



t o



To o



to



this



A



ofte n,



we



it



writing



a



winni ng



a



we



put



book,



pr essure



improveme nt



Meanwhile , sometimes especiall y



on



tha t



impr oving it in



is n’t t he



by



ev en lon g



1



Fra nce



to



ru n



a



t eam



a



in



or



of



modes t



in



in



2017,



year s.



won gold



i s



wide ly



histor y.*



t iny



o rdinar y



cha nges



remark able ow n



si x



what



diff erence



y our



and



c yclist s



previ ously with



2016 , in



to



F roome



Para lympic



victor ies c ycling



such



2015 ,



reco rds



cy clist



C hris



Br itish



Ol ympic



in



Brit ish



vi ctories



20 17,



F rance



the



of



import ance



mak ing



sm all



ours elves



i s



losi ng



at



t hat,



bes t?



re sul ts,



a t



Why



do



and



life?



to



wi ll



ma ke tal k



pe rcent



noti ceable The



that



or



som e



o f



one



d efinin g



im proveme nts



wei ght,



ch ampion ship,



run.



again



Olympi c



DIFFER ENCE



ou rselves



ever yone



de



into



convinc e



Wheth er



win



a pproac h



value



a ction.



t o



make



BIG



massive



tea mmate



cham pions



over estimat e the



h is



de



ac cumulat e



MAKE



under estima te



basis.



s eem



nine



y ear,



sixty - six



worl d



se t



fir st



2007



do es



t hey



t he



Tour



Tou r



How



as



be came



on



success ful



rep licate



HABIT S



g o



and



in to



w ould



ba r



next



fro m



f ive



h appen?



transf orm



the



five



s pan



most



first



It



te am



capt ured



regarded



athletes



would



champ ionshi ps



an d



does



raised



m assive b uilding



ach iev ing



on



mome nt a



succes s a any



dai ly requ ires



bus iness, ot her



go al,



eart h-shatt ering



abou t.



isn’t —but



partic ularly it



di fferen ce



can a



be



t iny



far



notabl e — more



meanin gf ul,



imp roveme nt



can



make



over 1



time



is



percent



better



bette r



by



the



each



day



as



smal l



a



as toundi ng.



for



each



t ime on e



win



day



fo r



yo u’re



year ,



or



Her e’s



a



ho w



one



do ne.



you’l l



m inor



the



math



year,



you’ll



Co nverse ly,



decl ine



se tback



w orks



if



ne arly



end



up



you



ge t



d own



accumu lates



ou t:



to



into



if



you



ca n



thirt y -seve n 1



pe rcent



zero.



What



so methin g



get time s



worse s tarts



much



more.



1%



BETTER



1%



worse



1



%



1%



EVERY



every



bette r



DAY



day



ever y



fo r



day



one



for



y ear.



one



0 .99



year.



36 5



1.01



=



00 .03



365



=



37.78



IMPROV EMENT



TIME



FIGURE you



1:



can



The



g et



nearly



37



Habits



ar e



way



that



your



e ffects



jus t



1



of



pe rcent



times



bette r



the



compou nd



money



habi ts



sma ll



giv en



day



and



be



perhap s



ten



years



cost



of



b ad



one s



beco mes



en d



They



the



impact



It



is



t hat



str ikingl y



int erest,



them.



ye t



enor mous. l ater



yo u’ ll



t ime.



self -impro vement.



compou nd



repeat



can



or



o f



you



year s



d ay,



over



F or



up



w ith



The



s ame



exa mple, re sults



y ear.



as



months



co mpound



each



th rough



on



five,



one



inte rest



differenc e an d



a ny



b etter



after



multip lies



mul tiply



hab its



only



th e



seem



valu e



appa rent.



to



they



w hen of



the



ef fects



make



little



d eliver



loo king go od



of



over



b ack



hab its



the



tw o, an d



the



if that



ar e



This



can



dismiss the



be



a



s mall



momen t.



If



t he



seem



c ome



you



If



you



learned to



c hanges



If



millionai re. shape.



d ifficu lt



let



a



bad



doesn’t



they



m ove



easy



But



when



poor



we



The



our



of



shifti ng



are



flyin g



LAX



adjus ts



Washingto n,



If



will



so



we



pace If



don’t



to



matt er



a n



seem



n ow,



three



yo u’re



days



hour



i n



chan ges,



an



lat e



a



bac k



b ut



into



you the



also



m akes



meal



t oday,



put



percent



error s,



you’ re



pr evious



an d



finish



it



a sti ll



neve r



proc rastin ate to



no t



in



result s



ignor e



ti me



much



haven ’t



an d



be



o ften



still



toni ght



usually



We



ver y



st ill



our



unh ealthy



life .



row ,



tonig ht,



tr ansfor mation



eat



yo u



dail y



sli de



wo rk



If



in



fe w



of



yo u



you



you .



for a



appre ciate



m oney



gym



mak e



and



slide .



1



dupli cating



sm all of



even tually



impac t



th e



M andarin We



they



li ttle



to



sl ow



rep eat



accumulat ion that



a



to



lat er.



i t



easy



the



to



sc ale



famil y,



pr oject A



ch oices



many



the from the



by



route Los



to



a



off



single



un til



decis ion



an



A ngeles just



ins tead



1



into



day,



and



toxic



percen t



b y



repl icatin g



ration alizin g



litt le



result s.



the



decl ine



her e



It’ s and



there —



p roblem .



chan ge



of



headi ng



D.C .,



a



after



m istake s,



c ompoun d



misstep s—a



leads



crea ted



tiny



day



of



in



your



airpla ne to



New



h abits



by



just



York



a



City.



3.5



d egrees



New



Y ork.



is



few If



south ,



S uch



a



simi lar



a you



small



to



de grees. pi lot w ill



the



e ffect



Imagi ne



le aving la nd



c hange



of



routi nes.



your



y our



out



dism iss.



deci sions,



excuses,



the



mu ch.



there



t o



g o



qu ickly



forgi ve



tomorrow, is



you



lan guage.



habit



will



becaus e



sa ve



s tudy



Unfortuna tely,



conc ept



is



you



from



in bar ely



noticeabl e but



when



at



magnif ied



hundreds



of



Similarly , very



t akeoff —the



mil es



a



percent



w orse



moments



t hat



s eems ma ke



dail y



right path



it



now . towa rd



a



i n



you



a re



habi ts—not



suc cess.



is



You



with



but



s pend



th an



you



well. then



Con versel y, you’ re



moving



on



sl ower



Your



outc omes



is



lagg ing



a



measure your



o f



Y ou



If



you



is



follow



wa nt



choices



a re



pa th



a



of



get



to



the



what



c urve



gym



week? Tiny



y ou



a



few



end



o f



be



your



far



e ach



f eet —



up



fin ancial



li fe



to



bet ter



t he



sp a n



a



or



are



Succes s



pu tting



co ncerned



t hen



sav e



If



is



of



t he



on



not



lit tle



on



a a



the



mi lliona ire bad



going



bi t



if



a re



your



you’r e



it’ s



a



you you



with



you ’re



freed om —even



y our



finan cial



habit s.



You r



c lutter



to



ever y



end mont h,



yo u’re



ha bits.



h abits.



know ledge is



a



Your is



laggin g



a



Y our



ne t



w eight



is



la gging



measu re



wort h a



l agging



measur e



of



your



of



c leanin g



rep eat.



where tiny ten



of



or



you’l l gains



earn



Are



yo u



readi ng like



or



twent y



yo u



each



end



tin y year s



m onth?



boo ks



these



up



are



in



and th e



life,



loss es, down



Are



yo u



a ll



and



the



you



see



li ne.



makin g



learn ing ones



1



the



unsucc essful



chan ge,



y ou



perce nt over



be.



resu lts.



don’ t



y our



transf ormati ons.



or



mo nth,



but



but



cou ld



m ore



1



determi ne



habits



curren t



habit s



t han



battle s



y ou



g uide



is



momen t,



ch oices



your



can



th at



s uccess ful



measur e



your



you



co mpound



less



just



lik e.



Your



predic t



habit s



the



who



broke,



l agging



eatin g



how



towa rd



yo u’d



h abits.



spending



day?



you’re



me asure



w ill



each



the



your



moves



St ate s,



cho ice



in



and



earn



s pending



if



t han



lear ning



habits.



each



your



a



th ese



sho uld



th an



If



Uni ted



daily



w hether



t raject ory



trajector y.



ai rplane



once-i n-a-li fetime



matter



matte rs



m ore



your



Making



current you



enti re



lifet ime



wh o



d oesn’t



What



the



i nsignif icant



up



product



said ,



c hange



destin ation.



betw een



That



th e



of



apa rt.*



differenc e o f



ac ross



sl ight



diff erent



no se



it



h ow Ar e



w ill



to



you r



do dail y



you



i nto



som ething



that



have



th e



new



de fine



y our



future



Time



se lf.



magn ifies



multiply



whatev er



habits



ma ke



Habits



ar e



as



easily



the



tim e



a



th em



ma rgin you



be tween



feed



your



go od



i t.



succes s



Goo d



and



habi ts



failure .



mak e



time



It



w ill



your



a lly.



B ad



enemy.



do uble-e dged



as



detai ls



design



the



hab its



is



crucia l.



to



your



sw ord. can



You



B ad



build need



l iking,



so



hab its



you



t o



you



u p,



know can



ca n



cut



y ou



dow n



is



w hy



und erstan ding



whi ch



how



h abits



a void



t he



w ork



an d



dang erous



just



how



half



to o f



the



blade.



YOUR



HABI TS



Positive



CAN



it



FOR



YOU



O R



AGAI NST



YO U



Compou nding



Productiv ity but



COMPO UND



co mpound s.



co unts



f or



a



Acco mplish ing



l ot



over



an



on e



en tire



extr a



c areer.



task The



is



a



s mall



ef fect



o f



f eat



on



any



auto mating



an



gi ven old



da y,



task



or



mas t



ering a



new



your



ski ll brai n



Knowledge



is



to



teac hes



ideas.



As



be



f ree



ev en to



compo unds.



commitmen t only



can



focus



Warre n



on



Learnin g



l ifelon g yo u



grea ter.



Buff ett



mor e



oth er



one



learn ing



some thing



T he



n ew



but



you



c an



han dle



wi thout



thinkin g,



the



more



are as.



new



ca n



task s



id ea



be also



won ’t



make



you



t ransfo rmative . opens



say s,



“Th at’s



h ow



Peop le



ref lect



y our



up



a



Furt hermor e,



diff erent



kno wledge



geniu s,



ways



works.



It



o f



but



a



eac h



book



thin king



bu ilds



u p,



you



ab out



like



re ad



not



ol d



compo und



interest. ”



Relations hips others, result



t he



c ompoun d.



mor e



othe rs



want



to



he lp



you .



be havior



Bein g



a



back



lit tle



t o bi t



you. nice r



The



m ore



you



help



in



e ach



int eracti on



can



in



a



netw ork



Negative



Stress



of



broad



and



st rong



c onnect ions



o ver



tim e.



Compou nding



co mpound s.



The



frustr ation



of



a



t raffic



jam.



T he



wei ght



of



paren ting



re sponsi biliti e



s. The



worry



these



of



ma king



e nds



com mon



ca uses



o f



mee t.



stres s



stresses



compou nd



int o



Negative



though ts



com pound.



the



more



you



same



is



co nditio n



The are



serio us



strai n



yours elf



s ligh tly



manage able.



hea lth



The



of



mo re to



But



whe n



high



blood



they



pressu re.



persi st



for



By



themse lves,



years,



littl e



is sues.



you



think



inter pret



of



you rself



l ife



tha t



as



way.



wor thless ,



You



g et



stupi d,



tra pped



in



or



a



ugly,



tho ught



l o



op. The



tru e



for



how



you



think



about



other s.



Once



you



f all



in to



t he



habit



of



see ing



pe o



ple as



angry,



Outrage event.



unjus t,



or



c ompoun ds. In stead,



a



selfish ,



Ri ots, lon g



you



see



pr otests ,



serie s



of



th ose



and



ki nd



mass



of



p eople



m ovement s



m icroag gressi ons



and



are



everyw here.



rarely



daily



til one



WHAT



event



tips



PROG RESS



the



I S



sc ales



REAL LY



an d



LIKE



outr age



sp reads



like



wi ldfire .



the



r esult



aggra v ation s



o f



slowl y



a



si ngle



mult iply



u n



Imagine The



t hat



room



five



is



yo u col d



degr ees.



Twenty-si x



have and



E ver



an



ice



cube



you



can



see



sittin g y our



so



slowly ,



the



still



sittin g



on



room



on



t he



tabl e



br eath.



It



is



b egins



to



heat



in



f ront



c urrent ly



o f



you.



twe nty -



up.



degr ees.



Twenty-se ven.



Twenty-ei ght.



The



ice



c ube



Twenty-ni ne



is



t he



tab le



in



front



o f



you.



deg rees.



Thirty.



Thirty-on e.



Still,



Then,



no thing



thi rty-tw o



seemingly unlocked



no a



actions, change. its



huge



can



systems six



T his



barel y



degr ees.



Th e



from



build



pa ttern



are



the



up



oft en the



shows



und etecta ble, be



ice



begins



to



te mperat ure



me lt.



A



o ne -deg ree



in creases



befor e



sh ift,



it,



has



chang e.



mo ments



which



li fe



ha ppened.



di fferen t



Breakthro ugh



of



has



s een



fo r



u ndergr ound



the



potent ial u p



b efore



tak es



f irst



ove r



f ive



e xplodi ng



of



m any



re quired



ever ywhere .



th en



the



resul t



to



Canc er the



ye ars nin ety



as



pre vious unl eash spen ds



body it



fe et



in



80



major percen t



month s.



bui lds into



a



Bam boo



ex tensiv e



the



a ir



root



wit hin



weeks .



Similarly ,



habi ts



a



thre shold



critica l



oft en and



appe ar unl ock



to a



make new



n o



diff erence



le vel



of



until



perfor mance.



you In



cr oss th e



earl y



and



middl e



stag es



Disappoin tment. it’s



an d



It’s



ha llmark



a



outcomes



This



is



last.



o ne



to



make



ineffec tive



month s. an y



of



the



ma ke



a



it’ s



easy



t his



you rself not



not



A ll



yet



cal l



Vall ey



of



a



line ar



fas hion



y ou th e



dur ing are



th e



going



most



cro ssed



ice



cub e



a nd



firs t



days ,



anywhe re.



powerf ul



the



y ou



r ather



did



long



prog ress—t hat



agai nst



o f



one



the



t o



The



jump



geol ogical for



today



for of



so



in



enou gh



or der to



Pote ntial.



br eak



a



bad



It



is



oft en



Pote ntial. har d



he ated



is



i t



l ike



from



wasted ;



it



i s



just



de grees.



Latent



Potent ial,



outside



that



But



improv e.



worki ng



not



mon th,



a nd



t hinkin g



Laten t



Laten t



w as



a



lon g



or



that



res ult,



waysid e.



of



to



prece ded



s eemed



d ay



the



you



habits



tangib le



kin d



thirty -two



of



a



habit



o f



when



build



persi st



goo d



work



that



anoth er



by



despit e



at



it



t his



Pla teau



Pla teau



s uccess . al l



see



abil ity



Plate au



a go—whe n



mak es



equiv alent



the



t han



you r



Your



happe ns



overn ight



a n



a



meltin g



de grees.



action



t he



to



every



fall need



su ccess



not



to



Once



build



t he



h ard



ru nning



call



lo st



it



it’s



grin d



h ave



so



f ail



h abits



to



throu gh



e vent



ca n



a



s eem



like



habits



I



brea k



dram atic



human



good



achiev ing



the



most



plates



you



thirty -one



finall y



work



let



struggl ing



becaus e



hav e



sto red.



to



my



pl ateau—w hat



to



the



can



i s



chan ges,



differe nce,



twenty-fi ve



is



it



b ody?”



an



It



smal l



wh y



i n



meani ngful



an y



reas ons



c hange



wi ll



in



proce ss:



any



see



abo ut



making



feel



I



complaini ng



people



d oesn’t



b een



not



you



c hanges



“ I’ve



y ou



often



progr ess



compo unding



f ew



abo ut



When



It



co re



Complaini ng



being



make



is



t hink,



i s



because



t o



th ere



You



fi nd



it



e xpect



how



of



que st,



de layed.



thr ough



you



one,



a



any



stop.



ove r,



break



If



are



can’t



takes to



even



Peo ple



decide why



You



frus tratin g



weeks,



of



world



it.



But



yo u



only



y ou



sees



kno w



t he



that



were n’t



possibl e.



press ure. milli ons



Tw o of



tect onic



years,



the



t ension



slowly



bu ilding



again,



in



is



gr eat.



too



the



all



s ame A n



happens



a ll



at



Mastery



r equire s



hang ing



and



look



hundred



t imes



hundred



a nd



last



THE



blow



a t



in



in



a



fir st



PLATE AU



N BA



OF



day,



ha ve



for



ages,



erupts .



T he



San



hist ory,



their



Chan ge



they



ru b



but



can



as



blo w



did



muc h



it



LATENT



al l



a



each



th is



take



as



a



room:



other



tim e



the



once tensio n



y ears —b efore



that



in



away



had



g one



of



at



his in



a nd



th e



so cial



nothin g



showi ng two,



one



from



“When



crack



spl it



Spu rs,



quote



ham mering



wi ll



it —but



Anton io



h ave



locker



st onecutt er



w ithout



that



one



t hey



pati ence.



Jacob go



fa shion



The n,



it



once.



team s



I



whil e.



eart hquake



successfu l Rii s



t he



I



most



r eforme r



seem s



rock, i t.



h elp,



perhap s



Yet



kn ow



to



it



at



th e



was



no t



a



that



be fore.”



POTENT IAL



DISAPPOIN TMENT



FIGURE it



will



not



2:



c ome



until



work



we



people without simply



We



of ten



qu ickly.



month s



h ave fe el



be ing



a nd



rea lity,



any It



la ter



can



in



putt ing



res ults. is



the



th at



result



afte r



to



n ot



be



linea r.



re sults



of



realiz e



the



a



“valle y



of



in



weeks



muc h



t he



our



we



Howeve r,



unt il



At



or



ver y



leas t,



effort s t rue



are



va lue



of



of



hard



thi s



work



was



no t



late r



that



the



fu ll



come



f rom



sma ll



beg inning s.



ti ny



dec ision.



But



as



gro ws



str onger.



Roots



that



The



seed



decisi on



entren ch



is



o f



ever y



r epeate d,



the



the mselves



and



delayed . p revious



wher e



work



wast ed. val ue



It of



habi t a



hope



often



di sappoi ntment ” mon ths



we



reve aled.



sing le,



sprouts



Th is



st ored.



t hings



pr ogress



y ears



e xperie ncing



All a



In



dis courag ed



i s



is



or



do ne.



efforts



big



ex pect



h abit



b ranche s



was previou s



It



i s



grow.



The



within



task



us .



of



And



bre aking



the



delicate



flower



But



determ ines



what



survive side? and



t he



Wha t



enabl es



FORGET



AB OUT



Prevailin g



is



and



to



wisd om



For



many



was



a



wanted them. with



years, to



f or to



a



w hether o f



the



earn



goals



enjoy



F OCUS



sha pe,



I



b egan



set



and



is



a



l ike



powerf ul



oak



cu ltivat ing



a



I



I



set



lon g



and



br eak



thr ough



to



sl ide



int o



ef fects



enou gh t o



to the



unwa nted



o f



good



other h abits



ones?



INS TEAD



best



w ay



bu ilding m ore



to



a



achieve



what



suc cess ful



ti me



app roache d go als



wa nted



to



ha bit



wit h



we



wan t



busin ess,



frien ds



and



in



r elaxin g



famil y —



goa ls.



how



I



a



people



the



a ctionab le



bus iness.



uproot ing



hab it



co mpound ing



spen ding



I



wit h



SYSTE MS



bet ter



weigh ts



I



the



tha t



was



like



go od



Pote ntial some



ON



reac hed.



in



sti ck



cla ims



this



b e



we



causes



to



a



i s



time.



Laten t



les s,



Eve ntuall y, the



at



speci fic,



goa l



school,



in to



worryi ng



set



d ay



GO ALS,



life—gett ing more



b uildin g



that



oth ers



h abit



of



one



i t



bad



ta sk



Pla teau is



a



t o



fo r



lift



succ eeded reali ze



nea rly



my



h abits,



the in



at



tha t



th e a



gym,



f ew,



my



ev erythi ng



grades



but



r esults



to



too. I



E ach



want ed



for



th e



to



fai led



had



ve ry



with



the



goal s?



It’s



a



get



in



prof its



I



do



on e



at



a



I lot



of



to



do



lit tle



s ystems



I



followed.



What’s first







If



diff erence



lea rned



comic. about



th e



Go als the



f rom ar e



Sc ott



abou t



proce sses



you’ re



a



betwee n



c oach,



Ada ms,



the



t hat



your



syst ems th e



r esults



lea d



go al



to



an d



cart oonist you



t hose



mig ht



be



w ant



to



behind



dis tincti o n



the



achiev e.



D ilbert



Sys tems



a re



r esults .



to



win



a



cham pionsh ip.



Yo ur



I



system



is



coaches,







If



the and



you’ re



dollar



If



system



is



your



for



and



a



your



as sistan t



m ight



you



b e



test



to



bu ild



p roduct



a



millio n -



ideas,



hire



campa igns.



y ou



prac tice,



measu res,



a nd



your



int eresti ng



you



each



y ou



goal



to



Super



onl y



were



goal



might how



metho d



be



yo u



for



to



play



brea k



a



new



pi ece.



down



and



ta ckle



receiv ing



fee dback



Y our



from



is



to



I



not.



Goal s



s pend



fo r



i s



Bil l othe r



se tting



mean are



is



t he



win



by



onl y



compl etely



w ould



coach



still



A



think ing



to



on



and



y ou yo u



w hat



get



finish



whol e to



ge t



Walsh , areas



goals.



thi s?



good



pr ogress .



time



focus ed you



you



sys tem,



baske tball



wo uld



sport



winn er



ab out



do



making



any



t rue



What



a



yo ur



If



i gnored



stil l



succ eed?



ignor ed



yo ur



team



your



you r



does



F or



goal



to



at



r esults ?



wou ld.



in



Bow l



ques tion: on



an d



d ay,



ac tually



forget



much



goal



ho w



o ften



focus ed



ridiculou s



same



is



ma rketing



cha mpions hip



think



way



system



your



if



practice



The



your



m usicia n,



t he



example,



I



m anage



practic e.



Your



run



play ers,



inst ructor .



goals



win



a



recrui t



entrep reneur,



and



how



difficult



Now



an



you’ re



you



co nduct



bu siness .



employees ,







w ay



f or



Are



ab out



game



“The of



the



stari ng



bett er



eac h



score



li fe.



be st at



the



day. takes



If



you



In



the



care



w ant



u seless?



direct ion,



b ut



you r



goal s



and



it



wo uld The



of



itse lf.”



bet ter



comple tely



prob lems



words



o f



goals



o f



syst em



but



sco reboar d.



on



a



you r



scor e,



Focus



sett ing



ha ndful



with



only



th ree -ti me T he



re sults,



then



inst ead.



Of



syst ems



a rise



w hen



not



en ough



you



co urse ar e



spend



t i me



be



best



too



des igning



for



your



syst ems.



Problem



Goal



# 1:



Win ners



sett ing



concentra te mistakenl y



su ffers on



the



assu me



overlooki ng



a nd



all



lose rs



from



a



pe ople tha t



of



hav e



seriou s



wh o



end



ambit ious



th e



the



peopl e



case



up



of



g oals.



su rvivors hip



win ning—t he



g oals



who



same



had



l ed th e



to



We



surv ivors— and



their



same



bi as.



s uccess



object ive



while



bu t



didn ’t



succeed.



Every to



Oly mpian



get



th e



job.



same



goal s,



from



the



And



the n



the



wante d



to



professio nal



to i f



the



losers .



propelled had



wants



It



goal w asn’t



the



te am.



a



a



Th e



diffe rent



# 2:



Ach ieving



Imagine



y ou



hav e



messy



clutter



you in



a nd



the



same



You



treat ed



Achieving



a



ener gy



roo m



a



fir st fo r



s ymptom



goa l



counterin tuitiv e



only thin g



b e



what



goa l to



of



the



candi date



w inning of



the



t he



b een



conti nuous



To ur



lik e



th ere.



small



It



s hare



the de



spor t.



be fore—j ust



w ants



pe ople



diffe rentiat es



to p



al ways



of



Ever y



un succes sful



had



t he



winne rs France



that



Pre sumabl y, ever y



was



othe r



o nly



improve ments



the y



wh en



that



ou tcome.



is



up , the



same



m omenta ry



se t



you



go al



to



w ill



ha ve



a



of



be



addr essing



change s



your



life



the



the



for



impro vement .



We



c lean cl ean



i t.



at



t hat a



Y ou’re



system



If



you



ro om —for



ha bits



looking



motiva tion.



chang ed



withou t



about



pack -rat



you’ ll



bur st



chan ge.



a



sloppy ,



soo n



never



a



you



then



anoth er you



on ly



and



plac e,



beca use



and



y ear



roo m



tidy



medal .



e very



goal



maint ain



t he



outcom e



a



me ssy to



hop ing



a



t he



goal



sy stem



Problem



if



ca nnot



race



achi eved



But



succe ssful



w in



they



now.



gold



cyclis ts



impl emente d



th e



a



B ritish



they



summon



win



new



le d pi le



left



behin d



momen t.



it.



t hink



we



Tha t’s



need



to



a



of



c hasing



c ause.



th e



to



th e



change need



ou r



to



resu lts,



c hange



solve



pro blems



order



to



level.



The



# 3:



I’ll



you’re



for



th is



was



and



leve l,



you



nee d



y our



featu red



I in



probl em.



Wh at



we



thos e



resul ts.



Wh en



you



only



s olve wi ll



goal



w ith



h appine ss ma ny



th e



solve



t hem



p roblems



fix



really



te mporar ily.



at



th e



I n



syst ems



themse lves.



ha ppines s.



any



for



the



a



until



“Onc e



fu ture



York



the



lost



twent y



Ne w



thi s:



goals- first



I’v e



my



gained



is



off



tim es



somethi ng once



to



outp uts



pro blem



so



not



caus e



behi nd



The



tra p



that



was



th e



are



tha t



y ou



pu tting



a lways



myself



busine ss



good,



res trict



ha ppy.”



result s



syste ms



as sumpti on



i nto



promised



the



result s



inputs



Goa ls



be



happiness



th e the



co ntinua lly



slipped



my



the



impli cit



then



at



improv e



Fi x



Problem



are



b ut



poun ds Times ,



re ach



m entali ty ne xt



count.



s elf



I



to of



For



that I’ve



y ears,



m uscle I



is



goal,



mil estone .



enjoy.



then



my



I or



coul d



aft er fina lly



relax.



Furthermo re, your You



goal



and



menta lly



misguided . the



exact



a re



to



succes s.



give



your self



your



syst em



different



confl ict:



or



and



yo u a



i s



unli kely



th at



you r



systems -first with



suc cessful



“eith er-or”



in to



you r



love



an



your self



journ ey



restri ct



cr eate



bo x



It



to



A



go als



the



is



you



had



p rocess



runnin g. not



to And



just



to



o ne



than be a



th e



hap py. syst em one



you



y ou



set



Yo u can



can be



fi rst



a



out. when



be



ach ieve



ha ppines s.



I t



lif e make s



th ere



When



you



y ou



disa ppoint ment.



throu gh



a ntidot e. pr oduct,



are of



pat h



sce nario



the the



y ou



versio n



actu al



when



pr ovides



rather



p ermiss ion



n arrow



mind



sati sfactio n



menta lity



forms ,



in



fail



ei ther



ar e



you



do n’t



en vision.



in



will no



ha ve



s ense paths



in to



wait



anytim e m any



is match



many



f all



sati sfied



su ccessfu l



Thi s



t o



Problem



# 4:



Finally, runners they all



a



push



har d



of



system s



thinking



is



continuou s



If The



wi ll



OF



ATO MIC



havin g



probl em



is



not



wrong



sys tem



do



It



thei r



no t



rise



is



soo n



a



win



It ’s



about



cy cle



Ulti mately ,



“yo-yo ”



t hey



ther e



goal ,



them.



what



ma ny



The



ga me. any



your



line , When



is



le ft



peo ple



fi nd



a



purpos e



Tru e



Ma ny



finis h



accomp lishin g



endle ss



i s



the



mo tivate



why



about



of



effe ct.



cro ss



to



gam e.



the



not



it



is



after



t he



pl aying



your



as



T his



habits



to



a



pa rticul ar



it?



thinki ng. the



cr eate



longe r



o n



p rogress .



go al.



of



long -term



si ngle



refi nement



commit ment



and



t o



the



p rogres s.



trou ble



cha nging



s ystem.



you



Bad



don’t



your



h abits,



ha bits



want



t o



of



yo ur



r epeat



the



pr oblem



themsel ves



isn’t



ag ain



you.



an d



chan ge,



bu t



becau se



you



have



goa ls.



Yo u



fall



the



level



the



chan ge.



to



th e



level



to



of



systems.



Focusing



on



the



themes



core



the



behind



th e



word



atomic



ha bit



to



HA BITS



your



fo r



no



old



conti nue



det ermine



becau se



as



a chieve



goals



t o



is



is



long- term



can



but



foc used



you



impr ovemen t.



again



You



is



race



to



with



min d-set



is



afte r



t hat



you’re



T he



goa l-less



accomplis hment.



SYSTEM



odd s



months ,



settin g



building



A



for



reve rting



purpo se



process



at



work



forwar d



themselve s



The



ha rd



train ing.



yo ur



you



are



goal -orien ted



w ork



stop of



Goa ls



overa ll



syst em,



of



book .



th is



atomi c.



re fers



t o



By a



It



n ow,



tin y



ra ther i s



t han



also



yo u’ve



chan ge,



one



a



single o f



p robabl y a



margin al



the



goal, d eeper



rea li zed gain ,



a



is



of



meanin gs



th at 1



one



an



percen t



yo ur



improveme nt. small. atoms



Th ey are



building



Habits unit



their



meaning



o f



that



n ot



power;



a



Chapter







Habits



of



re markabl e



the



tha t



the



phrase



are



th e



are



a



c hanges



a



critica l



of



every



the



l ives.



over all



a



Th ey



and



m olecul es,



but



to



a



h abits,



larg er



at omic



Each



o ne



howev er



sys tem.



ha bits



th ey



bui ld



deg ree



th at



far



are



both



small



—a



r egular



habit s to



sy stem



do,



o f



is



im provem ent.



s oon



e asy



wh ich



is



b ut



a



a re



J ust



as



the



funda mental



At



on



first ,



e ach



and



th e



mig hty.



practi ce the



thes e



ot her



outwei ghs



als o



comp ound



hab it



are



build ing



wa nt



th e



a re



is



a



bet ter



o f



an d



cost



T his



or



s ource



is



tiny fuel of the



routin e of



inc redibl e



g rowth.



a



se lf-imp rovemen t. lo t



in



t he



can



wo rk



un dersta nding



the



de tails



to



mo st



ma ke



littl e



no



pow erful Y ou



habi t



bl ocks



remar kable



then



o f



nee d



that



for



differ ence outcom es to



is



b e



1



of



you i s



or



esse ntial.



un til



yo u



cros s



a ny



patie nt.



pa rt



mole cules,



Get ting



long -run.



They



re sults,



instea d.



fo r



dela yed.



buil ding



bl ocks



s ystem



The



of



sword.



appear



thre shold.



atom ic



cou nts



why



often







atoms



day



in terest



double -edged



pro cess



your



of



old



resu lts.



you r



comp ound



compoundi ng



on



p art



our



atomic



smal l



compon ent



Small



you



to



of



mult iply



onl y







If



a toms



i nvestm ent.



y ou,



the



are



of



against



as



an y



block s



b etter



Habits



An



j ust



S ummary



percent







not



b uildin g



i nsigni ficant,



ini tial



are that



contr ibutes seem



habi ts habit s



like



wi ns



is



atom ic littl e



blocks



that



bigger



are



the



ar e



routines



Bu t



of



a



large r



syst em.



atomic



habit s



are



setting



goals .



Focu s



result s.



f orget



about



Ju st



You



do



your



no t



rise



to



th e



level



of



yo ur



goa ls.



Yo u



fall



to



the



level



of



syst ems.



2



How



Your



Habits



Vice



Vers a)



W



is



hy



ones?



i t



Few



so



Shape



e asy



thing s



to



can



than



impr oving



your



year



you’ ll



doing



It



often



days,



feels



eve n



Habits



li ke



However,



have



the



since re



once



a



day



y our



a



d aily



exe rcise, for



I dentit y



repeat



keep



or



two



and



rath er



the



bec ome



fo rever— especi ally



th e



unwa nted



Changing



our



th e way .



wron g In



foll ow,



first



ha bits



thin g



t his I’ ll



mista ke



i s



and



eating s moking



chall enging and



( 2)



ch apter, ans wer



is



like



that



the



we



we



I’ll



for try



t wo to



a ddress



this



more



bur st



of



coo king



than



t o



seem



D espite food, f eel



chang e



chan ge



n ext



a



few



motiva tion. a re



sti ck



our



be st



w atchin g



too



imp ossibl e



( 1)



our



f irst



to



we



try



h abits po int.



to



in I n



the



wrong



thing.



much b reak.



to the



the



secon d.



try



time



b etter.



fo r



rea sons:



the



that



hassle.



junk can



good



li fe



somet hing



and



the y



o nes.



form



y our



likel y



g oin g



a



t o



on



o ccasio nal



esta blishe d,



habits



tha n



journa ling,



th en



hard



i s



ha bits



ar e



pro crasti nating,



Our



it



ha bits



televisio n,



that



and



so



impa ct



ye t



g ood



medita tion,



unh ealthy



wrong



And



thin g



effo rt



and



p owerfu l



ha bits.



to



(and



h abits



more



intention s,



change



bad



sam e



diffic ult



with



reasonabl e



around



be



Your



To



chapte rs



understan d



what



change



occu r.



THREE



ca n



LAY ERS



I



OF



mea n, You



cons ider



can



BEHAV IOR



t hat



im agine



th ere



ar e



three



l ike



th e



layer s



them



level s of



a n



at



w hich



onio n.



CHA NGE



OUTCOMES



PROCESSES



IDENTITY



FIGURE



3:



There



outcomes,



a



The



layer



first



concerned book,



are



cha nge



with



win ning



is



a



with



The



laye r



concerned new



with



routi ne



at



developin g



a



associate d



with



The



third



level



is



and



in



la yers



your



o f



beha vior



p rocess es,



ch anging



changi ng



associate d



secon d



t hree



your



your



resul ts: Most



this



chan ge.



is



o f



c hanging



your



the



decl utteri ng



me ditati on this



d eepest



concer ned



habit s



prac tice.



th e



proces s.



your



cha nge



Thi s



lo sing



of



changi ng gy m,



a



o utcome s.



champ ionship . level



or



and



o f



a



in



w eight,



goal s



you



Thi s



desk the



chan ge



your



level



publis hing s et



a



are



is



be tter



habits



your



i dentit y.



impl ementi ng



for



in



is



level



system s:



you r



Most



c hange:



you



a



w orkflo w, bu ild



ar e



level.



layer



wi th



is



cha nging



chan ging



y our



your



i dentity .



be liefs:



your



This



w orldvi ew,



yo ur



self-imag e,



you r



judg ments



beliefs,



assump tions,



Outcomes



are



Identity



is



that



ab out abo ut



last —when



than



anot her.



problem



Many on The we



i s



peop le



what



by



FIGURE



4:



achieve.



y ou



are



associa ted



you



b elieve .



When



to



b uildin g



a



of



change



direct ion



of



change .



the to



is



proces s



build on



th at



of



achieve .



to



hol d



P rocess es



lev els



foc using



it



one



level



c hangin g



us



we



wis h



to



to



the thi s



y ou



leve l.



do.



buildi ng



hab its



per cent



is in



of



wi th



what



to



1



thei r



identi ty-bas ed



who



o f



u seful



leads



about



co mes



sy stem



are



This



are



Most



“be tter” thei r



or



own



habit s



by



way.



Wi th



T he



f ocusin g



outcom e -base d



hab its.



“wo rse”



thi s



habi ts. appr oach,



b ecome.



H ABITS



With With



others.



not



wa nt



OUTCOME-B ASED



and



is



alter native start



get.



y oursel f



prob lem



beg in



t hey



bi ases



you



com es



A ll



the



wh at wha t



it



improveme nts—th e



and



a bout



outcom e-based



habit s,



the



focus



is



on



what



i dentit y-based



habit s,



the



focus



is



on



who



y ou yo u



wan t wish



to to



become.



Imagine first



t wo



per son



reasonabl e who



is



change



The



peo ple



wh ile



smoker.” identity.



sa ys,



“N o



resp onse,



tr ying



secon d



re sisting



t o



be



pers on



It’s



a



thi s



s omethin g around



dec lines



small



Smoki ng



thank s.



but



ca rrying



was



a



b y



cig arette .



When



I’m



to



pers on else . the



o f



sti ll They



s ame



sayi ng,



differ ence, part



tryin g



but



thei r



offere d



q uit.”



bel ieves



are



h oping



I t



a



sm oke,



soun ds



t hey



ar e



t heir



t he



lik e a



a



sm oker



b ehavio r



will



be liefs.



“N o th is



form er



than ks.



I’m



not



a



sta tement



signal s



lif e,



their



not



a



sh ift



curren t



in



one.



They



no



Most



peop le



to



l onger



don ’t



improv e.



stick



to



The y



this



determine



they



Behind a



many



behavior



That’s



sy stem



l ike



ways



similar



The



tr y



the



to



a



g et



more



i s



money ,



exi sts



peopl e of f



an



w e



There



id entity



th an



ear ning.



You



comf ort



ov er



tra ining.



yo u’ll may



the



i f



goal s



neve r



t hat



has



a



I and



wit hout shif t



th eir



in



The



the



ol d



a



syste m



ru le,



v ery



obe dience.



set



You



c an



in



a



a



of



an d



di fferen t



demo cracy,



is



is



to



o f



the



se lf



set



ima gine



but



s uch



d ictato rship.



be havior



that



is



better



not



b e



you’ll your



l ast.



who



assum ptions



be



but



towa rd



if



dra wn



habits



Y ou



may



consum es



pulle d



healt h,



chang e



and



habits.



wil l



to



in dividu als,



belie fs



someo ne



c ontinu e



want



h ard



se t



major ity



discus sing a



acco mplish ment,



It’s



and



goa ls



belief s.



ground



behin d



ident ity



rather



of



V oting



are



but



then



re alize



v ote



are



with



your



The y



out



belief s.



inco ngruent if



s et



chan ge.



stri ct



the



T hey



tho se



actio ns.



f reedom ,



to



they



(ou tcome)



achi eve



d ictato rship



whe ther



soc ieties.



t o



like



an d



get



ski nny



sys tem



of



cre ates,



th an



a



s et



th an



rather



are



when



(proce ss).”



fo r



ce rtain



rather



prioritiz e



pl ans



sys tem.



system ,



want



more



be



do n’t



t he



that



that



t hey



a



chang e



their



of



or



Behavior



of



to



take



be liefs



never



organizat ions, the



and



author ity



identi ty



patte rn



shap e



on



s mokes.



s kinny



drive



new



system



would



unde r



be



actio ns



founde d



change



impossibl e



their



o f



wa nt



s hould



that



who



id entity



“I



I’l l



they



ab solute



to



no t



t hen



them selves,



eq uality .



beliefs



s omeone



consi der



belie fs



a t



is



as



think,



sa botage



ev ery



democra cy



social



A



the



can



just



a ctions



look



identity



eve n



d iet,



the



consideri ng



way



identi fy



if



you to



spe nding



conti nue relaxi ng



yo u



neve r



to



of



change a



new



The



th e goa l



story



provides my



unde rlying and



of a



a



new



Br ian



good



Cl ark,



Clar k



was



young ,



and



One



day,



reso lved



Through



Then,



“I



asked



thought chew



happened



had



did



told



it



th e



starte d



wor ked,



manic urist



di fferen ce.



The



ultim ate



part



of



wants



y our



thi s.



who



is



The



more



more



even



ca ll.



fo rm



e ven



though



An d



of



I’v e



it’s



th e



sa id



neve r



v ery



ha bit



groom ing



th ey



m y



I



chew ed



nails



take



th ing



to



is



had



pride



w hen



the



I



a



bit.



a



woul dn’t



What for



proud



n ever



th e



of



my



a spired



s ince;



in



“M y



ch ewing— I



not



h abit



I ’m



the



type



to



s ay



I’m



the



to,



ev en



pro perly



say



di fferen t



I



nice



was



I



no w



out



sa id.



re ason.



some thing



I



gre w



n ails,



than



Su ddenly ,



wh en



ri tual.



he



really



tha t—othe r



che wed



it.”



man icure,”



look



Col orado,



nerv ous



do



have



are.



a



u ntil



my



you



I’ ve



mone tary



mot ivatio n



one



wh o



You



rememb er,



mainta in



finger s



becaus e



It’s



some thing



for



that’ s



as



to



b ehavio r.



Bou lde r,



can



n ails



to



nai ls.



intrins ic



id entity . It’ s



my



a ttracti ve



made



them. ”



ma de



I



fi rst-ev er



not



cha nged



from



manag ed



payi ng



bu t



mani cure



An d



for



my



su rprisi ng.



my



I



as



past



unde sirabl e



somet hing



heal thy,



cl ose



a n



al one,



I



your



star ted



willp ower



fingernai ls.



single



“I t



chewin g



if



the



l ong



t o



tha t



reall y



as



into



stop



t o



haven ’t



m orphed



w as



The



you



me.



s chedule



was



led



entre preneu r



“Fo r



to



tim e.



all



an



wif e



And



that



b ut



my



them .



first



then



m indful



Cla rk



plan,



examp le.



finger nails, ”



I



belief s



i t



a



caring



b ecomes o f ty pe



pers on of



who



person



th is.



pride



you



ha ve



in



a



moti vated



you



wi ll



be



t o



parti cular main tain



aspect t he



of



hab its



you r



iden tity,



ass ociate d



with



the it.



I f



you’re care



pr oud



for



you’ll proud



of



and



ma ke of



sur e



each



and



to



it



o f



visit



the



belief



gym



o r



be hind



changes. you



you



t he



s kip



you ’ll prou d



de velop



of



t he



upper -body



you ’ll prid e



be



size



likely



sor ts



of



workout .



more



gets



a ll



yo ur



If



to



of



bic eps,



y ou’re



spe nd



invol ved,



yo u’ll



You



st art



habits



hou rs



f ight



t ooth



ha bits.



but



t he



c hange.



onl y



iden tity.



healthy



beh avior,



Improv ements



an



iden tity



yo ur



eat



you’r e



you r



your



is



look s,



kni t,



O nce



c hange



of



If



never



mai ntain



part



hai r



it.



moti vation ,



become s



who



w eek.



beha vior



because



you



sc arves



knitting



True



y our



ma intain



the



nail



how



are



Anyone



once then



on ly



reas on



or i t



you ’ll



can



twi ce, is



m ight



tem porary



c onvince bu t



h ard



sti ck



to



if



until



they



habit one



is



thems elves



to



yo u



stick



a



wit h



don’ t



with



shif t



tha t



the



l ong -te rm



b ec ome



part



o f



a re.







The



goa l



is



n ot



to



read



a







The



goa l



is



n ot



to



run







The



goa l



is



n ot



to



learn



a



book,



the



m aratho n,



a n



go al



the



is



to



beco me



goal



is



to



inst rument ,



the



goal



a



r eader.



b ecome



is



to



a



runn er.



be come



a



W hat



yo u



musician.



Your is



beha viors



an



are



ind icatio n



conscious ly



or



be lieves



likely



to



identifie d simply



doesn’t easy.



the



h ave



Aft er



t he



a



refle ction



type



of



particu lar



alig nment



“ being



cl aimed



Similarly ,



in



i n



as



of



a



noncon sciousl y.*



person



act



us ually



a



voter ”



“votin g” person



to all ,



was



who



convi nce when



w ith



an



pe rson



y ou



Re search as pect th at



were



more



b ehavio r



to and



s hown



thei r



wan ted



t rain. your



you



th at



onc e



exam ple,



to



e xercis e



th at



ident ity,



F or



likely



th ey



ident ity.



bel ieve



bel ief.



act ion



the mselve s



you r



has



o f



in corpor ates



your



of



vot e to



a ar e



p eople



more



who



those



who



perfor m.



into



Doing



are —e ither



t hey



than



do



their t he



i dentity



identi ty



rig ht



are



thi ng



f ully



is



a ligned ,



to



you



are



the



type



Like



long er



of



all



sword. for



n o



per son



aspect s



Wh en



yo u



of



wor king



easy



ca n



to



people norms



be



l et



a



f or



wa lk



att ached



to







“I’m



te rrible







“I’m



no t



a







“I’m



ba d



at







“I’m



al ways







“I’m



no t







“I’m



ho rrible



...



and



When



you



a



int o



begin



to



more



more



to a



ch ange



again st



ha ve it



too ,



ado pted



impact



cogn itive



to



be .



is



a



c an



you ,



be



a



power ful



like



ability



fo rce



ide ntity



ident ity,



slumbe r,



acting



double -edged



thoug h,



a n



your



s imply



to



i t



can



ch ange.



blin dly



be Many



fo llowin g



the



iden tity.



directi ons.”



person. ”



with



pe ople’s



names .”



at



technol ogy.”



ma th.”



ot her



r epeate d



resist



var iation s.



a



sto ry



to



yourse lf



ment al



groo ves



an d



certa in



acti ons



be cause



pressu re w ith



to



maintai n



yo ur



your



beli efs.



for



acce pt



the m



“that’ s



self- image



Y ou



years,



fin d



as



a



not



and



it



fact. w ho



I



beh ave



what ever



is



wa y



easy In



a m.” in



you



a can



to



tim e,



you



Th ere way to



is



that avoid



y oursel f.



deeply



diff icult



you



are



y oursel f



thi s,



ident ity



Yo u



l ate.”



thes e



contradic ting



in



r emembe ring



good



consis tent



The



with



thous and



slide



internal



the ir



bel ieve



w orking



Once



l ife



mo rning



have



you,



alle giance



thr ough



chan ge.



fo rmatio n,



When



curse .



you r



b ehavio r



alrea dy



h abit



self- improv ement.



change



is



pur suing



a it



tho ught is



to



or



actio n



chan ge



it.



is It



t ied ca n



to



feel



your



i dentit y,



comfor table



to



the bel ieve



w hat



your



cult ure



image



(pe rsonal



positive



On



busy



Over is



gi ven or



the



that



too



y our to



Becoming



the



r un,



brin gs



play



come



in



g radual ly



THE



TWO-S TEP



you



era se



TO



e merges



Every



prec isely,



When



you



perso n.



of



your



inclu ding



wit h



rea sons.



yo u



to



sti ck



wit h



This



If



b ecause



fail



is



why



Prog ress



your



you



you’r e



ca n’t



re quires



you



to



ge t



habi ts too



unlea rning.



conti nuousl y



edit



i dentity .



yo ur



your



of



Y OUR



confli ct



beli efs



behavio r,



is



your



your



whe re



i dentit y



identit y



hinder



an d



that



do



they



form ed? serve



you?



ID ENTITY



habits . t hose



You



a bout



are



not



y ourself ,



born is



with



p reset



l earned



and



e xperien ce.*



your



y our



CHAN GING



they



oth er



exact ly,



that



i dentit y



of



in



aspe cts



if



to



action.



re quires



r ole



pieces



but



barrie r



hu ndreds



que stion:



How,



societ y—is



self -



or



way.



e xpand



b i ggest



your



h abits



id entity .



and



uphold s



your



rea son



yours elf



ne w



the



out



belief ,



thr ough



crea tive



of



place ?



empha size



PR OCESS



More



a



y our



impor tant



firs t



and



of



of



into



what The



sense,



with



th e



d o



team,



them



re al



in



importa nt



you



organized



the



gets



ver sion



a n



rat ional pu t



to



wrong.



overw helmed



an



c an



make



too



to



how



condition ed



or



upgrade



And



o r



it’s



st ruggle



ho wever,



such



if



to



to



th e



iden tity



fail



a nd



us



worldview



e ven



ma ke



may



versi on



be st



This



beliefs.



wi ll



tired



one



beli efs,



Your



can



you



ident ity)



level —indiv idual,



se lf-ima ge



your



from



an y



you



da y,



long



attached



at



habits



iden tity,



any



too



Good



(group



ident ity),



change



conflict. your



be lieves



habits



be d Whe n



p erson.



each you When



are



ho w



day, w rite y ou



you



y ou e ach



tra in



embody



emb ody da y, eac h



th e you



day,



your



i dentit y.



ident ity embody you



the



em body



of



an



i dentit y t he



ide ntity



of



an



The



ath letic



more



you



associate d derived



re peat



with



f rom



identidem , “repeated



Whatever



repea tedly.



i dentit y



of



i t.



yo u



will



believ e



For



most



of



When



tel l I



my



you



did



id entity



Of



m y



Your



wo rd



which



the



iden tity



means



identi ty



is



identi ty w as



being,



ori ginall y



and



l iteral ly



you r



are



to



no w,



you



chu rch



ev ery



r eligio us. tha t



you



evidenc e



you



If



you



ha ve



only



Su nday



you are



f or



it



fo r



s tudy



a



be cause



twen ty



bi ology



st udious.



evi dence



have



believe



that



If



yo u



b elief,



are



the



yea rs,



for



yo u



you



on e



go



yo u



hour



t o



the



commit ted



mo re



str ongly



life,



was



high



I



didn’ t



s chool



cons ider



teache rs



an



aver age



wr iter



writi ng



care er,



I



as



f or a



the



I



or



few



did n’t



a



ye ars. st art



a



college



best :



publis hed



first



writer.



a t



m yself



ou t



art icle



the as



n ot



you



a



they



s tandou t.



e very



e videnc e a



If



profe ssors,



certa inly



new A s



write r.



writer .



grew , I



so



be came



o ne



habi ts.



your



identity,



but



important



ones.



a



repeat



th ese



away



whil e



your



habi ts



Each



o nce



the



of



n ot



the



t heir



experie nce



wou ld or



ac tions, to



are



virt ue



y ou



ball



beg ins



habit s



b y



unli kely



kicked



image



go



eviden ce



my



Thur sday



course ,



it’s



essen titas,



ri ght



sn owing,



of



my



an d



through



the



r einforc e



it.



I



Monday my



have



early



any



be gan



you



more



you



is



yo u



i t’s



The



a sk



If



t hat



when



fitnes s.



would



you



being ness.”



nig ht,



to



more



fact,



mean s



evid ence



were



In



whic h



have



to



behavio r.



th e



words



your



even



that



behavi or,



Lati n



proo f



gym



a



th e



have



every



person .



an



howeve r,



chang e. effect



con tribut e



art ist



The



of



most



of



life



be cause the



a



you



evide nce of



ge ts the



the y



modifi es



y oursel f



effect



hab its



action s



f requen cy in



cons ider



only



are



influe nce u sually



your



so ccer



a



ac cumulat es



th at



with



the



m ost



b ecause



you As



and



self -



time,



shap es



but



pic ture.



experie nces



rei nforce d



yo ur



self - image,



pl ayer



sc ribbled



on e-off



evide nce



that



your



t ends which



you r



t o



you



fade



means



iden tity.



In



this



w ay,



becoming



This



is



day



by



gradu al



a nd da y,



habi t



finish



a



hab it



habit.



likes



the



type



build



is



If



who



l ike



of



a



then go



per son



up,



yo u



so



do es



meani ngful



can



make



a



identity.



to



hab its



is



actual ly



the



proce ss



of



paradox



o f



maki ng



Putting



t his



al l



your



the



c hange



entir ely



are



you



snap ping



ne w.



conti nually



is



“ Hey, ar e



m aybe



the



We



o ur



c hange



bit



by



bit,



underg oing



perso n are



p ractic e



play ing



th e



guita r,



I



am.”



who



t he



w ill



tr ansfor m



the



eviden ce



of



does



req uire



n ot



differ ence is



your



b y



type



o f



your



n ew



likes



typ e



of



p erson



per haps



perso n



ide nti ty.



prov iding it



you



belief s,



r adical



meani ngful,



y ou



The



cha nge



y ou



evidenc e



ac tually



but



This



change .



wish as



i s



Smal l of



is



a



are



t o th e



one



vote s



reason



habi ts new



big .







Each



ti me



you



write







Each



ti me



you



pract ice







Each



ti me



you



start







Each



ti me



you



encou rage



can



most



see



t hat



p ractic al



ha bits way



to



ar e



the



cha nge



That ’s



page ,



the



you



are



violi n,



work out,



yo ur



y ou



a



writer .



you



are



are



an



emp loyees ,



a



musici an.



at hlete.



you



are



a



path



wh o



do.



a



you



impr ovemen ts.



to



a



I f



music .



ins tance



i dentit y.



who



yo u



fo r



sma ll



o f



is



perh aps



v ote



ch ange



t his



type



a



you



by



the n



likes



toge ther,



wh at



We



gy m,



you



wh o



the



a



not



self.



I f



change



i f



do



s omeone



p erhaps



mean ingful And



be



We



suggest ion:



take



sing le



why



is



th e



exerc ise.



N o



changing



by



of



you



act ion



become.



buildi ng



evo lution. to



book,



reading.



Every



of



dec iding



microevol utions



Each



proc ess



yourse lf.



a



fingers



th e



l eader.



you



t o are



the



Each



habi t



not



more



impo rtant:



accomplis h begins



Of



to



to



thes e



a



it



g ets tr ust



the



w orks



bad



Whe n



it’s



don’t



for



both



sides.



You



you



just



need



major ity.



bad



behav ior



New



of



or



you ’ve



always



ha d.



It



is



a



1.



Decide



2.



Prove



First,



the



it



individua l,



for?



ne ed It



new



c ast,



a



t o



mount



you rself



to o.



and



Eve ry



a ny



ele ction,



mat ter



if



to you



are



is



you



ke ep



cast ing



to



to



is



th at



be



vo tes



e lectio n;



a



go al



well.



news



go ing



an



Y our



as



c hoose



goo d



ca st



a ctuall y



ev idence



you



wi n



f ar



can



cha nge



T he



there



vot e



you



to



time



iden tity.



u nanimo us



somet hing



the



begin s



tha t



ha bit.



you



belie ve



up



f or



doesn ’t



of



f ew



s imply



vot es



to



win



for



a



the



yo u’re



person



g oing



t o



no thing



you



with



w ho



you



want



a



team ,



as



ar e



If



get



is



the



goi ng



sam e to



th e



same



resu lts



yo u’ve



c hange.



proc ess:



yourse lf



W hat



e videnc e.



chang es,



two-st ep



as



In



s tart



votes



w ay,



vote



teac hes



time.



t ype



de cide



d on’t



nothin g



to



a



als o



You



te ll



un product ive



al ways If



you



perfect .



requir e



s imple



stand



an



the



ident ities



votes



to



a



be



the



oppo site



you



majority



to



b ut



you rself.



story



t he



h abit,



need



res ults



thin gs.



chang e,



course ,



perform



only



w ant



small



t o



be.



to



be.



wins.



This



h olds



a



commun ity,



a s



a



your



princi ples



a nd



a t



any



l evel —a s



na tion. val ues?



W hat Wh o



do



do



an you



y ou



w ant



wis h



to



become?



These —but or and



are



big



they



to



do



fee l



work



q uestio ns, kn ow



less



wha t



anxio us



backwa rd



fro m



and



kind or the



many of



t o



people



res ults doub le



r esults



aren’ t



t hey



the ir



you



w ant



sure



wa nt: sal ary. to



the



to



where get



beg in



si x -pack



Th at’s ty pe



to



of



f ine.



abs



S tart



person



t here



who



could



that



coul d



could new



get



t hose



get



los e



the



fort y



langu age?



r esults. ou tcome



poun ds?



Ask



I



Who



y oursel f,



want? ”



Who



is



type



th e



“Wh o



is



the



of



is



th e



type



pe rson



type



o f



pers on



th at



W ho



is



the



typ e



of



p erson



that



c ould



“W ho



is



the



typ e



of



p erson



who



co uld



consi stent



and



re liable.



of



ru n



tha t



cou ld a



pe rson



lea rn



a



su ccessf ul



start-up?



For It’s



examp le, prob ably



s omeone



shifts



fr om



who



co nsiste nt



is



wri ting



This



proc ess



“I’m



the







“I’m







“I’m



Once can



kind



th e



empathy



th e



healthy



kind



( outcom e-base d)



reliab le



to



who



do ctor



of



a



lost



p erson



ma nager



handl e smal l over do?”



on



steps



100 A ll



th e



day



perso n



person



or der



a



burrit o



or



person



lo ng



conce pt



another



k ey



each



her



t he



typ e



fo cus



of



p erson



studen ts.”



patie nt



the



for



h er



empl oyees. ”



of



a



pe rson



y ou



want



in



this



by



hers elf,



salad?



identi ty-base d



the me



your



walk



e ventual ly



of



re inforc e



long,



health y



eno ugh,



type



pou nds



a



The



f or



adv ocates



to



Wo uld



right .



up



give s



w ho



guide.



was



being



y our



l ike:



stand s



wh o



to



Now



b ook?”



(id entity -based ).



bel iefs



teac her



takin g



wh o



book



and



of



is



a



time



a nd



ne ed.”



have



begin



a



lead



o f



kind



t hey



you



friend



ca n



who



wri te



she



askin g she or



ta ke



She



us e a



is



fe edback



becom e



our



desire d



if



loops .



she



you



iden tity. wo uld



questi on



Wou ld



that



fi rst



be ,



“W hat



this



c ab?



f igured



would



habi ts



bo ok:



wo uld



to



a



have



a



a as



a



h ealthy



acted person .



like She



int roduct ion



Your



I



hab its



to



shape



a



heal thy



your



iden tity,



and



yo ur



street.



T he



explore



i n



in



t he



next



values,



p rincip les,



a nd



iden tity



The



focus



getting



THE



for mation



iden tity



dept h



shoul d



a



of



alwa ys



parti cular



all



be



habit s



o n



HABIT S



MATTE R



Identity



change



is



North



build and



will



bet ter



anywh ere



becoming what



or



the h ow,



provid e



you



ty pe



of



bu t



your



that’s



we



You



have



the



identity can



choos e



choose and



is



the



to day.



the



r eal



better



It’s



not



about



each



morn ing



achieving losing these They



or



we ight, thi ngs,



are



about



th e



person



you



wa nt



ch ange



sta rting



to



impor tant



t he



loo p



rathe r



ty pe



of



a



(a



it’ s



t hat



thi s



stone . you



two -w ay



c oncept t o



than



let



we



wi ll



your



your



p erson,



want us



result s.



not



tooth



weari ng



the



same



red ucing



like



have



you



a



te am, is:



The



want



boa t



a



abou t choic e



t o



rein force



t o



the



about



of



o n



first t o



of



how



yo ur



“Are



to



com pany,



you step



i s



not



be.



witho ut



a



r udder.



yours elf. in



ev ery



today



deeper



litte ring each



w ith



purpos e



s tress.



some one.



o r



each l ike



Habit s



th ey



y our



n ight



o utfit



suc cess



fun damenta lly



becomi ng



your



become ?” w ho



rema inder



And



Y our mo ment. th e



of



You



habi ts



t his



you



bo ok



m atter.



one



me asures



to



Th e



i nstruct ions



quest ion



belief s



You



bring s



h abits



cha nge.



fa mily,



know



your



flossi ng



b ut



loo p



b ut



true



i s



isn’t



or



It’s



h ere.



change



i n



to



habit s



exter nal



feedb ack



hab it



y our



But



for



re ason



of



wish.



quest



A nd



h abits.



st ep-by- step



yours elf,



identi ty



Building



w ith



ne ed



set



d rive



Star



You



po wer



a



beco ming



who.



a re



not



you



i n



el se



Otherwise , wh y



th e



ha bits



your



outcome .



REASON



book



is



chapt er),



REAL



this



s hapes



are



takin g



d ay.



It’ s



ea rning



can not



day



help a bout



with a



yo u



co ld



not



m ore



life



sho wer



about



mo ney,



achi eve



ha ving



h acks.



al l



of



s omethi ng.



Ultimatel y, type



of



p erson



develop your



you r



y our



you







a re



There



The







mos t you



Your



the



thr ee



ident ity



what







matt er



bec ause



to



The y



b e.



beliefs



t hey



are



the



he lp



you



ch annel



about



yours elf.



Q uite



of



change :



outc ome



ch ange,



to



change



become



the



t hrough



which



li terall y,



you



want



of



Becomin g



p rocess



chang e,



t o



achi eve,



emerg es



per son



the



way



ed it



on



w ho



of



you r



wish



to



bec ome.



v ersion



of



you rself



you r



belie fs,



habits



you



out



yo u



best



bu t



your



wish



habi ts.



an d



is to



to



not



on



a



vot e



beco me.



Ev ery



requir es



focus



act ion



you



to



u pgrade



and



not



b ecause



they



is



to



ex pand



y our



identity.



The



rea l



reas on



better



re sults



change



yo ur



hab its



(altho ugh



bel iefs



mat ter the y



a bout



is



can



do



tha t),



yo urself .



3



How



becom e



ch ange.



id entity



type



lev els



effe ctive



continuou sly







you



habi ts.



S ummary







wi sh



de epest



Chapter



and



habi ts



to



Steps



Bu ild



Be tter



H abits



i n



4



Si mple



bu t



c an



becau se



get the y



you can



for



I



n



1898,



a



psy cholog ist



experimen t



that



would



how



form



and



habit s



intereste d working



He



w ith



would



box



was



simple



had



on



each



suc h a



pres sed, been



box.



They



would



the



as



p ulling



t he



the



o ur



that



our



b ehavior .



they



their claw would would



the



guide of



a nimals ,



been



Gradu ally,



le ver



wi th



the



d evice



cat at



c ould



a



l oop



d oor



a s



on



a n



unde rstand ing



and



soon



of



Thor ndike



h e



n ose a t



out



in to



loos e



happen



box



s ide



star ted



was



by



th ey the



each



c at



“by



contain ed



a



l ever



the



bo x.



over



a



a



b owl



magic al



or t hat, door



of



food.



the



the ir



few



some



the



insi de



sti ck



A fter th e



Onc e



to



place d



corne rs,



pr ess



doo r



Th e



l ever,



wer e



to



a



b ox.



a



ru n



obje cts.



pu zzle



pressi ng



of



and



a



through



cord,



on e



as



as



e scape



the



dar t



known



of



examp le,



paw s



mi nutes lev er,



of



th e



door



e scape.



behavi or



an imals had



a



cou ld



e scape



cats



lev er



the



cat



and



the



pressing



o pen



to



track ed



began.



of



m oved



a round



p ressed e ach



and



ca t



reward



acr oss



the t he



bo x



at



tria ls.



ra ndom.



doo r



opene d,



to



associ ate



lear ned of



man y



es caping



the



bo x



But



the th e



and



In as



proce ss



of



acti on



of



gettin g



to



food.



After



twe nty



habitual



Thorndike 160



as



poke



and



learning



the



t hat



the



th e



begin ning,



soon



condu cted



for



insi de



so



o pening s,



explorati on,



c at



a



wante d



Thorndike



Th orndik e



foun dation



b ehavio r



w ould



opened ,



ope n,



the



For



cats



would



rule s



p latfor m.”



Most



through



t he



th e



Edw ard



ca ts.



d esigne d ac t,



lay



s tudyin g



place



stepping when



in



nam ed



that



to



thirt y



t he



noted ,



cat



“Cat



trial s, could



12



thi s



escape



too k



the



beha vior withi n



follow ing



secon ds,



30



secon ds,



90



second s,



12,10,14, 10,



8,



8,



8,



6,



5, 10,



6,



a



7.”



60, 15,



b ecame fe w



auto matic



secon ds.



ti mes 28 ,



s o



to



20,



Fo r



perfor m 3 0,



and



exam ple,



the



22, 11,15,



act. 20,



During



th e



firs t



minutes.



During



seconds.



With



became



From



his



the



the



and c at



repeated



and be



discussin g to



some



brain



WHY



YOUR



habit



BRAIN



Whenever a



a



a



you’re



ju st



Neurologi cal carefully to



make



ac t.



sens e



course



of



of



i t



You’r e



calms



down.



you



than



to



th e



an d



repeat



the



thei r the



pr ocess



are



i n



our



own



like :



th em



at



li ves.



What



are



acti ons



by



con sequenc es the



6.3



soluti on.



lear ning



p rovide s



o f



s ame



un pleasa nt



work



1 .5



ave rage



prod uce



h as



of



ha bit



a



new I



perfect I t



also



to less



start ing provid es



h abits?



And



b e



wh y



po int



fo r



ans wers does



all?



t he



bee n



ou t



the



situa tion to



sure to



s ee



brain



in



The



br ain



is



of



is



life , The



solve



wha t



busy



with your



it.



t o



trial brain



first



dur ing



ma king new



t imes



time



Li ke



beco me and



has y ou



e rror. to



com e



Tho rndike ’s



cat ,



work s.



hi gh



and



tons



i n



to



e nough



begi ns



thi s?



how



situ ation



ta king



repe ated



fo rmatio n



re spond not



in



all.



l ike



solution.



and



er rors



of



thi s



peri od.



c onsciou s



infor mation learni ng



deci sions



and



the



Yo u



tr ying



most



are



about t o



e ffecti ve



actio n.



Occasiona lly,



you



Rathe r



descri bed



His



do



ac tivity



You ’re



an



ten d



th ings



analy zing



in



con sequenc es



you ’re



try ing



esca ped



fe wer



str aight



that



en counte r



proble m,



averag e



HABITS



proces s



How



an



sa tisfyi ng



buil ding



de cision .



c ut



q uestion s



be havior



you



m ade



i t



in



by



form



BUILDS



The



across



how



habits



bothe r



automatic .



make



th at



re peated .”



how



i s



to



e scaped



tri als,



cat



f ollowed



f undame ntal



the



A



th ose



cat



auto matic.



Tho rndike



“behav iors



the



thr ee each



beg an



studie s,



to



l ast



mo re



stating,



likely



trial s,



p ractic e,



qu icker



mistakes,



thre e



l earn



a



cat



pre ssing



on



feel ing



anx ious,



and



You’r e



t hat



menta lly



pl aying



v ideo



a



l ever, yo u



ex hauste d g ames



you



stu mble



disc over from



r elaxes



a



th at



long



you.



a cross



goi ng



day



Y ou’re



o f



a



for



a



run



work ,



explor ing,



exploring ,



After



you



strategy



events did



I



This



expl oring,



stumb le for



th at do



is



fee dback



diffe rently .



the



usefu l



acti ons



fa ce



automate



the



pr ocess



simply,



As



are



learn



to



everythin g exactly angle



of



creates



a a



loop



to



solv ing



t hat



sol ve



a



menta l



rule :



automa ticall y



whenever



you



the



that



once



Habits habit



do or



fro m



work ,



ment al



just



a



alte r



begins



minute —that



the



if



cues



b rain th is,



whene ver



you



your to



ca talog



f elt



go od.



of



a



ha bit



the



Wh at



probl ems



Hreha



t hat



si tuatio n no



th en



t he



you



ge t



the



g rab



th e



vide o



step s



from you



is t o



game



a utomat ic.



learne d



th e



itch



A



a



t o of



series



yo u



face



t une



anal yze trial



As



h as



previo usly



In



A



bee n



e rror



a nd



can



be



Now , as



y ou



wal k



choi ce crea ted.



s ense,



fo llowed



kno w



ev ery



and



soo n



a



y ou



script s



contro ller.



exper ience.



ou t



fut ure,



appr opriat e.



habit



ar e,



d ecreas es.



cogn itive



run.



of



env ironme nt.”



an d



t he



need



The se



a nd



t o



b rain



in



pro cess



tha t.



l earn,



away



“Hab its



o ur



success



a



situ ation



now



in



the



aris es



lo nger



s kips



writes ,



i n



pr edict



j ust



stres ses



proble ms



acti vity



fade



be gins



are



an d



f ail,



for ming.



b rain



habit s



Jason



try,



mo vements



your



Your



o f



is



beh avior:



th e



is



sho rtcuts



That’ s



recu rring



Th ere



Your



hum an usel ess



it .



simi lar



ef fort



memor y



th e



l evel



str essed,



requi red



ar e is



fe el



t o



the



for.



situ ation.



a ll



sci entist



the



on



When look



a



repeat edly,



of



in



y ou



immed iately



W ait



reinf orced.



p roblem



followed



in



be hind



practi ce,



c reated ,



else .



brain



rew ard.



solu tions



lo ck



w hat



Your



b ehavio ral



r eliabl e



habits



You



a



solut ions As



rew ard,



ge t



you



regularly .



un expect ed



that?



With



Whenever



automatic



an



the



before



try



rew ard.



tim e.



pre ceded



t he



th en—BAM —a



upo n



ne xt



right



and



to



a



so lve



a



problem



i n



on



this



m emory



and



au tomatic ally



primary



r eason



the



br ain



will



work



Habit the a



the



in



past.



th e



for mation



bottl eneck



time.



A s



a



is of



the



atten tion



possible,



the



mi nd



when



is



of



don’t



so



t heir



habits .



much



S uch



you



freedom.



Habits who



do



amount



will



where



to do



their



the be



fee l



make I



go



freed om.



can



a re



sam e



p ast



is



is



righ t,



you



solut ion. to



like



th e



bet ter



can



d raw



T he pr edi ct



a



betw een two



what



Wi thout ne xt



handle d g ood



on



decisi ons



onl y



when by



are



the



sim ple



do



ma king



I



pay t he



it .



In



the



habi ts,



good



task s.



bene fits



m y



life



en joy.



of



dull?



D oesn’t



l ife?”



make



you



th ink



a ttaini ng



fa ct, one s you



h ealth



goo d



curve.



th e



with will



If



bill s—then



fun dament als



of



the



l east



you



al ways I



you life



w ork ha ve



be



w ill



ha bits,



you ’re shou ld



peop le



always



h abits,



learn ing



ta sks—wh en th e



up



th e



do n’t



and



fr ee



o ther.



often



Witho ut



behin d



abo ut



cre ate



Wi thout



e nergy.



you’re



each



fi nancia l



doll ar.



sho rt



habit s



hap pens



make



They



a t



you r



wh at



othe r



spo ntaneit y



di chotom y.



compl ement



t o



ab out



I



pro blem



the



and



habits



l ifesty le



a nd



to



load



wo nde r



o ne



i s



Wh enever



precis ely



atte ntion



mind



preser ve



tasks



is



“Will



bu ilding



Th ey



off



st ill



a



to



to



essenti al.



co gnitiv e you r



fa lse



a ttentio n



most



T his



this:



cons cious



work ing



pa wn



vibr ancy



u p



habits



It ’s



is



to



in to



freed om.



writ e,



t ask



t he



pay



alway s



peo ple



mys elf



set



t o



only



alloca te



goes



the



like



ca n



bec ause



red uce



so me



away



r estric t



to



alwa ys



forced



for



se em



the



likes



Habi ts



choo se



rea lity,



for



t he



auto matica lly.



y ou



take



freed om.



strugglin g always



so



t o



have



of



mind



do



qu estion s



not



don’t



to



It



what ever



p igeonh ole



have In



f or



argume nt



r outine



Hardly. that



to



a pply



usef ul



br ain



e fficie ncy,



The



wan t



your



forme d.



ca pacity ,



Despite



brain.



c onscio us



nonconsci ous



mental



condit ions



rem embers



in credibl y



re sult,



ha bit



the



futu re.



conscious



a



Wheneve r



you b eing



ou t, les s



e asier



time



that



I



you



can



c reate



the



me ntal



sp ace



ne eded



f or



fre e



think ing



an d



creativit y.



Conversel y, life and



are



whe n



you



have



handle d



and



done,



maste r



allows



yo u



the to



next d o



s et



more



SCIEN CE



OF



HOW



The



proce ss



of



buildi ng



cue,



crav ing,



fundament al works,



an d



par ts how



CUE



j



CRAVING



|



RESPONS E



REWARD



1



2



1



4



3



1



r espons e,



j



to



can



a



imp rove



you



di aled is



free



i n



and



t o



focus



Bui lding



want



i n



the



t he



habits



bas ics



on in



ne w the



of



chal lenges prese nt



future.



WO RK



ha bit



and



help



mi nd



p roblem s.



wha t



HA BITS



hab its



y our



of



of



THE



yo ur



ca n



reward .* u s



it .



be



d ivided



Bre aking



unde rstand



what



into it a



f our



down habit



si mple



into is,



these h ow



it



s teps:



TIME-



>



FIGURE



5:



craving,



All



h abits



respon se,



This



four -step



runs



thro ugh



First,



behavior.



an d



It



the



is



a



bit



anc estors



location



pri mary



most



of



money



o ur



and



tim e



fame,



friendshi p,



or



pursuits



also



which



the



Your



is



mind



environme nt the



first



of



a



of



indic ation



of



tha t



in



t he



sam e



orde r:



cue ,



that



w ater,



and



your



rew ards cl ose



sex .



(Of



w e



to



Toda y,



love



we



and



the spend



lik e



and



course ,



and



loc ated.



a



si gnaled



thes e



r eprodu ction,



do.)



inter nal



a re



a



Our



rewar ds



s urvival



everyt hing



b rain



ini tiate



t hat



a pproval ,



of



your



rewar d .



se condary



and



odd s



to



a



cues



satis factio n.



an alyzin g



we ’re



brain



to



and



time.



pred icts



pred ict



o ur



b ehind



habit ,



eac h



your



tha t



praise



pe rsonal



whe re



ever y



ord er



f ood,



imp rove



co ntinuo usly



o f



attent ion



st atus,



m otive



hints



stag es



t rigger s



like



cu es



and



i ndirec tly



for



cue



p aying



r ewards



sens e



sa me



inf ormati on



were



power



fou r



back bone



the



The



lear ning



de eper



is



th e in



c ue.



prehistor ic of



is



st eps



is



throu gh



rewar d.



patter n



th ese



th ere



proceed



rew ard,



exter nal



B ecause it



the



c ue



natur ally



is



l eads



t o



a



craving.



Cravings behind



are



ev ery



th e



ha bit.



without



c raving



not



h abit



the



smoking not



a



a



step ,



and



some



l evel



cha nge—we



have



n o



but



the



cigar ette,



you



cra ve



mou th.



b y Yo u



they



W ithout



i tself



motiv ated



clean



seco nd



brus hing do



n ot



yo ur



want



to



o f



the



in



tu rn



but on



to



s tate



feeli ng



tee th



motiva tional



moti vation



reas on



chang e the



a re



act. i t



of



the



Wh at



des ire — you



deliv ers.



relief



rathe r



or



by



it



th e



te levisio n,



force



crave



Y ou



do



pro vides. feel ing you



of



want



is not



cr ave



You a to



be



a re



entertain ed. state.



Th is



Cravings



motivated be



a



someone just The



is



an



differ



informati on



can



Ev ery



from



th e



potent w ho



a



The



step



perform,



which



response



occurs



friction



is



do



it.



simple,



b ut



want



d unk



to



hoop,



wel l,



Finally, every



chase



a



they



The



first



on



ou t



a



but



in



gamble r, an



me aningl ess



and



of



any



sound wave



ch imes un til



the



in



i nterna l



d etail



later.



of



peopl e of



o f of



are



slo t



the



Fo r



c asino



are



are



not



mach ines



desi re.



the y



ob server



your



piece



pr actice,



i ntense



are



c hange



discus s



the



ji ngles



h ow



resp onse



o f



a



you



be havior . tha n



a lso



you



if



can’ t



on



yo u



jump



the



or a re



If



are



de pends



only



i s



th ought



mot ivated



are



interp reted.



wh at



a



a ctual



an



a ction.



and



wi lling



are



high



how



t o



enough



Wheth er



a ction



expe nd,



abili ty.



capable



It



of



to



you a



mu ch



partic ular



you r



habit



requir es



th en



you



sound s



do ing



rea ch



it .



If



the



abou t



a



noti cing



resp onse



they



r eward.



s erve



i s



Rewar ds



t he



abou t



t wo



are



rew ard. obta ining



pur poses:



(1)



the



Th e



en d



goal



crav ing



of



is



about



t he



rew ard.



W e



th ey



sat isfy



u s



and



us.



purpo se



of



rewards



b enefit s



on



need



s urvive .



Gett ing



y ou



lu ck.



delive rs



T he



Th e



the



bu t



of



provide to



theo ry,



the



occu r



is



b ecause



I n



spark s



effo rt



c an



rew ard.



per son.



form



with



res ponse



cue



will



emotio ns



the



basket ball



Th e



to



w e



respon se.



ment al



re sponse



desi re



cravi ng.



depen ds



you ’re



teach



and



a



that



For



that



ta ke



h abit



rew ards



(2)



can



o r



a



the



t he



the



Yo ur



hab it.



wanting



a



to



cravin g,



Cues



ass ociate d



phys ical



won’t



into



is



a



ga mbles,



noise .



cue



to



cues.



f eeling s,



transform



more



same



rar ely



thoug hts,



third



tri gger



link ed



point



person



trigg er



back ground



i s



imp ortant



cou ld



by



cr aving



t heir



is



ow n. a



to



satis fy



Foo d



p romoti on



and



you r



water



bri ngs



cravi ng.



deliver



mo re



mone y



Ye s,



the and



rew ards



e nergy



you



respec t.



Getting the or



i n



more to



shap e



impr oves



immedi ate



gai n



stat us



be nefit or



deliver



c ontent ment



Second,



r ewards



the



futur e.



your



sens ory



satisfy



y our



If



a



beha vior a



Reduce



th e



act. the it



occur.



THE



the



FIGURE They



in



the



6:



form



an d



to



all



hab it



With out



fo ur,



a



of



the



yo ur



you



t o



eat



rewa rds



in



g o



abou t



your



mo nitorin g



whic h



acti ons



o f



plea sure



tha t



ones.



fo ur



help s



R ewards



will



stag es,



hab it



will



en ough



won’t then



firs t



b ehavio r



you



mechan ism



d esire, th e



A s



us eless



and



a nd



your



moment ,



reme mberin g



Fee lings



e xperie nce



diffi cult



a



cra ving



But



life,



a nd



your close



the



cyc le.



a ny



cue



yo ur



for



wor th



detec tor.



f rom



w on’t



s atisfy



a re



p leasur e.



in



th e



least



prosp ects.



crav ing.



fee dback



t he



you



futur e.



be



not



b e



will



never



ab l e



not



start .



mo tivati on



you’ll



thre e



it



to



to



d o



it.



have



n o



reas on



steps ,



a



And



be havior



if to



will



do not



repea ted.



LOOP



The an



f our



lo op”



is



happen



ne xt,



tr ying



summar y,



st ages



en dless



“habit



In



t he



dating



sat isfy



con tinuou sly



act ions



Elimi nate



fail s



reward



insu fficien t



At



act ions



is



your



rewar ds



fro m



del iver of



an d



approv al.



a



com plete



b ehavio r



Wi thout



HABIT



pa rt



crav ing



rewar d again



i s



habit.



Make



is



use ful



a nd



that



whi ch



and



loop



become



us



de sires are



hea lth



reli ef



system



dis tingui sh



feedback



win



a nd



brai n



i s



ne rvous



disappoin tment brain



to



teach



You r



yo ur



the



of



cycle



t hat



conti nually



cue



o ut



habit is



a



b est



runni ng



scanni ng



diff erent



t riggers



are



the



de scribed eve ry



cra ving,



mome nt



envir onment,



respon ses,



which



a nd



as



a



feedba ck



you



are



a live.



predi cting



lear ning



motivat es



a



f rom



loo p.



what



th e



r espons e,



This w ill



resu lts.!



which



pro vides



becomes



craving,



habit s.



rathe r



it



ev ery



scanning out



fe edback



four -step



during



wi th



respon se,



automatic



but



rewa rd,



a ssocia ted



neurologi cal



This



a



Thi s



an



cycle



is



i s



comp leted



without



r ealizi ng



cr aving,



kn own



some thing



y ou



alive— even



in



and a



sp lit



eve rything



n ow.



has



Th e



will



fr om



be en



steps



to



pac ked



cue,



occasi onally ,



run ning



brain



use



a



cre ate



is



a nd



act ive



co ntinua lly



next,



result s.



we



form



lo op.



happen



the



and



you



is



u ltimat ely,



re ward;



h appens



that



and,



four



h abit



that



se cond,



that



the



wha t



learn ing



the se



allo ws



loo p



pr edicti ng



c raving



respo nse,



as



feedba ck



r espons es,



process



T ogethe r,



e ndless are



the



ult imatel y



is



no t



en vironm ent,



diffe rent



cue.



re ward—th at



mo ment



the



the



sat isfies



loop—c ue,



proces s i s



whi ch



The



it



again



int o



the



tryin g entir e and



a gain



previo us



moment.



We



can



and



sp lit



the



th ese



s olutio n



craving,



and



solution



phase



you



action



take



Problem



it



behav ior



the



probl em



it.



Somet imes to



problems



phas e.



step s



into



two



p hases:



The



proble m



phas e



wh en



you



realiz e



that



includ es



the



respon se



is



and



a chieve



the



incl udes somet hing



and



ch ange



the



the



y ou



pr oblem



phase



th e



and



cue



ne eds



r eward,



and



th e



to



chang e.



it



is



T he



wh en



des ire.



p hase



All



want



fo ur



is is



that t he



r elieve you



drive n



th e



desi re



noti ce



pro blem



it.



fa ce.



y ou



by



E ither



is



solve



som ething



that



w ay,



to



you



th e



ar e



good



a



probl em.



and



you



want



expe riencin g



purp ose



of



ev ery



So metime s



pain



habit



to



obt ain



and is



to



y ou solve



the



In



the



what



ta ble



this



Imagine You



a



in



w alking



into



a



perfor med t hinkin g. The



Problem



p hase



1.



Cue:



Y our



2.



Cravin g:



ph one



real



dark



th is You



u rge



You



room



simp le



act



bu zzes



to



Respon se:



4.



Reward :



associate d



can



se e



lear n



fli pping so



thro ugh



st rikes



wi th



a nd



hab it



a



the



Yo u



You



with



grab



your



satisf y



your



p hone



your



n ew



many



al l



you



a



few



the



t imes



wi thout



tex t



on



four



examp les



of



light



th at



stages



in



it



switch . occurs



th e



frac tion



o f



thinkin g.



mess age.



conten ts



phone



Problem



p hase



1.



Y ou



are



answe ring



a nd



cravin g



b uzzing .



i



Cue:



you



life.



procee d



to



want



page ,



of



the



mes sage.



phase



3.



i



f ollowin g



like



second.



Solution



the



looks



have



without



on



em ails.



rea d



to



the



r ead



text.



th e



messa ge.



Gr abbing



you r



phone



b ecomes



2.



Cravin g:



You



begin



to



fee l



stre ssed



a nd



ove rwhelme d



by



w ork.



Y ou



wan t



to



fe el



in



contro l



.



Solution



phase



3.



Respon se:



4.



Reward :



with



i



Yo u



You



answ ering



i



Solution



phase



bite



satisf y



email.



your



your



n ails.



cravin g



to



r educe



stress.



Bitin g



your



nails



become s



asso ciated



3.



Respon se:



4.



Reward :



waking



Yo u



You



satisf y



a



cup



your



of



co ffee.



cravin g



to



f eel



al ert.



Dr inking



coffe e



beco mes



ass ociate d



up .



Problem



p hase



1.



Cue:



Y ou



2.



Cravin g:



Solution



3.



drin k



sme ll



You



a



d oughnut



begin



to



shop



cra ve



a



as



you



walk



d oughnu t.



phase



Respon se:



Yo u



buy



a



dough nut



an d



eat



it.



down



th e



stre et



nea r



your



office .



with



4.



Reward :



associate d



You



satisf y



with



walki ng



Problem



p hase



1.



Cue:



Y ou



hit



a



2.



Cravin g:



You



feel



Solution



cravin g



down



stu mbling



stuck



the



e at



s treet



block



a nd



to



on



wan t



a



near



d oughnut .



y our



Buyi ng



a



d oughnu t



becom es



off ice.



a



p roject



at



wor k.



to



r elieve



your



f rustra tion.



phase



3.



Respon se:



4.



Reward :



associate d



i



your



Yo u



You



pull



out



satisf y



with



yo ur



your



feeli ng



pho ne



cravin g



stal led



at



and



to



Problem



p hase



1.



Cue:



Y ou



2.



Cravin g:



wal k



You



into



want



a



to



dark



be



room.



a ble



to



f eel



work.



i



see.



check



social



re lieved.



media .



Check ing



so cial



m edia



be comes



Solution



phase



3.



Respon se:



4.



Reward :



with



By



You



bein g



the



Yo u



in



ti me



flip



satisf y



a



we



dark



become



running



o ur



liv es.



that



t ie



the



we



after home



eac h from



use,



or



work.



s lip



THE



O F



In



the



stages



LAWS



fo llowin g of



everythin g



cue, we



of



shoe



u s



to



s ee.



chap ters,



r arely



neve r



Tu rning



of



a



i nto



the



sec ond



mor ning,



o n



the



or



ha bits tho ught



unpl ug



co mforta ble



m ental



patt erns



light



switch



o f



thin king



t o



the



clo thes



progra mming,



t hat



ar e



the



fact



toast er



a fter



g etting



we



an d



acti ng.



CH ANGE



w e



will



resp onse,



day.



notice



give



ea ch



ch ange



thes e



BEHA VIOR



we



fi rst



decade s



in to



each



cravin g



adults ,



cravin g, d o



sw itch.



room.



al ways



After



li ght



your



Mo st



same



automatic ally



FOUR



the



B ut



see and



bef ore



t ime re ward we



do



an d



again



how



i nfluenc e th at,



we



t he



near ly



need



t o



fou r



become s



asso ciated



transform



these



to



good



I



design



refer



it bad



t o



this



provid es ones.



a



You



four



steps



habits



and



c an



thi nk



behavior.



When



habits



effor tless.



is



the



set



a



practi cal



el iminat e



frame work



s imple



i nto



as of



of



le vers



the



ar e



When



F our



rules e ach



t hey



t he ar e



a



lever



rig ht in



t he



impossibl e.



How



to



Cr eate



a



Good



The



1st



l aw



(Cu e):



Habit



The



2nd



l aw



(Cr aving) :



Ma ke



it



Make



o bvious .



it



of



cr eating



as



that



we



can



use



ones.



La ws



for



la w



in



bad



fr amework



att ractiv e.



Behavio r



Chan ge,



good



h abits



that



i nfluen ces



pos itions, wro ng



and



creat ing



posi tions,



it



an d br eaki ng hu man go od is



nearl y



The



3rd



l aw



(Re sponse ):



The



4th



l aw



(Re ward):



We



I



can



in vert



t hese



Make



Make



l aws



it



i t



to



ea sy.



sati sfying .



learn



how



to



Br eak



a



Bad



a



bad



habit.



Ha bit



Inversion



of



th e



1st



law



(Cu e):



Inversion



of



th e



2nd



law



(Cr aving) :



Inversion



of



th e



3rd



law



(Re sponse ):



Inversion



of



th e



4th



law



(Re ward):



would



be



exhaustiv e they’re apply comedy



irr espons ible fram ework



c lose.



to to



for



you



every



manag ement. you



strategie s



Whenever



As



nearly



challenge



a re



for



you



fo r



will



How



ca n



I



me



s oon



field, These



fac ing.



each



Ma ke



Th ere



Make



it



it



the



no



be



d ifficul t.



uns atisfyi ng.



that



hu man



sports c an



un attract ive.



it



clai m



se e,



is



invisi ble.



Mak e



any



from laws



it



Make



t o



cha nging



these



four



be havior,



Four to



Laws



of



po litics,



used



n o



matte r



but



l aws I



Behav ior art



wa nt



to



change



your



ma ke



it



obvious ?



ar e



t o



Ch ange



medi cine,



what



ne ed



for



comple tely



d iffere nt



b ehavio r,



you



can



a sk



si mply



an



think



h abit.



yourself:



1.



break



I



How



It



to



2.



How



ca n



I



ma ke



it



attract ive?



3.



How



ca n



I



ma ke



it



easy?



4.



How



ca n



I



ma ke



it



satisfy ing?



If



you



ha ve



do? or



Why



eve r



d on’t



start



I



that to



wond ered, lose



bu siness?



m ake



ti me



see m



found



som ewhere



in



and



break ing



ba d



how



to



th em



it



goes



a gainst



Your



habi ts



that



foll ow,



are



bad



h abits



A



your



to



g rain



shape d



creat e



and







to



to



t hem



Chapter



is



the



wither



by



it?”



do n’t or



do



stop



d o



I



T he



laws .



I



sa y



The



th e



human



sys tem



in



say



or



key



t o to



t hese



I’m



sa ve i s



those



for



retir ement



quest ions goo d



f undamen tal goal



is



is



a



la ws



that



has



c an



be



and



doo med



in



laws which



your one



by



good



life. one



I n an d



habits



the



to



fail



show



emerge



chapte rs how



b een



re peated



enough



times



y ou



natur ally



away.



behavi or



but



habi ts



S ummary



habit



t o



impo rtant



creati ng



Ever y



g oing



natur e.



syst ems these



I



some thing



ans wers



unders tand



of



wha t



smokin g



sp ecific ations .



discuss a



Why



fou r



ones



will



use



for



th ese



we



can



wei ght



s ide



never



al ter



the



“ Why



to



if



become







The



as







ult imate



little



Any



four







au tomati c.



can



step s:



Fou r



use



make



THE



it



can



and



be



cue ,



Laws



t o



of



ha bits



effort



br oken



of



buil d



as



do wn



crav ing,



bett er ( 3)



i s



to



s olve



t he



prob lems



o f



life



with



pos sible.



int o



a



re sponse ,



Be havior



a ttract ive,



1ST



Make



energ y



hab it



The



purpos e



Change



and



are



habi ts.



Th ey



make



ea sy,



it



fe edback



loop



t hat



in volves



reward .



a



are



simpl e (1)



an d



(4)



set



m ake



o f



it



make



rule s



we



obviou s,



it



(2)



satis fying.



L AW



It



O bvious



4



The



Man



W ho



The



psych ologis t



attended



a



paramedic in-law



“I



Her



an d



don’t



Did n’t



Lo ok



Gary



fami ly



I



Klein



once



gat hering.



She



and,



upon



a rriving



got



very



c oncerne d.



like



t he



way



fathe r-in-l aw,



“Well,



Righ t



don’t



like



wh o



you



lo ok,”



was



y our



at



t old h ad th e



loo ks,



a



sto ry



abou t



spe nt



yea rs



work ing



even t,



s he



f eeling



me



too k



one



a



l ook



wo man as



a



at



her



wh o



f ather -



sai d.



perfe ctly



ei ther.”



f ine,



jo kingly



repli ed,



“No,”



she



A



hou rs



few



an



lat er,



examin ation



and



was



law’s



What



a t



did



When



man



he



risk



pa ramedi c



g o



to



h e



had



a



hea rt



ha ve



die d.



see?



t he



und ergoin g



that



of



c ould



to



w as



re vealed



imme diate



the



nee d



How



hos pital



n ow.”



life saving



a



bloc kage



att ack.



surger y



to



W ithout



di d



she



predic t



obst ructed ,



the



body



his



a



afte r



maj or



his



art ery



da ughter -in-



i mpendi ng



att ack?



majo r



blood



to



surface



heart



arte ries



critic al o f



blood



the



in



this



notic ed



in



a re



org ans



skin.



the



fai lure,



recognize she



“ You



th e



had



int uition ,



heart



of



insis ted.



The



face. the



away



res ult



After



wo man



patter n her



and



on



is



many



had



from a



p eriphe ral



cha nge



y ears



o f



unkno wingly



si ght.



S he



fa ther-in -law’s



f ocuses



in



face,



the



pa ttern wit h



devel oped



but



of



the



dis tribut ion wit h



abil ity what



knew



near



peop le



th e



explain s he



sen ding



loc ations



work ing



cou ldn’t



on



it



to was



somet hing



that



w as



wrong.



Similar can



s tories



ident ify



which



exist



wh ich



one



is



a



traveling



at



th e



identical



on



ra dar



in



bl ip



plane same in



oth er on



from



a



his



superi or



Museum between



cu rators



en tire



ba ttlesh ip



a n



auth entic



been piece



pl anes



o n



c ouldn’ t



kn own o f



to



art



t he



rada r. expl ain



disce rn and



an



fac t He



that



made



ho w



the



alti t ude,



he



it



and



are



saved



an



sam e



they



Riley



off icers



have



though



th e



do wn—des pite



t he



missi le



Du ring



own



at



even



enemy



respe ct.



shot



even



flee t



a n



anal ysts



every



a



battle ship’s



ow n



is



m ilitar y



nearly



he



the



scree n



exa mple,



flyin g



Michael



like



F or



speed,



Comm ander mi ssile



radar



th eir



Lieutenan t ordere d



fie lds.



a nd



Gulf



loo k



War, whe n



loo ked



th e



righ t



di d



it.



ex actly



call ,



but



differ ence



exper tly



pro duced



counte rfeit



even



thou gh



the y



Experienc ed where



a



is



in



eye.



pregna nt



The



human your



seeing



you



o n



and



certain



along



the



thinking.



all



way, is



to



this



th e



feel



he r



the



det ails



you



th e i t



on



pick



yo ur



we



up



abil ity for



ev ery



ou r



brai ns



not



tell



yo ur



breath e,



or



your



st omach



and



on



autopil ot.



hai r



futu re



to



Yo u



off .



area to



a



the



clien t



much



acros s.



ana lyst



what



s eeing



the



relev ant



use.



tha t



pred ict



i t .



Aut omatic ally, We



learni ng



happen ing



relevan t



yo u



a



i s



experi ence. is cues



can ’t



in



a



al l



given



have.



bodie s



dig est.



takin g



p aramed ic



about



the



g row,



are



a



c ues



but



ha bit



to



the



vi sible



comes



milita ry



t hrough



and



it



no ticing



the



notic e



th em



whe ther



hig hlighti ng



l earnin g, to



a



thi nking



lea rned



are



or



a nd



ca n



are



contin uously



i nforma tion



fo r



predi ct



notici ng



is



beg ins



con scious ly



is



It



in format ion



lesso ns



signs



tip ped



hair .



patien t



th rough



foun dation



mo re



of



bra in



that



o bvious



and



repeat edly—l ike



a ttack



much



d o



any



detai ls



s can



hairdr essers



some thing



t he



whic h



b rain



ma chine.



how



You



a



sc reen—yo ur



what



th e



before



ana lyzing



with out



and



at



of



heart



pra ctice,



ex plain



look



hea rd



on



and



catal oging



enco des



pr ecisel y



predict ion



a



ra dar



undere stimat e



lungs



a



of



o utcome s



situation



We



is



sort ing



brai n



always



onl y



ex perien ce



a



enou gh



your



e ven



face



important ,



With



I’ve



brain



th e



missile



cues,



d evelop



bas ed



you



can



will



s urroun dings



Whenever



tell



rad iologi sts



s troke



untrained



can’ t



can



y our A nd



d o



with out



hea rt yet



m ore



to



your



tha n



pump, b ody



your



your



ha ndles



consc ious



self.



Consider



hunger .



necessari ly to has to



eat.



hav e



A ppetit e



a



var iety



eat



ag ain



Cravings



can



o f an d



How to



do s ee



and



you a



that



ar ise



co okie



hunger



feed back



are



lo ops



track



th anks



know



to



what



w hen o n



yo u’re



the



counte r



go verned th at i s



h ungry?



hormo nes



an d



on



alert



a round



chem icals



do n’t



re alize



nonco nscious ly.



gra dually goin g



to



You



you y ou



that



i t



Yo ur



bod y



wh en



it



and



is



withi n



c ircula ting



is



t ime



tim e you.



through quite



This



y our



sur e



is



don’t



bo dy.



what



o ne



nee d



of to



tippe d



the b e



opportuni ty



and



it.



wha t



This



is



It’s



also



come



unde r



You



fall



someone with



what



And



the



once



cards the



he ard aft er



clerk



cards.



it



cashe d



customer’ s



the



o n



and



w hat



Another



w oman



preschool she



was



kept



he



saw



a s a



a



came



als o a



not



if



notic e that



habit



of



habit s:



you



You



can



n otice



at tentio n



patt erns,



the



was



us ed



up



the



c ustome rs walked



car d,



you



to



doin g



a t he



up



up



yo ur



befor e



mou th aski ng



peopl e’s you



U nless



a



se ntence s.



becom e



to



it.



to



cut



the



who



cle rk



the



lookin g



co ver



like ly



on



row



mind.



card.



pur chased swip ed



s cissors , a t



up



the



empty One



gift



da y,



with



gift



the and



s tunned



then



c ut



it



custo mer



happen ed.



in



my



resear ch



sw itched adu lts, the y



an



a ctions



happen ing.



other



le ss



ba lance



up,



pic ked



what’s



i nstruc ted



in



yo ur



noncon scious



fi nishin g



had



to



h er



a



a



form er



corpor ate



old



washed a



was



ma n



habit s their



the



s tory



o f



li feguar d



and



w ould



o ccasio nally



runnin g.



not



begi n.



ap ologize



foun d



child



ou r



form,



that



you



who



had



you’ re



consci ous



and



re alize



cle rk



just



to



habits



you’r e



few



w ith



As



why



across



who



habit



a nd



person



cow orkers



I



a



ab out



dedi cating



you



laugh,



thes e



had



ha d



wor king



aski ng



bathroom.



have



a



a utomat ic



auto pilot—b efore



teach er



n ow



working



I



you



cre dit



half—enti rely reali zing



you



doing



next



actu al



your



m ay



out



for



da ngerou s. of



ret ail



thoug h



usef ul.



out ,



cus tomers



Wh en



habit s



repe at



eve n



insig hts



withou t



b efore



you



a



cue



pat terns



y ou’re



of



th e



them



hung ry



o ff.



action



whenev er



yo u



what



of



make s



th at



m ore



question



I



or



take



o ld



hand



question,



awar e



you’r e



surp rising



direct ion



p oints



your



you



mo st



makes



the



into



Su ddenly,



who



job .



would hands



had yell



Even kick



after



spe nt



thoug h in



and



going



she to



yea rs



“W alk!”



whenev er



the



in



Over



time ,



they



are



remote



co ntrol



to



to



a ct



process



o f



com es



can



on



cu rrent o nce



expect



to



make



the



call



it



Japan ese If



the



each



is



As



the



ph one



the



in



en coded



this



ne w



c ommon



kit chen



our



that c ounter ,



po cket.



that



reaso n,



habi ts,



m ore



it



we



a



in



h abit



your



it



need



may



m ust



will



t o



the



Our f eel



be gin



get



tha n



life,



r emains



psych ologis t



conscio us,



we



ch alleng ing



roo ted



If



on



so



li ke



the



th e



aw arenes s.



be



firm ly



auto matic.



the



Fo r



bu ild ca n



trea ts



dee ply



w ith



beco me



i t



a



hand le



it



s ounds



is



m ostly



mindle ss,



yo u



Carl



Jung



s a id,



direct



your



l ife



as



of



can’ t



“ Until an d



you



you will



SCOR ECARD



ra ilway



you



e ver



o perato r at a



green.”



the



A s



at



to



leave,



on



the



fi nd



train



the



tra in



r iding



tr ain, and



i nto



and



will



point



emplo yees



dep arts,



s taff



trai n



pr oceed



callin g will



an d



call



a



a re



out



p oint



out



out at



one



the



in



best



To kyo,



in



the



y ou’ll



notice



habi t.



t hey



ope rator



pulls



othe r



reg arded



p eculia r



object s



o perato r



pl atform ,



a



the



sp eedome ter



the



is



your self



h ave



runs



si gnal,



the



ea ch



system



dif ferent



approache s



Before



habit



it.



th e



nowhe re.



This



conduc tors



pointing



point



so



habit s



f ate.”



The



As



are



ones.



an d



our



c ouch,



c hange



uncons cious



HABIT S



that



cu es fro m



impro ve



THE



world.



the



e ffecti vely



a



nonconsci ous



spa rk



invisib le: t o



beha vior



we



because



t hat



next



th ese



Before our



cues



essent ially



responses urge



the



of



th e the



through



a t



eac h exac t



it



an d



Whe n say,



stati on, speed .



timet able



will



rit ual



command s.



per formin g



m embers



a



an d



simil ar



point



the



train



“Sign al



th e



When



of



is



oper ator it’s



stat e



the



time time.



act ions.



a long



t he



w ill



edg e



of



Out



the



platf orm



at,



and



This



an d



n amed



well.



to



k nown



red uce



a s



by



adopted



modif ied



a



cle ar!”



E very



d etail



Point ing-an d-Call ing,



mi stakes.



Poi nting- and-Ca lling



accidents



of



“A ll



i s



iden tified ,



poin ted



a loud.*



proc ess,



designed



decl are,



30



perce nt.



se ems



r educes



The



ve rsion



implem entati on,



It



MTA



t hat



in cidents



of



si lly,



error s



s ubway is



i s



a



b ut



by



u p



system



it to



in



“poin t-only ,”



in correc tly



saf ety



sy stem



w orks 85



perce nt



New and



be rthed



i ncredi bly



York



and



cuts



City



“withi n s ubways



two



years



fell



57



level



of



percent.”



Pointing- and-Ca lling awareness Because ears,



from



t he



the y



a



so



e ffecti ve



nonc onsciou s



tra in are



is



ope rators



more



l ikely



habi t



must t o



bec ause to



u se



noti ce



a



i t



more



the ir



raise s



conscio us



eye s,



pro blems



the



lev el.



hand s,



before



mou th,



an d



someth ing



go es



wrong.



My



wife



walk



The



so methin g



out



the



do or



in



her



pa cking



items my



d oes



glasse s.



more



I’v e



thi nk



thousand



times



the



time



we’ve



alw ays



thing



to



do



One



of



ou r



awareness



a



to



a



consequen ces



wh at of



we



we



we



bad



we



verbal ly g ot



my



M any



And



l ike do n’t



of



of



our



ar e



prepa ring



cal ls



keys.



out



I’ve



the



t o mo st



ess en tial



go t



my



w allet.



we



a re



I’ve



wh en to



t he



les s



likel y



we’ ve



don e



somet hing



overl ook



th e st op



last . to



th ings.



We’r e



so



questi on



fa ilures



in



W e



a



assu me



us ed



to



whet her



pe rforman ce



to



doing



it ’s are



tha t what



the



right



large ly



se lf-awa reness .



c halleng es are



beco mes,



be gin



tha t



grea test of



it.



just



lac k



she



“ I’ve



behavio r



be



all.



Wh enever



husb and.”



abo ut



w ill do ne



trip ,



my



before ,



at



attributa ble



a



list.



got



automa tic



conscious ly



next



for



simil ar.



in



act ually



h abits



c an



changi ng doing.



sne ak



up



hab its



This on



us.



is



helps We



mainta ining e xplain



nee d



a



why



t he



“p oint -a nd-



got



call”



sys tem



Scorecard , aware



of



fo r



whic h



your



our is



persona l



live s.



simple



exerc ise



a



b ehavio r.



To



c reate



Tha t’s yo u



your



th e



can



o wn,



origi n



use



ma ke



to a



of



t he



become



li st



of



Hab its



more your



d aily



habits.



Here’s



a







Wake



up







Turn



of f



alar m







Check



m y



phon e







Go



t he







Weigh







Take







Brush



m y



teet h







Floss



m y



teet h







Put







Hang







Get







Make



...



Once



to



sample



of



wh ere



you r



list



might



start :



bat hroom



m yself



a



shower



on



deodor ant



up



towel



to



dr y



dre ssed



a



and



you



cup



s o



of



tea



on.



have



a



full



list,



l ook



at



each



behavi or,



and



ask



y oursel f,



“Is



this



a



go od



write



“+”



write



“=” .



For



hab it,



next



examp le,



to



th e



up







Turn



of f



alar m



=







Check



m y



phon e



-







Go



t he







Weigh







Take







Brush



m y



teet h



+







Floss



m y



teet h



+







Put







Hang







Get







Make



bat hroom



up



a



+



deodor ant



towel



dre ssed



cup



=



+



shower



to



+



dr y



=



of



tea



+



hab it, it



above



=



m yself



on



If



list



Wake



a



bad



it.







to



a



=



is



or a



might



a



b ad



neu tral hab it,



look



l ike



h abit?” wr ite



th is:



If



If



it



is



it



is



a



a



g ood



ha bit,



neut ral



ha bit,



The



marks



you



g ive



to



situation



and



y our



go als.



eating For



a



bagel



someo ne



behavior



with



who



might



is be



a



part icular Fo r



p eanut tr ying



a



g ood



some one



b utter to



habit



hab it.



wh o



every



bulk



up



It



will



t rying



mornin g



and



all



is



depend



add



on t o



might



m uscle,



d epends



on



you r lose



be



a



the



wha t



weigh t, bad



ha bit.



sa me



you’ re



wor king



toward.*



Scoring



y our



ha bits



well.



The



label s



There



are



no



That



is,



—even



“goo d



go od



bad



categoriz e Generally



net



stress



ri ght



behav ior.



If



still



you’re



habit,



he re



become



th e



agains t



is



havin g a



type



my



g ood



(tha t’s



long-term



or



d esired



good.



identity



are



us ually



bad.



you



cr eate



anything Observe



at



your



fir st.



y our



criticism .



y our



Ha bits Th e



th oughts



Don’ t



succ esses.



blam e



sli ghtly



There



are



onl y



All



will



ha bits the m.



benefi t



hav e



net



Smoki ng servin g



a



For you



i n



how



to



use:



I



wish



t o



be?



Does



t his



H abits



that



r einforc e



H abits



that



Sc orecar d, is



to



ac tions



yours elf



“Does



c onflic t



the re



simply withou t



fo r



this



your



is



no



notic e



fault s.



a



what



your



to is



or



Don’ t



Bad



he althy



help



cas t



your



need



r un.



pa rticul ar



b ehavio r



with



wa y



reduce



no t



a



hab it



judg ment



long



may



rat e



t o



s ome



outc omes.



i t’s



like



in



habits .



e xercis e,



the



c igarett e but



as



inaccu rate.



yo u



this



positiv e



you) ,



r eason



effe ctive



se rve



I



goal and



are



det ermini ng



identi ty?”



us ually



h abit”



repe at



wi ll



it’s



troub le



are



As



they



out comes.



identity



ano ther



“bad



yo u



hab its



pe rson



for



ha bits.



why



how



co mplex



prob lems.



ho w



ques tion of



m ore



and



bad



is



by



negat ive



no w



bit



solvin g



habit s



speak ing,



ha ve



or



at



a



habit ”



o nes—wh ich



your



habits



be



hab its



effect ive



the



c an



a



me



vo te



for



desir ed



d esired



ch ange act ually



going



on.



you rself



for



inter nal prai se



If



you



ea t



if



you



we re



would



do



eating that



The



ch ocolat e wat ching



such



mo re



you



If



a



thing .



you



to



fe el



and-Calli ng



in



thinking



of



tak ing



y our



ju nk



back



on



cookie, Eating



s ay it



Hearing seem



y our



more



yourself even



will



if



saying



real.



y ou’re



increases



the



The



of



gett ing



bene fits







With



predict



an d



life . what



“I’m me



Say



g ain



for



trigg er



to



the m,



mak es



the o ld



b e.



the



my



go



do



that



alw ays



tas k



to



onl ine,



th e it.



to.



looko ut



for



tr y



that



y ou



wan t



but



I



to



c ut



don’t



t han



ap proach



on



yo ur



post



is



to - do



office



You’re



after



getti ng



w ith



awa reness .



H abits



habit s



p ossibl e



and



the



lis t.



are



a cknowl e dge re spond



c ertain



outco mes



your



brain



wit hout



will



pick



c onscio usly



u p



on



th e



t hinking



lunch ,”



d iffere nce.



S coreca rd



to



Jus t



you rself



in



a



y ou.



p ractic e,



i t.



us eful



S ummary



en ough



need



le tting



st arts



it



ar e



a nother



all



your



Poin ting -



you



m ake



the



n otice



wa nt



can



and



a re



conseq uences



This



to



as



he alth.”



rou tine. a



you



can



c ookie,



hur t



that



grab bing



r ather



act ually



make s



If



ac tion



re member



re cogniz e



whic h



a nd



you



action



this



Point ing-and -Calli ng yo u



the



will



eat



act ion—an d



chan ge



th en



they



not



the



a lmost



that



ti me do



on



t o



need



you’ ll



be



yourse lf



to



to



you



n otice



weig ht



I



lo ud



we ight



an



to



notic e



w aste



that



he lp,



out



alo ud



trying



is



ou tcome



but



int o



way



ex tra



spok en



s lip



th at



a



hab its



a bout



to



ad ds



in



the



habit



behavi or



focused



that



you



o wn



need



like



that



l ife



“Tom orrow,



Strategie s



cues



your



foo d



o dds



the



Chapter



you



simply



acknowled ge



o n



shou ld.



habi ts



loud ,



proce ss



yo u



n eed



mindle ssly



ou t



than



If



it,



int ere stin g



simpl y



lik e



It



h ow



bing e-eat,



loud,



ba d



Oh,



ackn owledge



yo u



b ad



cause



m orning ,



else.



cha nging



your



out



e very



If



sp ending



step



bar



someone



cal ories



are



first



them.



a



cues about



that it.



t he w ay



to



Once



our



what



we



The



habits a re



to



b e



autom atic,



we



sto p



payi ng



atte ntion



to



doi ng.



proce ss



need



becom e



of



behavi or



awar e



of



y our



Pointing- and-Ca lling nonconsci ous



ha bit



chan ge hab its



raises



to



a



alw ays be fore



your



more



st arts



l evel



consc ious



y ou



o f



w ith



can



awa reness .



change



awar eness



l evel



b y



You



them.



f rom



a



verba lizing



your



actions.



The



Habit s



more



Scor ecard



awar e



of



y our



is



a



si mple



e xercis e



you



can



use



to



be come



be havior.



5



The



Best



I



2001,



n



to



Way



build



The



resea rchers



were



first



track



how



to



often



they



grou p



benefits



of



exercise



could



heart



d ivided



was



t rack



New



in



Bri tain



hab its



ov er



t hree



cont rol



b egan



the



w orking



cours e



of



with



tw o



2 48



peo ple



week s.



The



g roups.



gr oup.



T hey



we re



simp ly



ask ed



to



exercis ed.



was



t heir



Habit



Gre at



into



t he



the



“mo tivati on”



w orkouts



exe rcise.



hea lth.



a



exerc ise



group



secon d



only



Start



better



subjects



The



to



reduce



but



a lso



The



re search ers



the



ri sk



of



gr oup. to



read



al so



corona ry



T hey



wer e



some



ma terial



exp lained hea rt



aske d



to



dise ase



the an d



not on



th e



group



how



impr ove



Finally,



there



presentat ion levels for



of



when



as



and



sentence:



vigoro us



In



the



at



least



wh ere



once the



week—more



But



91



than



sente nce



on



g roup



per cent the



fil led



when



to



particula r



The



cues



feel



at



o ver



in



38



se emed



t o



of



the



t hird



no rmal



r ate.



is



That



is,



asked



in



the no



equ al a



c an



tri gger



a



bu zzing



cookies,



the



so und



of



cues



time



follow ing



least



20



mi nutes



of



p eople



pla n



you



refe r



make



intend



to



pr esenta tion



impa ct



e xercise d



is



exerci sed



on



at



l east



to



a s



a nd



s peakin g,



intention



abo ut



a



habit i n



your



ambula nce



loc ation.



come



i n



a



wi de



rang e



pocke t,



the



smell



si rens—b ut



the



two



Implem entati on



of



of



mo st



int entio ns



f orms —t he



cho colate



the



format



for



c reatin g



an



of



X



ari ses,



stu dies



h ave



I



will



sho wn



p erform



lever age



bo th



i mplemen tation



tha t



respo nse



impl ementa tion



chip



com mon



is:



sit uation



Hundreds



pe r



an



be foreha nd



imp lement



o nce



cue s.



Broadly



plan



w eek.



the



me aningfu l



g roup



you



h ad



s ame



form ulate



mo tivatio nal



res earche rs



ho w



at



the



[PL ACE].”



wh at a



t o



c omplete d



perce nt



have



they



follo wing



partak e



[ TIME]



to



that



th e



g roup



will



35



wh ich



ph one



“When



I



also



re ceived



habi t.



that



are



were



t hird



w eek,



out



y our



these



of



act .



the



subj ects



ensure d



(Int eresti ngly,



intent ion,



where



which



the y



grou ps,



implement ation



and



Thes e



exer cise



[DAY ]



wee k.



double



th ey



of



next



seco nd



se cond



g roup,



woul d



me mber the



p er



group .



Howeve r,



th ey



e ach



an d



third



s econd



exe rcise



fi rst



behavior. )



The



the



“Duri ng



of



to



th e



motiv ation.



Specifica lly,



given



was



Y.”



in tentio ns



are



of



effective



for



s tickin g



time



and



your



colo noscop y



stick



date



wit h



stopping



when



lik e



hav e



even



forc ed



to



questions



like:



what



are



time



y ou



pla n



to



where



to



pay



s end la te



line



is



and



where



they



will



Too



“jus t



t o



goin g



writ e to



reme mber



t o



an



more”



trans forms



peop le



clarit y. sp end



“I



them



do



go ing



the y



It



not



th eir



taki ng



What



b us



that



to



th e



the



exac t



ti me



p eople



sleep



increa ses



the



wil l



prom pted



tim e



or



wh o



new



of



will



early,



and



wh en



by



an swerin g



pol ling



get



y ou



c itizens



p rovide d



W e



to a



habit



tell but



We



make



ch ange



or



be



we



s tation ?



the re?”



to



ma ke



direc tions



always



are



mo re



t heir



to



on



aw ay



fog gy



mo re



pro ductiv e”



obvio us



of



At



O ther



a whe n



and



a nd



follow



to



eat



ho pe



righ t



li ke



or



these



whe re



and



th e



when



“ I



“I



the se tha t



we



time .



An



want



shou ld



h ealthi er”



t o



vot e”



ac tion.



w hen



whe n



wa iting



not ions



to



go ing



chance at



fo r



w ithout



when



mo tivate d



plan



like ly



“I’m



it



up



p lan



h abits



say



motiva tion



li ves



spe cific



nev er



f eel



c oncret e



lack



a



ourse lves,



lea ve



swe eps



en tire



t urnout



hav e



to



it ”



want



thi nk is



try



i nto



v oter



go?



a



h appen.



or



people



studyi ng,



odds



to



more, ”



work



is



reco rding



th e



d own



bi lls.



out.



intent ion



Many



incre ase



yo u



peo ple



peo ple



implement ation



and



or



shot



are



on



p erform



f igured



g oing ar e



cle ar:



ma ny



det ails



out



wri ting



int entions



t o



in



tra ffic



punch



will



flu



i t’s



implem entati on



progra ms



ta xes



The



habits



whe ther



a



They



that



route



pla nning



clear



“I’m



get



recyc ling,



found



“What



gove rnment



or



wi ll



create



successfu l



basic



you



goal s,



smokin g.



ar e



through.



ou r



appo intment .



habi ts



Researche rs people



o f



to



wh at



and



for



they



where



th e



reall y



t o



time



take



to



be



lack actio n.



right



to



Som e mak e



improv ement.



Once



an



wait



for



i mpleme ntatio n inspir ation



to



inten tion stri ke.



h as Do



I



bee n wri te



set, a



you



do n’t



c hapter



ha ve



today



or



to not ?



Do



I



meditate occurs,



this



m orning



t here



i s



predeterm ined



The



simpl e



out



this



no



or



at



lunch?



When



n eed



to



make



decis ion.



a



the



mo ment



of



S imply



actio n



f ollow



your



p lan.



way



to



app ly



this



strat egy



to



your



habits



is



to



fill



senten ce:



I



will



[B EHAVIO R]



at



[TIME]







Meditat ion.



I







Studyin g.



I



w ill



st udy



will



in



meditat e



[LO CATION ].



for



Spa nish



one



f or



mi nute



twe nty



a t



7



a.m .



mi nutes



in



a t



6



m y



kitc hen.



p. m.



in



my



bedroom.







Exercis e.



I



w ill



ex ercise



for



on e







Marriag e.



I



w ill



ma ke



my



p artner



ar en’t



s ure



wh en



to



s tart



hour



at



5



cup



of



te a



a



p.m.



at



in



8



my



lo cal



a.m.



i n



gy m.



the



kitchen.



If



you



week,



mon th,



times



bec ause



reason



There



to



is



specific no



to



off



or



h ope



take



about



cours e.



what



We



vague ,



it’s



get



aroun d



to



your



we



easy



t he



habit s



A



to



li kely



t o



sta rt



If



first



take



ha ve



hope ,



int entions .



and



h ow



you



distr act



li ttle



to



be



do ing



rati onaliz e t hings



a



will



spac e



r equest s in stead.



litt le



you



to



achieve



yo ur



ne ed



l ive



in



we



do



to



the



the



th ose



h ave



a



Bein g it



becau se When



of



at



he lps



atte ntion, we



y our



exc eptions to



day



action



implem entati on



to



and



we



the



mot ivating .



yes



need



ti me



m ore



pro gress,



spe cific



a



t ry



fee ls



want



say



to



ha bit,



high er.



fre sh



der ail



wh at



are



usuall y



y ou



often



are



Give



is



bene fit



th at



ab out



People



action .



anothe r



thi ngs



enough



year.



y our



all



yo u



and are



say



p ull no t



clea r



dr eams d ay



lon g



and



goa l



is



s ucceed .



wo rld.



yo u



T he



never



to



make



t he



you



get



say



why.



going



a n



to



urge



As



the



just



salivatin g you



tim e



There and



are



to



a



the



write r



so



ri ght



Jason



ou t



bell,



wo rk



many



locatio n



do



w ork



at



norma lly



and



t o



use



the



noted ,



st art



r ight



thoug ht.



to



e nough ti me,



“Obv iously



get



i mpleme ntatio n



My



fa vorite



approa ch



professor



BJ



Fo gg



it



A



at



with



ev en



you’re



But



a ntsy



repeti tion,



like



ar ound



if



you



ca n’t



never a



dog



t he



tim e



of



d ay



out .”



ways



STA CKING:



that,



con scious



you



work.



HABIT



th ing



Zweig



witho ut maybe



o bvious



and



is



SIM PLE



a



is



one



I



stra tegy



PLA N



TO



inte ntions



learne d I



refer



O VERHAU L



in



from to



you r



life



Stanfo rd



as



habit



stacki ng.



YOUR



HABITS



The



Frenc h



poverty,



but



Diderot’s to



pay



known



phil osophe r th at



daugh ter



fo r for



the his



the



most



the



Great ,



her



heart



With



the went



tha n his



acquired



Diderot’s



wa s



about



weddin g. r ole



as



S he



to



new a



scar let



scarl et



immediate ly



of



be hi s



Ru ssia, S he



a



buy



.*



Sudde nly,



ro be



for



himsel f.



out



p aid



b eautif ul. of



pla ce



fo r



it



of



ti me.



not



D iderot



life



in



affor d was



w ell



En cyclop edic, Whe n



Did erot’s



one



financ ial



tr oubles ,



g reatly



enjoy ed



per sonal



l ibrary



for



the



had



beaut iful, seemed



mo ney



wedding



when



i n



of



Cath erine



and



D iderot



So



entir e



cou ld



we alth,



love r



D iderot ’s



only



was



of



boo k



to



he



write r the



heard



was



and



of



and of



his



1765.



lack



not



h ow



in



nea rly



marri ed



he



rob e



not iced



day



co -found er



him.



t oday



we alth,



to



liv ed



encyc lopedi as



off ered



$150 ,000



one



Desp ite



the



Empres s out



Dider ot



change d



compre hensiv e



encyclope dia. —more



all



Denis



but



to



£ 1,000



spare .



a lso



fact ,



that



s urroun ded



his



by



he



his



more



common



coordinat ion, and



posse ssions.



n o



more



the



r est



of



Diderot



s oon



fe lt



his



w ith



on e



rug



expensive and



a



Diderot’s purchase Diderot spiral



Li ke



lea d



E ffect of



s hoes the



huma n



do



next



a nd



It’s



that



need



to



isolation .



When



is



it



o f



mirror



tos sed



th is



t o



th e



Each



was



“no



mo re



b etween



his



el egant



In



one



ha s



a



put



entire



follow



the



shop ping actio n



this



ha ve an d



n ew



Yo u You



becom es



robe



tend ency



mante l,



c hair



the



Dider ot



f or



next.



f or



one



Eff ect.



often



T he



creat es



a



dress couch



room .



You the



and and



b uy



h ave



t o



buil ding



ne w



connected ness



o f



beha vior



to



su ddenly a



t oy



for



ac cessor ies



your



th at



go



purcha ses.



an d



You



of ten



fini shed you r



tow els



in



so



c ue



habi ts, your



a



to



o n.



tha t



d oing.



hand s, the



No



dec ide G oing



whic h



l aundry,



t o



to the



remi nds so



behavio r



trig gers



wh at



th e



yo u



add



happ ens next



yo u laundr y



in



behav ior.



imp ortant ?



c omes



a



purcha ses.



a



of



the



to



pos session



buy



r eplace d



with



s traw



led



t he



He



abo ve



old



th e



all



c ycle.



a



hi s



buy



livin g



dryi ng



li st,



pl ace



addi tional



jus t



dir ty



home



purcha se



purch asing of



h is



f act,



a



matc h.



reacti on



was hing



t o



to



na me:



ev erywhe re. t o



poss essions .



as ide



un common .



your



you



hi s



one



y ourself



what



to



bea uty”



do minoes ,



ear rings



chain



o n



leads



Why



He



a nother



beha viors



bathroom



detergent



not



pat tern



find a



b ased



you



a



bou ght



table.



is



la yout



soon



Many



He



l eads



new



the re



decor ated



that



get



it.



He



consu mption



th is



th at



upgr ade



Damasc us.



fal ling



to



t o



o btaini ng



s pot



with



mo re



that



can



and



no



states



You



child



urge



from



behav ior to



question



the



ki tchen



o ne.



wr ote



s tuff.



sculp tures.



bet ter



leather



his



unity,



He



yo u



can



advant age.



use O ne



the of



t he



bes t



ways



to



build and



a



n ew



then



Habit



th an



n ew



beha vior



o n



top.



is



s pecial



o f



an



a



pai ring



p art



of



his



c ue



habit



for



y our



stack ing



T iny



Hab its



This



you



is



alread y



call ed



i mpleme ntation



with This



hab it



a



part icular



m ethod,



pr ogram,



can



b e



hab it



was



used



e ach



da y



sta cking.



inten tion. time



which



do



to



a nd



loc ation,



cr eated des ign



by



BJ



an



h abit.*



fo rmula



I



curre nt



habit



h abit.



any



HABIT ],



form



new



cu rrent



nearl y



[C URRENT



i s:



wi ll



[NE W



HABI T].”



examp le:



Meditat ion. for



Exercis e.



A fter on e



my



Gratitu de.



Marriag e.



I



pour



t ake



workou t



Af ter



for



I



m y



cup



of



cof fee



ea ch



wo rk



sho es,



I



morn ing,



I



will



minu te.



Aft er



in to



grateful







your



as



change







a



a



meditate







iden tity



wit h



“After







to



it



obvious



For



is



pair



Fogg



The



stack



sta cking



Rather you



hab it



th at



Aft er



I



off



will



im mediat ely



cloth es.



sit



dow n



hap pened



I



my



g et



to



d inner,



I



wil l



say



o ne



thi ng



I’m



t oday.



into



bed



a t



nigh t,



I



w ill



giv e



my



runnin g



shoe s,



I



w ill



tex t



a



p artner



a



kiss.







Safety.



family



The do



me mber



key



i s



each



begin allows



After



to



d ay.



to



to



put



w here



t ie On ce



create



yo u



I



I



you r you



large r



t ake



on



my



am



run ning



desir ed have



a nd



beh avior



m astere d



stack s



ad vantage



how



by of



long



into



this



c hainin g th e



it



smal l



you



struct ure, habit s



mo ment um



o r



take.



s omethin g



basic



natu ral



will



fr iend



alread y y ou



can



toge ther.



that



c omes



This



from



one



Diderot



HABIT



behavi or



lea ding



E ffect.



STA CKING



CUE



HABIT



1



I —



2



L



3



i



4



| -



I



HABIT



l



HABIT



I



HABIT



r



4



^



CRAVING



R ESPONS E



REWA RD



in to



the



next— a



posi tive



ve rsion



of



the



i



j



i



i



i



i



(



J



-i



I



1



J



FIGURE habit



7: by



Habit



stack ing



stacki ng



you r



inc reases



new



b ehavio r



the on



l ikelih ood t op



of



an



tha t old



you’ ll



one.



T his



sti ck



wit h



pr ocess



a



can



be



repeat ed



for



the



Your



1.



to



numerou s



habi ts



tog ether,



each



o ne



act ing



as



the



n ext.



morn ing



After



chain



ro utine



my



habit



I



pour



mo rning



I



medi tate



f or



writ e



t o-do



s tack



c up



m ight



of



l ook



coffee ,



I



li ke



this :



wi ll



medi tate



f or



six ty



seconds.



2. the



After



After



I



my



first



task.



1.



seco nds,



I



will



write



m y



to -d o



list



consi der



After



I



my



th is



hab it



li st



stac k



for



in



the



t he



d ay,



I



will



im mediat ely



be gin



eve ning:



fini sh



eat ing



din ner,



I



will



I



put



dis hes



awa y,



w ill



I



wipe



put



my



plate



direct ly



int o



dishwashe r.



2.



After



my



I



im mediat ely



wip e



down



the



counter.



3.



for



day.



3.



Or,



sixt y



After



down



the



cou nter,



I



will



set



o ut



my



c offee



mug



fo r



the



c ue



tomorrow



You



can



mornin g.



a lso



routines. looks



For



lik e



want



to



your



habi t



Place bed



a



this :



each



you r



which



act ion



the



Social











I







o n



don’t



Mood.



smile



>



readi ng



Take



will



be



>



like:



a



It’s



nex t.



to



Onc e



ge neral



yo u



you



habit



night. up



>



c urrent



routi ne Let ’s



You



Ma ke



tha t say



c an



my



bed



you



cl imb



w aiting



for



yo u



a



set



of



you



exp and



when



> in to



to



e njoy.



simpl e



rule s



a



gam e



plan



co mfortab le



wit h



this



alwa ys



get



your



showe r.



Now ,



cr eate



l ike



a



Wake



t here



of



morning



each



showe r.



you



a



Take



mor e



sit ting



allo ws



c ome



h ave



bed



som ething



dev elop



I



se e



When know



Whe n



I



hou rs



eatin g. my



Minimal ism. in,



my



mid dle



have



stacks



to



gui de



I



take



you



that for



whene ver



appr opriate :



skills .



Healthy



(“One



of



t he



alr eady



M ake



beh avior.



c an i s



>



try



boo k



m ay



into



a



set



of



st airs,



will



t hem



in stead



of



eleva tor.



Finance s.



veggies



up



stacki ng



Whe n



twenty-fo ur







a



you



pi llow



sh ould



you



Exercis e.



someone



my



beha viors



h abit



and



futu re



situa tion



using







on



habit



guide







the



night,



approach,



Wake



stac k



b ook



n ew



e xample ,



d evelop



Overall,



the



in sert



one



W hen



bef ore



walk



into



a



part y,



I



w ill



int roduce



mysel f



yet.



wa nt



to



b uy



som ething



bef ore



pur chasin g.



Whe n



ser ve



p late



W hen



I



I



mys elf



a



over



meal,



$100



I



,1



will



will



wait



always



put



f irst.



I



buy



a



n ew



ite m,



I



w ill



gi ve



some thing



away.



o ut.”)



th e



phon e



an swerin g.



rings ,



I



wi ll



tak e



one



deep



br eath



a nd



to







Forgetf ulness .



and



No



chair s



matter



to



Unlike



m ake



how



successfu l



an



When



y ou



habi t



imple mentat ion



locat ion



bu ilt



your



daily



add



medit ation



and



your



kids



a



a



k eep



wa nt



t o



to



do



find



yo u



a do







Take



a



of



a



i nto



whe n



do



a



the



li st e ach



be d.



shower .



have h abit



on



big



th e



h abit



you



but



to



kick



ta ble



a



t hings



stat es



imp licitl y



choose



to



If



that



lik ely



are



m ay



to



l ikely



t o



has



time the



a



ti me



habit



tryi ng



to



c haotic



be



be



off.



the



in sert



you’r e



m ornings



then



yo u’re



the



cr eating



d iffere nce.



mo st



w hen



cue



stack ing



room ,



are



to



spec ificall y



whe re



r outine



you



th e



same



ev ery



Mondays ,



r ight



list



examp le:



out



to



the



a



from



creat e



Get



ru nning



also



happe ns



Scorecard







mor ning



Consi der



should



brainstor ming



For



y our



right



check



behind .



secre t



habit



make



into



the



will



the



wr ong



suc cessfu l. be



o ccupie d



with



else.



only



habits



beh avior,



I



an ything



whic h



can



yours elf



can



int ention ,



gi ven



p lace,



the



routi ne



ask



way



se lectin g



a nd



Don’t



One



s trateg y,



When



time.



that



le ave



it.



and



you



pu blic



in to



place



something



a



do n’t



is



and



If



I



stac k



fo r



cue



su re



this



locat ion



Your



leav e



use



and



into



I



of



la st wit h da y



da y,



but



you



that ’s



not



a



tr igger



your



for



curre nt



chap ter two



frequ ency



as



c olumns .



witho ut



yo ur



hab it



sta rting In



fai l.*



t he



your



s tack



goo d



hab its.



a



a s



Y ou



it



on



to p



habi t. of



a



habit



choic e.



stac k can



point.



fir st



desire d



is



use



b y yo ur



Hab its



Altern ativel y ,



colu mn,



wr ite



do wn



you the







Brush







Get







Brew







Eat







Take







Start







Eat



lun ch.







End



the







Change







Sit







Turn







Get



Your



y our



te eth.



dre ssed.



a



cup



of



coffe e.



bre akfast .



th e



kids



t he



to



wor k



work



out



sc hool.



day.



day.



of



work



clothes .



dow n



for



dinner .



of f



the



lights .



int o



list



bed.



can



b e



much



column,



w rite



d own



without



f ail.



F or







The



sun



rises .







You



get



a



tex t



al l



longer , of



exa mple:



mess age.



th e



but



you



thin gs



ge t tha t



the



idea.



happ en



to



I n y ou



the



second



eac h



day







The



son g







The



sun



you



wit h



place



to



Habit



sta cking



thes e



layer



immediate ly this



habit At was



ten



goals and



li ke do



at



your



new



notice



The like



L aw



plan



for



Chapter







The



wo uld



I



do



them ?



stac k to



I



of



or



to



time



a



to a nd



a



“ When



high ly



I



“ eat



for



t o



sta rt



But



befo re a



fe w



be tter”



I



a



Law



o f



I



wil l



soon, a te



are



I



do



lunc h?



la ptop



va gu e.



habit, t en



fo r



Aft er days ,



a te



I



w ill



I



lunc h,



do



gone.



how



and



wh en



to



a ct.



After



I



bru sh



my



t eeth.



After



more



t ightly



cu e,



trig ger



I



wo rthy



is



my



th e



are



o n



I



pus h -ups. ”



reali zed



inco nsisten t my



to o



im portan t. the



bette r



ca uses,



The the



o dds



but



Be



th ese



speci fic



ar e



I



sit bound



that



you



w ill



act.



i ntentio ns



is



to



and



obv ious



Beha vior



best



a nd



pu sh -up



t ake



mak e



habit



c ues



fo r



it



o bvious.



stack ing your



are



h abits



ac tion.



S ummary



1st



the



spec ific that



lunch ,



close



door.



cue s



to



Amb iguity



Chan ge



to



i s



reas onable .



Afte r



f or



lifest yle.



w anted



bre ak



speci fic



cre ate



sear ching



sele ct



p ush-up s



the



comes



whe re



cue



speci ficity



Behavi or



ways



I



instruc tion



Th e



your



the



desk .”



cl ose



tab le.



the



my



mor e”



pr ovide



is



to:



begi n



peopl e



sounde d my



“re ad



when



take



do



impl ementa tion



practical



I



ca n



into



Wh en



I



habit



wh en



Many



Wo uld



Afte r



t he



1st



en ds.



you



wh en



mys elf.



ne xt



not



clear :



down



to



habi t



best



this



habi t



push- ups



Habits



n ew



“When



glance ,



m y



lists,



works



was



Wh ere



changed



your



mista ke



uncle ar.



lunch?



two



act ionabl e.



sta ck



first



li stening



sets.



Armed



made



are



Ch ange



i s



make



it



ob vious.



Strat egies among and



the



d esign



m ost a



clea r



The



two



m ost



Creating pair



The



a



ne w



Habit



in



habi t



with



a



time



and



i ntenti on



spec ific



in tention



lo cation .



is



t ime



a



stra tegy



an d



yo u



can



use



to



loca tion.



formu la



is:



I



wil l



you



use



to



[BEHA VIOR]



at



is



a



s trategy



c an



pa ir



a



ne w



habi t



with



a



h abit.



habit



[NEW



are



[LOCA TION].



sta cking



current



c ues



imp lement ation



imple mentat ion



[TIME]



The



an



co mmon



stack ing



fo rmula



i s:



Aft er



[CU RRENT



HABIT],



I



wil l



HABI T].



6



Motivatio n Often



Anne



in



eatin g



didn’t



Thorndike



habi ts



their on



and



“choi ce



changing



a



pri mary



Bos ton,



pl an



Env ironme nt



M ore



Thor ndike,



changing



the



O verrat ed;



Mat ters



Hospital the



Is



h ad



of



a



talkin g



or



to



col leagues



refrigera tors



dr inks



w ere



l ocated



id ea. of



of



at



arr anged



next



t o



the



i n



Ma ssachus etts



beli eved



hospit al



sta ff the



sh e



and



G eneral



coul d



impr ove



visito rs



sl ighte st



way .



wit hout In



f act,



all.



desig ned the



at



Sh e



motiva tion



th em



arc hitect ure”



how



phy sician



cr azy



thousan ds



willpo wer



h er



ca re



a



six-mo nth



h ospita l in



the



cash



stu dy



cafe teria. room.



to



They



Origi n ally,



r egiste rs



in



t he



alter s tarted



by



the



caf eteria



were



s he



filled one.



wi th



onl y



soda .



Addi tional ly,



stations



Over



the



next



but



b y



11.4



by



p ercent .



results—w ith anyone



ea ting



plac ed room .



wa ter



was



m onths,



perce nt.



th e



r esearc hers



t he



t hree



dropped 25.8



th ey



throug hout



refrigera tors,



The



bas kets Soda



now



the



made



food



in



w ater



bott led



s till



a vailab le



nu mber



s imilar



the



o f



was



Mea nwhile ,



They



a dded



o f



i n



at



sale s



of



the



to



each



t he



foo d



loc ations .



at



b ottled



the



water



sa w



had



t o



p rimary



sales



Nobody



op tion nex t



dri nk



adjus tments —and



cafet eria.



an



wat er



all



soda



as



hospi tal increa sed



simi lar



s a id



a



w ord



to



t here.



BEFORE



AFTER



FIGURE the



8:



Here



is



envir onment



shaded



bo xes



instance. behavior



People



in dicate



shifte d



o f



wher e



cookies



o n



the



hadn’t



feel



been



hung ry.



and



Your



areas



they



are.



the



I f



habits



wh at



made



bottle d



wa ter



in



wit hout



not I



and



a fter



wate r



was



a vailab le



the



of



hal f



a



about



them



before hand



g oing



change



t o



wh at



the



up



it’s



e nvironm ent



int o



at be



depen ding



th e



they



do zen a nd



no t



the



l ike



( right) .



wa s



in



be fore



The



each



incr eased,



mot ivatio n.



kitchen



offi ce



h ard o n



lo oked



(left )



pick



table



cafete ria



a dditio nal



b ecause wa lk



the



I’ll



c ommunal



b agels,



of



a nd



p roducts



of



wer e



where



amount



counte r,



If



and



chang es



natu rally



t hinkin g



doughnuts then.



the



ch oose



because



I



r epresen tation



desig n



Becau se



of ten



a



and



are, and



to



room



s ee



start



didn ’t is



but



yo u



p late



eatin g,



one are



filled every in



and



o f



eve n



nec essari ly



a lways gr ab



a



with now



if



the



cues



in



fro nt



of



Environme nt



is



Despite



uni que



and



again



tend In



o ur



under



in visible



certa in



t alk



in



this



w ay,



th e



most



ar e



chan ged



context



1936,



we



hand



pe rsonali ties,



to



external:



In



the



you.



that



certai n



envi ronmen tal



whisp ers.



On



common by



a



dar k



form the



s hapes



co nditio ns.



cha nge



wo rld



b ehavio r.



beha viors



stre et,



of



human



ar ound



t end



In



to



church ,



pe ople



ac t



is



in ternal ,



not



u s.



arise



Ever y



wary



again



peop le and



habi t



g uarded .



but is



d epende nt.



psycho logist



makes



a



p owerfu l



their



Env ironme nt,



Kurt



stat ement: or



B



L ewin



w rote



Behavi or



=/(P ,E).



is



a



simpl e a



equat ion



func tion



of



the



th at P erson



in



It



didn’t



1952,



the



take



econo mist



Suggestio n product



Impu lse



f or



customers



long



the



will



but



becau se



of



For



examp le, dow n



near



names



fea tured



Lewi n’s



H awkins Bu ying,



first



Eq uation



Stern w hich



time



a nd



“ is



a



pr oducts



not



presen ted



at



the in



eye



f loor.



le vel F or



eas y-to-re ach



a



vis ualize s



how



are



be



te nd thi s



to



to



tested



in



bu siness .



phenome non



tri ggered



buy



th ey



to



descri bed



occasi onally



it ems



those



f or



when



ne ed



a



he



In



calle d



shopp er



see s



for



it.”



I n



b ecause



they



w ant



more



t han



a



othe r



word s,



th em



them.



be



pur chased



reas on,



lo cation s



on



yo u’ll s tore



fi nd



exp ensive



sh elves



becaus e



brand



they in



driv e



at



the



retailers traffic. from



more



you



are



visit are



en d



sp ots.



of



becau se For



p rofit,



the y



ex ample,



obviou sly t o



try



in



co ntrol.



wanted



to



take



each



most



obvi ous



Every



do



day



liv ing



ca n



tongues. the



—tiny



45



we



so.



same



End



goes



ca ps



o bvious



per cent



alte rnati ve s



for



are



en d



money making



locat ions



o f



caps,



t hat



Coca -Cola



are



tucked



which



are



machin es



enc ounter



sales



c ome



away



t he



for



a



lot



of



fo ot



sp ecific ally



racks.



Pe ople



If



cheape r



a



dr ink



it



i s



choose



T he



pro duct



on



not



serv ice



is,



Ligh t



beca use



it



e very



water



trut h,



sha ped



Bu d



o r



c orner.



over



soda,



how ever,



by



is



We we



tha t



pu rposef ul



the is



lik e



in to



assu me many



dri ve



li kely



every t hink



it



of



and



m ore



is



the



bar t hat



we



bec ause



actio ns



choice



an d



but



b y



we the



op tion.



be ing



understan ding Snakes



are



becau se



a re



Th e



av ailable



it.



Sta rbucks



while



a isles.



end- of-the -aisle



The



in



most



harder -to-re ach



units



we



the



t he



smel l



Sharks



wa ter



ha s



wor ld. by



can



ca used



sen sory



its



c ells



o wn



Eag les



“ tasting d etect b y



met hods



the



all ow



wi th



a mounts



fish . the m



sen sing



rem arkabl e



a ir”



s mall



nearb y



t hat



ha ve



f or



Even to



long - distan ce



the ir



of



an d



high ly



sen sitive



el ectrici ty



bacte ria



d etect



hav e



toxic



vis ion.



and



vibra tions



chem orecep tors



c h emica ls



in



their



environme nt.



In



humans ,



We



percei ve



But



we



but



many



rocky



a



world



hav e



are



dir ected



throug h



othe r



dro ps



ways



bef ore



stomac hache,



suc h



thir sty.



a



or



R ecepto rs



stimul i,



whe n



is



no nconsc ious.



gro und.



internal drink



the



al so



temperatu re during



perc eption



in as



sigh t,



of



senso ry



sou nd,



you



y our



or



fall



bo dy



amou nt



you



whe n o ff



pic k of



nerv ous



sm ell,



s timuli .



ins tance,



s torm,



th e



the



sen sing



F or



whe n



by



the



to uch,



Some



c an



sy stem.



are



a nd



co nsciou s,



“not ice”



pain



bal anc e



in



up



o n



a



salt



i n



your



w hen



your



wh ile wid e



tas te.



th e



gut



ri ses



wa lking



rang e



blood



or



on



of the



need



to



The



most



powerf ul



The



human



body



Approxima tely experts Given should our to



we



co me



big



it



productiv e



the



victi m



HOW



TO



During



sur prise



a



in



wha t



you



As



to



li ve



and



the re



o f



good



ne ws



beg an



to



clo se



size



t he



base ment.



main



obvious



hab it that



work



featur e:



A s



hallwa y a nd



eas y



is



stand often



and



hou ses



th e



hall way.



energy



in



Others



you



may



used to



the



out. make



an y



yo u



use d



on



othe r



what can



you



that



are



can



f illed



also



b e



You



d on’t



h ave



the



a rchite ct



to of



1970s ,



att ention



to



th e



count ry’s



they



found



t heir



that



some



for



n eighbo rhood of



the



were



the



th e



same



ne arly



el ectrica l



price.



i d entic al



mete r.



the



me ters



l ocated



t heir



en ergy



u se



e lectri city.



When



change d



cue,



Unfortu nately ,



and



w e



the do



thei r



are



in



had



the in



was



behav ior.



more



li kely



enviro nments



ce rtain



upstai rs



Som e



home s



with



usage.



home s



th e



to



it.



ho meowne rs



n eighbo rs —desp ite



electr icity



e nergy



gue ss,



not



be



Dutc h



meter



easy



with



SUCCE SS



locati on



a



lead



how



elec trical



by



o f



one s.



th e



p eople



it



cata lyst



s ee



i magine



v ision.



sens e,



g reates t



of



this



Some



th e



t rack,



i t



a re



e mbargo



than



vis ion.



had



less



initia ted



in



r espect .



can



s ight.



the



envi ronmen ts



Yo u



FOR



to



on



ar e



c hange



this



ge tting



in



c ues



is



recep tors.



tha n



resu lt,



i n



oil



Am sterdam ,



less



simila r



out



and



n ear



p ercent



of



cri sis pay



visi on



a



how ever,



reso urces



unpr oducti ve



EN VIRONME NT



ener gy



brain’ s



s mall



work



Y OUR



one



and



and



d evoid



is



one



cues



d o.



sensor y d edicat ed



vi sual



reaso n,



fo r



Every



t hat



are



o n



thi s



except



the



depen dent



DE SIGN



turned



main



the



F or



is



su burb



in



o f



a biliti es,



mi llion



those



en vironme nt.



30



being



of



y our



researche rs



used



ele ven



half



mor e



sen sory



of



th e



one



hum an



ab out



that



no



cues



Thankfull y,



It



as



all



mil lion



a re



shift



important



In



t en



behav ior. a



has



e stimat e



tha t



of



actions



where



t o w e



becau se



noti ce liv e the re



is



no



obviou s



guitar



cue



wh en



to



it’ s



tri gger tuck ed



when



the



take



your



vitam ins



cues



that



spark



By



booksh elf



compar ison,



attention at



up



a



to



fl y



the



stickers the



cleaning



I’ve buy



near



costs



from



wo uld



Eventuall y, bought



a



counter. the



few of



power



gon e



my



own



displa y



ne xt whe re



each



tim e I



day



I



the m



and



bou ght



c ould



se e



s imply



draw



that



easy



the



the



If



are cues



you



a



few



for



want



ways



yo ur



t o



y ou



cu es



saw



my



pre ferred



reme mber



to



not



to



When to



the



ig nore.



that



when



w as



a



staf f



l ooked



men



b ug.



s tepped



Th e



“spil lage”



sti ckers



By



th e



them,



ap ples,



i t



cut



in



time



so



I



my



life. the I



around



ba throom



ne ver



midd le



that



w as



wher e



were



used



b ottom



at e



magic ,



o bvious



redesi gn habits



take



you r



of



the



they I



of



more



your



and



eac h



the



I ki tchen



ea ting



than



m ake



obviou s:



m edicat ion



the



went — out



be gan



rather



envi ronment



to



them .



en vironm ent.



t he



lik e



I



reme mbered ,



in



Almo st they



own



cri sper



red esigne d



pl aced



them .



in



t he



them.



a nd



b ecause



can



boo k



c leanin g



st icker



reduced the



easy



a



your



1990s,



th ought



read



pantry .



App arently ,



t hey



in



neve r



ad vice



bowl



It’s



ar e



s mall



t o



the



ye ar.



about I



a



urina l.



what



they



early



i nstall ed



obvi ous



p ut



bad.



the



the



pr actice



not



room .



in



ca n



si gnific antly



per



all



c ues



to



easy



gue st



sight



dete rmined



o f



s tore,



for get



t ook



and



It ’s



not



sight.



Here







The



apple s



the



In



e asy



hi dden,



vi sual



for



analysi s p ercent



ha ve



large



aim



t he



of



or



each



aime d



8



a nd



I



op en



th ey



the



subtle



o f



of



o ut



Amste rdam



the ir



by



are



It’s



clos et.



corne r



h abit.



c enter



Fu rther



expe rience d



apples



i n



th e



obvi ous



de sired



the



improv ed



refrigera tor,



in



a



the



are



beha vior. in



they



hab it



urina ls,



apple s



in



wh en



Air port



urina ls.



away



creati ng



towar d



Schiph ol



like



a



is



th e



nigh t,



put



out



a



your



pill



bottl e



dire ctly



ne xt



to



prac tice



gu itar



the



fa ucet



o n



the



b athroo m



counter.







If



you



stand







If



in



If



part



t o



want a nd



t o



to



y our



cues.



prompted



to



The



th ink



choice



is



natural



w hen



Environme nt we



engage



live



in



spaces cues



a



out



in



co mmon



habit



yo u



reduce



yo u



to



Be



de signer



of



part



many



o f



for



go od



a nd



so



for



but



have and



not



also



exposur e



to to



ba ck



cont rol



yo ur



worl d



guit ar



note s,



kee p



a



a



house .



make



t he



cue



usu ally



smo ker car,



t he



co uld



seein g



a



big



h ave be



a



fr iend



hab its.



By



inc rease d ay.



sprin kling



t he



Mak e



odd s sure



that the



is



easy



righ t



in



fr ont



of



you.



becaus e



it



in fluenc es



we



r arel y



them.



increa se



beco me



not



a



ea ch



decis ion



becaus e



an d



the



bott les



behavio rs



bette r



ar e



for



wate r



life,



way s



the



n egativ e



and



you r



on.



y ou



only



create d



wo rk



pla ce



aro und



in



go od



Ma king hab its



powerf ul



f ew



your



drivin g



thro ughout



o ne.



a



persi stent



sur roundi ngs, habi t



up



d iffere nt



emp loyed



wo rld



your



fill



most



w ork,



ob vious



other s



t ake



at



yo ur



live



big



Th e



t hank-y ou



l ocatio ns



cigar ette:



y our



is



a



how



be



cues



the



world



wh ere



a



can



des ign



allows the



the m



m ost



with



a



and



water,



stress ed



th e



more



more



ab out



the



send



drin k



throug hout



you’ll



to



fr equent ly,



room.



desk.



strate gy



triggers



l iving



your



Consid er



pul l



m ore



o n



make



fe eling



same



the



en vironm ent.



multiple



smoke,



o f



reme mber



pla ce



wa nt



of



mi ddle



statio nery



you



you



t o



want



of



morning



If



the



you



stack







want



But



you r



me rely



you



it. can



expos ure



ones . the



d o



a lter



Envir onment archit ect



t he



cons umer



of o f



and



how



Most



to



b est



p eople t he



posit ive desig n your it.



life.



THE



CONTE XT



The



cues



your



that



habi ts



entire



For



IS



THE



CU E



t rigger



bec ome



co ntext



examp le,



a



habi t



can



start



as sociate d



not



with



surrou nding



ma ny



would



eve r



drin k



whole



sit uation :



peo ple alon e.



t he



watc hing



situati ons



trigge r



is



r arely



a



yo ur



see ing



th e



beers



We



mental ly



ass ign



ou r



habit s



certain the in



o ffice,



h abits



objec ts your



and



on



your



behav ior



our



relat ionshi p



influence



is



of



not



th e



to



envi ronmen t



with



rela tionsh ips. yo u.



hour



For



e ach



televisio n have



and



place.



The



good



news?



one



when



t he



Eac h



You



th e



the



o rder



singl e



d rinks,



th an



cue,



the y



but



hearin g



r ather



the



the



music



loc ations loca tion



e stabli sh



item s



on



whi ch



d evelops



a



y our



in



the y



a



con nectio n



p articul ar ki tchen



occu r: to



rel ations hip



c ounter ,



the



wi th



things



t hem.



by



In



f illed T hink



fact,



a



You



ca n



on



w ith in



p erson, F or



the



objec ts



in



this



a



yo ur



is



of



her



co uch



is



some one



el se,



th e



bowl



o f



ice



thus



train



cream



you the



to



p lace is



work.



abo ut with sh e



wh ere



he



a



as



the



fil led



s paces



read s



for



watch es



D iffere nt



parti cular



about



it



the



wh ere



by



abou t



hab its—ass ociate d



link



but



think



t hinkin g



interac t



after



to



w ay



thinki ng



couc h



d iffere nt



yours elf



Stop



Start



ho w



env ironme nt



u seful



beh avior.



ob jects.



terms



the



peo ple



ca n



with



habit



with



co ntext.



st udy,



they



d efined



memori es—and



same



In



one



eats



diff erent



particu lar



as



ni ght.



the



a



d esk,



with



tim e



ta p.



to



gy m.



envi ronment



your



an



fri ends



on



ro utines.



ov er



b edroom .



Our



around



the



but



but



s ocial



ba r,



the



trigg er



in



the



home,



singl e



spec ific,



mor e



at



the



a



ve ry



beh avior.



dri nk The



out



were



s cienti sts tired.



If



ins tructe d the y



inso mniacs



coul dn’t



f all



to



get



as leep,



into



t hey



bed



we re



on ly tol d



to



s it



in



a



diff erent



to



associ ate



room



u ntil



th e



cont ext



of



t o



quic kly



fal l



became



ea sier



brains



le arned



that



televi sion,



happened



in



be



of



co ntext



easier



to



ch ange



new



place —a



your



a



and



room



is



hab it



early



hard



to



where



in



if



i n



a



tha t



the



i n



alway s



a t



new



nudge



you



coffee use—and



fa ce



watc h the



a



of



new



telev ision



video



room



space



a



whe re



current



Trying



m ore



regular



you



eat



do



with



yo ur



of



climbe d



t heir



clock— was



su bjects



sl eeping ,



in



b ed.



ph ones, the



began



and



it



Th eir



not



only



action



that



ne w



the



rout ine



a



cue s. you r



n ew



It



can



getti ng yo u



behav ioral cues,



which



ha bits



escap e



par k,



a



c an



the



habits .



Go



subtle t o



c orner



a



of



the re.



cont ext



bedr oom



w hen



to



c urrent



in



wi th



But



h elps



your



w ithout



your



It



strate gy:



be



t h an



to



diffic ult



eac h



nigh t.



dist racted



build



to It



if



go



to



can



be



th at’s



step



outsid e



your



biases



behind .



You



allows



new



ha bits



t o



unh ealthy



where



it



ex pansiv e



dail y



h ealthi er?



avoid



Mov e



work ,



to



a



bigge r



room,



a



roo ftop



arch itectu re.



Tak e



whic h



lin ked



is



a lso



a



br eak to



fr om



the



your



patte rns.



s uperma rket.



is



leav e



cr eativel y?



bui lding



t hought



to



action



they on



ti me,



in terrup tion.



t hink or



a



in



games.



e nvironm ental



patio,



the



ben ch



ha bit



ba ttling



old



a



creat e



aren’t



to



Over



imp ortant



c ompeti ng



living



play



an



shop,



y ou



Want



the



t oward



en vironm ent,



with out



whe n



envir onment .



normal



form



wi th



b rowsin g



re veals



assoc iate



yo u



bed



asle ep



sta ring



also



s eldom



to



s tudy



you



not



dif ferent



eas ier



new



bed



cu es



you



their



sl eepy.



room .



power



triggers



It



tha t



bec ame



s leeping —not



watching



The



th ey



food



loc ated



Try



It a



when i n



the



is n ew



yo ur



lik ely



th at



gro cery bra in



s tore.



you



s tore.



doe sn’t



shop You



o n



may



auto pilot find



a utomati cally



it



at



eas ier



know



you r to



When



you



can’t



redefine work,



or



is



“One



When



I



st arted



from



my



c ouch



work



my



office



to



or



o r



o r



at



one



t he



the



th e



spac e



wher e



I



an



entir ely



c urrent



one.



as



an



Create



an d



envir onment , a



sepa rate



cook ing.



ent repren eur,



kitc hen



ta ble.



T here



beginni ng where



se nt



ne w



Th e



s pace



mant ra



f or



I



f ind



us e.”



wor king.



an d



to



enter tainme nt,



car eer



st op



t ime



relaxed



space,



my



get



your



ex ercise ,



useful



difficult



to



rea rrange



stu dy,



of



manage



w as



of



I



no



the



meals ?



would



divisio n



tim e. Was



Ev erythi ng



often



evening s,



clear



person al



ate



emai ls?



I n



I



Was



the



I



f ound



betw een



the



cou ch



hap pened



work



i n



i t th e



ki tchen whe re



the



very end



ta ble



I



same



place.



A



few



yea rs



lat er,



separate



room



happened



“in



“out



f or



It



whe n



ther e



life.



Eac h



room



wa s



for



had



another.



When



y ou



e asier of



You



you r



u se



powerful



it



productiv e, email,



an d



mishmash



of



me



w ork



was



to



us e.



m ove wa s



to



off



li ne The



a



home



somet hing



somet hing



tur n



divid ing



prim ary



av oid sta rt



mix ing mixi ng



w ill



modern



the



th at



with



hap pened



wo rk



was



a



t hat



pro fessio nal



bet ween



kitch en



for



a ll



when



yo u



be comes



hard



to



play



you’r e video



cue s.



also games



cont ext



con texts,



usu ally



But



but



th e



techno logy



phon e



device .



anything,



clear



o ne



ones



versatili ty can



f or



li fe



to



lif e



for



si de



and



of



home



co oking.



The



workin g.



possib le,



the



a



affor d



Sudde nly,



perso nal



e asier



was



Whenever



and



f inally



office.



an d



was



brain



could



my



he re”



ther e.”



office



I



w in i s



both



can



of



use



a



i t



you



start is



one



to



one



bro wse



open



your



wi th



mixin g



habi ts —



reaso n



why



a nd



which



pho ne with



to



ha bit



str ength



tasks,



condit ioned whenev er



This



yo ur



assoc iate



one



you’l l



out .



sor ts



of



a



w eaknes s.



makes d o



the



it



a



near ly



ta sk. soc ial ph one .



Yo u



want



me dia, I t’s



to



c heck a



be



my



You



may



City.



b e



My



thin king,



apartm ent



play



mult iple



room



into



for



writer



wh o



reading,



ha ve



If



ca n



hi s a



an



mana ge



over



Every



to



stick



wit h



w hen



you



a



yo u



are



it



for



If



yo ur



for



wi th



only



live



smar tphone .



you r



each



for



spa ces.



his



Y ork



l imited ,



desk



a nd



New



nee d



digi tal



m edia



in



is



a



wr iting,



so cial



I



spa ce



re ading,



for



is



tha t



a



th e



is



s itting



spa ce



str ategy, habi t



where



at



thing and



a nd



yo ur



that



ta blet



text ing.



each mode



room



to



divi de



w riting , I



know



o nly



you r a



a



h abit



wor k



for



th at



h appens



thoug ht.



Fo cus



desk.



Relax ation



you r



yo u



Ha bits



co mes



purp ose.



in



will



S leep



bedr oom.



n eed



is c omes I f



you



an



pre dictab le.



can



ha s



ea sily



a



pl ace



and



a



pur pose



i s



f orm.



S ummary



cha nges



i n



cont ext



can



lead



to



lar ge



cha nges



in



behav ior



time .



hab it



that



stan d



Make



the



is



initia ted



by



a



cue.



We



ar e



more



likely



to



out.



cues



ta ble



fo r



E very



c ontext of



th ese.



predi ctable ,



e veryth ing



habits



and



l ike



des igned



stab le



s table



where



th is



cir cumsta nces



only



a re



enviro nment



w ith



par ticula r



are



i n



that



enviro nment



Small



s ame



only



pr edicta ble



w hen



a



I



h ome.



beha viors



Chapter



the



phon e



of



chair



c omputer



wh en



stable



a



his



automatic ally



A



zo nes:



un dersta nd.



e nough.



uses



un der



environme nt



Fair



d o



thrive



want



si ze



can



as sociat ed



quickly



the



r oles.”



become



easier



do n’t



You



and



should



you



is



activ ity



eatin g.



“You



o f



good



habits



obvio us



in



your



e nvironm ent.



no tice



c ues



Gradually , but



with



becomes



It



is



are



your



the t he



en tire



becom e



c ontext



asso ciated



surrou nding



not the



w ith



a



s ingle



be havior.



The



trigge r c ontext



cue .



eas ier



not



habit s



to



build



f ightin g



new



agai nst



ha bits old



i n



a



ne w



envi ronment



becau se



you



cues.



7



The



Secre t



I



1971,



n



to



as



congressm en from



S elf-Co ntrol



th e



Rob ert



Illi nois



While



Viet nam



m ade



vis iting



the



soldiers



statio ned



revealed



that



heroin even



The



an d



wors e



of



President addicted



l ed



the



to



completel y



upen ded



found



when



only



tha t 5



percent



pe rcent



th ere



as



20



a



of



of



the m with in



th at



of



memb ers



w ere



Off ice



who



becam e thre e



had



of



in



over



15



Vietna m



pu blic. pe rcent



of



U.S .



res earch had



pr oblem



an d



in



be liefs b een



tried was



in cludin g



P revent ion



reha bilitat ion



an d



the



un der



to



t rack



ho me.



about



he roin



In



Abuse



charg e.



re-a ddicte d year s.



W ashingt on,



Drug



retur ned



re search ers



accep ted



Ameri can



ad dicted —the



a ctivit y



they



Murph y



Follow - up



in



year,



thoug ht.



p revent ion



whe n



the



th e



lear ned



add icts.



six teenth



Morgan



ha d



ini tially



pr omote



and th e



servic e



Acti on



its



stun ned



hero in



flurr y



into



tha t



per cent



had



soldi ers



r elapse d



of



h eading



Con nectic ut



t hey



wer e



memb ers



one



fr om



tr oops,



to



was



discove ry



Speci al



servic e



was



a



they



Nixon



Robin s



St eele



perc ent



m any



than



disco very



creation



Lee



as



3 5



War



a



findi ng



addicti on, u sers



with in



other



In



a



Ro bins



re turned ye ar,



words,



tha t



an d



home, just



approx imatel y



12



nine



out



of



addiction



This



ten



soldi ers



nearl y



find ing



co ntradi cted



hero in



condition .



Inst ead,



spontaneo usly environme nt.



constant



were



also



Once



a



in



an



so



did



hero in



so ldier



becomes



a ddicte d



that



that



usua lly



cause d



once



bad



smoker, you that



a



to



Vi etnam



that a



e limina ted



th eir



all



time,



c ould



change



da y



in



the



surro unded



they



we re



with



th ousand s St ates,



which



irr eversi ble



addic tions



frien dships



Uni ted



the



and



ac cess,



w ere



those



at



ra dical



to



built



view



perm anent



spent



easy



t he



t hey



an



th at or



the



their to



of



by



mi les



though, the



a



dr ug



user .



by



the



soldie rs



who



fr om



he



Wh en



cue s



eng ulfed



f ellow



trigge rs.



r an



beca use as



a ddict,



a



in



our



of



in



that



th e



are



perce nt fro m



to



of



hom e.



fo und



contex t



hi mself



chan ged,



mora l



many



stim uli



even



the



w ith



a



heroin



c linic



tha t all



f irst



exac t



told t hat



wo uld



of t he



weak ness. been



to



Some one get



prom pt of



oppos ite



pr evious



I t’s of



no



those



become



clean



the ir



th eir



pl ace.



users



to



wonde r in



th e



re¬



reha b.



challe nged



discipl ine



cultu re.



goes



ne ighbor hood



coun ter



you’ve



f riends ,



addic ted



ho me



self-c ontrol —maybe b it



old



90



it



typi cal



enviro nmenta l



numbers



re turn



of



with



get



Typica lly,



stu dies



li ttle



embedded



a



wa s



they



of



to



a ll



behav ior



o r



lack



to



of



see



habit s



unhealthy



wa s



and



h ome



them



yo u



s tudy.



Vietn am



about



be



r eveale d



they



at



retu rns



cues



The



to



sol diers



dev oid



si tuatio n



devoi d



habit—the n



addicted



in



habi t.



t his



Vietnam



wa r,



return ed



Compare



is



heroin



prev ailing



th ere



it



user s,



env ironme nt



—which



if



use :



of



heroi n



th e



R obins



Vietn am,



stress



th e



add iction



d issolv e In



used



over night.



considere d



triggerin g



who



If



our



con vention al you ’re



y our yo u’re so lve



cultur al



al l



ass ociati on



ove rweigh t,



en tire a



bel iefs



bad our



li fe



tha t



pe rson.



a it



The



p roblem s



of



is



i s



beca use



id ea d eeply



Recent



re search ,



scientist s it



turns



are



out



liv es



control.



The to



anal yze



In



peopl e use



have



it



to



in



with the



u se



essential wishing



to



y ou



that



wor ds,



the



o ften.



that



has



what



been



relevant



th e



idea



happe ns



e ncoded



situat ion



in



the



ar ises.



smokin g,



with



fr iend.



Eventu ally,



had



again The in



a lso



and



cues a



Once



found were



long



a



st opped



ar e



differ ent are



in



temp ting



typi cally



t he



and



t hese bu t



s elf -



who



need



when



and



you



do n’t



willp ower



qu alitie s



by



who



s ituati ons.



one s



gri t,



tho se



struc turing



s elf -res traint



imp rove pers on,



at



wil lpower



pers everan ce,



to



fr om



bet ter



her oic



time



sel f -cont rol,



cr eating



is a



n ot



a re



by



mor e



e ven



hab it



mind



riding.



is



is



a



i nternal ized;



to



in be



well, light



on ce the used



a



you brain .



ther apist



up



whil e



an d



avoid ed



lat er,



sh e



hoppe d



cigare tte



fo r



the



she



ju st



had n’t



ha bit



it



on



th e



from



ridi ng



A ustin,



hor ses



for



a



f irst



bee n



A



whene ver



smok ing



Decad es



crav ing



01



often



qui t



sen se



formed



rea dy



Pa tty



would s he



mo re



ye ars.



horse



t ime



in



forev er.



expo sed



to



them



time.



ha bit



ha s



environme ntal technique s



a



W hen



she



herse lf



s till



m akes



when



st arted



She



yes , way



that



prac tice



disc ipline d



Texas, a



t o



t remendo us



p eople



less



When



env ironme nt.



coun terint uitive



understan d



S o,



have



requi re



spen d



ea sier



but



mo re



not



diff erent.



al l



sel f-cont rol



very



a



to



are n’t



do es



It’s



wer e



appe ar



the y



b est



su ccess,



so methin g



“di scipli ned”



l east.



it



disciplin ed



This



way



oth er



wh o



in dividua ls



Inste ad, a



sh ows



pe ople



th ose



strug gling.



their



howe ver,



can



c ues



encode d,



re appear.



backfi re.



presentat ions



c an



people



t o



re turn



been



mak e thei r



the



This



Sha ming



them



feel



favor ite



urge is



to



one



o bese



follow s



reaso n



p eople



s tresse d, co ping



act



and



when ever



behav ior



with as



s trateg y:



t he



ch ange



we ight -l oss a



r esult



many



over eating .



Show ing



pictures



of



anxiety,



which



careful



Bad



a bout



habit s



feelings you



bla ckened



eat



drives c ues,



are



they j unk



t ry



to



fo od,



Researche rs



trigge r



Once



notice



you



happening found



all



tha t



else. you



a



to



this



caus es



t he



sp eed



addicts



c ouldn’ t



th e



punc h



forget



it .



Once



brain,



th ey



unused



fo r



attitude the



we



bluntly, a



you



anxie ty, more



i t.



witho ut



us



realiz ing



pictu re



of



cocain e



fa st



the



tell



y ou



wha t



You



c an



bre ak



fe el the



you



wh ich



a nxious .



“cue-i nduced



pathw ay



for



make s



the



Be cause



you



ha ve



s top.



feel



ma kes



It’s



a



habits .



want



reward



do n’t



you r



to



a



fo od.



makes



ea se



beg in



y ou



j unk



healt h



t o



m ental



nearl y



g rooves



impos sible



quit e



a



is



inef fective



a



a n



l ife you



b ecome I



line : the



are



short -run,



run,



in



in



even



eat



cra ving



the



too



fost er



n ot



in



b rain



they



had



repea t



This



a



ba d



an



habi t.



proce ss



it.



for



the t o



wantin g”:



is



Scien tists



j ust



bra in



th irty -t hree and



spark s



consc iously



s een —but



have



they



regis ter —th e craved



the



sa me.



Here’s



temptatio n



is



The y



co mpulsi ve



ad dicts



T his



itsel f.



you r



bad



yo u’re



to



tele vision



f eeling



If



wan t



as



tim e—often



desire.



yo u



of



y ou



ph enomen on



somet hing,



show ing



the



a



ciga rette.



beh avior



so



leve ls



abo ut



to



o f



a



b ecause



yo u’re



t rain



highe r



feed s



W atchin g



smoke



s oon



ru naway



st imulat es



all



bad,



Worryi ng



to



and



milliseco nds



drug



fee l



televi sion



ref er



external



Y ou



proces s



more



wors e



spiral ,



the



t o



for



ve ry



watc h



causes



eve n



the



bad.



an ything



downward



cause



l eads



rea ch



feel



do



heal th



can



to



yo u



energy



which



smo kers



p eople



numb.



yo u



your



to



autoca talytic :



so



anxious,



many



y ou



sluggish, to



lungs



a



have



nega tive



wh ile.



An d



fi lled ca n



never



wi th



of



seen



e nviron ment.



h abit, ha bit



means



is



the



o verpow er en vironm ent



s omeone



been



simply h ard



int errupt ions. to



you ’re



un likely



carve d



en tirely — even



that



I t



but



ha ve



rem ove



strat egy.



choos e



prod uct



of to



that



a



It



to



mainta in



take s



consi stentl y



we



into



your



they



go



resist ing



tem ptation . th at



i f



to



too In



l ive



stick



to



a



much t he



in .



Z en e nergy.



lon g To



p ut



po sitive



it



habit s



In



A



more



of



the



re liable mo st



pra ctical



exposure



to







can’t



If



you



another







If







If



out







If



put



This



the



single



a



clo set



by



cu e



muster



t o th e



summoning thing,



h abits a



off



bad



at



habit



the i s



so urce.



to



One



r educe



it .



wor k



feel ing



that



done ,



li ke



t rigger



much



time



t oo



leav e



your



phone



in



you ’re



no t



enoug h,



jealo usy



an d



envy.



watchi ng



tel evision ,



sto p



move



foll owing



the



T V



video



eac h



an



i nversio n



mak e



it



o bvious,



ho w



is



effe ctive



the



en tire



mone y



on



games ,



of



t he



1st



you



c an



mak e



s imple ha bit



of ten



resi st



tem ptation



once



to



over ride



of



will power



wo uld



is



t he



sec ret



to



obvious



a nd



the



cues



be



or



your



the



re ading



consol e



bad



n ot



and



Make



h abits



these



Ch ange. I’m



can



often



be .



Remo ve



a



aw ay.



a



l ong-ter m bu t



de sires



spent



Behav ior



i nvisibl e.



like



whenev er



better



o f



it



twi ce,



y our



self-c ontrol . of



Law



fa des



strat egy,



ene rgy



unpl ug



change s



sho rt-term



dose



q uit



use.



a



new



e lectro nics,



g ear.



many



af ter



will power a



muc h



tech



yo ur



This



a ny



i s



and



Self-cont rol able



bad



elim inate



cau ses



too



latest



pla ying



th an



surprised



cut



hours .



t oo



spe nding



prac tice



Rather



be



ac counts



t o



get



fe w



to



bedr oom.



o f



in



a



t o



was ting



you’ re it



t hat



seem



fo r



me dia



th e



cue



is



ways



con tinual ly



you’ re



reviews







r oom



you’ re of



If



the



you’ re



social



appro ach



it’s



every



you



want



optim izing the



c ues



invisi ble.



of



one.



You



unlike ly



m ay



you



t ime.



I nstead



t o



t he



do



y our your



can of



rig ht



en vironm ent. g ood



ha bits



Chapter







The



S ummary



inv ersion



of



th e



1st



L aw



of



Behavi or



Cha nge



is



make



i t



invisible .







Once



a







People



habit



with



situation s.







One



of



reduce







is



h igh



It’ s



the



ex posure



TO



The



1st



CR EATE



L aw:



A



out



th e



a



GOOD



Ma ke



t he



to



un likely



It



cue



te nd



ways t hat



s hort-te rm



to



to



spend



t emptat ion



t o



be



less



th an



elim inate



ca uses



forgot ten.



a



ti me



in



resi st



bad



tempti ng



it.



h abit



i s



to



i t.



str ategy,



not



a



long-t erm



on e.



HABIT



Obvious



1.1:



Fill



1.2:



Use



implem entati on



1.3:



Use



habit



Hab its



1.4:



Desi gn



Sco recard . inte ntions :



stacki ng:



you r



is



a void



pra ctical



to



is



it



se lf-cont rol



easi er



mo st



Self-co ntrol



HOW



for med,



“Af ter



envi ronment .



2nd



L aw:



Ma ke



It



Attract ive



The



3rd



L aw:



Ma ke



It



Easy



“I



the



down



w ill



[C URRENT



Make



The



Writ e



your



[B EHAVIOR ]



HABIT ],



c ues



c urrent



of



I



good



wi ll



at



habit s



[ TIME]



[NE W



h abits



in



to



b ecome



a ware



[LO CATION] .”



HABI T].”



obviou s



and



visible .



o f



them .



The



4th



HOW



TO



L aw:



BR EAK



Inversion



1.5:



of



Redu ce



Ma ke



A



It



BAD



th e



Satisfy ing



HA BIT



1st



exp osure.



Law:



Ma ke



Remove



It



the



Invisi ble



c ues



of



your



bad



Inversion



of



th e



2nd



Law:



Ma ke



It



Unattr active



Inversion



of



th e



3rd



Law:



Ma ke



It



Diffic ult



Inversion



of



th e



4th



Law:



Ma ke



It



Unsati sfying



hab its



fr om



you r



I_I



You



can



d ownloa d



a



pr intable



atomichab its.co m/chea tsheet



versi on



of



this



h abits



c heat



s heet



a t:



envi ronment .



THE



2ND



Make



L AW



It



A ttract ive



8



How



to



I



the



n



Ma ke



series



of



work—was



us.



Tinbergen



paren ts



dummy



alo ng



they



bea ks



assumed



However,



t he



of



that



the



g ulls



f ake



the



t he



perfo rmed of



eventu ally



w on



a



Pr ize



fo r



wh ite



bi rds



gul ls, of



s mall



away,



r ed



begi n beaks ,



he T he



wen t bea ks



bird s



would



rejec t



tin y



gulls



saw



th e



North



hatch ed



T o



ca rdboard



ch icks.



Ti nbergen



und erstand ing



newly



food.



flown



bab y



when



tha t



N iko o ur



seasho res



a



n amed



t ransfo rmed



herri ng



h ave



w anted



had to



scien tist



T inberg en—who



notic ed



collectio n the



Dutc h



invest igatin g



her ring



whenever



a



I rresist ible



exper iments



flyi ng



Adult



H abit



1 940s,



motivates



seen



a



t he



N obel



gray



and



on



th eir



bea k,



chi cks



wo uld



pec k



experi ment,



just



a



over



to



wer e them



red



what his of ten



Ameri ca.



dot



one



a



hea d th e



h e



and this



crea ted



witho ut nest



obvi ous



spot



and



fak es,



a



b ody. of fered an d



he



altog ether.



spot



on



the



a



cardbo ard



W hen these



beak, They



the y had



peck ed



a



clea r



genetical ly bigger



th e



a



wi th



beak



the



baby



patches



Tinbergen animals.



red



if



For



spot,



h is



will



a nd



back



wil l into



Tinbergen object, bigger



th e



tremendou s gulls an



set tle ove r



as



a



obje ct, effo rt



th e to



roll



rule:



When



behavior,



and



w hen



it



beak



t hey



is



around



and



a



on



a t



ever



simila r



goose



gr ass



ha d



it



be en



that



Ev entual ly,



place d



m other.



o ver



the



t he he th e



little



nest , red



seen.



behav ior



in



other



g round -n esting



bird.



th e



creat ed



nest,



one



o f



the



eggs



ne arby.



Wheneve r



this



happe ns,



us e



beak



neck



to



its



an d



pu ll



th e it



b all



a



up



I



or



will a



res ponse.



volley ball red



see



bigg er



a



b ack



dots, round



the



any



lig htbulb ,



the ir



at



pull



One



go ose



sit



o n



t he



goose



the



nes t.



ev en



top.



nearby ,



objec t,



ro und



into



g reylag



object



round



back



an d



the



nea rby



I



mad e



Like was



mu st



harder



I



The a



the



ba by



fo llowin g rol l



it



sho uld



tr y



it .



lights



li ke



it a



s uperno rmal o f



ar e



food ,



each



animal



is



pr eloade d



comes



across



an



ex aggera ted



C hristma s s timuli.



real ity—li ke



volleybal l—and



Junk



the



pec ked.



own had



disco vered



p ecked



moves



p ecking



o f



Humans



Ti nberge n



disco vered



great er



b rain



version



they



They



goos e



the



as



if



del ight.



th e



like



cues



spot s—as



h e



that



T he



It’s



re d



When



egg



n est.



get



their



it.



th e



the



to



to



chic ks



o n



to



bil liard



aut omatic ally



into



th e



gr eylag



on



atta ched



S oon



gre atest



the



wer e



n est.



instin ctive



back



wi th



it



th ose



dots



mother



disco vered



s uch



red



col leagues



wadd le the



for



fas ter



the



the



if



bi rth.



c razy



ex ample, a s



goose



the



was



Occasiona lly,



at



lar ge



went i t



out



as



pref erence



thr ee



and



roll



just



pro gramme d



birds a s



awa y



also for



it



a



eli cits



prone



to



exampl e,



tree . A



be ak a



Scie ntists



sup ernorm al wit h



thre e



strong er



fal l driv es



for our



with



certai n



ver sion



refer



sti mulus



to i s



the se a



red



dots



or



res ponse



than



us ual.



exagge rated rewar d



version s



syst ems



int o



o f



an



of a



rule s th at



for rule,



exa ggerat ed



he ighten ed eg g



the



size



r eality . fr enzy.



After



o f



a



spending food



in



hundre ds t he



wil d,



salt,



sug ar,



quite



rar e



When



you



much



as



Today,



a



when



va lue



health,



nex t



a



con tinues



sugar,



and



to



f at



for



appro ximatel y



fift y



on



our



been



level



of



Entire your



to



of



i n



spend



foo d



some



in



de partme nts



mout h—a are



outside,



light



a



and



pro cessed



items



wit h



the



t he



a



ar e



f ew



a



th e



co ming



for



hi gh



it



fr om,



like



lon ger



the



they



ea ting



on



were



a s



is



is



s carce.



adv antage ous



y ears.



Paleol ithic



Food



i t



b rain’s



thou sand



an d



val ue



sava nnah.



envi ronment .



no



for



surviva l.



foods



an



over



and



min utes,



of



cre ate



reward



Placi ng



to



our



cente rs



hav e



T he



mod ern



fo od



instinc ts



bey ond



th eir



ev ery



only



fo od



with



pr oducts in



a



chip



o r



the



dedic ated



t o



opti mizing



a s



d iscove r



oros ensati on.



the



enhanc e of



dyna mic



sensat ions,



like



ch eese



O reo



coo kie



co mbined



your



Fr ench and



co ntrast ,



mel ted



o ver



o r



m ost



a



jar



has



sa tisfyi ng



of



f izz



produc t



fr ies,



in



a



feel s



sod a. in



f or



cr unchy



o n



which



c runchy



top with



of



te nd



to



—ho w’s



th at



sev enteen th



lo ses



a



its



you



br ain



box,



mor e



on



the



i nside.



of



foods,



a re



amoun t how



brown



that



fl avorin g.



the



perfec t



combin ation— golden on



bag,



additi onal



to



known



goo eyness o f



i f



to



dollar s



sm ooth



unproc essed



sensation s



way,



co mbinat ion



cr unch



natural,



is



b ecause



is



Nea rly



potato



potent



Other



Imagine



a



qu ality



a



scien ce



milli ons



crunch



example,



After



st retchin g



c onsume rs.



enha nced



Companies



pers ists



plac e



roa ming



cr ave is



to



f oragin g



pu rpose.



goal



attractiv e



meal



and



cal orie -de nse



we re



calor ie-ric h



chang ed



primary



oft en



s trateg y



cravi ng



relies



huntin g



ev olved



ancest ors



yo ur



in



br ain



salt,



a re



excel lent



li ve



y our



f oods



has



the



evolution ary



or



a n



years



b ut



industry



A



w here



is



we



Such



of



brain



a ncient



know



on



human



fat.



p ossibl e



but



thousan ds



the



our



ho wever,



high



not



an d



don’t



abundant,



of



and



cr ispy smo oth



experi ence



in terest



refer s



th e



bite



and



yo u



to



cr eamy. p izza



c rust,



ce nter.



With



same of



ka le



begi n



tas te? to



f eel



fu ll.



But



foods



that



and



inter esting ,



Ultimatel y, point” that



fo r



each



more



o f



The



moder n



spawned,



Make



it



likely



Look



who t oo



is



to



arou nd.



we



together



in



re al



lig hting,



model



doe sn’t



supernorm al



u s



habits,



e ating



If



histor y



into



li ke



fill ed



more



attr active



more



conc entrat ed



as



than and



a



n ovel



and



“b liss



su gar,



more.



a nd



fat



foo ds



are



The



a



obesi ty,



sa ys,



butt ons.”



Law



an



h abits of



i t



has



Behavi or



opp ortunit y



th e



high ly



t han



th e



the our



and



mor e



Cha nge:



is,



the



mo re



a



or



r ate



makeu p, person



m odern



those



to



o f



stimul i



our



a ncesto rs



hip s



and



b reasts



u s,



prais e



in



hom e.



Onli ne



th at



wou ld



be



a re



and



fina l They our



habit s,



to



a



m inutes



spli ces to



c ombina tion



edits —even Thes e



exagger ate i nstinct s



o f



the



are



the



fe atures



go



med ia



i n.



se ll



few



por n



wi th



image .



soc ial



evo lved



i mpossi ble



Photo shopped



th e



and



cre ated



a



of



w ild



as



hab its,



a



res ult,



p orn



ot hers.



the



opport unitie s



toda y. to



an d



at



world.



sh opping m any



in



versi ons



worl d



“lik es”



offi ce



at



guide ,



eng ineered



exa ggerat ed



Adve rtisem ents



exces sive



serv es



2nd



wit h



wi th



at tractiv e



habits ,



for



behav ior



ow n



attra ctive



profe ssional



natura lly



th e



b ack



sa lt,



the



Guyene t,



overea ting



of



of



find



S tephan



eating



the



to



hyperp alatab le



an d



scenes



o f



As



experi ence



b ecause



our



more



in



lif e.



l ook



co ming



pu shing



delive rs



ge t



sti muli



driving



brain . in



scient ists



comb inatio n



you



the



more.



food



ove reat



attrac tive



media



eat



ke ep



habit -formi ng.



is



more



e ver



ideal



are



T he



stimul ating



replicate



y ou



example



manneq uins



Social c ould



at



becom e



ar e



fe ature



clothes.



that



one



So ciety



t hat



keeps



sp ecializ es goo d



t o



precis e



human



indus try,



jus t



you



contr ast



enable



and



that



th e



a ttract ive.



reality



than



is



to



food



is



it



Stores



bra in



cour se,



go tten



d ynamic



stra tegies



yo ur



neuroscie ntist



in



produ ct—the



attr active



“We’ve



hi gh



enco uraging



suc h



exci tes



result,



are



The



b ecome



trend more



of is



th e for



e nticing .



futu re rewar ds Junk



wil l to



food



be



become is



a



more



conc entrat ed



for m



of



ca lories



more



conc entrat ed



for m



of



al cohol



concentra ted these



of



play



ple asure- packed



brains



of



If



wa nt



you



need



fo rm



our



behavi or



it



attra ctive.



to



tra nsform



make



habit



learn



more w hat



dopam ine



THE



DOPAM INE-DR IVEN



Peter



can



Mil ner



ra n



processes



behin d



brains



rats,



surprise They the



In



of



the



woul dn’t anima ls



follow -up



releasing



make



a



o ur



habit



craving



To is



d o



o ur



a



an d



how



ha d



will



we



it



m ust



a



is



a



mo re



nat ure, ha ve



to



the



f ace.



occur ,



then



of



2nd



th e



ir resisti ble.



super normal



this ,



ar e



We



dis cussion



hab its



into



biol ogical



F EEDBACK



track



ap parent



of



Throug hout



e nticing . a



a



n ever



liquo r



W hile



stimul us,



sta rt



you Law,



i t w e



is



n ot



can



by



wor ks.



signa ture



t hat



all



habit s



shar e —



sp ike.



neurotr ansmit ter



became



to



every



exa mining



the



a



how



t hat



to



resist.



odds



possible



Scientist s



to



the



to



by



ha rd



increa se



is



begin



are



Hard



ga mes



Co mpared



they



goal



We



experi ences



gam es.



foods .



V ideo



tempta tions



to



understan ding



boa rd



b eer.



but



m ake



any



than



natura l



a ncesto rs



to



our



th an



than



in an



the



19 54



when



and



scien tists,



of



of



the



desir e.



the



They



a



The



crav ing



reve aled By



bl ocked ra ts



didn’ t



occ urs



impor tance



n eurosc ientis ts



tha t



r esearch ers



se x.



m oment



do pamine .*



e xperime nt



t he



Jame s



los t crav e



dopa mine Olds



and



el ectrod es



re lease



all



measu ring



neur ologic al



implan ting the



o f



by



will



o f to



anyt hing.



in



dopa mine. live.



W ithin



They a



few



the To



the



woul dn ’t days,



t hirst.



st udies,



parts



pre cise



ca lled



crav ing



h ave



die d



the



LOOP



th e



other



scient ists



brain ,



but



this



a lso t ime,



in hibited t hey



the



squ irted



d opamin e¬ little



dropl ets



eat.



of



sugar



faces



into



lit



though



t hey



pleasure desire,



at



was



ju st



a ction



breakn eck



did n’t bu t



o f



the



brain



sp eed.



I n



t ime



th ey



box



hu ndred



ei ght



the



t imes



poke d



craving



averag e p er



slot



ha bit-fo rming— taking



games,



br owsing



eati ng



For



years ,



now



we



including and



When



released



it



plays



as to



t o



not



on ly



it.



they



a



ra t



Eve n



m uch



as



ex perien ce



And



w ithout



p er



machin e



floo ded



anim als



in



a



t hey



hou r.



a



per formed pow erful



box.



be gan



Wi thin pok ing



(Hu mans



play er



wil l



th e



ar e



spin



hit



of



m inutes , th eir



not



the



habit s



no se



so



wh eel



si x



feedb ack drugs,



sa id



a



eatin g



for



our



centr al learni ng



rol e and



in



w as



all



m any



memor y,



and



that



playin g



highe r



ba sic



sex,



beh avior



food,



wit h



m ost



having



dopa mine



Ev ery



junk



as sociat ed



w ater,



assume d



lo op.



vide o



leve ls



hab itual



pleasu re,



ne urologi cal pun ishment



of



behavi ors



int eracti ng



about



i s



soc ially.



bu t



pr ocesse s,



and



a versio n,



m ovemen t.



c omes



when



be



dri nking



motiv ation,



plac e



jus t



died.



a nd



r eceive d



nose



st rong



media —is



ca n



scie ntists



anticipat e



dopamine



socia l



s ame



volun tary



it



so



do pamine -driven



foo d,



kn ow



lit tle



su bstanc e.



ability



desir e



The ir



hou r.)



highly



like



su gar



pro cess



mice



thei r



t imes



ar e



The



t asty



The



do pamine ,



s tudy,



Habits



dopamine.



a



the



a nymore .



th is



w ith



one



a



hundred



liked



the



dop amine,



rever sed



develo ped



different :



it



from



rat s.



stoppe d.



the



the



they



witho ut



each



into



do pamine -deple ted



grin s



wan t



dopamine mice



the



b locked,



rese archer s



sy stem



of



ple asurabl e



remain ed,



othe r



reward



mou ths



wi th



do pamine



before;



When



up



t he



habi ts, whe n



you



Gambli ng



be t, t hey



not se e



the



key



e xperie nce



addi cts



after the



t akeawa y



they



ha ve



t his:



pl easure , a



w in.



p owder,



is



not



d opamin e Co caine a fter



do pamine



but



a lso



spike



addicts t hey



tak e



is



wh en



you



right



befor e



get



surge



it.



a



of



Whenev er



you



predi ct



dopamine your



tha t



spike



is



the



us



to



tak e



a a



experienc e



can



more as



THE



about



As



|



DOPAM INE



CRAVING



IRESPONSE I



REWARD



1



1



2



1



3



an



the



|



of



re ward



often



is



a



reward ing,



when ever



reward —not



ad ult, than



SP IKE



sy stem



the



t he



yo ur



d opamine



lev els



ris es ,



ful fillmen t



activ ated that



one



r eason



the



feel



be tter mor ning



d aydream ing



bet ween



is



s ystem



is



a ctually



t hat



same



This



Christ mas



di fferen ce



CUE



An d



be



of



so



d oes



ac t.



re ward.



enjo yable



the



to



r eward



anticipat e



gifts.



ant icipati on.



wi ll



of



i t—that



gets



acti on.



recei ve



thinking



o pportun ity



antic ipatio n



Interesti ngly, you



in



moti vation



It



an



t han c an



be



ab out



being



“w anting ”



th e



on



an



i s



the



atta inment



better



b rain



activ ated



an ticipat ion



than



upcom ing



va cation .



and



in



of



w hen of



an



it.



As



o pening



vac ation



Scien tists



“likin g.”



w hen yo u



a



child,



the can



be



refer



to



thi s



4



FIGURE



9:



Befor e



reward



is



exper ienced



rises



bef ore



leads



to



a



spotted.



and



ta king



Once



a



e xpect



when



a



rew ard



rises



does



not



come



when



the



reward



It



repeat



th is



Your



brai n



rewards large: area,



is



cortex. smaller.



th e



far



fo r



dorsa l



a re



researche rs



hav e



foun d



activa ted



The



refe rred



that



had I



accum bens, and



t o



as



pe rcent



of



the



“ hedoni c the of



onl y



10



in



was



of



brai n hot



the



drop.



in



br ain



a nd r eward



spike s Don’t



F or



of



ar e



t egment al th e



are



pref rontal



much and



ar e



ins tance, accu mbens the



be



Final ly,



right.



s pots”



nucleu s



p ercent



a



clearl y



but



is



is



want ing



the



spike cue



see



identi fied



tak en



ven tral



b rain.



the



can



do pamine



fo r



the



d rop



hop ed, I



This



yo u



to



p ortions t he



if



dop amine



r eward



will



is



is



knew



cent ers



center s



c ue



a



beg ins



alloc ated



wantin g



Me anwhil e,



l iking.



you



wh en



r e spons e



the



(B ),



w heneve r



Ho wever,



re sponse



“See!



thro ughout



100



a



tha n



r ise



dop amine



the



reco gnized .



dop amine



dopam ine



amy gdala,



l iking



island s



and



sa ying,



not



First ,



Next ,



i s



whe n



aro und



ac tion



rew ard.



t he



cir cuitry



t he



the



want ing.



du ring



is



take



t hen



releas ed



ti me



cue



wil l



one,



(D).



lat er



n ucleus



stri atum,



of



expect ed



them . the



oft en



get



builds .



neur al



stem ,



no t



a



to



t he



is



next



after



dopami ne



lat e



litt le



The



cravi ng



sens itivit y



as



dopam ine



time .



ex pect



do



mo re



tiny



is



but



time .”



liki ng



a



lea rned,



ne xt



lik e



durin g



and



brain



comp arison ,



They



firs t



provid ed



a



(A),



immedi ately



c raving



comes if



th e



alre ady



T he



distribut ed



activated



is



quic kly



brai n



B y



a



learne d



desire



y ou



is



act ion



t han



the



a s



has



th e



as



as



for



rewa rd,



(C).



dopamine



again.



habit



a



is



a ction, of



bec ause



disappoin tment seen



ha bit



feel ing



experienc ed cue



a



is



struc ture



forget



to



The



fact



regions the



that



behavior. precedes



rol e



Every it.



W e



of



first



pla ce.



comes



int o



TO



more



is



cravi ng



a



th e



ta ken



the



ma ke



our



is



p lay.



tha t



where



of



lead s



of



is



the to



the



e xperie nce



th at



a



kn own



the evide nce



engine



that



antici pation



that



2n d



of



drives



resp onse.



Law



o f



because



mot ivates as



to



f urther



the



t he



attra ctive



strat egy



sp ace



pro vides



D esire



be cause



habits



prec ious



desi re



im portan ce



rewa rding



Th is



an



BUNDLI NG



elect rical



w atchin g



ofte n



than



hi s



to



if



on ly



long,



pedaling



habit



mor e



bundled



he



again.



al so



want



he



TO



MAKE



Y OUR



to



He



bin ge



stationar y



bike



he



Putt ing a nd a



a lso hi s



Beha vior it



us



is to



tempta tion



the act



in



the



b undlin g



HA BITS



s tudent kn ew



con nected



at



a



tha t



it



to



pro gram



certa in



w as



wat ching



would



wa s,



in



t he



wor ds



one



a



with



b undlin g



Tempt ation



bundli ng



actio n



need



Netf lix (the



sh ould



e xercis e



his



la ptop



u se,



all ow



If



slo wed



he



u ntil



By rne



a nd



wou ld



pause



fa n,



to



h e



Net flix do wn



for



star ted



“eli minati ng



obe sity



time. ”



tempta tion



a n



of



I reland ,



skill s



spe ed.



he



Dub lin,



he



t hat



sh ow



at



in



engi neerin g



comput er



cyclin g



attr active .



w atchin g



bu t



w rote



emp loying



do



e nginee ring



bike



was



whate ver



Netfl ix



was



di d.



stat ionary The n



run



Netf lix, he



televisio n.



you



is



TEMP TATION



Byr ne,



hacked



He



proce sses



actio n



to



an d



muc h



play .



US E



enjoyed



one



thes e



crav ing



so



ATTR ACTIVE



Ronan



too



allo cates



f or



reveal



need



expectati on



MORE



It



ins ights



Change.



HOW



bra in



r espons ible



cruci al



These



t he



(th e



thing



h e



you



thin g need ed



he to



t o



to



m ake



wor ks



his by



exerc ise



l inking



do.



In



Byrn e’s



w anted



to



do)



do).



with



an



ca se,



ac tion he



r iding



his



Businesse s the



are



Ameri can



launched season,



Every



its



pr omoted



Thu rsday,



Sh onda



R himes—



Grey’s



Than k



God



shows,



AB C



enco uraged



Ku bitz,



behind



th e



head



wi th



sit



es cape



and



popc orn.”



associati ng



and



Over



The



peop le



a nd



a nd



have



and



know n



for a



the



as



sh ows



“TGIT



on



additi on



A BC,



sc al e.



cre ated



Sc andal,



and



ABC ” to



when



2014 - 2015



massiv e



po pcorn,



for



o r



fun



AB C,



b y Ho w



to



(TGI T



p romoti ng



the



drink



red



wi ne,



des cribed



the



id ea



ni ght



wome n



a nd



of



as



by



dri nk



t his



n eeded



a



an d



viewer s



view ership



t hemselv es



the ir



st rategy



alre ady



to



o f



If



then



turn ing



lik ely



lates t



to



red



is



who



wine



tha t



to



d o



(watc h



wa nted



t o



do



you



a t



on



at



cele brity



the



you gym.



watch ing



dr ink



ev entual ly



find



thin gs



bund ling,



s hows



c onnect



entert ainment .



f avorit e



temptatio n



beg an



ent ertain ed.



h abit



the



reality



In



m ake



cou ples



br illianc e



Thur sday,



mo re



your



on



in stance ,



want



a nd



ABC



to



hav e



was



thei r



(r elax,



show s)



drink



wine,



p opcorn ).



ever y



about



eit her



viewer s



the



as



Thurs day



their



You’re of



see



acti vities



relaxatio n and



“We



they



time ,



p.m.



to



sched uling



thing



relaxed



l ineup



th ree



it



Th ursday ).



the



eat



common ly



Anato my,



b randed



viewer s



o f



camp aign:



opportuni ty,



with



It’s



air



For



eveni ng.



Andrew



some



They



more



b undlin g



would



fo r



down



tempta tion



M urder.



bun dling.



televi sion



c ompany



with



the



Co mpany,



the



stands



enjoy



te mptati on



Th ursday -night



t hey



Away



at



Br oadcas ting



screenwri ter Get



master s



The



the



a



re d “8



t he



sam e



Ma ybe



and



ea t



nee d



read



the



yo u



want



to



mo re



if



Perh aps



onl y



popc orn



associa ted



bec omes



y ou



feelin g



Thurs day”



at tracti ve



time . but



with



o n



gets



te levisi on



g ossip,



cou ld



wine



p.m.



reward



behav ior



AB C



to



y ou



you ge t



t abloids ge t



a



at



8



m eans wi th



the



cue,



att ractiv e.



get



want in and



to to



do



one



hea r



s hape.



Using



w atch



ped icure,



but



y ou



need



to



c lean



o ut



you r



processin g



over due



Temptatio n



bund ling



known



as



David



Pre mack,



really to



do



less



wa nt it



the



way.



You



can



wo rk



Premac k’s



reinforce



if



i s



inbox .



the



one



w ay



pr inciple



probab le



to



proces s



it



means



we



dis cussed



to



apply



Name d state s



overd ue get



only



ge t



psyc hology



that In



the



o ther



emai ls,



do



somet hing



to



bu ndling



Cha pter



5



to



work



“more



wor k



temptat ion in



a



afte r



beha viors. ”



you



co mbine



Solu tion:



a



pe dicure



while



emai ls.



Pr inciple .



e ven



strategy



email



of



yo u’ll



cr eate



profe ssor



p robab le



w ords,



y ou



with



theory



a



e ven



hab it



set



if



be come



real ly



the



beh aviors



of



you



will



d on’t



c onditi oned



wan t



to



d o



alon g



sta cking



rules



to



gu ide



yo ur



behavior.



The



habit



stack ing



+



temptat ion



1.



After



[CURRE NT



HAB IT],



2.



After



[HABIT



NEE D],



If



you



wa nt



to



I



read



t he



I



I



bu ndling



will



w ill



news ,



[ HABIT



[H ABIT



but



you



formu la



I



I



is:



NEED ].



WANT] .



ne ed



to



express



more



gratitude :



1. for



After that



2.



After



If



you



1.



After



I



get



my



happen ed



I



wa nt



I



say



to



get



mor ning



co ffee,



yes terday



one



th ing



watch



back



I’m



sports,



f rom



my



I



will



say



o ne



thin g



I’m



gratef ul



the



news



(need) .



grate ful



but



lunch



y ou



fo r,



nee d



break,



I



I



w ill



rea d



to



m ake



sal es



wil l



call



( want).



cal ls:



three



potent ial



clients



( need).



2.



After



If



you



1.



After



2.



After



The



hope



sports



We



call



wa nt



clients



you



I



to



check



I



pull



out



I



do



is o r



t o



began



t en



tha t doin g



ne ws



get



three



or do



this



potent ial



Faceboo k,



m y



phone ,



bur pees,



I



even tually ten



t he



I



c hapter



you



by



you



wi ll



want



t o



o f



reali ty



tha t



Temptatio n



bund ling



i s



one



to



connec ting



i t



with



by



truly



irr esisti ble



employed



to



mak e



ha bit



near ly



w ay



is



any



you



thing



(want) .



mor e:



( need).



(wan t).



to



ca lling get



you



supe rnorma l incr ease



create



hard



habit



forwar d



the



someth ing a



exerci se



bu rpees



means



ESPN



to



ne ed



three



re ad to



do



the



mea ns



yo u



task,



more



a



stimu li,



o ur



desi re



hei ghtened alre ady



but



t his



a ttract ive



wh ich to



take



versi on



wan t.



a ction.



of



any



Eng ineeri ng



sim ple



tha n



ar e



it



st rategy



w ould



b e



otherwise .



Chapter



S ummary







The



2nd







The



mor e



become



Law



o f



Beha vior



attr active



ha bit-fo rming.



an



Ch ange



lates t



do.



dis cussin g



vers ions



to



check



Facebo ok



it



Doi ng



wil l



ten



look



heightene d



habit



do



becau se



I



n eed



check



you’ll



Faceboo k.



thi ng



but



will



burpees



check



cl ients,



i s



opp ortuni ty



make



is,



it



the



at tractiv e.



m ore



lik ely



it



is



to



a



can



b e







Habits



rises,







are



so



is



t he



gets



us



t o







our



mo tivatio n



ant icipat ion take



actio n.



of



to



a



The



fee dback



loop.



When



do pamine



a ct.



rewa rd—not



greate r



the



the



f ulfillm ent



antici pation,



of



the



it—th at



g reater



the



d o



an



spike.



Temptat ion



attractiv e. action



dopami ne-driv en



does



It



dopamine



a



yo u



bu ndling The



need



is



one



strat egy to



do .



Fam ily



an d



is



way to



t o



pai r



make an



your



a ction



habits you



more



wan t



to



with



9



The



Your



I



n



Role



of



1965,



Laszlo



a



Hun garian



l etters



wa s



believed



a



in:



claimed



t hat



habits,



a



he



is



Laszlo



be lieved



may



own



h ave



woman



Shapin g



could



in



th is



jump



be en



i n



as



is



hard



In



the



idea



an d



a



in



so



he



was



on



boar d.”



adamant



work.



pract ice gen ius



e ducate d



idea



P olgar



and



to



Kl ara



o f



the



a



serie s



of



it



was



innat e



al l



tale nt.



develop ment f ield.



he



H is



o f



He



good



man tra



wa s



“A



traine d.”



that



K lara wa s



La szlo,



fa ct,



any



st rongly



writin g



as



wrote



K lara.



r ejecte d



become



b ut



La szlo



n amed



del iberate



b orn,



to



na med



bel iever



c hildre n—and



will ing not



a



man



compl etely



wi th



child not



to



fi rm



genius



wife



in



Habi ts



strange



his



Frien ds



a



she



he



want ed



b ecause te acher al so



he



to



test



“ne eded



a nd,



beli eved



i t a



al though t hat



with



she



wi th



proper



in struct ion,



Laszlo



de cided



and



he



la id



The



kids



house



would



players. compete keep



a



chess



out



wou ld



i n



a



best



Laszlo



the



w ere



fil e



c ourted to



be gan



Within



si x



mont hs,



sh e



Sofia,



th e



midd le



th e



few



her



fathe r.



At



the



top



hun dred



four



mont hs



younger seven



old ,



t han



the



world .



The



child hood



And



yet,



attractiv e, childhood



as



the



each



girl s:



s he



be



was



By



all .



in



the



f ourteen , a



By



young est



a ge



five ,



pl ayer



world .



At



recor d



num ber-on e-rank ed



enjo yable.



en tertai ning



In



it,



was



to



chess.



the Judi t.



ol d.



they



t han



was



a



world



gr ueling .



l is ted



beat



am ong



years



and



time -



holde r.



For



twent y -



che ss



to



their



the



could



all



fem ale



claim



she



of



atypic al,



int erview s,



ra ther



an d



every



ye ars



fi fteen



pr evious



abo ut



che ss



would



an d



she



ev er



the



t hem



The



grandma ster.



Fi scher,



sister s



of



f our



grand master



Polgar



family



Sof ia,



yo ungest



the



famo us



y ears,



the



o f



time.



d edicat ed



few



sh e



bec ame



of



the



a



prod igies.



adu lts.



better .



best



the



histo ry



Sus an,



w hen



ches s



c onstan tly



The



wou ld



w ithin



expe riment ,



at o f



other



fin d.



liv es



c hess



even



H ungary



became



the



eve n



youn g



becom e



tou rnamen t



and



th e



pic tures



cou ld



t he



pl ayers



was



ask



th ey



t o



in



a nd



a gainst



The ir



w as



sh e



you



rarit y



b ooks



la ter,



she



c hess



she



Bo bby



yea rs,



if



twelve ,



chil dren



d efeati ng



did



y ears



was



a



pla ying



was



chi ld,



youn gest,



o ne



for



Klara,



thre e



olde st,



Judit,



field



of



face d.



th e



a



su itable



play



syste m



childr en



pa rents



and



skills .



c hess



would



Susan,



champion,



their



hi s



t ourname nts



su ccessf ully



Polgars



a



ra ise



with



ch ildren



me ticulo us



competito r



to



b e



a dvance



hom e-schoo led,



filled



the



c ould



would



pla n



be



be



The



a nyone



say



th e



talk



loved



in



leas t.



l ifesty le



sister s They



pla yer



was



about playin g



their



chess. Sofia



Th ey



cou ldn’t



pla ying



Encouragi ng alone!”



T o



c hess



her



to



whic h



The



Polga r



all



else— praise d



obsession habits



ar e



behaviors



THE



Humans to



t he



ancestors



lived



cas t



for



of



t o



a



t he



he



“Dad dy,



i n



O nce,



in



slee p,



it ,



rewa rded A nd



cu lture



said,



are



that



we



of



the



leave



leav e



are



it.



me



I n



about



th e



most



the



p ieces



a lone!”



ch ess



thei r



to



fo und



ni ght.



p rioriti zed fo r



am ong



r eporte dly



“Sofia,



won ’t



t hem



as



L aszlo



mid dle



th ey



cu lture



nor mal.



your



it.



b athroo m



up



was



in



ab ove



worl d,



see ,



an



what ever



attrac tive



find .



OF



SOCIAL



anima ls.



res pect



to



being



gr ew



P ULL



essential



the



replied ,



chess



herd



eno ugh



back



them



you’l l



ar e



earn



she



norm al



SEDUC TIVE



i n go



sist ers



with



get



ou r



a nd



We



want



t o



fit



in,



to



bond



w ith



ot hers,



and



appr oval



o f



our



peers.



Such



i nclina tions



are



surv ival. in



out— was



NORMS



F or



mos t



of



tr ibes.



B ecomin g



a



s entenc e.



death



o ur



evo lutiona ry



sepa rated “Th e



from



lone



th e



wolf



his tory, trib e —or



d ies,



b ut



our w orse,



the



pack



survives. ”*



Meanwhile , increased



thos e safet y,



Charles



D arwin



learned



t o



As



a



collabo rated



mat ing



noted,



on e



of



p refere nce



th e



and



t he



and



bo nded



opp ortuni ties,



“In



coll aborat e



resu lt,



ancient



who



long



ex erts



histo ry



i mprovi se



deep est a



and



hu man



powerf ul



mos t



w ith



oth ers



ac cess of



to



de sires



resou rces.



humanki nd,



effe ctively is



inf luence



to



on



en joyed



th ose



have



wh o



prevai led.”



b elong.



our



As



And



t his



moder n



behavior.



We



don’t



script our



ha nded



local



groups



choose



our



d own



by



commu nity



co mes



wi th



e arliest our



a nd



its



habit s,



fr iends



soci ety



own



se t



of



and



at



we



imitat e



fa mily,



large .



Each



e xpecta tions



them.



our of and



We



chu rch the se



fo llow or



t he



schoo l,



cul tures



sta ndards —when



and



and



wheth er



to



get



holidays



to



birthday



party.



that



guid e



mind,



of



your



Most



us



of



tim e,



rewards



y ou



attractiv e expensive



thin g



to



suits ,



th e



not



to



You’r e top



of



As



the a nd



to



spend



soci al



thi nking,



cus toms



d o



it,



too,



We



imitat e



the



1.



The



cl ose.



2.



The



ma ny.



3.



The



po werful .



grou p



Behavior



Proximity



alwa ys your



have ,



on



nor ms



you r are



whic h chil d’s



the



keep ing



mind.



witho ut



Fr ench



in visibl e th em



O ften,



of



lif e



rule s



in



you



ques tionin g,



p hi losop her



pra ctices



and



y ou



If



be



s o



know



us



t hat



fo llow



t he



and



Mi chel



in



s ociety



a



grow



up



che ss



job to



jo ke yo u



d oes



not in



a



seem



using it.”



o n a



one new



a



that



like



ev eryone



sp lurge



“get



like



famil y



will



w here



or



feel



a



very



wears as



wel l.



p h rase,



B ehavio rs



t o



habit s



in



are



parti cular:



leve rage more



t he



2nd



Law



of



attra ctive.



Clos e



power ful



eff ect



on



our



b ehavio r.



This



is



tr ue



of



If



all



you’l l



i n.



gro ups



opportu nity our



in



ins ide



fit



thr ee



you



in clined



an



they



g roup



playi ng



wor k



s haring



m ake



the



s kills,



you’ll



of



an



with



be long.



If



habits



th e



a



d o.



help



Change



has



to



they



offe rs



Imitat ing



alon g



chess



then are



when



1.



“ The



want s your



attractiv e



Each



day.



witho ut



goi ng



for



f riends



to



eac h



chi ldren



mo ney



thes e



rem emberin g.



wr ote,



ma ny



m uch



ways ,



at



cultur e



E veryon e



want



ar e



how



along. ”



t he



your



ma ny



t hey



burden.



of



how



behav ior



witho ut



Montai gne



sweep



In



your if



sometimes de



cel ebrate ,



eve n



habits



ma rried,



the



physical of



the



We



pick



enviro nment,



so cial



u p



habi ts



h andle



the



o ur



give the



I



it



a



door



find



of



the



When



it.



I n



to



friend



o f wh o



th e



some



Chapt er



mys elf



o bese



beca me



obe se.” per son



tha t



if



o ne



would



als o



slim



pr ovide



down a



sort



Ill I



coun tries,



for



has



to



we



6,



b ut



it



a



you



is



als o



true



it



I



anothe r,



smoke



u p



as



aro und



like



ta lk



our



pot,



y ou



dou ble -ch ecking



th ose



to



wa y



one



began



unc onscio usly



w ell.



me



witho ut



the



my



that



body



postur e



ro ommate s.



im itate



the



lo cal



stop.



to



someon e,



One



the



5 7



an d



if



w ay,



los t



the



peer



more



found



perc ent



o ther



of



the



groun dbreak i ng



ye ars



by



thi rd



inv isible



of



pi ck



of



wit h



f riends



habit



rela tionsh ip



o ne



fl irt



the



assu me



in crease d



in



a



copy



autom atical ly



a re



works



W e



your



bed,



t hirty- two



about of



pe ers



When



habit s.



It



us.



be havior



coll ege,



their



peopl e



to



the



close r



o f



beco ming



found



family



In



our



wife



go ing



i mitate



oth er



ru le,



th ousand



chances



you r



remind ing



im itate



twelve



in



around



way



conv ersatio n,



to



de spite



p eople



re sults.



be fore



pe rson.



gene ral



discus sed



th e



get



W hen



o ften



trav eling



a



are



I



ot her



accent



As



too.



loc ked



th at



the



argume nts,



try,



realizing



fro m



cow orkers



is



we



e nviron ment.



parents



way



as



stu dy



that he



too .



pressu re



Our that



per son’s



she



ha d



Anot her the



we



tra cked



“a



or



weigh t,



ti me.



l ikely



st udy



other



frien ds pulls



a



partn er



and



us



in



their



direction .



Of



course ,



peer



influence s. MIT,



he



became room found



press ure



Whe n



t ook



a



astr onaut



small



as tronau ts.



was



about



tha t



the



is



the



If



M ike



robotic s your



be st



higher



bad



on ly



if



you’re



Ma ssimin o



clas s.



Of



the



g oal



wa s



to



cult ure



yo u



coul d



your



b est



was



m ake



fr iend’s



a



te n it



ask IQ



surrou nded



at



gradu ate peopl e into



for. age



b y



st udent



in



s pace,



t he



o r



at



cla ss,



then



Si milarl y, el even



bad



fo ur



t hat



one



study



twel ve,



th e



higher



yo ur



natural those



One to



aro und



th e



join



a



of



fif teen,



effec tive whe re



your



surro unded



b y



working



o ut



to



be



a



lik ely



s ets



peop le



even



soak



yo ur who



c ommon to



up



can



a fter



the



co ntroll ing



qualit ies



for



to



beh avior see



If



it’s



hab its



do



is



an d



fo r



prac tices



yo u



want



doing



habit s



normal



behav ior.



them



more



to



of



ha ve



is



e very



likel y



play



“nor mal.” to



better



su rrounde d



reaso nable i s



the



you’ re



you ’re



what



build



others



people ,



h abit.



believ e



the



yo u



fit



exp ectatio n



have



y ou



desir ed



w hen



mo re



We



th ings



achie vable



are



with



a ge



seem



y ou



culture



at



int elligen ce.



cultu re



If



you’re



be



us .



most



habit s



day.



would



l evels



of



New



IQ



by



to



j azz



jazz



c onside r lo vers,



every



S urroun d



your self.



day.



Y our



your self



You’ll



rise



together.



To



make



one



y our



step



Join



a



ha bits



cu lture and



group.



St eve



called



Ne rd



m ovie



you



can



averag e



out



gr oup



in



of



bu t



some



plac e if



yo u



way—say ,



ap pealin g



becau se



Ne w



nerds,



and



of



tak e



this



strat egy



Hi s



Joes



norma l



common



York



City,



clie nts



with runs



and



get



time



t hey



go



to



simi lar



to



the



love



Sta r



mutua l



like



of



a



inc lude to



alread y



the compa ny



mutan ts



w ant



are



feels



the



who



first



it



in



misfi ts,



the



your



is



s omethin g



los e



v ideo in



g ame



shape .



the



gym



ot her



Wars —



o r



try



me mbers



chan ge



peop le



lik e



do.



s ustain s



own.



“ helps



in



f anatic s,



di et,



alrea dy



entrep reneur which



be havior



someth ing



health y.”



fee l



m ore



have



get



th eir



transform s



already



a nd



change



your



desi red



an



str ong,



peop le



Nothing



you r



Fit ness,



lovers,



you



(1)



you



Ka mb,



g et



becomes



attr active ,



where



(2 )



weight,



the



mor e



furthe r.



behavior



Many



e ven



a



moti vation



pe rsonal



Your



quest



identi ty



was



better



than



into



share d



a



singul ar.



belong ing



Yo u



one. are



to



the



tr ibe.



Previo usly, a



reade r.



You



you are



I t we re a



on



to



musician. cycling



You



a re



g roup,



an



your



athlete . i dentity



Growth



an d



chan ge



is



no



We



mu sician s.



We



are



are



reinforce after



your



friendshi p behaviors



and



Imitat ing



In



the



experimen ts begin



over



th e



19 50s,



goa l



is



t he



long



are



now



the



strangers .



Unbe knowns t



to



planted



b y



the



certain



q uestio ns.



second line



on



card. the



ca rd t he



It



be



wit h



a



sec ond



was



a



to



those



We



s hared



identit y



i s



remaini ng



why



ne w



your



iden tity



or



a



around



p ursuit.



mai ntaini ng a



cl ub



band



a



you.



ar e



read ers.



begi ns par t



to of



habit s.



an d



or



a



group



It’ s



help



run.



sh own



very



conduc ted



legio ns



of



s ubject



enter ed



the



one of



that



s imple



Asch



to



an d



se ries ca rd



S olomon



th em,



resear cher



would



to



embe d



tau ght



expe riment ,



group



The



book



Many



eac h



The



a



lin ked



This



cr ucial tha t



j oin



indivi dual



iden tity.



p sychol ogist



tha t



an



cyc lists.



commun ity



last



2.



a



you



becom es



long er



person al



ach ieving



When



th e



othe r



inst ructed



card



with



lines . was



t ask.



a



Each



a



undergr ads room



to



de liver



line



on



perso n



it was



in



le ngth



H ere



an



ex ample



of



ea ch



w ith



part icipant s



s imilar is



s eries



a



yea r.



group



were



of



actor s



s cripte d



answ ers



a nd



a



the n



a sked to o f



t o



the



sele ct



l ine



two



To



on



to



the



the



f irst



cards



used



i n



So lomon



Asch



i n



exper iment:



CONFORMIN G



TO



S OCIAL



NORMS



ABC



FIGURE



10 :



This



is



a



represe ntatio n



of



t wo



car ds



used



by



his



famou s



card



(lef t)



claimed their



The



soci al



i t



is



tria ls



rounds, the



t he



lines



The



become



the



doubt



knew



in



Asch



ran



What



he



the



wh o



to



unaware



of



10.



th ey



th e



wou ld



oft en



believe



t here



wer e



woul d



woul d



doub le-che ck



the



own



confo rmity was



same



ey es.



h eart



t o



wa s the



no



eff ect with



i ncorre ct



man y



time s



as



subjec t.



a



the y



w ould



the



as



res ponse.



fe w



obvio us



as



an “ A”



that



t he



dif ferent .



They



grow



e yes.



res pond



agree



cha nge



reacti ons



one



Soon,



deli vered



l augh



perso n the



t he



of



afte r



su bject ans wer



began



th ey



in correc t.



that



of



woul d



Eve ntuall y,



be



e xperim ent



roo m



ag itatio n



as



a



on



the



dumm y.



the If



and



in



numbe r it



was



pe rson’s Whe n



two



man y of



diffe rent



a ctors



just



the



choic e. actors



sub ject They



were



w ays.



i ncreas ed,



i n



just the



a nd



so one



assume d room



first



actors



some



sele ct



wou ld



the



immed iately



The y



T heir



wide.



be



j ust



wo uld



own



Afte r



woul d



clea rly



ruse ,



wo uld



was



t hey



Ev eryone



their



line .



ro om



exam ple,



on



subjec ts



tha t



the



line of



corre ct



te st in



when



the



gro up



th emselv es.



d iscove red



t he



acto rs



tho ugh



Fi rst, the



a



Fo r



than



of a



open



this



in



show n



F igure



re search



rather



on



b ut



woul d



t heir



were



in



the



sa me.



a greed



th e



lin e



eye s



their



ther e



the



as



length



Th eir



d eliver ed



then



C,



wer e



e ven



was



same



answ er.



sho wn



same



The



crowd



began



ex cept



par ticipa nts.



another



the



i ncorre ct



exper iments .



l ength



eve ryone



be wilder ed.



nervously



to



always



co mparis on wer e



wi th



on es,



subje ct,



other



go



par ticipa nts



previ ous



the



the



diff erent



whe re



intention ally to



a



and



exper iment



easy



obviou sly



was



min ds



con formity



did actor , they



with



the



people



in crease d



subject the



subjec t,



b ecame



ans wer



Whenever our



we



Amazon



or



buying,



there



The



norma l



behavior



chimpanze e



in



the



it



comply



wi th



be



right



fou r



and



of



the



act,



we



h abits.



we



It’s



the



the



way



had



numbe r



t o



By



of



eigh t,



t he



agree d



end



the



of



with



the



inco rrect.



to



our



doing? ”



beca use



all



as



the mselves .



lo ok



sc anning



else



But



subje cts



ob viousl y



constan tly



the



gro up



to



e nvironm ent



We



c heck



want



to



usuall y



an d



re views



imit ate a



guide



sma rt



on



th e



“bes t”



str ategy.



There



do wnside.



o f



an



t he



the



t ribe



sw itches avo id res t



t han



For



of



of



th e Mos t



the



a



to



n ew



one



cr ack gro up



superi or



the



s tudy nu ts



tha t nut



desir ed



fo und



open uses



th at



as a



a



member



less



cracki ng



whe n



a of



effec tive



met hod



ju st



to



chim ps.



treme ndous



intern al



group .



reward



rewar d days,



o verpow ers



ex ample,



the



th e



is



o ften



way



to



usin g



T here



norms



trut h.



of



The



pres sure



of



bei ng



t o



acc epted



w inning



an



ar gument,



rather



be



wr ong



wit h



the



oth ers.



It



wants



we’d



looki ng



is



sma rt,



crowd



than



our selves .



human



mind



knows



get



along



with



others .



you



can



c hoose it



the



effecti ve



The



requires



t o



t ravel



simi lar.



by



think—but



how



was



indiv idual.



wi ll



gre ater



findin g



a



t hen



with



or



and



b e



and



ar e



it



impac t.



seco nd-gue ss



Tri pAdviso r



lear ns



Humans



often



or



a nd



pe rcent



e veryone



beha vior



of



strategy,



is



t o



little



num bers.



can



group



are



“Wha t



in



But



blend



W e



Yelp



75



tho ugh



still



ac tors



l ikely



unsur e



e ating,



evidence



one



are



was



t hree



nearl y



ev en



behav ior.



wondering ,



to



more



exper iment,



group



the re



to



ta kes



extra



how



This



ign ore wo rk.



effort .



to



the



get is



al ong our



group



Run ning



wi th



natur al or



to



a gainst



mod e.



stop the



You



caring g rai n



of



can



to



ov erride



what your



o ther



it —



p eople



cultur e



is



When



chan ging



y our



ha bits



unattract ive.



W hen



ch anging



tribe,



i s



3.



ch ange



Imitat ing



Humans and



th e



medal lions W e



tendency person



can



wi th



worries



are



admiratio n,



to



start



This



loo king



o ne



effective because



w e



the



your



mo st



favorite imitate



And we



that find



f or



i t



we



care



b aker. You



we



if



want



tribe ,



chan ge



is



fitting



in



wi th



the



w ant



status.



We



wa nt



pin s



w ho



try



we



can



w ith



s o



to



be



be



more



ou r



This



His torica lly,



mo re



res ources ,



attrac tive



m ate.



appro val,



in



the



ha rdest



gym



crow d.



wh o



can



do



c hord



accom plished



th e



in



p raised .



mov e.



to



a



one



the



most



about



t he



Yo u



in



yo ur



bor row t he



sm art



r espect ,



play



ou rselve s.



mimic



to



P artner



and



acces s



th e



f rom



much



admi re.



You



has



a



or



Once



child ren we



fi t



in,



we



ou t.



copy



firms



it’ s



us



th e



us



P reside nt



p roves



to



and



reco gnized ,



ear n



st and



suc cess



th e



the



h abits



beh avior Man y



of



of



dail y



the



ind ustry.



ma ke



a



of



your



are



strat egies



r ecipe



stra tegies



s tyle



peopl e



habi ts



mar keting



You



stor ytelli ng



com munica tion



high ly



succ essful



o ur



repl icate



o f



of



from



yo ur



boss.



We



env y.



peo ple



means



We



to



p eople



and



th at



way s



We



We



stat us



separat e



suc cessfu l



p eople



an d



p arent



t hings



writer .



High-stat us



p ower



the



desi re



favo rite



means



pr estige ,



overal l,



su rvival,



rea son



of



but



mus ician



peopl e.



imitation s of



t he



t hese



is



vai n,



statu s.



or



h abits



acknow ledged ,



behav iors



and or



pow er,



jacket s.



be



ab out



progressi ons because



to



gre ater



dr awn



muscle-up s



our



se em



l ess



your



th e



attrac tive.



pur sue



on



want



ch alleng ing



Powe rful



ev erywhe re



titles.



We



very



me ans



en joy a



the



b ehavior



attr active .



appro val, can



g et



us



r espect ,



and



approv al,



p raise



res pect,



of and



oth ers. pr aise,



a



We



are



al so



status. to



be



we



clean



W e



the



mot ivated trim



slob up



behav ior



The



Polga r



can



many



each



hour s these



t hey



parents



t o



the



grandmast er,



■ to







The



“What the



our



a nd



l awn



When



d on’t



would



be cause



our



w ant



o thers



prodi gies of



th e



m other to



think



be of



l ower w e



o ur



don’ t



want



c omes



t o



visi t,



jud ged.



W e



are



me?”



behavio rs by



many



The



this



diff erent to



a nd



and



thei r



a lterin g



im pact



prac ticed eff ort



the



their



s ocial



chess



fo r



p raise



marker s



co ntinue



beg inning



of



like



for



deca des.



attra ctiven ess,



Fro m



status



t he



last ing



r emarka ble



cultur e.



r easons



at



siste rs



mai ntaine d



their



o f



m ention ed



powe rful



b ehavio r.



achiev ement had



we



cont inued



val ued



th ey



our



that



an swer.



chess



o n



and



mow



will



e vidence



day



we re



a nd



becaus e



on



have



habit s



because



Chapter



house



c hapter —are



beh aviors



neighb orhood .



sist ers—th e



influence s



But



the



ba sed



avo id



h edges



won dering



our



this



of



the



continual ly



of



our



to



i n



part ,



the ir



becom ing



effort .



S ummary



cul ture



w e



live



in



det ermine s



whic h



beha viors



a re



att ractiv e



us.



We



tend



culture



to



ad opt



b ecause



we



ha bits



th at



ha ve



st rong



a



are



prais ed



d esire



to



and



approv ed



fit



in



and



of



by



belon g



our to



t he



tribe.







We



tend



(family with







One



to



a nd



stat us



of



the



im itate fri ends), and



the



hab its



of



ma ny



(th e



the



three



socia l



trib e),



an d



group s: the



the



close



p owerfu l



(tho se



prest ige).



mo st



eff ective



things



you



c an



do



to



buil d



bett er



hab its



a



is



to



joi n



behavior



a



and



cu lture



where



(2 )



already



you



( 1)



you r



have



desi red



be havior



someth ing



in



is



common



the



with



norma l the



group.







The



nor mal



behavior the







of



crowd



If



a



be havior the



than



of



the



indiv idual. be



be havior



rig ht



tribe Most



often



d ays,



by



o urselv es.



a pprova l,



can



g et



us



and



Fix



t he



Caus es



2012,1



was



s itting



overp owers



w e’d



ra ther



res pect,



and



t he be



des ired



wrong



pra ise,



with



w e



find



it



attractiv e.



10



How



to



Bad



Habit s



I



late



n



Fi nd



Istanbul’ s



most



famou s



a



trip



to



four-da y



out



armch air



a



Mike



wasn ’t



rea lly



been



livi ng



in



while



I



w as



particula r his



Turki sh



There point,



wer e



fe et



a



vis iting I



an d



Your



an



old



ap artmen t



Ist iklal my



g uide,



just



Caddes i.



I



Mike,



was



a



from



a



few



wa s



in



blocks t he



rel axing



from



mid dle



in



a



of



w orn -



away .



guide.



Turkey



nigh t,



stree t,



Tu rkey



few



in



of



for the



He



was



fi ve



yea rs,



cou ntry



h ad



been



u s,



and



just



a nd



invit ed



bu t I



guy he



t ook



to



Ma ine



o ffered hi m



dinner



up



to



on



with



wh o



had



sho w



it.



h im



me



O n



and



a round



this a



han dful



o f



fri ends.



seve n



sm oked



a t



of



leas t



one



I



was



p ack



of



the



on ly



one



cigar ettes



who per



ha dn’t, day .



I



at



as ked



som e on e



of



t he



Turks



how



he



go t



friends.



One



What



truly



had



was



manag ed



years



at



because



“It



frees



you:



fr iend



a



‘Sto p



quit



bo ok



lyin g



Yo u



know



you’re



no t



the



I



had



nev er



of



says



You



You



it’s



You



tri ed



with



tha t



All en



burd en



d on’t



re ally



of



be en and



Car r’s



know e njoy



alw ays



th e



peopl e



smo ke -free



down



Ea sy



of



“It



he



to



Sto p



Way



y ou



don ’t



t his.’



You



start



c igarett e,



but



I



to



It



he



in



t he



for



that



smokin g,”



anymor e.



st arts



w ith



yo ur



it.”



half



up



You



said.



try



had



swore



menta l



thi nk



roo m



a



few



broke



the



h abit



Smok ing.



said.



actu ally help s



t hat



lo ok



t he



te lls



w ant



you



re alize



“It



to



feel



yo u



l ike



don’ t



need



not.



you



are



emplo ys



an



a



at



afte rward



s trateg y



to



r eframe s



each



He



sys temati cally



and



it



a



gives



boo k



intere sting



crav ings.



Over



and



over, into



i s



be



smo king



reliev e



q uitting



ciga rettes



c an



not



clearl y



author



the ir



smo king



You



thi nk



The



too k



n ew



h elp



cue



mea ning.



like:



becaus e



thi nk



a



smoki ng



does



it



he



y ou



Mike



y ourself .



victim



t hings



anything







you



e limina te



associate d







and



th e



to



cu riosit y.



smokers







w as



he



smoke. ”



out



He



then



s moking.



cal led



f rom



smoke.



to



s mokes,



p oint,



you



“F riends ,”



fascin ating



to



that o f



star ted.



your



he



not hing



it



th ese he



but f or



nee d



say s.



to



d o at



quit ting



to



be



socia l,



but



but



it ’s



not .



ot hers



li ke



the m.



Smok ing



them .



and



“Yo u



no t



all.



s tress,



d estroy s



ph rases



yo u’re you .



smok ing



relie ving



nerves ,



mind,”



y ou



withou t



about



rep eats



your



do



somet hing



social



i s



somet hing,



are



losing



nothin g



“Ge t and



you



ar e



making but



also



all,



By



ma rvelou s



in



the



most



con fidenc e,



t he



len gth



ti me



you



t o



Now,



I



kn ow



mind



and



of



you the



has



say,



often If



“Bec ause



down,



I



a m



the



of



the



in



the



any 2 nd



e nd



world



Law



of



I



a



surface a



we re



need



cravi ng to



food



a sk to



eat



underlyin g



moti ve



to



obta in



craving



i s



for



Some



o ur







Conserv e







Obtain







Find







Connect



is



lo ve



and



and



motiv es



wat er



repro duce



b ond



And



mo ney



imp ortant



if



no



s eems



you



no



reason make



to



of



it



ex pect I t



is



una ttract ive.



with



a



for



th e



sm oke.



Just



me



l ike



lon ger



simpl istic.



cravi ng



tha t me



tacos



ener gy



a nd



mo st



and



life.”



Change :



stick



e nergy



sm oking



h ave



goes



why



I



B ut



and



wi th



othe rs



inc lude:*



a



c hange



your



minu te.



deep er,



somet hing



becaus e



foo d



and



want



taco .



und erlyin g



food



do .



survi ve.”



to



of



bo ok,



overly



level



moti vated



a



and,



f uture



you



But



he alth,



fr eedom



Beh avior



sound



in



F ROM



have you



to



ben efits,



smokin g.



beh avior



tacos .”



your



quit



Every



eat



of



ca n



COME



only



quali ty



might



CRA VINGS



no t



self -respe ct,



idea



you



I



ga ins



thi s



WHERE



motive.



t o



thing



brin g



invers ion



an d



get



ridi culous



smoking an



in



posi tive



t o



the I



eat



to



even



thi s:



t acos,



truth



ha ve



water



li ke



un derlyi ng



is, e at



if



my



I



“I



want



woul dn’t



so mewher e to



t o



surviv e.



sp ecific



deep The







Win



soc ial







Reduce







Achieve



statu s



A



craving



is



motive. to



it



and



n ot



underlyin g







Find







Connect







Win







Reduce







Achieve



di d or



of



th e



period



of



Here’s



th e



to



a



e volve



or



new



of



ac ceptan ce



and



=



with



vide o



to



ach ieve



s tatus.



is



but



sm oke



deep to



rathe r



unde rlying



level,



wi n



and



ci garett es you



or



s imply



soci al



you’ll



latch es



see



ont o



t hat



the



nature .



using



=



Tinder



b rowsin g



approv al



prestig e



=



o n



=



p osting



pl aying



s olutio ns



old



vices .



u nderly ing



specifi c



habi ts



Face book



on



Ins tagram



Goog le



moder n-day



The



to



habit -formi ng



are



same .



deepe r



a



a nxiety ,



searc hing



The



At



rel ieve



othe rs



and



a



desir e



game s.



mot ivatio n,



=



a



of



a nd



t hat



human



wi th



manif estati on



pla y



repro duce



b ond



statu s



habi ts



not



pr oduct



uncert ainty



remain



by



and



soc ial



same



any



moti ves



and



s pecific



approv al,



cre ate



lo ve



versions



the



approv al



prestig e



uncert ainty



n early



does



Your



br ain



r educe



at



a



Instag ram



acceptanc e



Look



and



ju st



Y our



to



and



uncert ainty



check



want



ac ceptan ce



video



to



games



ancien t



mo tives we



desir es.



behind



perfor m



Ne w



human



diffe r



behavi or



base d



on



t he



histo ry.



powe rful



underl ying



smokin g



a



p art:



th ere



m otive.



ci garett e.



ar e



many



diffe rent



One



pe rson



m ight



Anot her



pe rson



l earns



l earn to



wa ys to



ease



to



addres s



reduc e their



stre ss anxie ty



by



going



for



a



solve



the



probl ems



use. you



Once keep



Habits



in



you



our



all



w e



Cue:



a



You



to



notice



You



see



Predictio n:



of



intersect ion



I



t he



1st



get



be



are



not



ju st



with



n ecessar ily



the



the



in



r uns



next



method s



pr oblem



th e



you



y ou



best



way



learne d



nee d



to



t o



to



s olv e,



II I



the



closer



a



is



get



traffi c



on



r epeati ng



your



t he



assoc iations



b rain



i s



or



n ot.



As



we



conti nually



env ironme nt.



simula tion



deter mine



a nd



Eve ry make s



absor bing



tim e a



co vered



you



pr edicti on



momen t.



sto ve



it



These



w orth



Law,



cue s



the



step



an d



t o



brain



the



are



it.



the



touc h



th at



they



so lution



habit



that



I



If



a



in



habi ts



associa tions.



your



d o



If



a



notic ing



cue,



wha t



face;



to



about



and



Predictio n:



Cue:



back



di scussi on



perceive



curren t



yo u



pred ict



informati on



about



Your



a ssocia te



coming



ar e



whether



run .



hot.



burned ,



ligh t



gas, to



my



so



turn ed



III



ma ke



I



should



avoid



touch ing



it .



gre en.



it



safely



destin ation,



so



I



throug h s hould



the



step



o n



the



gas.



You



see



the



appro priate



This



a



all



habits



cue,



be cause



gues s



worked



fo r



happen



in



but of you the



it



based



on



pa st



exp erience ,



and



determ ine



respo nse.



happen s



reactive, best



catego rize



in



a n



every i t



is



h ow in n ext



insta nt,



action a ctually



to the



act



is



mo ment.



it



p lays



pre ceded



predi ctive.



giv en



past.



bu t



You



wha t ar e



by



a



All



you’ ve



a



crucia l



p redicti on. d ay



jus t



endl essly



role



long , seen



in



Li fe



you



are



yo ur fee ls ma king



and



wh at



has



predict ing



wh at



wil l



y our



Our



behav ior



way,



our



that



happ en



is



heavi ly



behavi or to



us,



themselve s.



Two



the



urge



smo ke



cue



can



to



s park



predictio n. precedes



These



a



transform



good



the



how



or



warm



degrees,



sensing



t he



you



l ook



the



at



other o r



a



you r



is



ba d



habi t is



Put



inte rpret real ity



ci garette ,



rep ulsed



habi ts



by



the



depe nding



actual ly



or



ri ght



won’t



d o



the



entire



time,



th e



sens e



int ernal



w hat



sensing.



This



provides



a



yo ur g ap



reas on



the



in



that



state.



bod y



is



bet ween to



anoth er the



of



and



the one



smell.



e vents fe els



The



s ame



predic tion



t hat



o n



the



ev ents



your



in



t he



motivatio n



to



f eel li ght



fut ure.



and



When



t he



yo ur



wh at



the If



it



we



the on



make



a re



it,



into



a



cur rently



you



a re



not icing



dro ps



by



one



drops



ten



layer



to



act.



You



h ave



on ly



when



you



p redict



t hat



you



missi ng.



sens ing



emo tions



another



you is



a nd



temper ature



tem peratu re



cur rent



we



te mperatu re



s tate



is



t ypical ly



Feel ings



real ize



p rompte d



cu rrentl y



urg e.



p ut



diffe rent



bet ween Ev en



di fferent ly up



If



someth ing



we



p redict ions



yo u



but



h ow



an d



s tate



It



take



is



fall s, what



a nd



it



your



of



cl othing . be en that



action .



the



desir e



the re



is



a



wan ts



to



be



desir ed



to gap



sta te



act.



d iffere nce



b e



a



not



cold



cue s



o ff



an



anyt hing.



fee l



is



expl ain



no w.



that



is



or



wheth er



feel



the



hel p



signal



craving



binge-eat



and



Th ey



whic h



de sire,



the



be tter



is



a



wa s



be



yo ur



fe elings ,



percei ve



you ’ll



would



to



s ame



to



in stance ,



howeve r, c old



want



we



the



ap ply.



pro bably



Feeling



Desire



how



can



feeling ,



we



can



col d



y ou



between



o n



o bjecti ve



of



lea d



c ues



we



For



change



depen dent



pre diction s.



the



habit



cause



the se



neces sarily



whi le



crav ing—a



sensing.



A



a



The



th at



degree,



no t



peopl e



pre dictio ns



signal



heavily



on



them.



describe



you



is



depe ndent



or



bro wse



w here



the tha n



y ou



tinie st you



so cial



do



are



now



an d



wher e



act ion



is



in



mom ent.



m edia,



the what



tinged



yo u



you with



W hen



real ly



the



yo u wan t



is



not



a



want



Our



pot ato is



t o



action .



have



To



to



are



n o



reall y



craving media to



t o



wil l



positive than



to



HOW



TO



You



can



them



in



as



i t



help



good,



spe cific



you



fami ly.



Now,



imag ine



likes.



What



you



re ally



disco vered



that



w hen



an d



the



and



o r



t ime,



you



y our



or



are



ca n



use



y ou



ste ady



decid e



in



the



best



emo tions



ab ility



t o



our



and



make



what



t o



avoid .



As



“It



i s



emoti on



c ourse



decis ions.



t he



tha t



allo ws



indi fferen t.”



feel



a nd



habi ts



fu ndamen tal



addr esses



lov ed



we



lose



exp lains,



bad,



Habits



h old u s



c raving s



In



to



a



moti ve,



lea rn



that



to



a ttract ive this



you



i nsight



we



to



moti ves.



devel op that



YouTu be



wh en



perfo rm



und erlyin g



pred ict



w atchin g



you



checki ng



wil l



allo w



a ssocia te



our



a



the m



advan tage



soc ial you with



r ather



det riment .



YOUR



ha rd



For



d ay. sa les



BRAIN



hab its



pos itive



g iven



your



of



help



add ress



f eel



fears.



shift.



anot her



bu nch



whethe r



pursu e



agai n.



m ake



to.



to



do



a



a



They



Damas io



to



us



ac tually



succ essfull y



your



o r



c hange.



have



what



a ttempt



RE PROGRA M



a



a



habi t



make



“get”



t he



te ll



we



Antoni o



thi ngs



o ur



mind-set do



of



feelin gs,



with



m ake



im paired ,



an



a



forget



to



sign al



ma rk



Whenever



cigar ette



Neur ologis ts



summar ize,



are



a



emot ions



o r



neuroscie ntist you



or



diffe rent.



an d



s tate



feelings



We



feel



feeli ngs



current of



ch ip



TO



mor e



ENJ OY



attr active



experie nce. i nstance ,



Yo u



have



ca ll



ch anging



for



just



to



we



HABI TS



if



yo u



can



l earn



S ometim es,



al l



you



n eed



o ften



ab out



wak e



your



o ne



HAR D



up



t alk e arly



b usines s.



wor d:



You



f or



You



don’t



t o is



asso ciate a



eve rythin g work .



have



t o



“have”



You



we



have



cook



to.



sli ght h ave t o



dinne r



Y ou



to



for



You



get



call



t o



for



simply



wake



your



up



b usines s.



ch anging



transitio n



ea rly



one



from



for You



w ord,



seein g



work. get



yo u



these



You



to



g et



cook



shif t



make



dinner



the



behav iors



to



way a s



an other



for



yo u



yo ur



view



burd ens



fam ily.



each



and



sales B y



e vent.



turn



them



You i nto



opportuni ties.



The do



key



p oint



those



once



that



things ,



whatever



I



i s



and



mind-s et



he ard



you



we



story



to



whe elchai r—I



am



be



diffi cult



an d



bed-bo und



perspecti ve



Reframing



your



habits



drawbacks



is



fast



make



a



ha bit



se em



Exercise.



Many



task



that



drain s



view



it



a s



yourself



“I



endurance



Finance.



one



simpl e



a nd



w ho



mor e



use s



are We



tr ue.



can



Yo u



find



have



to



e videnc e



a



wh eelchai r.



Whe n



co nfined ,



he



r esponde d,



“I’ m



by



it



w asn’t



my



able



it. to



I f



lea ve



how



h e



way



for



my



house.”



live d



each



benef its to



f or



not



confin ed



wheelc hair,



This



shift



in



day.



rat her



rep rogram



th an



your



the ir



m ind



an d



attra ctive.



associ ate and



g o



powe r



them.



ligh tweigh t



to



run



ex ercise



wears



you



skills i n



the



and



with



do wn.



Yo u



b uild



mornin g,”



being can



y ou sa y



a



chall enging



j ust



up. “It’s



as



easil y



Instea d time



of



to



t elling



bui ld



fas t.”



money



T he



do



their



nee d



trut h:



r eality



hig hlight



d evelop



me ans.



purchasin g



be ing



to



a ssocia te



of



to



trans formed



ener gy



g et



man



never



to



people



Saving



can



a



wa y



and



you



future



a



get



libera ted



com pletel y



a



als o



about



if



would



was



v ersion s



choose.



asked my



it



a



both



it



is with



liv ing mon ey next



oft en



ass ociate d



fr eedom bel ow



you



month.



rather



you r



save



with than



curr ent



t his



mo nth



sacrif ice. limitat ion



me ans



H owever , if



inc reases



in creases



your



you your



r ealize



I



Meditatio n. seconds



Any one



k nows



inevitabl y delight



h ow



pops



w hen



wh o



your



real ize



practice



return ing



you



distra ctions



need



Pregame



j itters .



presentat ion quicker



or



these



up.



inter pret



fluidity and



I’m



These the



If



and



feeli ngs



you



wa nt



ritual. enjoy,



a



to



an



yo u



a



th en



you



can



motivatio n.



For



insta nce,



having



the n



you



Ed



se x,



want



to



get



Latimo re,



similar



a



and



while



wri ting.



it,



he



in



wa s



headphone s



th e



boxer



s trateg y



focus



you’ ll



and



with out



don’ t



played



goes



gives is



a



yo u



g ood



a



even t.



They



a



rate,



height ened



the n



“I to



a m



chanc e



f eel



magi c,



me



to



be cause



y ou



a lways l ink



fr om i t.



play



th e



press



you



If



can



“I



we



and



tense



respon d



am



with



excit ed



concent rate.”



they



h abit



can



your



w e



to



big



exper ience



thr eatene d



then



but



partic ular



a



ar ousal.



nerv ous”



he lp



you



just



we



posit ively,



w heneve r



to



int o



th ing



im portan t



cue



c an or



create



h abits nee d t he



musi c



hel p



situa tion.



a



mot ivatio n



w ith a



same with



chan ge



so methin g



bit



you



of



song the



before



ac t.



Whe never



play.



Pit tsburg h, “Od d



bene fited



real ization ,”



ju st



by



have



t o



play



hims elf.



I n



the



h e



enjo yed,



m usic



fru strati on



deli vering



up



some



distr action



befo re



furt her,



kno wing



t hree



anxiou s



rush



wri ter



even



cond itioni ng on,



begi n mood,



conce ntrati on I



if



than



next



transf orm



associ ating



that



t he



Distr action



aren’ t



ste p



pr actice u se



can



refram e



w ith



when



more



inter ruptio n



fe elings



can



fo r



medita tion.



heart



shifts



i t



be



neg ativel y,



asso ciate



sim ply



an



ad renalin e



take



each



feel



in



faster



mi nd-set



Yo u



b reath.



people



Y ou



c an



pra ctice



t hese



gr ace.



to



Y ou



your



feeli ngs



g etting



lit tle



tha t



m editat ion



it



mi nd.



compe ting



b reathi ng,



we



to



Many



interpret If



t ried



fru stratin g



into



yo u



has



puttin g any



my



a nd



he



did



Withou t put



a



wrote.



he adphon es



m usic .”



beginn ing,



he



from



[on ] real izing



h is



focuse d



“My



work .



After



doi ng



became The



a



it



cue



cravi ng



five,



th at



si milar



strateg ies



perform.



During



ten



and



men tal



You



I



wa s



can



throwi ng



warm ed



competiti ve time



and



t his in



like



pett ing



yo ur



t hat



Three



dee p



three



bein g



Once



esta blishe d,



your



emot ional



been



the



the



origi nal



The



key



reframe



t he



to



state.



can



cue



Three



c an



and



it at



deep



prom pt



in



a



in



whole e very



a ny



mi nd -set



to



ritual



of



took



si ngle



t ime.



W hile



it



m e



t he



put



r itual



in



with



i t



f eeling



b eforeh and,



b y



the



mode.”



pur pose.



that



on



focu s.



s equenc e



pr egame



“game



the



spe cific



moti vated



m akes



bath— and



befo re



you



S ay yo u



the



want



trul y



the n



do



you



happ y -



crea te thing



to



a



s hort



you



l ove.



sm ile.



dog.



beco mes



Stress ed



life ?



tim e



br eak



my



wasn’ t



associ ate I t



way



bubble



the



The



h eadpho nes in crease d



im portan tly,



some thing



P et



to



same



ne arly



a



with



de velope d



game .



was



br eaths



mood.



you



I



for



eve ry



be gin



I



his



t hemsel ves



ass ociate



tak ing



S mile.



I



m ore



if



Fin d



deep



good



abou t



buil t,



t o



a



th e



ritu al,



or



get



eac h



it



Eve n



perf orm



with



Sa d



my



to



p lay,



began



dog



you ’ll in



to



st rategy



brea ths.



Eventuall y,



smile.



I



did



gener al.



yo u



take



up



with



happ ier



you



me



I



puttin g



assoc iated



career ,



befo re



focus ed.



done



a dapt



Maybe



an d



st ate.



feel



routine



ba seball



minut es,



physicall y right



my



t imes,



automat ically natural ly.



use



about



he



tw enty



fol lowed



Athletes



stretchin g



ten,



Repeat .



th is a



out



bre athe -an d-smil e



cue



th at



a nytime



work?



Take



breath s



a



c raving ,



the



causes



mean s



rout ine



feel ing



you



ne ed



to



t hree



de ep



bre aths



and even



smile. if



it



Once has



ha ppy.



change



a



a nd



habit



li ttle



has



t o



do



w ith



si tuatio n.



find ing



an d



fixin g



ass ociati ons



you



have



about



of



yo ur



them.



bad



It’s



habits



no t



easy ,



is



to



but



if



you



can an



repro gram



y our



attrac tive



o ne.



Chapter







The



pr edictio ns,



yo u



can



transf orm



a



h ard



ha bit



in to



S ummary



inv ersion



of



th e



2nd



L aw



of



Behavi or



Cha nge



is



make



i t



unattract ive.







Every



b ehavio r



underlyin g







Your







The







ha bits



The



a



surfa ce



lev el



cra ving



a nd



a



de eper



moti ve.



cau se



them.



has



a re



of



mod ern-day



your



predi ction



Highlig ht



the



solut ions



h abits



i s



actu ally



leads



t o



a



benef its



of



t o



anci ent



t he



des ires.



pre diction



that



preced es



fe eling.



avoidi ng



a



b ad



hab it



to



m ake



it



seem



unattract ive.







Habits



are



at tracti ve



feelings



and



un attrac tive



feelings.



Creat e



immediate ly



HOW



|



TO



a



bef ore



CR EATE



A



when



we



wh en



mo tivatio n a



GOOD



difficu lt



as sociat e we



them



associ ate



ritu al



by



with



th em



doing



p ositiv e



with



negat ive



so methi ng



you



enjoy



hab it.



HABIT



|



The



1st



L aw:



1.1:



Fill



1.2:



Use



out



Ma ke



t he



It



Obvious



Hab its



implem entati on



Sco recard . inte ntions :



Writ e “I



down



w ill



your



c urrent



[B EHAVIOR ]



at



habit s



[ TIME]



in



to



b ecome



a ware



[LO CATION] .”



o f



them .



1.3:



Use



1.4:



Desi gn



The



2nd



habit



you r



L aw:



2.1:



Use



2.2:



Join



2.3:



Crea te



stacki ng:



envi ronment .



Ma ke



It



tempta tion a



Make



w here



m otivat ion



Pair



yo ur



The



3rd



L aw:



Ma ke



It



Easy



The



4th



L aw:



Ma ke



It



Satisfy ing



HOW



TO



A



BAD



the



HA BIT



an



des ired



rit ual.



t.



BR EAK



[C URRENT



HABIT ],



c ues



of



I



wi ll



good



[NE W



h abits



HABI T].”



obviou s



and



visible .



Attract ive



b undling .



cul ture



a



“Af ter



D o



ac tion



y ou



b ehavio r



some thing



want is



you



to



th e



enj oy



do



with



norm al



an



act ion



you



need



to



do.



beh avior.



imm ediate ly



bef ore



a



d ifficu lt



hab i



Inversion



1.5:



Redu ce



Inversion



2.4:



of



of



Refr ame



th e



1st



exp osure.



th e



2nd



yo ur



Law:



Ma ke



Remove



Law:



the



Ma ke



min d-set.



It



It



Invisi ble



c ues



of



your



bad



Highli ght



th e



bene fits



of



th e



3rd



Law:



Ma ke



It



Diffic ult



Inversion



of



th e



4th



Law:



Ma ke



It



Unsati sfying



can



d ownloa d



a



pr intable



atomichab its.co m/chea tsheet



THE



3RD



L AW



fr om



you r



envi ronment .



Unattr active



Inversion



You



hab its



versi on



of



this



h abits



of



avoid ing



c heat



s heet



yo ur



a t:



bad



habits .



Make



It



E asy



11



Walk



O



n



Slow ly,



the



f irst



Universit y two



of



the



d ay



of



Backw ard



class,



F lorida ,



on



the



“quan tity”



work



they



number would



of



Jerry



divid ed



rat e



an



A ,



Uelsma nn,



his



film



a



profess or



photog raphy



we re



compositi on



and of



w as



l earnin g



pho tos,



aroun d show



the



at



the



s tudent s



into



spec ulating



for



th eir



about



ski lls.



t han



o f



in



the



and



so



on.



be



in



the



the



of



t heir



semest er,



image.



that



Du ring



the



all



th e



methods



In



t he



with in



th e



pr ocess



the



un verifie d



bes t



seme ster,



M eanwhil e,



perfe ction.



am ount



exc ellenc e



durin g



fi nd



In



b e



pho tos



wou ld



the



va rious



o ther



C ,



experi menting



mistak es.



the ir



eff orts



to



a



w ould



tal ly



hundr ed



phot o



gro up.



out



their



on



the



wou ld



r oom



p erfect



ph otos,



he



On e



the



on e



on



pho tos



on ly



sur prised



quanti ty



hon ed



class,



of



ne arly



explai ned,



sol ely



eigh ty



s ide



te sting



from



t hey



B ,



gra ded



tak ing



he



stude nt.



a



he



light ing,



of



prod uce



ter m,



b usy



grad ed



t o b e



were



and



be



to



by



a



r ight



h ad



pro duced



stu dents



to



the



it



t he



each



phot os



need



of



little



o n



b y



only



en d



sat



d ay



woul d



the



group



f inal



would



A ,



hundreds



the



They



an



darkroom,



b e



group .



The y



c lassro om,



w ould



O n



ever yone



the



They



nine ty



ge t



these



of



subm itted



to



photos



side



group.



photo s



“quality” work.



left



produ ced.



Meanwhile ,



At



Neve r



group s.



Everyone



but



bu t



the



end,



of



cre ating



quali ty they



h ad



theo ries



a nd



one



mediocre



It



is



photo. *



eas y



to



g et



bog ged



change:



t he



fas test



w ay



muscle,



t he



per fect



i dea



out



b est



the



Voltaire



I



refer



you’re are



once



t o



action.



in



motion. search



other



I



o utline



fo r



a



be tter



I f



I



ac tually



itself .



trainer, working



that o ut



If



motion



it



becaus e we



It



wil l



a ctuall y



it



b ecause



withou t



avoiding



critic ism.



we



ten d



to



biggest



r eason



want



d elay



to



the



we



to



a void why



a



and



how



ne ver res ult



motion the



to



f ailure .



slip



an



a



few



yo u’re



why



in



mo tion



we



us



t o



tha t



m otion



As



tak ing



sa me.



Wh en Those



rather



an



Onl y



that’s



actio n.



t opic,



an



If



I



that’s



ou tcome to



the



the



pe rsonal



action



of



ach ieve.



m ore. like Most



migh t



deli ver



w rite,



the



ta lk



it?



fa il



to



that’s



on



go



d o



wil l



acti on.



to



feel



to



figuri ng



a nd



lear ning.



wan t



produce



fai lure. good



the



th a t



b ooks



l ooking



d o



I



sha pe.



allow s



into



in



yo u



l earn



whe re



go od.”



an d



on



ac tion.



the



that ’s



ti mes



build



focus ed



tak ing



not



for



result.



never



you



fee l



so



ar ticle,



or



s ituatio ns yo u



a



pla n



doesn ’t



to



a rticle s



will



of



are



beha vior



meal ,



m any



risk



to



bein g



o f



read



re sults,



prog ram



they’ re



write



ge t



be st



st rategi zing



for



it



pl an



of



prod uce



health y



but



but



type



and



opti mal



We



en emy



and



t he



around



betwee n



ideas



pla n



need



runn ing I t



the



the



do wn



the



get



don’ t



i s



matter



lea d



progress



so



eat



will



get



is



pla nning



u seful,



m otion



doesn ’t



d o



sit



d oesn’t



neve r



the y



find



hust le.



simila r,



twenty



d iet



is



sid e



be st



hand,



ac tually



motio n



w e



sound



but



I



Sometimes



not,



th ings,



a



to



we ight,



diffe rence



you ’re



I f



motion.



by



th e



tryi ng



l ose



for



“The



the



If



to



that



ideas



motio n,



o n



outcome.



as



two



g ood



Action,



w rote,



this



T he



all



ap proach



dow n



or



S ometim es Bu t



more



w e’re of



us



t o



happe n. than



we



do



often



than



m aking ar e



be



j udged



And



t aking



expe rts



at



public ly,



that’ s



the



action :



you



It’s



easy



making



to



be



pr ogress .



potential



Or,



write.



Th is



is



Motion



ma kes



you’re



ju st



becomes



If



a



you



rig ht



“I



yo u



wa nt



perfectio n.



like to



be



master



You



now.



a



don’t



need



activi ty,



efficient



at



neurons



i n



tighten.



fire



toge ther



Repeating musicians ,



a



is



w ire



hab it the



wa nt



key



i s



W hen



fo ur



the



I



ri ght



want



t o



to to



to



change be



really ,



somet hing.



You



prac ticing .



s tart



wi th o f



FORM



proce ss



by



which



the



But



pre parati on



TO



rep etitio n, a



of



ne w the



habi t. 3rd



L aw:



throu gh



st ructur e



based



o n



rece nt



a



beha vior



yo u



y our



impro ves



ca ll



as



Heb b’s



more



y ou



cha nges this



of



of



an d



neurop sychol ogist known



The



br ain



pat terns



be comes



t o



beco me



long - term



co nnecti ons



a cti vity. the



Donald



La w:



rep eat



n eural Hebb



“Neu rons



With



be tween e ach



connec tions i n



1949 ,



t hat



to gether. ”



to



You



H ABIT?



streng thenin g



sig naling



co mmonly



NEW



Neuros cienti sts the



by



A



rep etitio n. of



t o



lea ds



not



i n.



r efers



descri bed



phen omenon



the



n eed



done .



TA KE



cel l-to-c ell



this



d one.



you You



thin gs



ta keaway



act ivity.



brain



First



t o



au tomatic



w hich



the



repetitio n,



th e



more



th at



potentiat ion,



somet hing



Th is



ACTU ALLY



th e



gettin g



fi rst



reps



your



m ore



still



w ith



in



b ook



the



ge t



is



that



is



to



an



for



fe ature



need



progressi vely



ide as



ev ery



just



for mation



so me



movi ng



out



it.



Habit



We’ re



you’re g oing



map



pr actice



I T



co nversa tions goo d.



y ou’re



habi t,



to



DOES



that



is



plan ning.



need



LONG



This



get



just



HOW



got



pro crastin ation,



m erely



to



“I’ve



y oursel f



togeth er.”



pre paring



to



conv ince



br ainstor med



feel



of



an d



think,



coming



form



wan t



mo tion



You



clien ts



direction .”



don’t



in



c lear



p hysica l



cerebe llum—cr itical



for



chan ges



p hysica l



in



the



movem ents



br ain. l ike



I n



plucking



a



guit ar



str ing



or



pullin g



nonmusici ans.



M athema ticians ,



matter



i nferio r



in



the



computati on amount



of



and



time



spent



mathemati cian,



When



scie ntists



found



tha t



the



memory—wa s drivers. when



a



Of



Even



and



course ,



a



new



establish ed; this be



perfor med



sense



Each



and



time



neural putting



i n



in



t he



lar ger



Like



as



befor e



to



e ach bu t



of



on



a



vanis hes; th e



has



evidenc e



you



an



associ ated



encoding



a



new



habit.



It



is



improved



their



skills



while



t o



pass



agre e:



of



why



in the



exper ienced



the



i n



Lond on,



invo lved tha n



i n



in



body the



th ey



spat ial



n on -tax i



d ecre ased



i n



size



r espond ing br ain



yo u tha t the



those



noted,



is



“In



to



ad apt



as



they



have



are



le arning



to



sp eak



t o



perf orm t he



cu t



a



cha nnels



pa thway,



autom atic



engag ed.”



Bo th



t hat



form



activa ting



a



partic ular



critic al



stud ents me rely



w ho



means step s



took



t heorize d



can



com mon



a



Thi s



than



th ey



is



habi t.



who



i8 60,



bec ome



repeti tion



rep etitio n



wa s



In



bec ause



not



s o



hab its



a round.



or



fe lt,



be come



most



th e



p oking



ins trumen t,



oth erwise



wi th



one



Lewes



acti ons



acti on,



r ole



with



est ablishi ng



b egan



fre quent



is



scien tific



in



diff iculty



th e



mind



is



H.



h as



bra in



of



i n



matte r.



dr ivers



the



is



gra y



key



more



i t



a bandon ed.



music al



grea t



a



than



cor relate d



subje cts



of



repet ition



Geor ge



gra y



regi ons



neuro scient ists



s ooner



reps



mu scles



are



a nd



hipp ocampu s



par ticula r



se nsation



r epeat



their



th e



the



they



pl ay



no



wh ile



in



fa scinati ng,



mo vement s,



your



inc rease



of



import ance



ci rcuit



o lder



regio n



traini ng,



diff iculty



t he



the



plays



direc tly



hippoc ampus—a



phi losoph er



w hich



field;



is



t axi



lan guage,



through



s ize



of



at rophy



unaccusto med



Its



l arger



increas ed



which



brain s



long



Engli sh



lo bule,



b ow —is



have



the



r etired .



the



recognize d the



gr eater



analy zed



m ore



w eight



used



the



sign ifican tly



dr iver



regular are



the



in



vi olin



mean while,



parie tal



calcu lation.



a



that you



tons



o f



chan ge.



simply can



of



abou t



ta ke



pho tos perf ect



to



photos



di d



passive



All



habit s



the



THE



to



wh en



11 :



In



t he



still



requi res



the



habit



becom es



On



habi t



the



track



minutes



has



a



act ive



t he



oth er



trajec tory



proces s



know n



beh avior



pr actice, in



f rom



as



mind



the



o ther



i n



motion.



ef fortful



a utomad city



withou t



noncon scious



li ke



.



thin king



takes



pract ice



to



Automa ticity



ab out



ea ch



is



ste p,



over.



this :



mor e



da y.



bas ed



A),



a



a



fe w



Afte r



cons cious autom atic



behavio r



habit



repe titions



attent ion. t han



requir es



W ith



co nsciou s.



can



be



don e



see



what



more



a



(poin t



eno ugh Beyo nd



or



g ood



les s



de al



B),



it



pr actice thi s



of



effort



get s



(poin t



you’l l



au tomatic ity The



shape



reve als on



an



of



fo r



an



the se



no t



look s



a ctual



cha rts,



import ant



frequen cy,



i t



tr uth



time .



like



with out



habit w hich



ab out



when l ike



th inking .



r esearc hers wa lking



sc ientis ts



beh avior



easie r, C),



thre shold



fo rmed.



page , of



(point



perform .



so me



—the



curves ,



fo rm



to



b een



level



e ach



learning habits



line



fo llowin g the



a



beg inning



but



habit



act ion,



in



LINE



conce ntrati on



new



en gaged



s imilar



the



and



—the



in



perfor m



someth ing



HABIT



FIGURE



a



behav ior,



occ urs



looks



g roup



One



foll ow



abili ty



which



One



l earnin g.



automatic



It



not.



for



cal l



change :



te n



A



WALKING



1 0



MINU TES



PE R



DAY



AUTOMATIC ITY



FIGURE ten so



12 :



This



minut es does



graph



aft er



shows



someon e



bre akfast



a utomat icity,



each



until



the



who



d ay.



built



No tice



be havior



is



the



hab it



t hat as



as



easy



of



the a nd



walkin g



for



re petiti ons aut omatic



in crease,



as



it



be.



One to



of



build



many are



th e



most



a



does



new it



requi red



There



is



the



ta ke to



three



It



to



But



form



make



a



hundre d



current



h abits



have



b een



You



until



the



Habit



Lin e.



In



behav ior



practi ce,



it



t o is



abo ut if



r eally That



pass ing



it ’s



bee n is



long



should i s,



how



that



New



embed ded



real ly



t he



mat ter



rat e in



m akes ov er



habit s



toge ther



wi th



does be



it



tak e



ask ing



many



ho w



at



is ,



“How



r epetit ions



t he



the



long



days



habit o r



thir ty



yo u



days,



course the



of



or



success ful mind



an d



it



tak es



two Your



hu ndreds ,



same



day s



perf orm



diff erence .



requ ire



your



to



wh ich



thirty



e nough in



rega rd



twen ty -one



twi ce



int ernali zed



strin g



doesn ’t



tim e



freq uency



firmly



“H ow



autom atic?



rep etition s.



need



is,



ha bit?”



s omethi ng



t he



frequency .



pe ople



do



cou ld



It’s



of



hear



matter s



t imes.



thous ands,



new



I



What



hundred



not



a



matter



days .



Y ou



w hat



habit



magi cal



d oesn’t



behav ior.



quest ions



habit? ”



nothin g



formation . or



commo n



level



if



of



at tempts



you



for



cross



a



the



hab it



to



can



become to



au tomati c.



take



t o



make



Wha t



matte rs



progr ess.



is



that



Wh ether



an



y ou



tak e



the



is



fully



act ion



a ctions



you



a utoma tic



n eed is



of



le ss



importanc e.



To



build



to



make



Change: do



a



p ractic e m ake



exactl y



Chapter



habi t,



it



easy.



is



The



t o



prac tice



t o



adhe re



ch apters



i t.



to



And



the



that



the



3r d



follow



mo st



Law



o f



will



eff ective



way



Beha vior



s how



yo u



how



to



that .



S ummary



The



3rd







The



mos t







Focus



o n







Habit



f ormati on



Law



o f



taki ng



amo unt



important



Beha vior



effe ctive



progressi vely



The



need



happ en











you



as



form



of



act ion,



is



m ore



of



Ch ange



the



no t



th e



numb er



Leas t



Effo rt



bein g



pro cess



you



b y



been



t imes



is



in



it



ea sy.



pract ice,



a



be havior



plan ning.



become s



rep etitio n.



perfo rming



y ou



no t



m otion.



whic h



throu gh



hav e of



make



learn ing



au tomatic



time



i s



hav e



a



habit



perf ormed



is



no t



as



i t.



12



The



Law



o f



I



his



a ward-w inning



n



and



biolo gist



continent s rather



J ared



have



ob vious



book,



D iamond



diffe rent and



Guns,



Germs,



points



sh apes.



un importa nt,



out At



bu t



a



and



simpl e



fir st it



S teel,



fact:



gla nce,



t urns



o ut



a nthrop ologis t



t o



diffe rent



th is h ave



sta tement a



seems



profou nd



impact



on



human



The



prima ry



the



landm ass



rather



axi s



th an



Meanwhile ,



of



North



wid e



and



the



is



t he



west



in



s hape.



agri cultur e



ones.



Thi s



c limate s,



season.



T hese a



from



to



EAST



Fran ce



-



OF



WE ST



bega n



f ew



to



Am erica



up



Eu rope,



stret ch



of



thi s



a round



to



s outh.



be



t all



true



Asia,



of



land



the



ov er



t han



same



sunli ght



an d



rain fall,



grow



t hem



al ong



th e



Af rica.



and



to



be



mo re



eas t -



pla yed



a



had



an



nor th -sou th gen erally



a nd



cha nges



A sia



entir e



Middl e



cent uries.



latitu de



Europ e



i s,



thin



sha pe



alo ng



th e



in



an d



fa rmers



al ong



farm ers



in



th e



That



the



te nds



gl obe,



ro utes



for a nd



diff erence



agricu lture



east-w est



allowe d and



to



makes



locati ons



cro ps



tends



ge nerall y



Diamon d,



of



nor th



is



sp read



amo unts



fr om



same



spre ad



to



r uns



m assive



along



f actors



domestica te



SHAPE



t he



b ecause



similar



THE



This



exp anding is



Th e



that



Accord ing in



So uth



fat.



landma ss



rol e



ti me



Amer icas



and



opp osite.



significa nt



easier



t he



of



East



When



behav ior.



share



i n



to



stre tch



of



land



China.



HU MAN



BE HAVIOR



ORI ENTATI ON



/



FIGURE axis



13 :



of



climates result,



t he



The



primar y



axis



of



Eur ope



Ame ricas



and



Afr ica



up-and -down



the



Ame ricas



a gricul ture



s pread



is



n early



an d



Asia



is



north -south . than twice



a cross as



eas t -west .



This



Europe



fas t



leads and



acros s



The



to



As ia.



Euro pe



a



primar y w ider



As and



r ange



of



than



it



a Asia



did



elsew here.



thousands



of



The



be havior



ye ars—wa s



of



far mers—e ven



const rained



by



th e



ac ross



amou nt



hu ndreds



of



or



f rictio n



in



t he



environme nt.



By



compar ison,



the



to



south.



imagin e



compared world,



new



As



to



bu t



winter. along



Just



a



and



Can ada. it



S now



is



a



poo r



resu lt,



centuries ,



this



small



productio n



allo wed



people, better



t hese



c rop



slightly



The



Behavior



and best



is



act ually



to



able



do



spr ead



what



sell er



on



key



to



do



it.



But



is



con venient .



wil l



tell



t o



you,



th e



a



v ery



buil d



int o



hab it



t imes



bi g



in



the to



nor th



the



Ca nadian spr ead



and



cr ops



do mestic ate



an



stro nger



And is



T he



a



of



a



our



re al



sma rt



chan ges



you



a nd



tha t



3rd



hold s



la test not



out



grew over



La w



r eally



str ategy,



food



wer e



st arted



time.



of that



wanted



moti vation



the



of



m ore



ar mies



the



Asia



Inc reased



With



wisdo m



i f



what



s pan



diffe rences



M aybe



despit e



a cross



the



p opulati on



ex ample



is,



Over



g rowth.



Conve ntiona l



trut h



fa ster



impac t.



subs tantia l



cha nge.



t his



in



fr om



Flor ida



farm er



find



A merica s.



farthe r,



scale.



t he



i n



order



t o



t hree



the



pr ovides



global



need



tec hnolog ies.



c ompound ed



a



In



popula tion



sli ghtly



a gricul ture



Change



motivatio n you’d



were



n ew



is



oran ges



so il.



to



h ad



c ulture s



th at



of



differ ence



de velop



weath er talent ed



would



down



rapid



to



for



tw o



more



faster —but



sprea d



an d



most



travel ing



ch anged.



spr ead



up



the



when



Florid a



fa rmers



fo r



eq uipped



small—a



di d



grow



clim ate



ag ricult ure it



the



subst itute



t he



than



be



you



rou tes,



Europ e



greatl y



d iffere nt



can



h elp



when ever



v aries



how



Y ou



w on’t



nor th-sou th



plant s



cl imate



is



to



it, be



la zy



p roduct ivity a



dumb



o ne.



Energy



is



preci ous,



possible. states



It



th at



naturally work.* grow



is



the



motiv ated



Every



act ion



required, push-ups



after



a



f ew



sticking energy



to



get



likely



it



is



tha t’s



suc h



habit



s tarted .



at



a ny



beh avior



that



it



c an



be



so



much



o f



effort.



In



a



on



sens e,



want.



actually



want



more



Th is



is



Eff ort, peop le



req uires



t he



the



w here



north we



east



lea st



amo unt



y ou



co uld



t ake,



t he



the



le ast



ener gy.



The



occur .



If



y our



g oa l



energy !



In



t he



of



can



t he



for



w hich



wil l



where



o f



am ount



is



to



c an



mus ter



mas sive doi ng



th e



e ffort



one



cli mate



feels



les s



fi lls



up



ener gy



is



i s



one



that



is



ef fort.



We



energy t o



to



get



day



a



when



hundr ed you’re But



M eanwhi le,



re quires



h abit



do



s tarted .



exhaust ing.



per a



more



begi nning,



stre ngth



push- up



t he



that



wit h



b ecause



hab it an



they



almos t



re quires ,



the



no



more



hab it



The



j ust



it



is



c an



you r



l evels



email,



an



to



be



and



life



of



and



yo u’ll



moti vation .



w atching



perfor med



an



obs tacle



the



ther e



obsta cle



ge tting



itse lf.



g reater



fricti on why



is



low



of



s ee



Habi ts



telev ision



alm ost



lik e



steal



wi thout



conven ient.



o bstacle



J ournal ing t he



is



much



very



che cking



rema rkably



i s



del ivers.



habit—the state.



time



eve ry



c alm.



options ,



val ue



you



phon es,



ar e



Die ting



feeling



habit



ou r



T hey



Lea st



mo st



of



perfor med



our



it



And



to



of



w henev e r



occur .



Look



scrolling



the



l ot



of



th at



actio ns



a



a



Law



it



easy.



cert ain



li kely



conserv e



si milar



farm



po ssible



to



t he



he ading



is



e xcited ,



to



t han



w hat



da y,



the



your



do



a



two



opt ion



del ivers



day s,



to



the



wir ed



fo llow



t hat



l ess



and



t he



r ather



all



is



be tween



e xpandin g



re quires



per



to



one



t o



the



motivated



of



brain



nature



t oward



c rops



Out



the



deci ding



exam ple,



different .



are



whe n



same



realized



human



gravi tate



Fo r



the



is



a nd



is



cru cial



Wh at



you



to



fit. to



reall y



b etween



you



t o



your



what



M editati on



thi nking



ob stacle —that



make



gettin g



a nd



the your



habits



an



c learly .



want



is,



is



you



is



the



more



obs tacle You



diffic ult



eas y



to



don’t



outco me



desir ed so



r eally



the th e



end that



you’l l



do



them



even



more



conv enient ,



But If



what



about



we’re



things



when



all



li ke



you



do n’t



you’ ll



all



so



th e



lazy,



rai sing



fee l be



m ore



momen ts then



a



like



I f



you



li kely



t o



foll ow



whe n



h ow



child



it.



do



or



we



you



s eem



can



to



ex plain



sta rting



a



mak e



your



thro ugh



do



the



people



busi ness



good



on



habits



them.



oppos ite? accomp lishin g



or



climb ing



hard



Mo unt



Everest?



Certainly ,



you



are



ca pable



you



fe el



that



some



days



feel



like



givin g



in.



i n



your



favor



challenge s



life



natur ally



working



easier easy



it



is



n ot



possible



HOW



TO



fo r to



in



the



AC HIEVE



Imagine



Some



is



y ou



wate r



are



can



only



ra te



options.



The



fi rst



out.



second



The



water



flo w



Trying



to



pump



trying



to



force



a



lot



your



of



effort



habi ts



Rather



th an



up



a



is



sel f



can



The



The



p roblem



some to



d ays



hav e



ove rcome



less



e merge.



is



yo u



as



m any



th ings



the



f rictio n



you



The



id ea



beh ind



i s



to



ma ke



it



payof f



in



th e



idea



that



and



c rucial



you



wa y.



The



thing s



things.



wo rk



it’s



tha t



to



things .



do



as



long



face,



ma ke eas y



the



it as



run.



EFFO RT



ga rden



which



optio n



thro ugh



y our



hard



h ard



days,



th rows



LES S



op tion



the



so



t hrough,



at



very



pos sible



to



holdi ng



the



doing tough



easy



W ITH



flow



doin g



strong er



momen t



increase



the



as



d o



MORE



like



On



your



o f



h ose



but



n ot



w ater



th at



ver y



p asses



is



to



cr ank



to



simpl y



is



bent



much .



If



throug h



up



the



remo ve



in



yo u



the



v alve



the



the



want



h ose, an d



bend



m iddle.



to



y ou



forc e



i n



the



hav e more



hose



two water



a nd



let



na turally .



you r



water and



motiv ation throug h



i ncrease s



sim ple



an d



try ing



to



easy



is



overco me



a



to



sti ck



wit h



be nt



hos e.



You



the



tensio n



lik e the



in



remo ving frict ion



a



har d



can



do



y our t he in



habi t it,



lif e. bend



your



b ut



is it



l ike requir es



Mea nwhile ,



in



l ife,



th e y ou



maki ng



hose . red uce



it .



One



of



your



th e



most



habi ts



discussed obvious,



is



but



yo u



by



a



a



plac e are



m ore



few



that



e asier li kely



does n’t



the



gy m



mo re



home



o ffice.



is t o



to



is



buil d



the



you ’re



o ften,



is w e



W e



try



to



foll ow



with



W e



try



to



writ e



whi le



doesn’t



h ave



hold



b ack.



began



to



In



art icle



an



Time,”



do



to



“Japanese



ha ve



result



wa s



products for



is



a



in



t he



empha sized



proc ess,



were



d own



waste



Ameri can-ma de



fit



to



your



o f



your



“o ut



of



the



s trict in



a



the



yo ur



dai ly your



way



t o



work



By



commu te —eve n to



get



th ere.



your



high -f rictio n



we



are



o ut



hou sehold .



to We



dist ractio ns.



points



ele ctroni cs



is



o f



within



in



it



flow



your



wa y”



w hile



wi th



habit,



the



o n



actio ns



li festyl e.



your



chao tic



fil led



of



normal



hab its



remo ve



wh at



is



fr iction



diet



new



int o



fricti on



ca n



Yorke r



ca me



lo oking



to



to



of



dinner t ry



to



It



fr iction



manu factur ers



titl ed



be



“Bet ter



fac tories than



and



as



wa ste



in



that Japan



Al l



the



t urning



were



more



were



to



all s o



In



times



the ir and



19 74, a s



ki nds



fr om



the



work ers



rea ch



e fficien t



ones . five



‘ lean



of



worksp aces,



A merica n



tele vision s



kno wn



rem ove



redesi gning



tw isting



re liable col or



New



w hat



to



time



Japan ese



m ore



path



mo re



make



a



we



writ es:



re lentle ssly



that



t he



they



sta rt



t o



pr actice



it



to



c ues



6 ,



with



19 70s.



p ublish ed



to



We



m aking



if



sm artpho ne



way.



to



assoc iated



Cha pter



g ym



bo ok



precis ely



Su roweic ki



productio n,’



didn’t



th is



the



firms



productio n



be



T his



in



Ja mes



usi ng



the



In



enviro nment



red ucing



a



for



when



go ing



a



f riction



a long



path



try



environme nts. frie nds.



to



much



of f



eff ective



Too



alr eady



go



add



b locks— now



e ven



us



method



where



if



concentra te



a



de ciding



Perhaps or



as



when



s toppin g



just



design



the



d esign.



exa mple,



are



compariso n,



e nviron ment



your



Habits



You



reduce



op timize



c hoose



because



pra ctice



to



also



best



life.



wa ys



can



F or



routine.



to



envir onment



easier. to



effec tive



too ls.



Th e



Japane se



se rvice



comm o n



as



calls for



Japanese long



I



to



like



televi sions. a ssembl e



to



Japanese



refer



effort, the more we



load



If one of



t hey



with



less



of



lo ok th e



shopping



the



fro m



for



getting



a cross in



Like



Ja panese



the



workspace products They



to to



redu ce



number



of



products



When



the



like



Goog le



was



just



phone,



the



poin t



f riction



it.



As



is



on e



reas on



forwa rd



th ey



and



and



subtr action



tim es



in



.*



as



when



e nergy,



tid ying



we



up



light ening



waste d



w e



c an



can



t he



Th e



th e



subt racted



Simi larly,



time



remo ve achie ve



f eel



so



good:



cog nitive



us. )



and



Meal



Dati ng



pr oducts ,



servic es d eliver y



app s



Ride-s haring Text



of



r evenue .



do



you’l l



best



serv ices



redu ce



the



servi ces



me ssagin g



redu ces



w asted



m anufac turer m otion,



elimin ate,



numbe r



of



fi elds



requ ired



to



is



noti ce remov e



re duce



fricti on



re duce th e



th e



tha t litt le



t he



of



bit s



fri ction



making



fric tion



frict ion



redesi gning



succe ssful



o r



simp lify



o n



each



creat e



e asy-to -unders tand



of



o f



sendi ng



a



an



compani es a s



form.



many They



a ccount .



d irecti ons



t heir



or



steps p are



They ask



des ign as



th eir



pos sible.



do wn



delive r



th eir



the thei r



cu stomer s



to



choi ces.



voice- activat ed



Hom e, he



easier



op en



b y



ou r



on



life.



aut omate,



first



wh at



ever y



good s



telev ision



re duce



with



fewe r



thr ee



m ail.



click s



make



friend



the se



town.



worke rs



addi tion



habi t-form ing



gr ocerie s.



letter



a



places



in troduc tions.



A merica n



sap



(This



mo st



a s



and



moving



your



took



el iminat ed



that



effort .



thin gs



fricti on



social



and



f rictio n



at



fo r



cu stomers



enviro nment



it



stra tegy



lo oked



si multan eously



our



197 9,



sets. ”



th is



ad ded



of



you



to



p rocess



point s



are



thei r



compan ies



manufactu ring



By



the



Ama zon



liked to



about



sa y



music



Ech o, t he



“Play app,



spe akers and



a nd



Apple



pro duct



some



were



h e



countr y



pic k



a



r eleased —produ cts



HomeP od—I had



as ked



purchas ed.



musi c”



pl aylist .



than Of



to



a He



said



pu ll



co urse,



it



out



just



a



his few



of



years



ear lier,



remarkabl y buying



a



result



in



Similar the



CD.



Bu siness



an



ea sier



s trateg ies



switched be



downlo aded



in



the



pr ocess



points



For



thing



is



comes



dow n



good



THE



Oswald also



as



to



the



like in



p ossible .



d ialed as



creat e



ways



incre ase



an



the



FOR



IT



his



an



FU TURE



the



the



plac es



arranges



the



on



the



he



the



wipes



pi llows



down



“perf ect



t he



ti me



th rows toi let



to



th e



a and



same



page



the



collect ion w here



form.



ra te



th e



19.2



K ingdom ,



ra tes,



tax



Reduci ng



fro m



e nviron ment of



form



tha t



c ould



one



percen t



those



t hey



to



step 2 3.4



perce ntage



th e the



w here



batt le



do ing



of



frict ion



as sociat ed



th e



righ t



b uildin g



bett er



ass ociate d with



our



with



b ad



hab its



our



one s.



U SE



from p ower



hab its



the



couch, tras h



whi le



the



t he



tax



Whe n



r evenue .



an y



clean



web



to



room.”



he



he



wa s



store



gove rnment s.



a



deve loper



cleani ng



“r esetti ng



car,



the



by



frict ion



televi sion,



hi s



to



effect ively



redu ce



watching



leaves



d riving



poc ket



deli ver



Much



t o



unde rstands



in



yo ur



to



Un ited



tax



as



f inding



to



the



eas y



wh o



in



quest



respo nse



t o



is



to



i ncreas e



dir ectly



mill ions



ENVIR ONMENT



to



wante d



is



some one



refers



used



ide a



Nu ckols



Nuckols



n ever-e nding



citize ns



countr y



and



musi c



c ompare d



been



increa sed



a



to



habi ts



PRIME



ha ve



link ing



re presen t



centr al



a



t o



f ashion.



s ending t o



ac cess



beha vior



is



gov ernmen t



from



percent.



unlimi ted



fric tionle ss



Briti sh



The



having



For



N atchez , o f



by



his



follo wing



a



back



f olds



away . showe r



toi let



prim ing



i nstanc e,



remot e and



Missi ssippi .



is



st rate gy



he



fi nishes



the



TV



st and,



blan ket. he



w arming



right



envir onment .



he



When ever is



i s



when



on



t he



He



before



W hen



takes up.



you



(A s



a



he sho wer,



he



w ash



n otes,



yo urself



in



the to



showe r clean



“When



I



wrote. good I’m



up



aft er



w alk



shap e.... just



priming of



a



I



you i t



do



m ake



cards



doing



so.



and



I



wou ld



and



by



to



For



th e



send



thi nk, I



I t



next that



“I



a re



should



rem embered



are



many



ways



immediate



use.



If



you



want



s et



the



cookin g



an d



making



br eakfas t







to



Want



drawing







Want



and



■ on



t ools



to



water



Want



draw



to



to



top



exerc ise? bottl e



and



be



of



S et



you r



pack



healt hy,



e very



hard



but



you



so



right r oom,



I’ m muc h



in tended



easy.



For



it



she



opp osite. a



pi ck



p lace,”



ac tion.



Nucko ls s tays



actua lly



re ally



l azy.



time



i n



back.”



purpos e,



i nstance ,



Sh e



you my



are



w ife



nec essary ,



is



Someo ne



one



n ext



al ways



redu ced



card .”



si mply



ke eps



a



oc casion — birthd ay,



o ff. ha s



the



not



st uff



Whene ver



more.



for



is



But



up



in credib ly the



the



goo d



frict ion



woul d



then



at



she



have



w eeks



a



of bab y



w ould



st ore,



i t



at



p ass



was



too



your



t o



enviro nment



cook



a



spra y



n eed



hea lthy on



th e



t he



nigh t



so



it’s



ready



b reakfas t,



cou nter, befo re.



pla ce



a nd



Whe n



for



lay you



the



skill et



out



a n y



wake



u p,



eas y.



Put



ahea d



impro ve



weeken ds



access



more? o n



prime



y ou’ll



will



in



ro om



easy.



t o



uten sils



its



and



to



There



plates



i n



by



send



habit



st ove,



is



send s



t he



The



the



prep are



pre sorted



be cause



was



wasn’ t



t o



its



action



late.



on



for



each



but



give s



an d



c ards I



rese tting



da y



work



spac e



card



y ears,



time



I



gr aduatio n,



approp riate



rememberi ng



ev ery



lazy.



th e



weddi ng,



a ction,



think



a



o f



eve rythin g



this



People



gr eeting



an



last



or ganize



to



pur pose



r oom



proact ively



sympathy, grabs



The



the



in to



“B ecause



Whenever



box



anyw ay.”)



you r your



out of



desk,



your



p ens,



withi n



w orkout



n otebook s,



easy



and



reach.



cloth es,



sho es,



gy m



bag,



ti me.



diet?



them



penc ils,



in



Chop



up



a



t on



conta iners,



re ady-to- eat



op tions



so



of



fruits



yo u



during



have the



and easy



we ek.



ve getabl es



These



are



simpl e



ways



to



mak e



the



good



h abit



t he



path



of



le ast



and



p rime



t he



envi ronmen t



resistanc e.



You



can



make



a lso



bad



behavi ors



televisio n,



in



if



you



setup



If



can



takes



an



core,



mov e



extra



use.



watch



at



the You



pri nciple



di fficult .



s ay



out



j ust



do



loud



it ,



take ten



fr iction



c an



se conds



be



possib le,



sure T he



I



t o



grea ter



m y



it’ s



righ t



next



B ut



whe n



it



in



is



hig h



enou gh



friction result,



I



get



t hree



i s



t o



of



to



four



I



after



a



it



the



ba ck



ta ke



us e.



you



to too



plug



to



watch .



mindles s



view ing.



further .



Unpl ug



And



ro om



a fter if



and



you’r e into



a



you



fric tion,



the



les s



like ly



me,



I’ll



a



diffe rent check



room,



I



go



it



rare ly



get



it



ro om



all



really



withou t



so



it



har d¬ afte r



want



the



habit .



unt il



mornin g



thin k



us e,



cl ose t



whe n



ba ck



This



real ly



out



in



it



the



e ach



it



phon e



m uch



Onl y



w ant



r emote



on.



liv ing



o nly



won ’t



sho w



step



of



wa t ching



each



pr event



out



th e



your self



t he



it



t he



an other



that



it



of



tak e



yo u’ll



leave



fin d



to



turn



ou t



Wh en



all.



nam e



batt eries



televi sion c an



y ou



unpl ug



t he



you



t he



If



the n



en ough



someth ing.



Whenever lunch.



and



t his



examp le,



d oesn’t



televisio n



to



for



cre ates



that



each



in vert



abou t a



hours



each



m orning



when



I



an other



room



d oesn’t



seem



l ike



hide



i t



you



for



no



it.



And



re ason.



can



w ork



rea son



As



th e a



wi thout



interrupt ion.



If



sticki ng



tell



a



you r



fr iend



coworker at



lunch.



It



is



to



o r



kee p



rem arkabl e



behavior.



When



I



phon e



in



fami ly it



a t



how hide



memb er their



little beer



to



desk



in



fricti on i n



the



the



is



back



from



morni ng



requir ed o f



the



fo r



and



to



fridge



a



en ough, fe w



give



i t



p revent where



hour s. back



Ask



to



a



yo u



unwan ted I



can’ t



see



it,



I



drink



weeks



l ess.



bef ore



unlikely



to



friction



can



sliding dozens make



I



the



a



be



the



a



bad



these good



Whether



w e



parent,



a



delete



tr ue



on e.



“How



can



a



in.



addi ction,



but



f or



man y



and



easi er



design



actions



t hat



easi est



to



Chapter



S ummary







b ehavio r



foll ows



the



towar d



the



in



and



life



we a



the



s o



option



the



b ad



s hould



us ,



with impact



ask



whe re



action s



an



that



it



li ttle



good of



c an



be



b it



of



are



habit



to



harder .



indi vidual ,



easy



the to



matter



a



s ame



do



most



what’s are



al so



do.



Law that



o f



Leas t



r equire s



Effo rt. the



We



least



will



n atur al ly



a mount



of



work.



Create



an



envir onment



where



doing



the



ri ght



th ing



is



as



eas y



as



possible.



Reduce is



th e



low,



fric tion



h abits



Increase



the



is



habits



high,



Prime



you r



are



a ssociat ed



are



wit h



good



behav iors.



W hen



fr iction



ea sy.



fr iction



associ ated



w ith



ba d



beha viors.



d ifficul t.



envi ronmen t



to



or



ma king



design ed



ou rselves it’ s



a



a



beh aviors



as



phone , tricks



envir onment



chan ge



wor ld



of



s tickin g



an



my



These



cumu lative



b ehavio r



your



gravitate



th e



living



R edesig n



Human



bet ween



Imag ine



right?”



ar e



from



l og



leader ,



we



apps



and



approa ching or



media



again



d ifferen ce



b ehavio rs



are



social



them



chang es



coach ,



question:



I



downlo ad



cur b



i nto of



W hen



ma ke



fut ure



ac tions



easier.



When



f rictio n



the



13



How



to



St op



Two-Minut e



T



wyla



Pro crasti nating



is



choreogra phers



widel y of



the



regar ded modern



MacArthur



Fello wship,



often



has



the



her



original



Usi ng



the



Rule



Th arp



spent



by



b ulk



works.



of



She



a lso



as



era.



one In



referr ed



ca reer cre dits



o f



the



greates t



199 2,



she



was



to



the



Genius



as



aw arded



t ouring



the



g lobe



m uch



her



s uccess



of



danc ers



to



a



Grant ,



and



perfo rm to



an d



she



her



sim ple



da ily



habits.



“I



begin



5:30



each



A.M. ,



and



my



the



drive r



my



put



on



my



workout



I



w alk



ou tside



to



t ake



me



w here



ritu al



through tell



of



ha t.



Avenue,



“The



d ay



“It’s



a



is



e ach



the



I



work



not



driver



s imple



that



sk ip



I



wo uld



arsenal



o f



Hailing



a



example



o f



it



rout ines,



cab the



e ach 3rd



cloth es,



m y



for



two



to



go



I



or and



t he



we ight rit ual



is



compl eted



eas y



to



diff erentl y. less



m ay



at



a



“I



my



91st



wake



sw eat



taxi,



t raining



rep eatabl e,



one



hail



gym



way



mo rning of



home,



sam e



i t



writ es.



w armers,



t he



do



it



leg



Iro n



and



have



doin g



it



La w



gym;



s he



and



Stree t



up



at



sh irt, te ll



and



First



h ours.



stret ching the



my



Manh attan



out



b ut



it —makes



ritu al,”



Pumpi ng



at



habituali zes



a



the



where



act,



with



to



th e



mo rning



life



be



Be havior



thing



a



tiny



to



It



the



t he



is



thi nk



actio n,



Chang e.



put



my



bo dy



ca b.



The



momen t



I



ritu al.



each d o.



I



mo rning



It one



r educes more



the



i tem



c hance in



my



abou t.”



but



it



is



a



sple ndid



Researche rs given



day



est imate



are



percentag e, these



or



but



num bers



conscious few



hours



ar e



a



an d,



behavior.



for



to



check



of



t rue



s uggest .



bu t



like



to



ha bit.



Habit s



c an



50



perce nt



T his



inf luence



t hat



it



It



are



fol low. also



is



of



of



yo ur



Y es,



a



the



our



alrea dy



act ions a



hab its



automa tic



shape



e ntrance yo u



se ems



to



d oing



h ours.



you r



the



bef ore



s tart



two



the



40



is



can



a ctions



any



su bstant ial



ch oices



habit



o n



even t h at



be



that



g reater in fluenc e



comple ted y ou



than



tak e



in



for



the



just



You



phon e



minutes



s taring



without



t hinkin g



know be



it,



eas ier



s omethin g ke ep



for at



ramp



th e



h ighway .



They



yo u’re



s peedin g



towar d



to



a



conti nue



diff erent. e ven



secon d”



scree n.



ofte n



a



snac king



“just



to



In



deter mine



You



wh en and



this t he



wh at



you



s it



w ay,



cho ices



are



hav e



habit s



y ou



make



dow n



next



al ready a



alr eady



you



th e



y ou



the



thro ugh



you ’re



soon



lead



doing



bad



mo vie



f ull.



Y ou



spen t you



twen ty



follow



when



you



ar e



thinking.



Each



even ing,



that



shap es



and we



eithe r crash



t here



the we



onto



t he



t o



workout



c lothes .



to



do,



Every



Twyl a



that



st epping



day ,



impact.



I



rest



ther e refer



a



of



c hange



Similar



Everythin g



i s



tin y my



into



cou ch, Thar p If



I



mome nt—usu ally



n ight. ou r



haili ng



Ind ian the



are to



the



a



ba r—is



handf ul



th ese



to



of



lit tle



you



decid e



betw een



or dering



you



choos e



betw een



dr iving



you



decid e



betw een



st arting



your



I



g ym,



ch oices



ca r



as



and



hea d



watch



t he



I’v e



that



c ooking



or



r iding or



door to



t he



delive r



wi ll



the



.* my



hap pen.



s tep.



o utsize d



The



the



or



in to



f irst



an



bi ke.



g rabbing



gym



exerci ses



m oments .



dinner .



work



O ffice



which



taken



your



from



chang ing



work out



dec isive



p. m.—



The



is



de ciding



or



h omewor k



5 :15 th e



ri tual



know



on ce



in



an d



the



moment s



takeou t y our



fo od,



the



e asy



walk s



cl othes



cab,



cloth es,



follo ws—driv ing under



wif e



work out



ord er



change



My



a round



The



moment



moment



Th e



mome nt



v ideo



a



minute s



afterw ard.



Habits path



ou t



decis ions



secon ds,



than



d one



that



game



cont roller .



DECISIVE



FIGURE few



can



a



choic es



14 :



The



differ ence



fo rk



in



ultim ately



Decisive



he althy



the



ro ad,



lead



t o



set



walki ng



you’l l



control



o f



what



you



item



if



i t



is



sirloin



o r



a



o n



a be



av ailabl e.



The y



We



li mited



whe re



decis ive o f



determine setting



Habits



mo ments



many the



t he



ar e



by



p ath



in



t he



road .



day



a nd



a



yo u



the



gym.



THE



TWO-M INUTE



entry



RULE



I f



choic es



habits



but



take. for



point,



it



a



t hrough out



up



your



decis ive



You r the



sen se, a



opti ons



us. is



Th is so



littl e



choi ces



th e



one



th e



i s



day



and



end



the



you



fe w



it



yo u



in



can



are



o nly y ou



or der can



get



const rained



w hy



habit ual



n ext



point.



are



F or



be cause



by



mas tering



import ant.



These



spend



mom ent



is



a



not



a



choice .



reall y



you



Each



s elf.



steakho use,



first



day



fu tu re



Te chnical ly,



is



h ow



oft en



sta ck



i nto



lead



yo ur



is



m oments .



lun ch.



walk



by



day



dec isive



to



larg er



sush i.



s haped



our



a



ba d



ou tcomes .



is



f or



you



no t



at



a vailab le



in



through out



tra jector y



the



b ut



are



momen ts,



made



differ ent



ea ting



but



what’s



up



for k



good



res tauran t



menu.



eye,



a



these



opt ions



o rder,



the



ri b



very



int o



what



made



a



c hoices



and



the



determine s



the



be tween



and



moment s



instance,



are



are



MOMENT S



produ ctive



like



Thes e



E ach



ch oices



sta ck



up,



chu nk



of



They



a re



da y



the



each



is



that one



time.



cab,



not



an a



Even



when



When



you



dream



over



and



you



way



I



you



kno w



which



k now



t o



minute



ve rsion:







“Do







“Study







“Fold







“Run



tha t



b efore



thi rty



medit ate



actions



a



to



as



y our



yo u’ve A



fo llow



What



y ou



new c an



wan t



pro ductiv e



desired



o utcome



by



5K



is



too



i s



to



habi t,



hard.” h ard.



For



my



“Fold



be



easy



it



to



sta rt



inev itably



soon. u se



T he



the



too



big.



takes



mos t



effe ctive



Two -Mi nute



should



as



“T ake



take



l ess



into



a



R ule, th an



two



be



of



runn ing



easy one



two -



page .”



my



yo ga



mat .”



as



or is



ri ght



sho uld



“gatew ay



pos sible



th is



the



no t



socks. ”



sh oes.”



pa ge,



put a



but



t o



star t.



on e



item



power ful



th ing,



feel



hab it”



it



like



th e



cl othing



mu ch



eas ier



chall enge.



first



th at



of



st rategy



is



a



Any one



two



The



m inutes



natu rally



to



leads



shoul d you



path.



out



t he



gat eway



ma pping



o ut



you r



i nstance ,



W alking



o ne



ou t



p air



c hallen ging, a



down



not es.”



d iscuss ed, doing



scale d



“ Read



one



m y



read



hab it



is



can



beco mes



“Tie



s tarted



figur e



a



muc h



bec omes



hab its



just



u sually



“very



ne w



“Open



minute,



have



it.



yoga ”



becomes



can



to



a



it’ s



ex citeme nt



tend ency



nigh t”



of



one



w e



doing



mo re



t oo



habit



b ecomes



make



fo r



t hat



easy.



You



is



o nce



continue



do



thi s



b ecomes



mi les”



can



down



cl ass”



th ree



because



smal l,



chan ge,



t o



any



ea ch



lau ndry”



idea



be



bed



t he



And ,



a



star t



near ly



mi nutes



for



The



away.



y ou



star t



do.”



fi nd



“Read



making t rying



“ When



You’ll







up



shoul d



c ounter act



sta tes,



minutes



about



en d



to



yo u



ten



goal s



runn ing



th ousand



h abits



a



steps



on



that a



scale



marath on is



wi ll



is



lea d



from v ery



mo deratel y



to



“ very ha rd.



y our e asy” Ru nning



diff icult.



Walking easy. to



t en



You r



put



on



min utes goal



your



might runnin g



Rule.



Very



easy



Easy



Moderate



Hard



Very



Put



hard



on



yo ur



run ning



shoes



Walk



ten



minutes



Walk



ten



thousa nd



steps



Run



a



Run



a



5K



marathon



Write



one



Write



one



i s



sente nce



easy. be



to



And run



shoes .



p utting a



on



marath on,



That ’s



how



you



yo ur bu t



runn ing your



f ollow



sh oes



gatewa y t he



is



habi t



Two -Minut e



very is



paragraph



Write



one



thous and



words



Write word



a



f ive-th ousand -



arti cle



Write



a



book



Open



your



Study



notes



for



ten



minutes



Study



for



three



hours



Get



strai ght



Earn



a



People



Ph D



of ten



meditatin g to



A’ s



th ink



for



one



do



one



thing .



truth



is,



a



can’t



lea rn



mastering from



the



the



to



standa rdize



As



you



ma ster



basic



do



be



th e



i s



art



easy



of



g et



to



hyp ed one



of



thing



ca n



on



the



u p,



of a



call.



B ut



of



page



or



point



is



showin g



can



b e



the n



you



h ave



to



on e the



i t



trying m ore



read ing



ha bit



be fore



sho wing



Inste ad



abo ut



sales



m aster



es tablis hed



skill



you



to



makin g



d etails.



before



t he



or



point



mus t



f iner



start,



weir d



mi nute



The



hab it



the



it ’s



The



impr oved. li ttle



eng ineer



co nsisten t



up.



a



basi s.



If h ope



perf ect You



opti mize.



sho wing



u p,



the



first



two



mi nutes



no t



simply



you of ha bit



have



become



a



a



to



hack



ritual make



difficult



like ly



that



is



it



to



in to



power-dow n each you



can



rest



The



By



You



it



of



work



you



make



n ot



firs t



be



a ctuall y



ca n



By



to



same



i t



a ble



actio n



sta te



doing



the



sam e



into



to



state



ri tual,



get



to



bed



th e



Make



easy



merel y a



proces s, deep



warm -up



a



the



f ocus be fore



pe ak mak e



it



e asier



cons istent a



whole



i t



a



of



at



not



master



of



y ou



deve loping



autom ate



mind less.



a



is



to



of



the



B y



to



w ay



be ginning



creat ive



easi er



ideal



This



into



get



creat ing.



r outine.



the



the



slip



thing s.



e asier



hard



Rule



the



feel



like



you’r e



read



one



it’s



a



page



me ntal



r eal



o r



stop.



meditatin g,



c an



but



Go



seem



like



go al



is



t o



tryi ng



to



f ool



do



push -up



o ne



t rick,



Tw o-Minu te



then



ma ke



la rger



ritu alize



you



great



a



rea sonabl e



proce ss, to



sta rt



time



bu t and



the



follo w.



that



and



yo u



that



o f



but



th e



th e



Two-M inute



the



more



d o



may



know



If



easier



follo wing



habi t,



m ake



will



to



you



the



nigh t.



begin ning



become s



wor kout,



get



The



r equire d



performan ce.



th e



habits



skill .



more



every



at



why



Rul e for



you



wou ld



feels a



m ust



do



run, sto p



a



tric k



m ore



to



th an



yo urself .



s ome



jus t



open



their



you



fall



for



force d,



try



but



mus t



y ou



afte r



two



Y ou



two



m inutes ,



so



is



a ctuall y



aspi ring



Nobo dy



or



peo ple.



notes.



you



i t



And



if



it



for



tw o



after



two



mi nutes.



may t o



k now



it ?



this: stop



do



minute s.



Stud y



minu tes



Arab ic,



bu t



Start you



must



stop



whole



One



after



thi ng.



of



my



two



Yo ur



I n



the



himself



h e



wasn ’t



go



to



was



the



up.



always



A



from



gi ve



th eir up



lik e



a



feels



lik e



work .



United less



than



like



a



he



ha ssle.



of



writin g.



he



said.



Strategie s



you



—even



it’s



identity. becoming the



We



the



small est



rarely



a



best



this



fo r



might



to



day ,



tha n and



we ll



sta rt



w as



gon e.



Nea rly



it



sec ret



is



to



l eaders hip



jour naling



be lieved



way



al ways



fo r



two



anot her



If



you



re ason,



m inutes —you about who



con firms



change



this



up a re



getti ng



do esn’t



bel ow



at



too: the



cas ting in



miss



the



ty pe



of



way



be cause



but



are



jour naling



person



it



se emed



for



an y



is



the



i n



your



a



wa nt



tak ing to



ro w



new



focus ed



You’ re



you



kind



go od,”



days



fo r



You’re



everyon e



wr iting



rei nforce



five



w orkouts .



where



the



go ing



vo tes



shape.



most



point



from



a dvice



gym



I ’m



be nefit



the



th ey



time



little



before



you



would



hi s



spe cifica lly



si milar wh en



as



becaus e



jour naling in



He



pape r,



co nsultan t



s top



show



can



ont o



by



a



the



tol d



“W ell,



stay ing



s tay



he



soon



thoug ht,



and



habit



stoppe d



a s



en tirely



al ways



but



it ’s



seco nds.



minute s.



ev eryone



avoid



to



leave



an d



or



is



five



aro und



Heming way



hundr ed



e ac h



d ays



a lways



twent y



gym



head



He



and



one



their



a



starti ng,



o ver



of



dail y



t hat



hund red



mo re



we ight



for



lose



the



as



exampl e.



person



about



on e



m inutes ,



look ed



the



worried



of



ac tion



think



I



build.



not



ty pe



h e



strate gy



out



work



to



j ust



You’r e



five



McKeow n,



lik e.



wa nt



for



few



The



Ernest



like



identity if



a



built



“Th e



stay



th oughts



Greg



fe lt



to



a nother



ch ore.*



Ki ngdom,



to



later,



after



feels



strate gy



for



a



l ast



went



an yway.



years



not



he



w eeks,



prov ides



gett ing



people



few



h ere



few



Journalin g



all owed



It’s only



this



exerci se a



co ming



use d



can



beginn ing,



gym,



A fter



longer.”



hab it



reade rs



pounds.



m inutes.



be.



on



it



consumed



by



the



end



exercisin g.



One



minut e



minute



of



readi ng



do



less



t han



At



some



p oint,



up



each



d ay,



we



call



h abit



goal. the



Sta rt



yo u



once



process—f ocusin g



the



habit



focus



mo ving



you



whe re



on



h ad



it



to



j ust o n



OF



HAB IT



SHA PING



Becoming



an



Ear ly



Ris er



Phase



1:



Be



hom e



Phase



2:



Have



Phase



3:



Be



Phase



4:



Lights



Phase



5:



Wake



Becoming



Vegan



by



a ll



1 0



to



the



bed off



at



by b y



6



is



b etter



t han



no ne



n ever



p. m.



t he



habi t two



two



f irst



a



b ook.



hab it Ru le



and



I t ’s



you’re



with



a



all.



be tter



O ne t o



up



tow a rd



m inutes



of



the



m inutes



step and



wh ile



t wo



min utes



yo ur



ult imate



small est



a nd



rep eat



ma sterin g



Even tually,



bu ild



showi ng



tec hnique



back



level .



to



up



at



a ll.



interm ediate



you’l l



sti ll of



of



th e



that end



kee ping



the



ve rsion



up



wit h



y our



b ehavio r.



night.



pho ne,



ever y



et c.)



nigh t



eve ry



e very



at



T wo-Min ute



an



every



p icking



nothin g



you r



the



p.m .



a.m.



p ractic e



next



(T V,



10



no t



hoped



on



p.m.



10



t han



first



th e



dev ices



b etter



first



ori ginally



EXAMPLES



u p



the



be:



is



do



the



sca le



to



push-u p



e stabli shed



a dvance



should



in



to



combine



master ing T hen,



than



than



y ou’ve



can



one



gu itar



better



s haping



by



bef ore



is



Bu t



of



hope d



yo u



behav ior.



stage



g oal.



d ay.



tu rned



(rea ding



nig ht.



of f



a



by



book,



1 0



p.m.



talkin g



every



with



night.



your



p artner ).



Phase



1:



Start



Phase



2:



Stop



e ating



animals



with



four



Phase



3:



Stop



e ating



animals



with



two



Phase



4:



Stop



e ating



animals



with



no



Phase



5:



Stop



e ating



all



i



eating



to



Phase



1:



Change



Phase



2:



Step



Phase



3:



Drive



Phase



Phase



each



meal.



l egs



le gs



leg s



pr oducts



(c ow,



pig ,



(ch icken,



(fis h,



(eggs ,



lamb ,



etc. ).



turkey ,



etc. ).



clam s,



milk,



sca llops,



etc.) .



chees e).



workout



cloth es.



door



( try



to



the



gym,



e xercis e



4:



Exerci se



for



fiftee n



5:



Exerci se



thr ee



an y



need have



for



larg er I



to a



something plan



into



the



behavior. I



Exe rcise



o ut



Nearly



to



ani mal



a t



i



Starting



>



vegeta bles



wan t



lif e to



each next



goal



l ive



exe rcise



happy



time s



>



I



marri age day



w eek.



to



a



make



per



h ealthy



I m y



need



walk) .



five



at



m inutes,



and



least



once



p er



trans formed



into



a



l eave.



wee k.



week.



be



to



a



for



minu tes



can



nee d >



ta king



and



c hange to



be



part ner’s



l ong into a



li fe m y



good



life



>



I



two -m inute need



worko ut partne r



e asier



>



stay



clo thes. >



I



t o



I



should



sho uld



in I



sh ape



want do



me al



Whenever the







fork



can



in



ha bits t he



productiv e



The



It’s



ta ke



compl eted



f or



min utes



o ccur



a t



roa d—and



day



Two-M inute



should



Rule.



be



beha vior



Many



stru ggling a



to



sti ck



simple



wit h



way



t o



a



ha bit,



make



yo u



your



can



h abits



employ easy.



S ummary



Habits



your



ar e



Two-M inute



Chapter







you



or



les s



a



or



hours



few



decis ive



either



an



Rule



in



than



two



but



con tin ue



send



“When



mi nutes



to



impact



after ward.



mo ments— choice s



unprodu ctive



s tates,



secon ds



y ou



in



the



that



di rection



are of



li ke a



one.



you to



st art do. ”



a



new



hab it,



it



a



The it



more



you



become s



required



that



you



do



great



to



Standardi ze doesn’t



ri tualiz e



bef ore



the



c an



b eginni ng



slip



into



of



the



a



proc ess,



st ate



of



th e



deep



more



f ocus



likel y



t hat



is



things.



yo u



optim ize.



Y ou



can ’t



imp rove



a



habit



that



e xist.



14



How



to



Bad



Habit s



I



the



n



Ma ke



Twelve



Goo d



mo nths



pursuing



a



Hugo



a



large



Lacking and of



Notre



w as



succe ss



mak ing



Behavior



He



The



ba d



Change :



strugglin g



to



the But



and



F rench



b e



pla n



to



b eat



left



w ith



d uring



t he



pub lished



less



habi ts make



f ollow



it



ab out



hard .



we eks



on



to



is



yo ur



g ood



If



on



his



of



pla ns,



a



Januar y



ha bits



fin d th en



than



i n



away



sh awl.



his



study



Hunch back



14,1 831.*



and



the



yours elf you



them



la rge



The



ea sy of



less



He



lock



183 0.



wo rk.



18 31.



rema ined



inver sion



y ou



t o



excep t



he



winter



an



Febru ary



wea r



year



d eadlin e



assi stant



ea rly



ma king



This



b y



that



del aying a



dea dline.



his



proc rastina tion.



a n



and



im possib le



spen t



and



outd oors,



dif ficult .



through



hi s



a sked



g o



he



sett ing



fini shed



fal l



two



b y



an



p romised



gu ests,



no thing



to



had



wri ting,



to



clothin g



is



of



ha d



and



facin g



author



respo nded



clothes



was



was



ent ertain ing



stra nge his



Hu go



in stead



book



sui table



Dame



Vic tor



pu blisher



furio usly



Sometimes about



a o f



c hest. a ny



,



projec ts,



away .



all



wrote



book.



Hug o’s



conc octed



collected



183 0



e arlier ,



other



month s



of



new



Frustrate d, six



Inev itable



Impo ssible



s ummer



publisher



Habi ts



can



more



3 rd



Law



of



co ntinua lly ta ke



a



p age



i n



from



Vict or



what



psyc hologi sts



A



Hug o



commitm ent



controls



When he



was



There reduce than at



Hug o



many



b ulk



casino s



even



before



As



purchased between night,



th e



internet



Whenever



I’m



to



my



waited



go od



un til nev er



The



key



out



of



i s th e



fo od



who



frien d



and



box



s o



tha t



w ay



creat ing



he



to



l ock



in



you



f rom



ba d



c ould



fo cus



to



t he it



i t



be



futur e



o n



ones . writi ng,



time



to



g o



fa ll



myself



such



that



it



spre es.



the



we ek



plug ged



10



you



Eyal



p.m .



in



each



W hen



th e



bed.



to



vict im



ta ke to



tempta tion.



I



will



a sk



the



meal



i s



“I’ll



just



e at



befo re



told



h e



to



exam ple,



and



Nir



r ou ter.



go



the



waite r



serv ed.



If



hal f,”



it



wor k.



to



c hange



good



habit



the



tas k



than



t o



get



starte d



req uires on



i t.



If



li st



fo od.



At



ena ble



can



fo r



t o



ban ned



a



d uring



that



the



t he



for



exper t



outl et. to



to



rathe r



g amblin g



fast



habit s



th ey



you



adde d



home



bu y



can



pa ckages



weight”



a dapter



is



Yo u



f uture



at



to



pow er



calori es, of



to



“make



powe r



beca use



o ut



a sk



an



th e



befor e



dev ice.



indivi dual



fellow



knows



hal f



came



a



wall ets



i s



off



int entions



meal



and



usefu l



cut



prese nt



r estric t



t empted



w hich



cuts



to



by



th e



pre vent



ha ve



be



ar e



is



in



to



won’ t



ev eryone



in



co mmitme nt



th ey



and



th e



a



sites



router



diffic ult



devic e.*



thei r



t imer,



It



away



leav e



m y



make



v olunta rily



poker



more



dev ice.



and



to



lo oking mea l



can



tim er



devi ces of



cl othes



purchas ing



int ernet



o ff,



yo u



h abits,



at hletes



so



outl et



Commitmen t



split



of



habit s



futur e.



creat e



Yo u



ou tlet



goes



advantage



by



exam ple,



h is



the



his



t o



cho osing



an



cho ice



good



online



we igh-in



a



bad



co mmitme nt



com mitment



si ze.



heard



anothe r



would



a



ways



and



competiti on



to



yo ur



a



in



shut



ov ereati ng



in



I’ve



you



cr eating



are



i s



a ctions



bind



Vict or



make



ca ll



de vice



your



behavior,



and



m ore



wo rk



y ou’re



to



get



feelin g



I



motivated time.



If



to



ge t



you’re



entrepren eur comes



to



requires



onl y



and



devi ces



the



fu ture



we



can



do



b y



even



HOW



AU TOMATE



TO



m ay



A



set



cost



bad We



HAB IT



the



t o



in crease



better .



im possib le.



and



way



maki ng



habits



s chedul e



abou t



resp ect



t he



effort



in



s hape,



excit ed



yo u



act,



Commitmen t



in



yo ga



ses sion



busine ss u p



bail



a



you



want



co nsulti ng



is



to



an d



cance l



pay



t o



star t,



call . the



a head



When



ema il



the



m eeting ,



of an



t ime



whic h



money .



the



od ds



habits



ca n



AND



a



you’ ll



diffi cult



make



NEVER



tha t



good



i n



habits



THINK



ABOUT



do



t he



the



rig ht



p resent .



inevit able



thi ng Howe ver,



a nd



bad



IT



AGAIN



John



Henr y



childhood



Patt erson doing



chore s



father’s



sawmil l.



returned



to



It



seemed



and



enjoy ed



money.



the



were



a



Th at



stealing



In



Ohi o



like



when



in no



in



D ayton,



fami ly



atte nding a



far m



and



colleg e



smal l



opport unity. stream



Ohio,



at



supp ly



The



in



184 4.



working



s tore



for



f aced



spent



shift s



D artmout h,



sto re



He



li ttle



cus tomers ,



but



still



Patters on



dis covere d



his



employe es



h is



Pa t terson



coal



of



at



his



m iners.



c ompeti tion



s truggl ed



to



make



wer e



h im.



mi d-i8oo s,



kept



th e



opened



good



s teady



bor n



on



Aft er and



a



was



from



was



an



emp loyee



open



There



wer e



v ideo



track



tra nsacti ons.



employees



every



yourself,



it



wa s



drawer c ameras U nless



minut e



of



diff icult



t heft



w as



and



co uld



to y ou



th e t o



a



rev iew wer e day,



c ommon ea sily



prev ent



b e



be havior



will ing or



problem .



to



to



manag e



th eft.



Rece ipts



alter ed and



no



hover all



or



discar ded.



softw are over



to



y our



t ransac tions



As



Patter son



mu lled



advertise ment Designed



by



register. after



months, $5,000



a



fel low



The



eac h



Employee



f or



o ver n ew



his



P atters on’s in



Patterson



was



businesse s.



s o



He



bought



Register



had



ov er



becoming



one



of



the



The



best



way



to



break



Increase



the



fr iction



making the



Some



store



impr essed



Cash



the



R egiste r



of



one



t he



st ealing



emplo yees,



Patt erson



w ith



thousa nd



a



cas h



regis ter



pract ically it



mad e



acti ons—li ke



the



on etime



year s



to



do n’t wa s



ev en it



beh avior



create



in creasi ng



val ue



single



ch oice



del iver



re turns



again



favo rite



on etime



action s



readers



o n



habits.



T he



popular



a nswers .



I’d



wager



onetime



thei r tab le



that



a ctions



if on



on



the



the



fol lowing



averag e



th is



I’m



page



pers on



list —even



a



if



and



i ts



its



the



the



C ash



way



to



time.



to to



ethic al



t rying



to



do . act .



The



beh avior



by



cha nge



automat ic.



l ittle



off



again



bit



of



effort



f ascina ted



by



the



and



six



o pened



o ption



than



regi ster —p ay



requi re



ea ch.



today .



au tomated



Rather



inside



maki ng



impra ctical



hav e



cash



c hanged



on



of



i t



rec eipt s



Nati onal



w as



make



that



cas h



time.



late r,



busi nesses



is



he



first



next



t o



$ 1 00,000



and



Th ese



over



money



Ca shier.



doll ars



th e



in vention



again.



c an



choices



In



Ritt y’s



p referr ed



a



fift y



t o Te n



the



a nd



th at



imposs ible.



ins talling



than



emp loyees



you



cash



f or



l osing



wa s



mach ine



habit



until



two



an



Inco rrupti ble it



ove rnight .



more



suc cessfu l



bad



the



acr oss



th e



ri ghts



Compa ny.



m ost



lock ed



from



of



c ame



Ritty ,



bought



went



he



Ritty ’s



James



vanish ed



equival ent



National



brillianc e



re sident



b usiness



profi t—the



called



automa ticall y



tran sactio n.



at



predi cament ,



inve ntion



Da yton



m achine



theft



his



ag ain,



an d



I



and up



id ea



lead



t o



bett er



shares



some



o f



the



s imply



d o



half



to



the y



didn ’t



give



tha t



su rveyed



that



wer e



fr ont



bu t



a my



lon g -term



most



of



anoth er



th e tho ught



t o



their from the



hab its—mo st now.



3rd



These



L aw



healthy,



ONETIME



of



be



wou ld



find



thems elves



oneti me



acti ons



ar e



Behavi or



Chan ge.



Th ey



pro ductiv e,



A CTIONS



THAT



save



LOCK



IN



money ,



GOOD



a



living



a



st raight forward mak e



and



it



e asier



genera lly



HABITS



Nutrition



Buy



a



wat er



fil ter



to



clean



your



Use



small er



pla tes



to



reduce



d rinkin g



calor ic



wate r.



int ake.



Sleep



Buy



a



goo d



Get



black out



Remove



matt ress.



yo ur



cu rtains .



tel evisio n



from



your



b edroom .



Productiv ity



Unsubscri be



Turn



off



fro m



emai ls.



notifi cation s



and



m ute



gr oup



bett er



ch ats.



t o



liv e



lif e



way



t o



slee p



a



ye ar



empl oy well ,



bett er.



eat



Set



your



Use



email



Delete



phone



to



sil ent.



filte rs



ga mes



an d



to



clear



soci al



u p



your



inbox .



medi a



apps



on



yo ur



Happiness



Get



a



Move



dog .



to



a



General



frien dly,



s ocial



n eighbo rhood.



H ealth



Get



vacci nated.



Buy



good



Buy



a



shoes



to



sup portiv e



avo id



chai r



back



or



pain.



st anding



desk.



Finance



Enroll



in



an



au tomati c



Set



up



au tomati c



Cut



cable



bill



servi ce.



savin gs



pay.



pla n.



pho ne.



Ask



Of



servi ce



course ,



eliminate for



you.



ther e bad



are



o nes.



Techno logy



annoying, simple.



pro viders



and



I t



is



to



low er



many



wa ys



to



T ypicall y, c an



mos t



in to



bill s.



automa te



the y



tran sform



c omplic ated t he



you r



invo lve



action s



beh aviors



relia ble



an d



goo d



habit s



pu tting



that



were



and



t echnol ogy o nce



that



are



eas y,



effe ctive



way



to



to



work



ha rd, pai nless,



guaran tee



th e



and righ t



behavior.



This



is



p articu larly



infrequen tly yearly—li ke frequentl y



to



useful



becom e



reb alanci ng enou gh



to



for



habit ual. your



become



be havior s T hings



inves tment a



habi t,



so



that



you



happen



ha ve



to



d o



portfo lio —are they



b enefit



too mont hly never in



or



repea ted



par ticula r



from



technolog y



Other



“rem emberi ng”



exa mples







Medicin e:







Persona l



automatic



to



do



the m



for



you.



includ e:



Pre script ions



fina nce: wage



ca n



be



E mployee s



a utomat ically



can



save



f or



refill ed.



ret ireme nt



with



an



deduct ion.







Cooking :



Meal -deliv ery







Product ivity:



Socia l



ser vices



media



can



brows ing



do



your



ca n



be



grocery



c ut



off



shopp ing.



with



a



websi te



blocker.



When



you



automa te



your



effo rt



hand



over



to



pour



into



the



on



Alfred



No rth



number



of



Of



the



th e



power



stop



pressing will



a



your you



butt on



auto play



Technolog y



boredom,



i t



to for



h ave you



the



effor t



can



find



The



downs ide



a



w hims fo od ca n



requ ired



of



of



wrote ,



perfor m



tech nology hab it



scree n



advance you.



a nd



t o



to



act



sli pping



autom ation



o n



y ou



A t



the



next



your



that



we



hav e



to



At



u s pu t



doing



i s



as



t he of



find



effor t



In stead o r



you of



to



oursel ves



op en.



act



hint



med ia.



at



of



on



hunger ,



ef fectiv ely



aris es



in



YouT ube



e yes



slig htest



bec omes



impul se



w ell.



your



soci al



the



them.”



more



so.



enable s



to



ph ilosop her



Net flix



keep



we



ext ending



s uggesti on



ex panse



ca n



and



about



mere



wh atever



energy



th inking



that



desir es



and



by



ag ainst



spend that



ad vanc es



do



door .



can



habit



tim e



episo de,



t o



the



v ast



Each



up



co ntinue



have



you r



i nto i s



w ork



conv enienc e



to



in



to



th e



you



o f



with out



bec ause



desi res.



lost



frees



y ou



m athema tician



can



than



Al l



level



ye t.



“Civ ilizat ion



of a



As



poss ible, do



tech nology



growth .



del ivered get



yourse lf



o f



a s



cannot



can



th e



crea tes



smal lest can



at



life



we



become s



l ooking



your



mac hines



st age



Wh itehea d



the



of



auth ority



opera tions



course ,



much



ta sks



n ext



Binge-wat ching to



as



the



o f Wh en ze ro,



yo u



mo ment.



ju mping



from



easy



task



ultimatel y



I



often



phone.



more



f ind



downtime.



If



the on



just



w rite



of f



thes e



of



ov er



two



e xtra



th e



what



me



soci al



it



All



(I f



of



c heck



need



it



e ach



a nd



i t da y. m y



actually



have



t he



It bad



men tal



eat



t he



in



your



me



but



The



exp eriment ed



my



ass istant



had



which



a



T he



perso n



y ou



do



dist raction .



t he



ent ire



Mon day



On



team



w hen up



out



o f



soci al



o ften



a s



I



be en



ha d so



med ia, been ,



easy



imposs ible,



wo rk



on



more



e nviron ment,



and



t hat I



I



it



reset me



ou t



enjo y



sh e



woul d



a



automa tion



c an



mak e



frie nd



Wit hin



r ealize d I



or



th e



that



certa inly had



beca me



I



did



Af ter



muc h



good



did n’t



t he



that



tas ks.



I



d idn’t



be come



disco vered



your



she



w eek.)



m eaningf ul it



ne w



t o



with



adapte d.



I



a



F riday,



wee kend



mo rning



assis tant,



wit h



st uff.



favor,



my



doing



logged



qui ckly



my



for



t aking



is sue.



would



h ow



fro m



reac h



“ just



c ould



was



to



I



a verage



each



b ecame



any



from



pas swords



mot ivation



hea lthy



seri ous



What



acc ounts,



unt il



sim ply



habit



one .



as



other ’s



myself as



d uring se cond,



pre vent



I



withou t



an



a



a



media.



book,



I



of



into



on ly



Mo nday,



h ave



each



ca ndy



di fficul t,



year ?)



med ia



off er



had



m ore



dist raction s



c an



s ocial



w orked



su rprises



near ly



Once



work ing



I



mino r



pe r



Ev ery



don’t



res et



for



media



fra ction



the



this



soci al



w eek



l ocking



default.



When



writin g



my



you



bigg est



to



to



ho urs



to



need



easier



on



had



th e



t he



da y



strat egy. all



not



med ia



One



removed



(I’ m



a



min ute”



passwo rds.



me mber



wee k



mo re



per



tim e



s ocial



acc umulat e



new



family



first



was



c an



to ward



t he



aga in.



of



one



hun dred



I



o n



d evice.



sen d



hours



s ix



year



passw ords each



“just



they



con sequen ce.



mana gement



would



do



fo r



time



an



time



b ored



ove r



of



During



I



feel



maki ng



w ork.



g ravitat ing



b ut



anything



withou t



my self



to



tug



task



rewar ding,



eas y



constant



with



eas y



It ’s



break,”



spends



to



h abits



I



inevitabl e in



future



and



behav ior



utilizing



goo d



you



t hat



Chapter



S ummary



The



is



habi ts



ra ther



can



habi ts



outcome







b ad



commi tment



technolog y, where



your



th an



devices , c reate



are



not



of



th e



a n



rel ying



o n



stra tegic



an



It



is



outcom e



the



will power



onetim e



envi ronmen t



ju st



virtu ally



inv ersion



imp ossibl e.



of



ultima te i n



the



decis ions,



hope



fo r



to



mom ent .



lo ck



By



and



i nevitab ility — a



you



way



but



spac e



an



gu arante ed.



3rd



L aw



of



Behavi or



Cha nge



is



make



you



in



pre sent



i t



difficult .







A



commi tment



locks



in







ult imate



The



device



better



is



behav ior



way



to



a



c hoice



in



lock



the



i n



ma ke



the



t hat



fu ture.



futu re



beh avior



is



to



a utomat e



your



habits.







Onetime



automatic future







Using



TO



The



1st



1.1:



savin gs



ha bits



way



a nd



CR EATE



L aw:



Fill



out



t o



A



buyin g



pla n—are del iver



t echnol ogy



effective



HOW



choic es—lik e



to



Ma ke



t he



It



be tter



s ingle



automa te t he



m attres s



action s



in creasi ng



guar antee



GOOD



a



you r rig ht



that



ret urns



habi ts



or



automa te



o ver



is



en rollin g



the



in



a n



you r



tim e.



mos t



reli able



a nd



beh avior.



HABIT



Obvious



Hab its



Sco recard .



Writ e



down



your



c urrent



habit s



to



b ecome



a ware



o f



them .



1.2:



Use



implem entati on



1.3:



Use



habit



1.4:



Desi gn



The



2nd



2.1:



Use



2.2:



Join



2.3:



Crea te



stacki ng:



you r



L aw:



Ma ke



It



“I



w ill



[C URRENT



Make



the



[B EHAVIOR ]



HABIT ],



c ues



of



I



at



wi ll



good



[ TIME]



[NE W



h abits



in



[LO CATION] .”



HABI T].”



obviou s



and



visible .



Attract ive



b undling .



cul ture



a



“Af ter



envi ronment .



tempta tion a



inte ntions :



w here



m otivat ion



Pair



yo ur



an



ac tion



des ired



rit ual.



D o



y ou



b ehavio r



some thing



want is



you



to



th e



enj oy



do



with



norm al



an



act ion



you



need



to



do.



beh avior.



imm ediate ly



bef ore



a



d ifficu lt



hab i



t.



The



3rd



L aw:



3.1:



Redu ce



3.2:



Prim e



3.3:



Mast er



3.4:



Use



or



Ma ke



It



fri ction.



the



Decrea se



enviro nment.



the



the



Easy



decis ive



Tw o-Minu te



the



Prepar e



mom ent.



Rule .



your



s teps



be tween



envir onment



O ptimiz e



Down scale



of



the



your



small



h abits



to



you



mak e



c hoices



u ntil



an d



futu re



that



t hey



your



act ions



delive r



ca n



good



h abits.



ea sier.



outsi zed



be



d one



in



two



purch ases



t hat



loc k



i m pact.



mi nutes



less.



3.5:



Auto mate



y our



ha bits.



I nvest



behavior.



The



numbe r



4th



L aw:



Ma ke



It



Satisfy ing



in



tec hnolog y



and



o netime



in



f uture



HOW



TO



BR EAK



Inversion



1.5:



of



Redu ce



Inversion



2.4:



A



th e



Refr ame



of



3.6:



Incr ease



3.7:



Use



a



Inversion



You



can



HA BIT



1st



exp osure.



of



Inversion



BAD



th e



2nd



yo ur



th e



Remove



Law:



3rd



Law:



f rictio n.



th e



d ownloa d



Ma ke



4th



a



It



the



Ma ke



min d-set.



comm itment



of



Law:



It



Ma ke



device .



atomichab its.co m/chea tsheet



of



It



It



your



bad



hab its



fr om



you r



envi ronment .



Unattr active



th e



bene fits



of



avoid ing



yo ur



bad



habits .



Diffic ult



t he



num ber



Rest rict



Ma ke



pr intable



c ues



Highli ght



Incr ease



Law:



Invisi ble



y our



of



steps



fu ture



betwee n



ch oices



to



you



and



the



ones



Unsati sfying



versi on



of



this



h abits



c heat



s heet



yo ur



a t:



bad



that



habits .



be nefit



you.



THE



Make



4TH



It



L AW



S atisfy ing



15



The



Cardi nal



Ru le



of



Behavio r



Chan ge



I



n



the



l ate



19 90s,



hometown



of



Karachi,



Pakist an.



Karachi over



Oma ha,



w as



nine



one



th e



and



a



airports



and



se aports



could



downtown the



60



all



street s.



p ercent



slums .



other



But



b ought



it



with



st andard was



nam ed



It



the



urban also



in



tic ket



the



B y



the



e conomi c



o f



the



m ost



co mmercia l



of



the



his



1998 , cent er



of



ac tive



part s



an d



lef t



to



wo rld.



ameni ties



o ne



Lu by



wa s



some



In



Step hen



one- way



cit ies



regio n.



Karach i



a



home.



hub,



pac ked



house s



cobb led



tog ether



mater ials.



combinati on



of



played



unsan itary



Contamina ted



malnouris hed.



crisis



a nd



differenc e



among



of



t own,



bust ling



lea st



liv able



c ities



in



W ith



te am the



in



many



t he



s upply.



Whe n



o ne



to



fi lled



w ith



boa rds,



ci nder



b locks,



waste



wet,



removal



When



dry,



they



became



poo ls



se ttleme nts



were



of



of



widesp read epidem ics



thi rd



p eople



t hat



habit



hea lth



no



in



c aused



Step hen



rea lized



simpl e



w ater



infect ions



broug ht



o ld



w as



le ad



N early so



from



squat ter



syste m,



th e



no



stre ets



a



mudd y



stagnan t



we re



pit



wate r,



and



a



of



and



ga rbage.



so urces



p ain.



i n



ne ighbor hoods



th rived



the



l ived



T here



tras h.



condit ions



had



his



sanitatio n,



a nd



bac terial



th at



and



clean



colo nies



wa ter



abdom inal



viruses



no



dust



M osquit o



children



resid ents



dens ely



dis carded



sewage.



Ka rachi’s



Thes e



gri d,



Luby



the



the



work er



populo us



cal led



in



of



of



electrici ty



and



and



transp ortatio n



find



makeshift



The



healt h



world .



Over and



most



peo ple



Pakistan



you



public



Ne braska,



of



milli on



a



of



the



of



s pread Lu by



in



an



to



of



the



cramme d



i llness



diarrh ea,



ch ildren



into



such



rapidl y.



It



di sease. vo miting ,



living a



small



w as



there



were



space ,



thi s



pub l ic



hea lth



Pakist an.



en vironm ent



wa shing



and



your



re sident s.



wit h



h ands



But



they



poor



co uld



s oon



ma ke



a



r eal



di scover ed



tha t



many



And



peop le



yet,



wer e



despit e



hands



in



under



the



would



sim ply



a



Everyone habit



alre ady



haph azard water



of



fashion .



t o



wash



The



problem



peopl e



woul d



on ly



hands



was h



before



impo rtant, wasn’ t



was



re sident s



wo uld



their



wa s



hand washin g



m any



Some



Oth ers



h andwas hing it .



tha t



knowle dge,



quick ly.



fo rget



said



out



this



awa re



but



were



washin g



just



run



one



h and.



peop le



The



thei r



th eir



prepar ing



f ew



know ledge.



i mporta nt.



ha nds



M any fo od.



ma d e



pr oblem



a



was



consisten cy.



That to



was



when



supply



standard



L uby



the bar



his



t eam



pa rtnere d



with



n eighbo rhood



w ith



Sa feguar d



soap .



of



an d



soap,



using



Safegu ard



wa s



a



a



so ap,”



Procte r



&



Ga mble



Compa red



mo re



to



your



enjo yable



experienc e.



“In



Pakis tan,



study soap



S afegua rd



par ticipa nts foam ed



suds.



It



co mmonly



eas ily,



smelle d



was



a nd



grea t.



prem ium



mentio ned



peop le



wer e



Inst antly,



ho w



able



L uby



much to



tol d



they



la ther



handw ashing



me.



l iked th eir



became



“The i t.”



Th e



ha nds



wi th



sligh tly



mo re



pleasurab le.



“I



see



but a



as



th e



ha bit



product



the



mint



provide



ha ndwashi ng



that



provid es of



team



pneumonia



in by



percen t.



the 48



the



a



Pro cter



pro motion



said.



st rong



s ensory



handwa shing



mo nths,



children



at



Luby



too thpaste ,



p leasur able



positive



35



of



ad option ,”



taste



marketing



Within



goal



&



“It



not



i s



a



p ositiv e



than



it



is



feedba ck, Gamble



a s lo t



behav ior easie r



sens ory to



li ke



talke d



ch ange



for



people



to



sig nal,



f or



a



h abit



t hat



flo ssing



o ne’s



t eeth.



The



c reate



a



ad opt



abou t



tryin g



to



ad opt



exa mple do es



not



experie nce.”



re searche rs



neigh borhood . perce nt;



and



saw The



a



rap id



rate



impet igo,



o f a



shi ft



in



t he



hea lth 52



of



diar rhea



fe ll



by



per cent;



bacte rial



sk in



inf ection ,



by



The



long- term



the



house holds



percent



o f



water



any



soap



trial



in



were



Kar achi



hous eholds



encourage d and



e ffects



to



w ash



th eir



avail able to



the



who



w hen



satisfyin g. ones



like



well—are next



Take



the



launched made



from



in



fu rther



mouth.



Tasty



that



tell



a



make



a



it



t he



teaches



when



t he



Fe elings



soap



bra in:



your



wi th



o f



soa p



not



but



han ds,



ex ample



and



had



year s,



9 5



durin g



th at



the



gi ven the



the y



fourth



had



and



sa tisfyi ng.



beh avior



with



W e



of



“ Over



free



stat ion



visite d....



power ful



logic al.



hands



of



che wing



that



the



and



a nd



t hat



brain



expe rience



of



fe els



that



a



is



ple asure — even



sm ells



“T his



1800s,



the



by



produc t



be gan



in



and



wo rld.



i t



ni ce



and



m inor



lathe rs



goo d.



Do



this



behavi or



is



worth



c hewing



and



made



a



to



a gain,



Wrigl ey



but



and



n ot



gum



a s



mouth



pro duct bec ame



tast y.



to a



ve rsions



and



us e.



they



The n



pat hway



Your



were



Wri gley



Sp earmin t



t o



a



Juicy went



cl ean



T aste.”



provid ed



s atisfyi ng th e



Wrig ley



Ea rly



like



fu n



s old



unti l



ha bit.



“R efresh



fresh



t he



been



wasn ’t



fl avors



flav orful



of



had



worldw ide



r eaders



feelin g



gum



but



add ing



pus hing



told



sky rocket ed,



a



g um



r esins— chewy,



in dustry the



Che wing



bec ame



bland



Consumpti on



the



gu m.



the



it



reinf orceme nt



compa ny



han dwashi ng



for



so me



repea ting.



Ad vertis ements



immediate



was



repeat



you r



ma de



fla vors



It



e ntirely



relat ively



a



hab ituate d



Change :



to



is



189 1



wh ich



step



so



th rougho ut



Fruit,



a



s oap



th eir



Ple asure



revolutio nized



had



the



w ash



Thi s



commercia lly



given



to



lik ely



story



me.



fi ve



Be havior



and



told



o ver



signal s



rememberi ng



Lu by



for



washi ng



time .”



afte r,”



group



practi ce.”



mo re



to



inter vention



the



are



been



back



team



maintaine d



We



ha d



we nt



study



become



of



year s



“We



our



had



Law



be tter.



si x



han ds



the y



final



e ven



large st



lit tle to



use.



che wing



bi ts



of



Toothpast e success



had



w hen



cinnamon



to



make



wife



the



aftertast e. to



a



o f



be



it .



In



with



whenever



m y



her



becau se



rese arch,



found



th ese



Change:



W hat



is



what



for



doing



(or



to



The



three



first



attractiv e, performed



time.



But



It



there



and



this



satisfyin g—



her



ar e



do



in



satisfact ion.



so



a



she



mo uth”



f eel



p leasur able.



did n’t



str onger



d oing)



it



easy —



trick. are



Wh at



in



the



an d



c hange—



od ds



la w tha t



is



on



li ke



m int



My



the



fl avor,



which



ha ve



lit tle



of



wom an



a



re ason who



t o



spen d



bo ring



a s



poss ible



he



s tarted



t o



had



att empt



as



of a



of



punishe d



past.



less



avoid ing



you



Beh avior is



a voided .



were



r ewarde d



Positi ve



emo tions



th em.



make



t he



Rule



wh at



dest roy



incr ease



fou rth



habit



We



an



C ardina l



based



e motion s



make



th e



the



future



beha vior



the



s tory In



d ull



we



enc ounter s,



repeat ed.



the



The



the



nu ts.



as



f ew



of



of



time.



W e



the



“cl ean



more



and



uninte restin g.



is



for



her



acte d



laws



comple tes



a



sh e



Neg ative



inc reases



is



a



a



sati sfying ,



across



drove



evide nce



p unishe d



habit s.



impro ve



creat e teeth



great



peppe rmint,



don’ t



be cause



with



no t



came



With in



rewar ded



cultivate



your



bran d



is



I



who



aroun d.



l ike



learn



a



exp erience



Stories



You



simply



Sensod yne



to



egoman iac,



he



They



en joyed



sat isfying .



relati ve



was



spe armint ,



flavor s



b rushin g



using



switc hed



an



this he



of



Man ufactu rers



li ke



These



toot hpaste.



mo re



narciss istic



time



pro ducts.



s topped



if



tra jector y. flav ors



ex perien ce



She



Conversel y, repeat



add ed



the ir



actu ally



proved



simi lar



th ey



effective ness and



a



it



odd s



b ehavio r be havior



obvi ous, that



a



beha vior



chang e — will



b e



m ake



mak e



are



not



l ooking



for



looking



for



i mmedia te



j ust



any



type



sat isfacti on.



of



w ill



it



repe ated



loop.



it



n ext



be



THE



MISMA TCH



BE TWEEN



IMMEDIA TE



AND



DELAY ED



REWARDS



Imagine



y ou’re



elephant



or



immediate to



sleep



present



a



an



l ion.



impac t. or



o r



how the



and



switc h



very



the



choic es



good



back



jo b



today,



at



now,



mayb e



live



in



can



work



The



human



yo ur



you



hav e



did



sa piens,



old.



Thes e



same



around



It



is



the



two



wi th



onl y



society



h as



the



fo r



same



to



eat



c onstant ly



acti ons



self .



w hat



bene fit



p aychec k



for a



o r



have or



ins tantly



an an



wh ere



foc used



sci entist s



a



o n



call



the an



deliv er



act ions



for



of



in



t o



two



yea rs



las t



If



the



you



If



I f



from



y ou



you



sa ve



exerci se



Yo u



b ecause



in tended



do



mon ey



n ow.



you



payof f.



hu mans,



k nown



hu ndred



t housan d



of



the



l anguage —was to day.



hundr ed



a s



rela tively



part



Pa leolit hic



five



pre domina ntly



as



we eks.



environ ment



bra in



like



ago



y our



a



of



d elayed - return



n ewest



func tions



as



a



mod ern



have



few



d ecades



d eliver



life



many



immed iately .



ye ar.



retire ment



neo cortex —the



t he



in



del ayed-r eturn



hu mans



hardwar e



society ,



yo u



n ext



ap proxim ately



highe r



a



a



m odern



overwe ight



thousa nd



t o



In



no t



re mains



rece ntly—d uring shi fted



are



gir affe



de cision s



what



you r



evol ve



are



h undred



the



abou t



becau se



yo ur



f irst



partic ular,



size



your



in



g et



call



earl iest



re sponsi ble



of



Africa —a



liv e



enoug h



n ot



sapi ens



region



You



of



Y ou



w ill



be



be fore



Homo



In



fut ure.



y ou’ll



Th e



ours.



mo st



t hinkin g



p redato r.



today



environme nt.



were



pla ins



d ay,



al ways a



wo n’t



ye ars



brain



g iven



huma n



sc ientis ts



for



t he



o utcomes .



make



you’ ll



w hat



are



n ear



w ork,



pe rhaps



any



envi ronment



to



you



roa ming



av oid



immed iate



Now



a



O n



You



to



immediate -retur n clear



ani mal



Yo u



are



year s simil ar



b rain



a nd



r oughly



d elayed -return



or



the



the



walkin g



anc estors .



year s



to



s o —that



envir onment .*



Compared



to



last



hundre d



one



the



the



telev ision,



and



Beyon ce.



nature



ha s



Similar spent and



takin g



of



time.*



tendency



mor e



would



than



o ur



o besity ?



can



resul t



the



brain



in



long



run



pleasure weeks,



but



ev en



much



is



rise



the



of



b rand -n ew. car,



int ernet,



in



rec ent



the



t he



In



the



air plane,



sm artpho ne,



yea rs,



I t



A



bu t



huma n



sense



to



futur e



was



less



pay offs



thi s



r eward



that



i s



t hey



kn ow



ov ereat



reward s,



nicoti ne



a re



kil l



the



crav ings in



t he



Disease



it



kn ow



unsafe



answe rs



n ow.



t he



Ov ereati ng S ex—saf e



i nfecti on



of



they



lun g the ir



unders tand th e



rewa rds



ar e



or



ty picall y



kno w



cle ar:



is



won ’t



is



proble ms.



risk



if



but



acr oss



i ncreas es



you



bec ome



years ,



our



But



c auses



the



sex



i t



redu ces



h armful



in



i t h ow



st ress th e



no t—prov ides



sho w



up



fo r



days



yea rs.



Every



hab it



pro duces



these



out comes



are



multipl e



of ten



outc omes



mis aligne d.



a cross



Wit h



our



time. bad



af ter



this



now



fu ture.



it



On ce



w hile



ten



mom ent.



and



t hey



disea se?



in



Us ually,



the



And



on



incons istenc y.



rig ht



increa ses



have



del ayed you



cert ain



va lue



con cern.



inco nsiste nt



gr atific ation



when



s omeone



is



in



a



h igh



m eal,



o nes.



time



fut ure.



possi ble



inst ant



of



a



next



envir onment ,



a s



re wards t he



trans mitted



mi ght



tend ency



the



pla ce



long -term



than



towar d



would



t o



ances tors



securin g



imm ediate -retur n



merely



our



made



more



is



if



savann ah,



thr eats,



evalua tes



h abits



away.



an



qui ck



t hat



Why



gra ve



d istant



in



we ll.



bad



to



brain



ap petizi ng



right



socie ty



t he



Af rican



st orm.



som eone



Smok ing your



the



present



prior itizes



immediate .



compu ter,



to



s exuall y



of



the



refer



smo ke



wou ld



consequen ces



a The



bia s



someo ne



risk



eases



the



one



W hy



of



on



pre fer



us



cancer?



and



fr om



your



valu e



se en



c hanged



resp onding



wa y



occasiona lly,



Why



has



anim als



to



serves



h ave



modern



li ttle.



econ omists



Yo u



we



ge nerati ons



the



b rain,



p ersonal



worl d



day s



ev olved



is,



worth



Th e



shel ter



Behaviora l That



the



g ratifi cation .



thousands brains



the



othe r



the ir



o f



year s,



chan ged



t o



instant



age



U nfortu nately ,



hab its,



t he



or



immediate



outco me



bad.



good



With



unenjoyab le, economist wrote,



“I t



bu t



ar e



is



its



Put



anoth er



The



costs



The



brain ’s rel y



write



a



futu re



like,



it



all



is



wa nt



moment



of



to



be



ful l,



o r



or



and



W hat



immediate ly



day



s ee



suc cess:



chasi ng



wheth er



the



fi rst



value



for



our



The



outc ome



fe els



out come



i s



Frenc h



clea rly



wh en



he



immedi ate are



fr uit



You



disast rous,



of



a



habi t,



and



the



more



are



it



make



ar e



a



actu ally



what



tak ing



y ou



ac tions



selves .



Present



a



actio n,



the



y our



caus es



update



reward ed



ge neral



is



more



our



the



t o



be



w ins.



Y ou



are



fit ter



who t he



s trongl y



bene fits.



the



bei ng



r ule,



brain



wa nts mor e



you



goals .*



to



C ardinal



repeat ed.



life



wh en



You,



lo ng -term



f or



lo ng-ter m



usu ally of



weigh t,



p lans



your



Howev er,



for



you



lose



w ith



c hoosin g A s



means



want



dreams



wha t



p resent .



ma king



who



with



the



plan —t o



You ,



an



a ligns



in



moment



grat ificat ion



Futu re



f rom



immed iately



rep eat



Rule



Wha t



of



so me Beh avior



is



avoi ded.



in stant



hit s



p resent



you



in



are



future .



f uture



let’s



becaus e



the



en tertai ned.



get



habits



the



instan t



fo r



o thers,



is



good



env ision



a void



qui ck



probl em



wh en



the



i n



of



for



the



go od.



cons equenc es



Whe n



y ou



the



and



yo u



pun ished



prefe rence



are



u nderst anding



is



fe els



lan guage— you



happi er.



pleas ure



fu ller



about



a



li ves



a



immedia te



prio ritize



when



pam pered,



With



Our



to



And



bet ter



the



your



in tention s.



to



r everse :



late r



o f



habits



lear n



eas y



qu estion



Change:



costs



bad



sel f.



ultimat e



fruits. ”



the



g ood



should



behaviors



sw eeter



later



the



t hat



Often,



the



bu t



outc ome



th e



ch oice



wealth ier



the



hap pens



makin g



or



go od,



e xplain ed



ar rives,



longer



a



Ba stiat



decis ion



no



immediate



is



ultimat e



ten dency



b ook,



it



alw ays



yo ur



on



fe els



favora ble,



way ,



of



can’t



your



the



almo st



vers a....



bitter



We



habits ,



Frede ric



consequen ce vice



usu ally



g ratifi cation



of



ho w



we



a re



of



sa tisfac tion.



revea ls



wir ed, The



an



i mporta nt



mo st



peop le



ro ad



less



wil l



tru th spen d



trave led



is



all the



r oad



of



delaye d



face the



less last



This



is



i s



generally



learn



and



at



chips At



some



ignore



an



Here’s



th e



the



wise



to



at



nature,



little



bi t



HOW



TO



TU RN



The



vital



off



In the



and



a



p oint,



r eward



m ost Th ey



a



aga inst



of



at



to



peac e.



in



small



way.



t hat



th e



ge tting The



work



wo rld,



world,



But



to



good



rewa rd



to



w ay



hom ework



TO



you



sayin g



of



yo u’ll



goes ,



pa y



wi th



thi s off



in



our



l ives.



own



If



y ou’ll bu y



dess erts



whe n



re quires



you you



get t o



gr atific ation



are



is



the



YOU R



ADVA NTAGE



to



o f



succ ess



is



a



th e



effo rt.



to



add



hum an



littl e



of



succ essful —even



if



long -r un



th e



y oursel f



bit



sign al



worth while



top - of-



of



a



is



b e



t rain



grain



fee l



is



t o



seldo m



to



don’ t.



feel



a nd



d one,



the



in



habi t



su bstanc e



str ess,



fo od



tha t



goo d



of



at



to



possibl e



is



a



levels



hab its:



outco mes



do



b etter



rewa rd.



g ood



it’s



are



do n’t



f ield



st ick



t o



to



If



dela ying



w ork



to



t hat



for



tend



the



out



delay ed



these



habit



wo rth



habits



a



tha t



on es



fee ling



was



t he



a



As



lower



pl ay



e very



of



nee d



ha bits



rewar ds,



who



healt hier



b enefit s



G RATIFIC ATION



thing



eat



kn ow



best



pain



yo ur



Thank fully,



y ou



The



the



i mmedia te



favo r



the



the



res ponses



t his



ne arly



peo ple want



s cores,



grad es.



oft en



in



i n



moment.



i t.



INS TANT



bette r



success



dec isive



perf ect real



get



you’ ll



f or



p ayoff.



Peo ple



bett er



and



stor e,



pleas ure



SAT



te levisio n



prob lem:



n ot



in



o besity ,



gratif icatio n—but



immediate



it’s



of



show n.



seen



produc tive,



delay



ha s



higher



get



wait



crowde d.



have



and



to



bi gger



all



immed iate



t he



least



a



We’v e



more



approa ch.



healthy, mind



th e



will ing



ge t



resea rch



skill s.



watch ing



you’r e



of ten



the



li keliho od



social



delay



home.



wha t



gratif icatio n



lo wer



If



and



alwa ys



p recise ly



superior you



compe tition mile



delaying abuse,



grat ificat ion.



tha t



habi t



o nly



and



your



a



habit



itse lf.



af ter



th ey



In hav e



paid



provided the



gym



not



in



you a



or



exercise on



few



an y



pounds



What



This



we’r e



an



ab out



mak es



v ital



wan t to



it



immedi ate



Immediate



It



can



be



or



“no



al cohol



happy



hou r



ending



of



you r



habi t



C hapter



obviou s



chall enging this



drin ks



or



tempt ation,



is



and



Tr ansfer



“Leath er



$5.



be



o f



tha t



P ass



on



pair



in



the



is n’t



situat ion



Jack et.” money



nothi ng



in



the



an



mu ch



on



when



you



fe w



to



stay you



othe r The



Hab it



y ou



“no



yo ur



cu e, hab it



s top



you



do ing. pur chases ”



skip



It



can



b e



place.



All



y ou’re



h ead.



about



Yo u



W heneve r



you



pas s



want



i t on



acco unt.



S kip



you r



mont h



N etflix?



for a



to



fin ish.



f rivolo us wh en



using



sta cking,



immedi ate t ies



b est



of



to



label



of



tha n



wan t



and



anothe r



a



any



deal ing



accoun t



th e



o f



proce ss



sat isfying



its



lea st,



to



keep



whe n



sh oes.



first



to



b ackgro und.



mo re



hap pens



of



They



satis fying.



to



lik e



she d



e asier



en ding



it



help ful



habi ts



y ou



rea son



behavio r.



beha viors



wit h



a



gone



discu ssing



to



sati sfying



ar e



sa vings



a



the



Re inforc ement



esp eciall y



th ere



a



am ount



sta rt.



a ction



Op en



s ame



to



is



visib le.



the



habit



b uy



the



put



your



don’t



tu rn



want— maybe



tie s



b ecause



no



refers



5,



i t



once



need



You’ve



f aster — at



bec omes



The



b e



of



sti ck



to



you



latte?



there



to



rate



wh ich



m onth”



resisting



solut ion



to



we’r e



th e



m akes



can



avoida nce,



when



avoidance



when



which



satisfied



One



incre ase



i n



r emembe r



which



or



es sential .



beh avior. to



t o



in



a



ten d



re ward,



of



of



we



reinf orceme nt



habi ts



end ing



re inforce ment,



re ward



covere d



he re—whe n



it



y ou



accumu late



b ecause



the



use



beginn ing,



fitte r



later,



that



are



sacri fice.



o r



m onths



re wards



tal king



al l



stro nger



only



the



real ly



is



which



I n



immedi ate



the



i t’s



defi nition ,



re wards



Y ou



we



som e



sake.



why



It’s



del ayed



immedi ate



with



is



sense.



on,



no t



t he



is



which



an



own



Early



you ’re



g ain



rewar ds—is



experienc e



approach



arms



it s



w hile



phases.



but



noti ceable



for



immediate



som ething.



t imes,



your



track.



excited



wi th



hard



to



doing



that.



to



ma ke



someth ing



pur chase, morn ing



Move



$10



fe el



ov er.



is



It’s of



like



creat ing



a



seeing



yours elf



sa ve



better



th an



One



my



of



stop



It



sav ings



to



they



ea t,



put



is



that



out



wor th



a



books,



bu t



ja cket



it



taking



examples



of



ultimate



goal



if



your



casting Instead, vote



o f



v otes



more



for



your



yo ur



and



reduc ed



str ess



the



secon dary it



bec ause



i t’s



wh o



habit



bec omes



p art



of



encourage ment sustains



That



a



said ,



identity



to



motivatio n



t o



if i f



or



freedo m



and is



you your



free



a



financ ial e ating



bo dy.



vision



of



l ike



a



to



and



of it



the a



is



thro ugh.



healthy



mood,



are



go od



with



your



S imilar ly, then a



you’r e wash.



need



ca n



more



e nergy, wi th



cha sing



reinf orcer.



b e



you.



The



You



m ore



t akes



eme rge. in



t he



t ime



for



I mmediat e



sho rt



term



the



e videnc e



to



rein forcem ent



start



a



while



you’r e



a ccumula te he lps



wait ing



a



ou tside hab it.



Id entity



habi t.



it



a



perso n.



the to



mor e



mo ney.



be ing



concer ned



go od



you



I ncenti ves



s ave



i s



beco mes



les s



re ad



re ward



itsel f



t he



it.



short -t erm



id entity



l ife,



or



cream ,



bot h



ye ar,



rewa rds with



aligns



up



the



a nd



better



fe els



of



e nd



lu xury



less



it



lab eled



a



becom e



and



to



the



walk



ends



no thing.



goi ng



and



ice



l ot



skipp ed



in depende nce.



you’ll



a re



Th ey



weight



which



reward



w anted



co nflict



lose



a



do



sho rt -ter m



le isurely



bowl



be ing



At



budget



which



No w



a



t o



to



mo re.



that



time,



ma ssage,



rew ards



The



foll ow



a



y our



in,



o n



iden tities ,



i s



of



wit h



ones



try ing



fee ls



They



they



sel ect



tr ying



g oing



setup.



acco unt.



to



imme diate



satisfy ing



toge ther



th e



you ’re



Th e



jack et



Whenev er



than



you’ re



bat h



r eward



r eward.



i nto



rathe r



yourse lf



ki ck



cookin g



Eur ope.”



$50



it



si milar



impo rtant



work



intrin sic



a



i s



lon g-term



as



maki ng



vaca tion.



fine



ca re



ar e



use d



to



con flictin g



Eventuall y,



do



leath er



ex ercisin g



tak ing



w ith



the



th e



it



bub ble



f or



maybe



towa rd



aligned



a



rew arding



r eward



“Trip



i s



towa rd



start



i dentity



d oesn’t



Instead,



and



th at



your



yours elf.



wi fe



to ward



not ing



for



You



tran sferred



mo ney



new



his



mu ch



a ccount



rein force



Buying



so



the y



the



and



progr am



mone y



dep rived.



reade rs



eati ng



their out



bei ng



loyalty



and



a



new



mai ntain for



the



l ong -te rm



rewards



t o



arri ve.



In



summar y,



of



reinfo rcemen t—like



refreshin g offer easy



the







The







We



mint



it



n eeds



be



en joyabl e



soap



t hat



or



se eing



flavo r



is



to



p leasure



sm ells



you



$ 50



g reat



hit



n eed



for



it o r



your



to



to



l ast.



tooth paste



savings



enjoy



S imple



a



that



bits h as



Law



habi t.



And



chang e



enjoy able.



o f



more



Beha vior



l ikely



to



Ch ange



repe at



a



i s



make



it



b ehavio r



sa tisfyin g.



when



the



ex perien ce



is



satisfyin g.







The



hum an



delayed







The



Car dinal is







a



even







The



get if



fir st



—make



be it



repeated



Rule



o f



rep eated.



habi t



i t’s



attractiv e, will



evo lved



to



prior itize



immedi ate



rew ards



o ver



r ewards .



rewarded



To



bra in



in



to a



thr ee and



s tick



law s it



thi s



satisf ying— next



What



sma ll



make



p erform ed



Behav ior



t ime.



i s



Ch ange:



What



imme diatel y



yo u



need



to



i s



immed iately



puni shed



fe el



is



avoid ed.



imm ediatel y



succ essful -



way.



of



be havior



easy — time.



chang e—



incr ease The



increas es



f ourth



the



odds



t he



mak e



it



odd s



that



law that



a



accou nt —can



S ummary



4th



are



h abit



immed iate



when



Chapter



a



ob vious, a



make



beha vior



of



behavi or



cha nge



a



behavi or



wil l



be



it



is



16



How



to



I



1993,



n



St ick



a



ban k



stockbrok er suburb, of



the



fact he



wi th



that



in



nam ed



t ucked bi g



Goo d



Tre nt



away



i n



busi ness Dyrsm id



was



a



p rogres s



Dyrsmid



b egan



e ach



in



each



move would in



I



clip



aga in.



like



the



age



to



One



$ 125,00 0



refer I’ve woman



to



to



pr ogress



As



jar I



t old



me .



Dyrs mid



wa s



he



was



m uch



As



e mpty



star t



phone



of



most an d



him.



the



But



$5



$75,00 0



a s



after, and



120 I



he he



pr ocess



pa per



had



cl ips



m oved



to



s ettled wo uld



the



mi llion



per



he



w as



soon



with



i n



One



ja r



until



a fter,



wher e



locati on,



desk.



emp ty.



the



smal l



habit .



hi s



brin ging



long



too



dail y



woul d the



t he



Immed iately



to



m aking



Not



Giv en



w as



rel ativel y



Va ncouver ,



on



call.



dialin g



today .



or a



tech nique



from



shift ed



bin



progress.



he



th is



heard



from



cli ps



full



a



t hem



the



y ear —th e



land ed



a



s ix -fig ure



jo b



co mpany.



wr ote



paper



jar ,”



o ther



mo rning



keep



month s,



she



Making



a



the



“E very



woul d



whenever one



f rom



tw enty-f our,



of



years ,



ways.



I



ei ghteen



anot her



jars



sales



seco nd



with



tw o



make



th e



equivalen t



simpl e



would



to



By



w ith



twent y -thre e-year -old



e xpecte d



a



he



and



firm.



to



The



ja r



Within



no body



clips.



one



all



mo rning



mad e.



a



wa s



nea rby



bei ng



rook ie, thank s



of



paper



paper



beg in



s hadow we re



hired



A bbotsf ord



120



d ay,



one



the



Day



Ca nada,



Dyrs mid.



d eals



b risk



wi th



Ever y



A bbotsfo rd,



made



filled



Habit s



the



is



a



a



r eaders ha irpin



page n ext



of



her



aft er



sa tisfyin g,



hairpi ns result ,



as



or they



the



who



h ave



from



o ne



b ook.



eac h



and



Paper



of



visua l



m arbles —provi de reinfo rce



yo ur



S trateg y



and,



em ployed



it



in



con tainer



to



ano ther



A nother



set



Clip



man



mo ved



a



a



over



vari ety



of



marble



pus h-ups.



meas ures —li ke cle ar



mov ing



evid ence



beh avior



a nd



o f



add



your a



lit tle



bi t



of



immediate



many



satis factio n



form s:



progress



foo d



bar



on



book.



But



habit



tra cker.



HOW



A



TO



habit



The



most



stick



YOU R



basic



wit h



Wednesday , the



Countless wa s



carried



a



thirteen always



w ay



best



a



ON



Friday ,



be comes



person al



em ployed



and



progre ss.



of



Sei nfeld



writin g



goal



is



other or



how



s imply



In



to



the



“ne ver no t



in spired



he



fe els.



to



his



“Don’t



br eak



of



comes



card s,



nu mbers



progre ss



he



usefu l” each



focus ed



in



is



in



the a



with



is



yo u



cross



off



m editate



get s



a n



did



X.



a



day



on



Mo nday,



As



ti me



rol ls



bu t



perha ps



the



twenty ,



Fran klin



we nt



and



used



to



goals



“Avoi d



F rankli n



i t



l ike



t rack “L ose



would



open



Com edian,



he



exp lains



of



w riting



or



f ocused



no



time.



trifl ing



sti ck



go od



bad on



a



his



wit h



jokes



his



that



u p



streak h is



every



p articu lar



sho wing



bo oklet



day.



jo ke



and



s treak.



th e



chai n”



is



a



power ful



by,



most



age



chain ”



you



st reak.



to



si mply



habi t.



ea ch



t racker



how



a



at



and



h abit



on



you



inc luded



day,



the



and



habi ts,



li st



a



whe ther



ha bit



Begi nning



us es



He



if



y our



thei r



bre ak



is



punc h



page



your



dat es



doc umenta ry



he



adding



tho se



T his



of



report edly



joke s.



wor ds,



end



the



measu re



examp le, of



so mething the



eve n



calend ar



ever ywhere



At



Jerry



a



F ranklin .



conversat ion.” his



get



tracke d



vir tues.



in



to



recor d



bookl et



loyal ty



measur e



way



For



each



a



have



Benj amin small



recor d



to



routi ne.



measur ement



T RACK



simple



is



to



Visual



logs,



the



HABI TS



peopl e



w orkout



d ownloa d,



format



and



acti vity.



sof tware



is



your



calen dar



famous



a



t racker



an y



jour nals,



perha ps



KE EP



to



ma ntra.



Don’t



b reak



t he



cha in



is



I n



Be



of



sales



the



calls



chain



break



of



the



and



wo rkouts



chain



impressiv e



yo u’ll



of



Laws



obvious,



attrac tive,



bre ak



Benefit



one.



When



of



you



to



act



on



goals



Xs



on



look



are



study



more



daily



mere



Habit view



act



f ood of



of



o ur



Measureme nt behavior paper work in



and



cli ps you



front



have of



a



k eeps



on e



the ( or



way



w hat’s



as



yo u We t o



hav en’t)



see



you’d



en d



up



beca use



Do n’t



expect . w ith



it



m akes



br eak



Don’ t



an



lever ages



a



behav ior



hone st.



b een



less



we



ac t



going y ou



the



of



to



wh o



bett er



than



we



bli ndness



to



eac h



One



to



Wh en



the



blood



don’ t.



a



in.



One



who



did



ke pt



not.



The



it.



dis torted do . our



how



own



gl ance



a t



the



m uch



eviden ce



y ourself .



l og.



prog ress



chang e



know



the



thei r



w ho



day.



nex t



remi nded



have



on



like



food



those



to



yo ur



b e



us



o ur



h e



your



lo wering



that



urge



cue s



yo u’ll



those



imm ediate ly



pu tting



likel y



t hose



as



in



trac k



and



foun d



Mo st



over come



and



w ho



initi ate



visu al



m eals



than



spar k



can



str eak,



weig ht



ca n



of



sm oking,



peopl e



think



of



pe ople



im prove



muc h



t hat



s eries



yo ur



t hat



r eally



co ntainer



you’ re



to



behav ior



behav ior.



you ,



lis t



h undred



twice



tri gger



quitt ing



likely



lost



a



t he



s hown



si xteen



no tice in



has



weight,



more



off ers



will



sim ultane ously



a



and



also



than



powerf ul



buil ds



calenda r



tra cking



own



c reates



the



lo g



you



busine ss.



obvi ous.



n aturall y



R esearc h



tra cking



i s



or



t han



an d is



It



faste r



of



one.



calenda r



al l



day



b ook



sat isfyin g.



a ction



l osing



fit



tracki ng



your



a t



like



pressure



a



last



g et



Ch ange.



tra cking



trac king



ag ain.



of



each



Hab it



your



Habi t



streak



dow n



# 1:



Recording



Beha vior



succes sful



every



Habit



and



a



yo u’ll



cr eating



multiple



Let’s



and



port folio. o f



bu ild



is



right



Benefit



The



# 2:



most



signal



th at



we



down



addictive



can



Habit



tra cking



your



easy



of



far



# 3:



Hab it



This



is



t he



mos t



form



of



r eward. an



Habit



tra cking



abs,



type



of



In you



p erson



ac t,



who



hab it (2)



is



day .



get



st arted



your t he



i s



cros s



than



wo rkout w atch



le ngth



do esn’t



tra cking



y our



o f



you r



t he to



( 1)



ke ep



Track ing



a lready



made.



su btle you



d on’t



see



w ant



o r



your to



can



becom e your



an



i tem



off



to



m ark



an



re sults



e ach to



lose



book



X



grow —th e



on



its



to -do



own list,



on



t he



size



manuscr ipt —an d



the



Y ou’re



the



of



yo ur



if



i t



ball: not



you’re



fix ated



strea k



alive



visua l



cue



and



o n



focus ed gett ing



b ecome



the



wo rkouts .



cre ates



to



e ndure.



eye



res ult.



m iss



in herentl y



log,



likel y



ke ep



trying



feeli ng



sati sfying .



t o



more



an



d esire.



have



squa re you



to



you’re



wor k —a



a



stre ak.



satisf ying



the



get



ha ve



your



you



emp ty



becaus e



all.



to



can



When



h ard



we



mot ivated



feeds



progre ss



of



P lus,



th e



h elps



just



a



b ad



Wh en



tr acking win



the



pro of



m ore



sma ll



c ome.



to



your



rather



al l



ha bit



o f



go od



also



be come



w ay,



on



progr ess.



ben efit



you’ re



you’r e



summar y, to



the n



pr ocess



pack



in



port folio,



goo d,



the



you



is



fe els



feels



on



y ou’ve



is



we



Ea ch



ab out



visu al



cruc ial It



this



pow erful



tra cking



ent ry



It



investmen t



In



brea king



Benefit



m otivat ion fo rward,



fo rget



provid es



b y



attr active .



m otivati on.



mot ivate



prog ress



calendar.



pa th.



to



how



c an



complete



mo ving



on



i s



of



par ticula rly



it’ s



reminder



are



effec t



be



fo rm



t hat



down,



morning



tra cking



effect ive



continue



This



Hab it



a



moti vating



becau se



you



t hat



ca n



remi nd



see



th e



prog ress



si x -



you



are



m aking



whenever



you



form



You



for of



waited



ha bit



the



b e so



Despite



a ll



of



re ason:



It



fe el



a



t o



sounds



li ke



h assle



do.



It



d own



buil d



ev ery



fe els



ea sier



remember



to



decision



journa l,



workouts



for



made and



a



then



entire



only



What



can



First,



year.



is



so



tha t



hab it. you



whic h



useful,



it



of



is



are a



why



ca sting



delig htful



h ave



the n



yo u



use d



e at te ll



it



quit .”



I



me



I



t o



Or,



ha bits:



got



“I’ll



to



“I



myself .



do



it



to h arder. ”



hav e



a



my I



fo r



ha bit



d iet.



try



record ed



manage d



a



work



Or,



there



the



cal ories



foll ow



like,



“I



a



measur ing.



things



been



for



Counti ng



you’ ve



les s.”



n ow



and



two



it.



wh en



m ore.”



I’v e



calori es.



into



strug gling



tedi ous



just



u ntil



trackin g



tracki ng



a lready



seem s



of



for ces



hab it



I



discu ssion



id ea



i nevita bly



my



becom e,



this



the



“I’ll



wish



tr ack



for



Bu t



do



ev eryone,



near ly



to



wh enever



knowing



cal l



but



pr oof



yo ur



on ce



one



meal



and



anyo ne



t here



can



i s



no



benef it



n eed



fro m



to



it



measur e



in



some



your



form —e ven



if



tempo rary.



we



probably



be i t.



Your



sleep.



to



I



to



of



sat isfyin g



u p.



isn’t



it’s



but



lef t



yo u’re



say,



i nstanc e



fee ls



it?



t he



P eople



week,



log



li fe.



t o



it.”



a



gave



Tracking



eat.



do



fo od



sa les



(3)



gr atific ation. *



be cause



when



and



vis ual



w ish



r esist



and



it ,



tra cking



I’ ve



bu rden



tr ying



Writing



about



p eople



you’re



you



hab it



benef its,



lik e



a



if



l ose



provid es



intrin sic



tal k



many



to



succes sful



person



and



to



the



simple can



a nother



wond ering, long



wan t



tr acking



t ype



i mmedia te



may



do n’t



re cord



Furthermo re, votes



and



Onc e



sur prised You r



by



cred it



know



how card



much



to



sh ould



you’re



state ment



h ow



records w here



ea sier?



me asurem ent



regi sters



cal endar you



track ing



possi ble,



Fitbi t



Yo ur



mak e



man y



m any



get



t he



autom ated.



alrea dy



t racks



step s



how



b e



ne w dat a,



you



how



oft en



take



plac es add



trac king



a



an d



you note



You’ll w ithout



you how



travel to



go



ou t



long to



yo ur



to



y ou ea ch



cal endar



Or,



“ I’ll



to



review



tracking



it it



ea ch



wee k



eve ry



day .



Second,



m anual



habits.



I t



track



occurs.



T he



habit







be



wh ich



limite d



cons istent ly



I



measure ment



com pletio n



5



you



wi th



of



t o



+



is



to



tra ck



more



y our



one



p ractic al



mos t



habit



tha n



impo rtant



than



t o



spor adical ly



up



the



i mmedia tely



beha vior the



i s



a fter



the



cue



th e to



habit -stack ing



habi t



write



met hod



it



dow n.



Thi s



me ntione d



trac king.



habit



HABIT] ,



hang



th e



combi ne



hab it



stack ing



[CU RRENT



After



clip



mon th,



shou ld



to



each



allows



Chapte r



After







b etter



record



approach



The



tracki ng



ea ch



ten .



Finally,



in



is



or



I



t rackin g



wil l



phone



form ula



[TRA CK



from



a



MY



is :



HABIT] .



sales



call,



I



will



move



one



pa per



over .



After



I



finis h



each



I



put



plat e



set



at



the



g ym,



I



will



r ecord



i t



in



m y



work out



journal.







After



m y



in



th e



dish washer ,



I



wi ll



writ e



down



what



I



ate.



These



tac tics



aren’t



th e



you’ll



fi nd



type



interesti ng



That



said ,



important



c an



a to



of



f ew



track ing



pe rson wee ks



see



ever y than



mak e



of



wh o



yo ur



enjo ys



hab its



rec ording



m easure ments



ho w



you’v e



actu ally



habi t



strea k



ends



any



si ngle



ea sier.



at



me asurem ent,



to



be



b een



so me i s



E ven



your



if



b ehavio r,



insight ful.



sp ending



poi nt. havi ng



your



And , a



you



go od



I



I t’s



t hink al ways



t ime.



more pla n



for



when



HOW



your



TO



habit s



RE COVER



slid e



off



QUICKL Y



t rack.



WHEN



YOUR



H ABITS



BREAK



DOWN



No



matter



life



will



long, work



an or



rule:



I



inter rupt



y our



miss



one



Maybe



I’l l



can’t



be



ends,



I



The



an



perfec t,



first



mista ke mistak es



twice



the



This can



is have



when habit



I do



st art



a



bad



doe sn’t



t his



habi t



as



yo ur



po int.



little



more



I



try



to



hab its,



P erfect ion



get



me,



try



to



ent ire



get



but



I



o n



is



can the



of



peopl e



t he



new



s ick



or



of



you r



re mind



it is



you



is



in evitab le



not



ha ve



po ssible . to



travel



tha t Befo re



for



time.



m yself



o f



a



si mple



w ell



or



the



is as



so



int o not



a s



going



I’ll



a



it



quick ly to



follo w



seco nd



mis s



it



lap se.



up As



as two



with soon



possib le. in a a s



a



r ow.



heal thy one



me al.



I



streak



on e.



one



that



ruins



Mi ssing



once



you. i s



an



It



is



th e



ac cident .



spir a l



of



Miss ing



habit.



fea ture



fail,



if



pr incipl e



bu t



follo ws. a



I ’m



avoid



perfor mance,



m atter



but



n ext



never



tha t



ba ck



piz za,



disti nguish ing



succ essful



think a



a



to



a



w ith



up—you



h appens,



sta rted



repeated is



I



wor kout



g et



s ome



pop



n eeds



are



twic e.



d ay,



eat



you at



wi ll



h appens



mis s



o ne



y ou



fa mily



this



nev er



Missing



c onsist ent



emerge ncy



Whenever



If



how



a



bad they



b etween



winne rs



workou t, reboun d



reclai ming



impor tant



com pletel y



as



o f



or



bad



quic kly. it



t hat I



a



and



i s



d ay Th e



at



Anyo ne



work.



brea king



But o f



a



fast.



I’ ll



would



losers .



stic k



like.



to



Too



i t



even



of ten,



w e



if



I



fall



can’t



into



an



a ll-or- nothin g



slipping



up;



perfectly ,



You



don’t



busy)



start



you



only



words,



Never



reali ze Los t



with need



Sluggish



days



a



A s



int errupt



w hy



the



days



how



33



is



bad



up



when



to



the



y ou gy m



reaffirms



losse s



easy



for your



can



derai l



KNOWING



your



h abit



W HEN



loss



up



succe ssful



do



on



not



s omethi ng



take



you



ba ck



to



as



“T he



bad



he lp



(or



you .



you



t o



$150 .



$ 100.



I n



othe r



v aluable



fir st



you r



d ays



wi ll



jus t



sa ys,



s how



g ain



take is



can’ t



i s



rule



If But



as



ac hievin g



a



50



of



co mpound ing:



always



b eing t o



S imply



push -up, i nto



like



m inutes



the the



yo ur



when



of



co mpound



gains



ones. you



somethi ng —ten



real ly—is



happen s



pe rson



you



fe el



h uge.



durin g



w ho



goo d,



it—eve n



if



may



impr ove



no t



imp ortant



D on’t



p ut



up



cy cle



habit s.



WHE N



behavi or



Anot her



t racker —is



(A ND



of



y ou



do



NOT)



TO



cha nge



po tentia l



mea suring



the



TRA CK



a



com poundi ng.



what



type



m ost



doing



a nythin g



about



th e



train



often



does n’t but



less



yo ur



the mi ss



it’s



th an



c rucial



you



hope.



perf ormanc e,



but



to



sh ow



Going it



identi ty.



all-o r-noth ing



a



to



d ays.



eat



fee l



five



The



using



not



a bout



don ’t



l oss



y ou



just



than



mai ntain



a



It’s



to



workou ts



sp rints,



workouts.



is



if



pro blem



a ll.



are



f ive



It’s



at



workou ts



squats,



workout.



tha t



The



un necessa rily.”



“bad”



it ’s



ha bits.



per cent



Mun ger



good



Furthermo re,



50



percent



pr evious



let



y ou a



f rom



Don ’t



i t



mor e



accrued



zero.



do



hurt



Char lie



a nd



thinki ng



it



then



33



our



valuab le



pe rcent



it



with



s houldn’ t



$100, a



g ain.



is



prob lem you



av oiding



percent



This



then



day s.



you



th e



cycle



A



is



just



o ne



pit fall



dang er —espe cially



w rong



H ABIT



t hing.



if



t hat yo u



are



Say



you’r e



doing



a



runn ing



g ood



jo b.



restaur ant



One



customers



pay



food



be



go od.



this



o ne



must



a



f or



a



way



m eal If



to



you



measu re



eac h



fewer



an d



day.



want



t o



know



suc cess



i s



to



if



you r



chef



ho w



many



tr ack



If



mo re



cus tomers



custom ers



co me



in,



come



someth ing



i n,



is



the



mu st



be



wrong.



However, limited for



a



p icture



mea l



mea suremen t—dail y



of



does n’t



customers



are



measuring



reven ue,



up



with



for



may or



it



be



mo re



perhap s



The



dark



driven success



the



and



measured



by



market ing



o f



trac king



n umber



the



s cale,



cleanses,



and



f at-los s



is



b eing



This



pitf all



long



hour s



get ting



teach



for



and we



choose



This



is



the



is



many



than



t he



for



o n if



b ehavio r



e arning s,



the



scale,



a



you



will If



w ill



that



means



embrac ing



The



human



mind



m ethod.



th eir



tip.



we



become



i t.



If



your



o ptimiz e



cra sh to



sale s,



suc cess



opt imize



it



me al



th at



yo ur



w ants



mak ing



Inste ad,



ge nerous



is



ea rnings .



p ays



only



you’ re



fin ish



b ehind



you



you’re



bu t



other



custom ers



pur pose



quarte rly



if



w orse



lea ve



som eone



dis satisf ied



fa ct,



some



w ho



partic ular



pills .



evide nt



t en



of



w rong



Charl es



in



m any



gettin g



tho usand



th inking .



s ometim es



economist



or



a



becau se



E ven



get ting



custo mers



quart erly



even



stand ardize d



criti cal



a



how



In



give s



for



die ts,



“win”



i s a



lower



ju ice



whate ver



p layed.



inst ead



about



of



n umber



be



Jus t



m eal.



dash.



discou nts



rather b y



l ower



might



o n.



the



and



tra ck



percen tage



g oing



enjoy



di ne



or



to



on



game



they



food



ac counti ng a



re ally



to



th e



meas ured



revenue,



number



u nlikel y



the



i s



me an



eff ective



side



by



wh at’s



reve nue—on ly



In



of



life.



mean ingful



s teps



tests



ar eas



t han



inste ad



work



we of



do



w e



opti mize



m easurem ent,



w e



get



Goo dhart,



t o



as



the



foc us



done.



ab out



the



G oodhar t’s pr incipl e



f or wr ong



La w.



stat es,



W e



on



workin g



care



bei ng



emphas izing



sh ort,



ref erred



We



more



hea lthy.



l earnin g,



what



we



cur iosity ,



me asure.



beh avior.



Name d “Wh en



afte r a



We



the



m easure



When



becomes useful when the



In



a



targe t,



wh en



it



it



our



mistakenl y



thin k



exist.



just



All



of



but



It



the



shift



you r



is



number



mea n



say, f eel



many



w hy on



number,



adds



y our



looks



bet ter



these



are



to



s cale



good



measu re.”



conte xt



to



sim ply



to



ove rvalue



valid



you



An d



to



t o



measu re



s omethin g



be



r ecord



onl y



of



up



sag.



only



n ot



fe edback



in



be



and



so



if



yo u



or



may



y our



imp roveme nt,



way



t o



pro vides



dir ection



and



a a



make



your



littl e brief



moment



of of



and



in



t rack



you



more



for



it ’s



its



pr oper



y our



pr ogress ,



Fur thermo re, it



h elps



notice drive If



it’s



t o



evi dence



that got



ti me of



im mediat e



T he



on



th at



y our



sk in



a



boost .



n ot



to



All



fee ling



focus



on



a



pr ogress .



tra cking



s atisfyi ng. that



loss.



solely



yo u’re



signals



ha bit



more



w eight



focus



se x



pe rhaps



h abits



bit



m ean



that



measur e



s ometime s



you



yo ur



simple



fa ctors



doe sn’t



matter s.



impro vement .



sca le,



o nly



W e



d iffere nt.



how



mea sure



t he



that



No



y ou



on



your



quant ify.



tracki ng



ef fectiv e



But



the



and



a ll.



habi t



thin g



earlie r



trac k



a



to



can’t



habit



pro gress,



can



ar e



at



giv es



done.



piece



is



pict ure,



number s



you



th at



right



numb er



keep



s tubbor n,



will



w ake



t o



enti rely



victori es



to



im portan t



cru cial



t he



becau se



measu rement —one



measureme nt



large r



someth ing



different



a



Me asurem ent



diffi cult



by



offers



on e



meas ure



me asure



not



not



m ay



ca n



just



i s



ways



th e



we



and



motivated



matter



a



is



sof t,



can



it’s



mo tivati on or



tend



sa tisfyin g



non scale



the



you



i t’s



ways



focu s



we



th ing.



m easure ment



are



This



to



can



there



a



n umber



factors



becau se



doesn ’t



th is



place.



Each



be



e phemera l,



the



import ant



something



an d



wo rld,



anyt hing



most



to



sys tem.



undervalu e



the



you



you.



da ta-dri ven



Bu t



ceases



guides



c onsume s



overa ll



it



yo u’re



pleas ure



Ea ch m oving fo r



a



in



jo b



the well



of



Chapter







One



S ummary



of



the



mo st



sat isfying



feeli ngs



is



the



f eeling



of



mak ing



mea sure



w hether



you



progress.







A



habit



track er



habit—lik e







Habit



your



is



mark ing



t racker s



habi ts



a



an



and



simpl e X



on



other



sat isfyin g



by



a



way



to



di d



a



calen dar.



v isual



forms



pr ovidin g



of



clea r



mea suremen t evid ence



of



can



make



your



progress.







Don’t



b reak







Never



m iss



quickly



a s



t he



cha in.



tw ice.



I f



Try



you



to



m iss



ke ep



on e



you r



day,



habi t



try



strea k



t o



aliv e.



get



b ack



on



track



mean



i t’s



th e



poss ible.



Just



beca use



yo u



most



impo rtant



can



measure



somet hing



d oesn’t



thing.



17



How



an



Ac counta bility



Change



Ev erythi ng



A



se rving



fter



Harvard



L aw



as



a



Sch ool



negotiati on



and



Negotiati on



Pro ject



Partne r



p ilot an d



spent



confl ict a nd



in



Can



World



War



I I,



thirt y-four



man agemen t. work ed



wit h



He



Rog er



years founde d



nume rous



Fish er



att ended



specia lizing the



in



H arvard



c ountrie s



and



world



as



leaders



o n



peac e



compromis es. nuclear



w ar



the



would



people



bu t



always



be



carry



r ight



President .



have



access



neve r



If



a



e ver



he



kill



one



human



cou ld



millio ns



th e do



mus t



reality



b rought



“When



s uggest ed



inno cent



our



cove red



thre at



his



of



mo st



co des



The



th at die



f act.



coul d



becaus e



coul d



A ny



kill he



sit ting



milli ons



of



w ould



away.



woul d



of



wro te



a



be



knif e



f or



Pr esiden t ha s



to



d eath



is .



Bloo d



in



1981.



and



as



to



him



l ook



at



on



h e



fir e



first ,



says ,



th at



i mplant



The



that



v olunte er



accom panie d nucle ar with



‘Geo rge, someo ne



t he



“ Put



then



vol unteer .



w anted



He



thi s



to



fr iends



immediate ly



uns atisfy ing.



more we



of



impo rtance



Fis her’s



to



mig ht



discus sion



satisfyin g.



satisf ying,



trou bling



tha t



and



Whi te



the



wea pons,



his



I’ m



ow n



the



hand s,



sorr y



but



realiz e



Hous e



wou ld



tens



what



carp et.



to



death



It ’s



home.



th e



are



a



anyo ne



butche r



He



is



s trategi es



se e



he art



jud gment.



w e



th e



desig ning



capsul e,



President ’s



as



as



p erhaps



lau nch



l ittle



Having



Just



dip lomati c



devel oped



a



ter rible.



have



and



1980s ,



he



that ’s



Throughou t



and



no ticed



Presi dent



so



die. ’



a n



to



heavy



being.



is—what



God,



cr ises,



sim ple,”



the



big,



had



miles



in



to



on



actua lly



o f



number



him



way



I



Fisher



he



qu ite



n ext



only



of



197 0s



focu sed



and



was



code



wit h



t he



that



w as



thous ands



[nuclear]



in



war,



woul d



sugge stion



capsule



w as



Fi sher



n uclear



president



it



host age



ide a.



ti me,



prevent



“My



Bu t



esc alated ,



interesti ng



At



reso lutions ,



l ikely



are



also



pus h



4 th



Law



mak ing is



a n



repe at



m ore



Penta gon



som eone



nev er



of



t o



the



ki ll



the



proposa l



in



w ould



the



of



go od



li kely



‘My



the



button. ’”



hab its of



avoi d



Change



we



imm ediate ly the



experi ence t o



said ,



di stort



Be havior



inve rsion



an



the y



an



4th



wh en



La w:



the



Mak e



it



endin g



ex perien ce



whe n



the



ending gets



is



painf ul.



fixe d.



immediate



If



and



a



The



t hreat



The



possi bility food .



master



hu man



severe,



The



to



adding



We



an



a



o f



bad



is



behav ior.



to



mistak e



cut



a



p ainles s,



it



g ets



neve r



a



the



fa ster



plumbe r



retu rning wrong



caref ully.



pain,



h abits to



the



a nd th e



because



ab andon. inc rease



T here



If



is,



for ces



the



teache r.



to



yo u be



makes



blood



failu re



is



ig nored.



will good



at



makes



The



learn



a



m ore



from



his



r estaur ants



vessel



painfu l,



job.



c reate



sur geon



When



t he



cons equenc es



are



li kely



t he



beha vior.



you



quickly .



cos t



to



a



revi ew



and



h abits



hard



relati vely



cutti ng



th e



bad



effe ctive



custome r



learn



insta nt



the m



b ad



an atomy



p revent



predicame nt the



of



immedi ate



repeat



makes



a



a n



is



co stly



cost



p eople



more



want



of



The



is



fail ure



m ore



it.



good



Pa in



c an’t



l ess



eli minate acti on



they The



t he be



is



serve



be st



way



spe ed



a



gap



of



unhea lthy a



grea t



us I the



betwe en



in



be havior s,



way



some



kno w



to



t o



redu ce



wa y,



the n the ir



and



that



ov ercome



this



pu nishmen t the



If



action



asso ciated and



odd s.



with



t he



consequen ces.



As



soon



begins



a s to



charged to



acti ons chang e.



a



late



pain.



There



of



co urse,



punishmen t



to



must



the



To



be



cost the



matc h



c hange



of cost



a ction. of



jump



a



To



co nseque nce,



pay



bi lls



the be



exe rcise.



th eir



show



to



behavio r,



o f



health y, Gettin g



a



to lot



th is. the n



stre ngth



cost



up



th rough



limit



relati ve



pro ductiv e,



immedi ate



S tudents



We’ll



immediate



an



Cus tomers



fee.



attend ance.



is,



in cur



o f



If



on



class of



fine d



time when



hoo ps



you’r e



w hen



to



to



streng th



of



t he



the



behavi or



it



i s



cost for



of



be



laz iness



smokin g



in



a



is



linke d



littl e



re ly



bit



of



on



pun ishmen t tryi ng



great er



m ust a



are



gr ade



a void



going



must



th ey



th eir



the



proc rastin ation the



be havior



be



to



correc t.



tha n



great er



restau rant



o r



the tha n fail ing



it



to



recycl e



adds



punishmen t



In



is



genera l,



conse quence



p ainful



the



more



enough



local,



consequen ce,



th e



more



in tangib le,



glob al,



likely



it



is



Thankfull y, to



any



ba d



to



more



is



habi t:



HABIT



CONTR ACT



The



first



seat



belt



the



time,



just



14



belt —but



Within



fi ve



wearing And



a



it’s



belts



seat not



l aw



a



ju st



i s



the



is



to



an d



h abit



was



a bout



of



as



Americans



buckl ed



up



the y



Laws



and



change



laws, an act



ou r



habi ts



ban ning



a



of



by



ag ree



Wh enever



exampl e in



co mplete



regula tions



collectiv ely group.



a



a



are



certai n



an



la w



got in



of



so cial



h ow



of



peop le



co st



1, 1984 .



At wore



a



just



ha bits



of



then



imp acts



a



the



fi fty



pe rcent o ver



milli ons



ha bits. along,



st ates.



s eat of



th irty of



peopl e.



can socie ty, enfor ce



we the m



be havior —seat



mand atory



f ollow



To day,



wea ring



In



gov ernment



our



of



88



c ar.



a nd



la ws.



over



r ules



resta urants ,



d on’t



f orty -ni ne



As



leg islati on



you



Th e



less



re gularl y



b elt



c ontrac t.



of



if



in



the



piece



and



the



immedi ate



Sta tes



seat



a



new



sh aping



had



in



cer tain



way,



the



behavi or.



Dec ember



Uni ted



201 6,



by



contr act



an



on



In



abide



socia l



i mmedia te



conse quence ,



add



York



n umber



to



inside



th e



to



t he



well.



exampl e a



w ay



nati on



revers al



creatin g



s moking a



indiv idual



the



dra matical ly



wa s



in fluenc e



Ne w



by



chang ed



th ere



the



chan ge.



th e



has



years,



and



in



t o



legisl ation,



ti me



if



beh avior.



in



enfor ceable



each



shi fts



enfo rced.



dela yed



peopl e



half



on ly



c ontrac t.



passed



of



all



ov er



belt



it



Beha vior



co ncrete ,



strai ghtfor ward



wa s



yea rs,



r eliabl y



in dividu al



per cent



t hat



action .



tangib le,



vag ue,



cre ate



THE



seat



a



an



and



likely



influ ence



the re



to



r ecycli ng—it T he



gro up



you’ll



be



as



a



belt is



agr ees



to



pu nished .



Just



as



create a



g overnm ents a



habit



verbal



or



particula r



habi t



Then



partners



and



Har ris,



first



per son



son,



y ou



a n I



habit



con tract



first



ver sion



off



long-term



goal



of



wanted



himse lf,



feels



#1



# 1:



Get



back







Phase



# 2:



Sta rt







Phase



# 3:



Ref ine



a



to



a



an d



ac t



int o



as



a



f ew



for



Qi



body



out



a



con tract



you



yo ur



to



don’t



follow



acc ountab ility



wa s



a fter He



per sonal



of



2 017



and



t he



wrote



to



ab le



bir th



up



traine r.



is



is



the



The



st art to



road



m ap



for



d iet



in



trac king



deta ils



of



his



achiev ing



hit



hi s



Qi.



pr ogram



di et



in



and



wro te



his



goal.



For



and



weigh



himse lf



And



then



he



out



each



e xample ,



lis ted



items



eac h



th e



then



o f



“Writ e



the down



daily all



habits f ood



that



th at



he



w ould



Q2.



worko ut



g et



c onsume s



him each



to day



day.”



punis hment



the



fol lowing



if



he



failed :



conse quence



“If will



B ryan b e



d oesn’t



enfo rced:



do He



of



a



Q3.



he



is



a



fat.”



n utrien t



th e



i f



Sho rtly



bett er,



“ slow -c arb”



m acro



ca n



commi tment



poun ds.



ob jectiv e



10 %



hab it



Tenness ee,



acti on.



sh ed



look s



you



you .



his



better ,



maint ain



occur



and



st rict



s trict



to



A



your



wife ,



laid



Phase



will



wi th



to



hi s



Harris







sta te



Nashv ille,



strate gy



he



y ou



people



from



stat ement,



out come:



two



this



two



account able,



accou ntable.



that



contr act



“ Bryan’s he



w hich



at



ideal



these



the



reali zed



so



in



pounds



tha t



Finally,



o r



cit izens



yo urself



200



Below



i n



on



pu t



ho ld



pun ishmen t



entr epreneu r



r ead,



again



h old



one



betwee n



correctly



program



the



fin d



saw



Harris



to



to



a greemen t



and



si gn



Bryan



laws



contra ct



wri tten



through.



his



u se



ea ting hi s



will



have



rest



of



t he



hoodies, he



sees



At



the



the



My



to



dr ess



up



qua rter.



or



sho rts.



f it



if



bo ttom



he



o f



each



w orkday



Dress H e



will



mis ses



the



u p



e ach



d efined



also



one



page,



is



and



g ive



day



o f



H arris,



Su nday



as



Jo ey



no t



his



weari ng



(hi s



logg ing



mo rning



for



th e



jea ns,



train er)



$2 00



t - shirts , to



use



as



fo od.”



w ife,



a nd



his



traine r



all



signed



contr act.



initia l



formal



reac tion



an d



convinced



w as



that



unne cessar y, me



th at



seriousne ss.



con tract



espe cially



sig ning



“A nytime



a



I



th e



skip



the



t his



see med



s ignatu res.



cont ract this



like



w as



part,”



he



an



Bu t



Harr is



indicat ion



sa id,



“I



ov erly



of



start



slacki ng



alm ost



immediate ly.”



Three his



mon ths



goals .



la ter,



The



an d



if



to



saw



fai led



fit.



dress



for



quarter—t he



The



To



make



painful way



Even



to



if



d o



b ad i n do



day,



hab its the



y ou



don ’t



he



had



had i f



to



he



of



his



be loved



wife



an



and



give



Auburn



t rainer



t he



hab it



Harris



lost



t he



wei ght.*



Creat ing



y our a



be st



habit



Qi,



his to



Harri s



mis sed



his



Alabam a



with



un satisfy ing,



he



pa y



f orgot



we ar



hi s



to



for



If



and



moment .



exact ly



he



t oo.



and



With



partne rs



ta rgets



day



ri val



wo rked.



each



tar gets,



painfu lly,



eve ry



his



escala ted,



himsel f,



most



wo rk



accountab ility



to



weigh



bit ter



strat egy



what



prot ein



Perhap s



up



hi tting



conseq uences



carbohydr ate he



a fter



run hat



hi s



t rainer



wi f e



upgr aded



$500



$100. to



sprint s, t he



res t



And



us e he



of



as



had



to



cr eate



a



team.



acting



con tract



opt ion



contra ct



full- blown



to



t he



c larify ing



is is



as



to a



mak e



ex actly



them



strai ghtfor ward



tha t.



wan t



s he



habit



c ontrac t,



sim ply



having



an



writes



a



with



fr iend,



a



someone



accou ntabil ity joke



i s



o r



fol low



Suddenly, but



also



You



can



if



“It’s



o r



you



e ven



a re



c an



to



in



and



he



5 ),



We



al ways



t rying



our



hair



because



w e



want



g et



to



bru sh



these



goo d



potential



emplo yers



about



opini ons



This habit



the is



Chapter







The



p recise ly



con tract



a



a nd of



can



they ’ll



m y



our



and



wo rk



so



wakes



I’m



la zy!



didn ’t



and



gradua te and



around an



y our



fro m



challe nge



Know ing



are



le ss



cost .



lik ely If



pro mises



to



of



th e



4th



at



5:55



e ach



Re ply



to



to



t hat



this



th e



ou rselves get



top



a



$5



worl d.



We



We



are



less



l ikely



to



repe at



a



schools



fr iends



and



us



be cause



it



b ad



hab it



to



r eactio n.



fam ily. he lp s



W e



if



partn er



Cha nge



is



if



it



is



An



acco untabi lity



p artner



can



cr eate



a n



imme diate



care



o thers



or



make



like



signin g



i t



p ainful



c ost



We



im press



unsatisfy ing.







via



caref ully



unsatisfy ing.







lazy.



sa ys,



f or



posi tive



our



Behavi or



or



mo rning.



sched uled



a ccount abilit y



of



y ou



an



w ell.



L aw



to



you rself,



S ummary



inv ersion



th at



ot hers.



selve s



to



day”



Cho



mal functio n.”



dr ess



l ikely



Ma rgaret



untr ustwor thy



Fra nk,



up



best



You



as



automa ticall y



teeth



gettin g



up hold to



a



i mmediat e



you



Thom as



ou r



are



an



se e



to



alar m



mate s



i s



pr omises



pres ent



“song



mo tivato r.



t here



be cause



those



why



acco untable .



tweet



habits



grad es



sta y



p rocess .



ass uming



a nd



know



up



to



bo th



Col orado,



has



no t



(l imit



comb



this



comed ian



the



power ful



y our



Th e



doe s



f ailing



u phold



PayPal



are



only



usef ul.



S he



bec ause



Bould er,



I’m



a



perhap s



au tomate



i s



day. t hem



be



up



not



doesn ’t,



6:1 0



helps



give



failin g



he



every



th rough,



entrepren eur And



which



watc hing



procrasti nate don’t



song



par tner



to



or



a



u s.



inaction. not



want







habit



A



It



ca re



others



makes



Knowing



We



dee ply



to



ha ve



contr act



the



ca n



co sts



t hat



of



so meone



abo ut a



wha t



le sser



be



us ed



else



is



o pinion



to



violat ing



othe rs



add



yo ur



a



thi nk



of



social



yo u



u s,



and



we



do



us .



pro mises



watch ing



of



cost



t o



public



can



be



a



any



and



behavi or.



pa inful.



po werful



motivator .



HOW



TO



The



1st



CR EATE



L aw:



A



GOOD



Ma ke



Fill



1.2:



Use



implem entati on



1.3:



Use



habit



1.4:



Desi gn



2nd



L aw:



2.1:



Use



2.2:



Join



t he



Obvious



1.1:



The



out



It



HABIT



Hab its



inte ntions :



stacki ng:



you r



Ma ke



“Af ter



envi ronment .



It



tempta tion a



Sco recard .



cul ture



Writ e “I



w ill



[C URRENT



Make



the



down



your



[B EHAVIOR ]



HABIT ],



c ues



c urrent



of



I



good



at



wi ll



habit s



[ TIME]



[NE W



h abits



in



to



b ecome



a ware



o f



them .



[LO CATION] .”



HABI T].”



obviou s



and



visible .



Attract ive



b undling . w here



yo ur



Pair



an



des ired



ac tion



y ou



b ehavio r



want is



th e



to



do



with



norm al



an



act ion



beh avior.



you



need



to



do.



2.3:



Crea te



a



m otivat ion



rit ual.



D o



some thing



you



enj oy



imm ediate ly



bef ore



a



d ifficu lt



hab i



t.



The



3rd



L aw:



3.1:



Redu ce



3.2:



Prim e



3.3:



Mast er



3.4:



Use



or



Ma ke



It



Easy



fri ction.



the



enviro nment.



the



the



Decrea se



decis ive



Tw o-Minu te



the



numbe r



Prepar e



mom ent.



Rule .



your



s teps



be tween



envir onment



O ptimiz e



Down scale



of



the



your



small



to



you



mak e



c hoices



h abits



u ntil



an d



your



futu re



that



t hey



good



act ions



delive r



ca n



h abits.



ea sier.



outsi zed



be



d one



in



purch ases



t hat



loc k



im pact.



two



mi nutes



less.



3.5:



Auto mate



y our



ha bits.



I nvest



in



tec hnolog y



and



o netime



in



f uture



behavior.



The



4th



L aw:



4.1:



Use



4.2:



Make



Ma ke



It



Satisfy ing



reinfo rcemen t.



Give



yours elf



an



immed iate



“doin g



noth ing”



en joyabl e.



Whe n



habi t



trac ker.



Ke ep



of



avoi ding



re ward



a



bad



w hen



yo u



ha bit,



comp lete



d esign



a



yo ur



way



t o



hab it.



see



the



benefits.



4.3:



Use



a



4.4:



Neve r



miss



twice .



When



immediate ly.



HOW



TO



BR EAK



A



BAD



HA BIT



you



tra ck



fo rget



your



t o



do



h abit



a



st reak



habit,



make



a nd



“do n’t



sure



y ou



br eak



get



the



back



o n



c hain .”



trac k



Inversion



1.5:



of



Redu ce



Inversion



2.4:



th e



exp osure.



of



th e



Refr ame



Inversion



yo ur



of



th e



3.6:



Incr ease



3.7:



Use



Inversion



4.5:



Get



a



1st



2nd



an



Remove



Law:



3rd



Law:



f rictio n.



th e



Ma ke



4th



It



the



Ma ke



min d-set.



comm itment



of



Law:



It



Ma ke



device .



acc ountab ility



c ues



of



It



Ma ke



th e



bad



hab its



fr om



you r



envi ronment .



bene fits



of



avoid ing



yo ur



bad



habits .



Diffic ult



t he



num ber



Rest rict



It



your



Unattr active



Highli ght



Incr ease



Law:



Invisi ble



y our



of



steps



fu ture



betwee n



ch oices



to



you the



and



yo ur



ones



Unsati sfying



p artner .



Ask



someon e



to



wa tch



yo ur



beh avior.



bad



that



habits .



be nefit



you.



4.6:



You



Crea te



can



a



h abit



d ownloa d



a



c ontract .



pr intable



atomichab its.co m/chea tsheet



ADVANCED



TACTIC S



Make



the



versi on



of



c osts



this



o f



your



h abits



bad



c heat



ha bits



s heet



p ublic



a t:



and



pai nful.



How



to



Being



Go



from



Tru ly



Being



Merely



Good



t o



Gre at



18



The



Truth



Matter



M



any



About



an d



When



peo ple



considere d won



more



than



They



ar e



to



b e



athle te



who



two



holds



distance in



the



Games



mi le, in



5,000-met er



These one



greate st



meda ls



not



only



two



in



the in



of



athle tes on



land



si gnific antly



Phelps



is



six



Hicham



El



How



is



th is



and



a



ver y



t han



H icham



own



gold



ar e



differ



t he



his



El



right .



m edals



time .



Gree ce,



ath letes an y



who



in



is



widel y



hist ory.



swim mer



but



P helps



also



has



more



spo rt.



name



a ll



P helps,



an d in



Gue rrouj, El



and



For



G uerrou j is



many



one



he



won



a



the



he



was



g reates t



At



in



a



Morocc an



held



race s. gold



he



is



o f



y ears,



2,00 0-mete r



2004,



but



the



t he



the



run ner midd le -



w orld



r ecord



Oly mpic



1,500 - meter



and



rac es.



compe ted



height,



any



1, 500-me ter,



Athens ,



Mic hael



the



O lympic



runner s



wi th



of



kn ow



fantastic



Genes



Don’t)



one



Olympi an



peo ple



(When



fami liar



Olympi c



any



Fewer



Talen t



f eet,



two



men



Guerr ouj



and in



a re we ar



torso ,



the



diff erent other



heig ht.



f our



pos sible? long



wildl y



inc hes



El



same



Phelps the



has



man y



wa ter.)



Guerr ouj



ta ll.



iden tical the



in



in



in



l ength



is



build



this



inseam



for



on



sh ort



(For



mos t



five



respe ct:



r elativ ely



p erfect



But



De spite one



ways.



starte rs,



nota bly,



f eet,



n ine



se ven -in ch Mic hael the ir



leg s



s wimming .



t hey in ches



dif ferenc e



P helps



and



pan ts.



for El



his



t all.



he ight



G uerrou j



has



in



incredibl y



long



legs



and



a



s hort



u pper



b ody,



a n



ideal



frame



for



d istanc e



running.



Now,



imag ine



Given



his



if



remar kable



Olympic-c aliber



peak



fitn ess,



than



El



a re



to



doomed



distan ce



Similarly , but



it’s



Since



the



El



run ner



weighed



who



compet ed



r unners,



run ning.



and



G uerrou j he



might



would



be



heig ht



1,500-met er



run



is



feet ,



backs



Olymp ic



s ix



and



Guerrouj



fee t,



arms, would



fi ve



e xtra



is



40



138



p ound



s ports.



beco me It’s



p ounds. is



a



an



unlike ly.



percen t



compe tition,



At



heav ier Talle r



cur se



Phelp s



inches .



In



i n



the



fo r



tend



pull ing



disa dvanta ge



in



whe n



it



woul d



be



histor y,



Olymp ics



as



a



medali sts



in



the



c omparis on,



men’s



Swi mmers



runne rs



th e



ten



id eal



sever e



for



gold



inche s.



a



bes t



Olympi c



fou r



at



t he



of



medal ists



are



of



qu alify



gol d



which be



on e



e ver



avera ge



is



tr aining?



which



elite



sw itch



Phelp s



ult raligh t



e very



A gainst



the



swim



eno ugh



an



to



Michae l



p ounds,



at



wer e



start .



doubtf ul



of



could



wi th



194



197 6,



height



athlet es



athleti cism,



P helps



hea vier



fr om



world- class



dista nce



G uerrou j,



runners comes



these



100 -met er t o



be



bef ore



and



t he



he



m en’s



aver age



fre estyle



ta ll



th rough



th e



swi mmer.



have



wat er.



ever



long



El



t ouched



the



pool.



The



secre t



field



of



sports to



to



m aximiz ing



compet ition.



an d



stick



busi ness.



with,



when



you r



This



i s



Habits t hey



odds



of



su ccess



just



as



tr ue



are



ali gn



ea sier wit h



your



abilities .



Like



Micha el



Phel ps



in



track,



want



to



a



whe re



yo u



Embracing that



this



peop le



discuss



t his



are



pl ay



strate gy born



fa ct.



On



ga me



requ ires



with the



the



t he



di fferen t su rface,



t o



wit h



or



odds



abil ities. genes



c hoose



habit



natur al



the



chang e



an d



more



El



are



your



in



of Some



seem



th e



is



w ith



and on



the



f avor.



simp le



be



i t



satis fying



Gu e rrouj



p eople to



ri ght



as



incl inatio ns



Hicham



acc eptanc e



your



to



perf orm,



po ol the



is



tru th



don’t



fi xed,



like a nd



t o



it’ s



no



fun



to



talk



biologica l destined



about



things



dete rminis m



for



you



makes



ca nnot



it



so und



su ccess



and



oth ers



shortsigh ted



vi ew



the



inf luence



The



of



stren gth



easily



genet ics



ch anged,



favorable



of



which



If



very



usef ul.



If



feet



tall



a



is



you



you



suitabili ty



of



environme nt



cha nges,



This



is



t rue



as



well.



so



much



our



no t



I’m



w hen



it



if



comes



The



at



t he



top



they



a re



als o



In



to



b e



short:



areas



of



trul y



genes



exci te



with



your



any



well



and



abili ty.



me



As



to



m atch



envi ronmen t



to the



y our



s uccess



yo ur



ou r



that



h abits



is



cann ot



be



a dvanta ge



in



in



unfav orable seve n



feet



rout ine,



b eing



deter mines



the



natur al



tal ents.



determi ne



suc cess.



and



bu t



for



hum an



prop ulsion,



field



th e



ri ght



tall



When



mental



gu itar



is



s even



o ur



ones



beh avior;



or



Mate



i s



are to



nat ural



t he



The



s kills,



to



not



c hords.



to



is



focus



why, is



“Genes w here



wher e



your



well



d etermi ne



notes, areas



only



t his



They



are as



d irect



no t



And



pl ace



de stiny.



Gabor



are



task .



p redete rmine. ”



key



a



this



contex t.



suited



The



Bu t



bein g



gy mnasti cs



rocke t



ar e



pow erful



of



lik e



in dividu als



Gene s



chara cteris tics



phy sician



don’t



a



compe titive



deter mine



a



phras es



behavi or.



bas ketbal l,



a bout



on



on



di sadvan tage



qua lities



sele cting



sa tisfyi ng. you



t he



fail ure.



w eaknes s.



u tility



kni tting,



of



pre dispos ed



both



the



as k



genetical ly be



Ou r



you



but



to



and



depende nt



opport unity.



a



perfor m



ph ysical



predispos e,



likely



dunk



for



no t



they



seri ous



t o



do



grea t,



do



a



to



to



h ighly



peopl e



and



so



is



want



p rovide



hindran ce.



Competenc e



trained,



they



Plus,



cer tain



ge nes



means



want



just



of



t o



t heir



ge nes



sm art



do omed



also



w ant



great



li ke



is



circu mstanc es



circumsta nces.



c ontrol .



ali gn



you r



can are



h abi ts



are



t oward



you r



you



cru cial.



y ou



ef fort



if



more areas



ambi tion



that



The my



obvio us favor?



for



me?”



your



HOW



How The



“Ho w



do



id entify



the



pl ace



will



we



I



figur e



out



where



op portun ities



addicted component



to



proactive



is



ho w



how or



a



l ook



a



that



isn’ t



at



fo r



an



and



t he



odd s



hab its



a nswer



i s



are



th at



by



in



are



right



u nderst anding



you



senso ry



and



wher e



by



you r



be,



at



we



our



uniqu e



t hem



dow n



experi ence: consi stent



y ou an d



ar e are



even



a



to



lite rally



t endenc y



st rong



how



to



g et



g enetic



facing



str essful



Coll ege



st opped



wat ching



yo ur



when



King’ s



clus ter Y our



of



event s,



how



ca ptivat ed



or



bored



a



As



Robert



concer t.



in



London ,



testing can’t



genet ic



pe rsonal ity



from



situat ion



pers onalit y into



f rom o n



you



to



to



to



se e



f ind



a



told



if



me,



t raits



single



one



genes .”



cons istent o f



divo rce



Inde ed,



show n



spe nd



atten ding



w e



p ersonal ity. is



you



There ’s



habit .



bee n



like



h ave



bec ause



ana lysis



br eaks



to



genetic ist



poi nt



that



te nd



expe rience s



compon ent



wh ich



cautio us



nic otine.



every



h ave



hours o r



resis tant



Five,”



to



m arry



or



sc ientif ic



to



or



of



vulner able



proven



Openne ss



to



o f



G enes



rebel lious



partic ular



1.



numb er



li kelihoo d



infl uenced



character istics



sur face



behav ior.



th e



al cohol,



t he



or



t ogethe r, a



every



HAB ITS



obed ient



t he



ge netic



YO UR



ben eath



from



behav ioral



no w



Bundled



o f



re active



during



have



to



y our



dru gs,



to



authority ,



Plomin,



operat ing



sur face



to



feel



INFLUEN CES



every thing



televisio n



you



fi rst



are



t he



influence



“It



I



PERSON ALITY



gene s



beneath



you



d o



is,



pers onalit y.



YOUR



Your



que stion



five



cu rious



the



other.



trai ts



spectr ums



and



trai ts



pre dispos e



is



the



to



situat ion.



is



k nown



of



in ventive



se t



a s



of



the



behavi or.



on



on e



end



T he



mos t



“Big



2.



Consci entiou sness:



organi zed



an d



effi cient



to



easy going



and



spontaneo us.



3.



Extrov ersion :



(you



4.



like ly



outg oing



kno w



them



Agreea blenes s:



as



an d



ener getic



ext rovert s



fri endly



a nd



to



vs.



sol itary



a nd



res erved



introv erts).



com passio nate



t o



chall enging



and



detached.



5.



Neurot icism:



anxio us



and



sensit ive



to



confi dent,



c alm,



a nd



stable.



All



five



charac terist ics



for



insta nce,



the



nursi ng



c an



be



war d,



the



resear chers



that



the



babies



up



to



be



who



in trover ts.



People



wh o The y



hormone



imagine habits



a



of



more score



an d



can



a ct



li ke



wri ting



t hank-yo u



all



exam ple, peopl e



linked



to to



res ponsib le sens itive hig h



in



to



mor e



c onsider



poss ess



ten d



b e



the



to



a



kind,



in



social



neuro ticism , variou s and



c ues



degr ees. worry of



thr eats. in



more



t he



their



In



fo und



likel y likely



incli ned soc ial



is



a



P eople than



to



oth er



word s,



envir onment



and a



inc reases



to



You



c an



eas ily



build



ev ents.



are



ot hers. the



are



in



g row



person ality w ho



amy gdala,



to



levels ,



an tidepre ssant.



whic h



nois e



t hey



bondin g,



b e



lou d



l ife,



consid erate,



o rganiz ing



or



a



aw ay.



ox ytocin



natu ral



play



t urn



more



note s



notici ng



n euroti cism.



wer e



Ext rovers ion,



ot hers



more



m ight



anxio us



neg ative



are



we re



oxyt ocin



hy persens itivit y for



aw ay



w hile th rough



natu ral



ro le as



it



no ise



tur ned



import ant



sc ientist s



child ren



highe r



w ith



been



brain



tru st,



have



If



towar d



agree ablene ss



to



an



w ho



som eone



neurotici sm has



i n



turn



t oward



under pinning s.



birth.



these



h ow



thir d



trait



Those



tend



pl ays



babie s



t urned



high



also



t hat



feelings



As



are



biol ogical from



tracked



extrov erts.



become



warm.



tracked



som e



When



hav e



high This



t rait



po rtion peo ple mo re



in



of



wh o



the are



lik ely



to



Our is



habit s no



dou bt



rooted for



are



not



tha t



our



pr eferen ces



other s.



You



ab out



th em,



scores



lo wer



on



orderly design



b y to



stick



discussed



in



ma ke



cert ain



and



with



d o



have



is



good



to



ha bits.



among



us,



6



12.)



and



you



sho uld



personali ty.*



P eople



can



get



if



r ock



pr efer



exercise



habit



diet



you



you



but want



romance



to



fi nd rea d



over



to



habit



tha t



best



There



is



vers ion



stick.



Th is



Tailoring not



the



your



e nd



designing



is



of



suits



the



the



habit



you r



where



o r



y ou’re



at



wor k



like



rowi ng,



for



you,



then



if



wha tever



c an be



the



a



is



like ly



to



we



body builde r, shap e



but



your a



pow er



lo w -carb to



you.



I f



s teamy yo u.*



build.



Yo u



Choos e



the



p opular .



joy



if



an d



they



are



go ing



s tart,



but



th is



to



La w.



a



good



atten tion



n atural



be



your



follow s



you



enjoy able



is



for



a



to



wh o



str ategy



pr efer



mos t



bri ng



4th



our



you



feel



le ss



fascina tes



tells t hat



a



mo re



you



or



than



envi ronmen t



the n



friend



to



tu rn



t hat ou t



les s



the



is



your



pers onalit y



Le t’s



for



d eeply



p eople



per son



be



o n



If



that



behin d



will



A



de sign



ha bits



one



idea



st ory.



situa tions



Re ad



them.



remind er



work ing



some



th ere



Our



dif ferenc es



he avily



em barras sed



need



to



a



bu ild



Habit s



co re



m ore



eve ryone



n ot



every



it .



habits the



be



wit h



en vironm ent



wor ks



habi ts



you,



of



(As



i nteres ts.



don’t



t he



rely



for



th ese



e xample ,



cyc ling



n onficti on.



b uild



F ind



or



for



but



dire ction.



easi er



wo rk



for



rippe d



low-f at



more ,



hav e



satisfact ion.



your



tha t



don’t



a



cl imbing



around



n ovels



to



pe rsonali ties,



certa in



be havior s



you



ne ed



our a



apol ogize



may



r eaders



in



t o



that



you



u s



by



have



bu t



Ch apters



takea way



n udge



consc ientiou sness,



natu re



conscient ious



de termin ed



genes



don’t



guilty



The



so lely



to



findi ng



advant age.



and



is



HOW



TO



FI ND



Learning



A



to



pla y



maintaini ng enjoy



area



th at



tend



doing



a



better happier a



the



life



is



the



advance point,



yo u



problem every



pr actice , y ou.



compete nt stay



prop els



that



energi zed f ailed,



the m



to



a re



you



Pe ople at



YOUR



FAVOR



in



your



fa vor



In



the ory,



succe ssful.



opport unitie s,



the 3rd



When



a nd



most



f eeling



to



IN



odds



bigger



are w ho



mo re are



t ask



an d



be cause



and



whi ch



not



even



is



criti cal



y ou



to



enjoy



talent ed



in



a



are



t hen ar e



fo r



can



like ly



they



b ecause



p roduce



and



pro gress



r ight



ha bit?



a



s imply



hab it



leve l



imp rove,



How



w ith



to



d o



common



is



any



the



part icular



pr aised



for



maki ng



they



g et



only



m akes



rew arded



with



t hem



higher - qualit y



is



eas y.



Pic k



the



T he



fir st



ste p



is



d ate



Tha nkfull y, and



it



is



m eans



t hey



e asy,



y ou



are



are a sure



is



str ategy: ev ery



ea sy.



can



trial life



eli gible ther e



known



a s



is the



many



pi cked



are



work .



w rong



h abit



It’s



a nd



In



more



t he



so methin g when



p eople



habit



that



w as



likely t o



to



feel



if



chall enging. th e



be



succes sful.



right



you



At



pick



too



satisf ied.



lon g-run,



play ing



we



cases, a



li kely



become



you’r e that



In



m ore



co nsider .



figure



appro ach



it



you



to



ma ke



you



th is



car eer,



conundrum ,



make



su ccessf ul,



need



instrumen t.



La w:



it



anothe r



skillset.



The



In



the



have



habit ,



are



is



and



The y



habit



the



difficult .



there



wher e



ARE



others



pick



i n



you



ODDS



strug gle.



wrong



When



THE



cycl e.



yo u



covered



more



als o



right a



ga me



easi ly



jo b.



and



b ut



Pick



do



be



where



virtuou s



How



com e



to



pa y



a



an ything .



g ood



progress



WH ERE



mot ivatio n



alm ost



things



G AME



H owever ,



conti nue



so me



game



for



yo ur



o ut?



and i s



er ror.



shor t.



bachel or, a n



O f



You or



effe ctive



cours e, don’t play



way



explor e/expl oit



t o



the re’s



have e very



t ime



a to



m usical



manage



tra de -off .



this



try



to



In



the



be ginnin g



explorati on. liberal many



a rts.



thi s



solution proper



you’ve



the



y ou



pe riod



of



found —but depend s



con tinue



lo ng-run



it



is



the



res ults



keep



e xplori ng



with



famously



asks



e mploye es



to



official



job



creat ion



The



optim al



you



have



it



a



makes



you



of



more



still



time—say,



as



implement



the



As



you



can



ask



m ost



What



feel s



y ou



t o



explo re



good



amount



yo u



come



up



b est



so lution



differ ent to



are



fun



made



of the



t o



me,



for



a



at



ti me



there



na rrow



to



to



of



the



a



to



t ask



wor k



is



w ide



the



If



tr y ne t.



yo u



yo u



are



on



th e



stra tegy



p ercent .



choi ce, and



curren tly



find



for so



are on



a



it.



a



t he



th eir ha s



led



to



of



habi ts



If



the ir



the



g et



series



on



have .



of



I f



and



the



Goog le



wh ich



car eer —



ri ght



you’ re



projec t —you



fa r



of



Gmail .



yo u



beg inning yo u



perce nt



th ing, pre ssed



should



som e



resu lts.



que stions



you



and



that



areas



to



o thers?



The



ma rk



of



not



w hether



you



lo ve



it



but



f or



the



out



best



If



y ou:



b ut



to



The



wo rkweek



time



exploi t



i n



90



20



AdWo rds



o nce



found



ca st



l osing.



work



the ir



t he



to



8 0



much



de adline



opt ions,



to



how



to



10



of



lik e



bec ause



you’ve



c ontinua lly



sa tisfyi ng



like



on



on



is



g oal



cal led



expl ore.



perc ent



someon e



a



y oursel f



be



de pends



The



focus



e xploit.



a bout



pro jects



it ’s



o ccasion ally. or



of



colle ge,



and



your



winni ng



r emaini ng 8 0



perio d



In



ideas,



effe ctive



produc ts



tim e—like



s ense



ex plore



will



whether



of



have



on



block buster



also



the



s pend



p ercent



app roach lot



be st



of



shif t



e xplore ,



a



t esting.



expl oit,



mos t



and



20



ran ge



probab ly



time



s plit



you’re



be



dat ing.



exp erimen ting



expl ore,



seem s



an d



bro ad



e xploit ,



that



the



d eliver



call ed



ca lled



wh ether



you



shou ld



explo ration ,



ke ep



on



to



a



ther e



it’ s



i t’s



r esearch



w inning ,



to



ac tivity ,



busi ness,



init ial



curre ntly



new



relat ionship s,



I n



ba lance



losing,



In



a



poss ibilit ies,



After



are



In



of



whether



y ou



people.



W hen



ar e



you



complaini ng?



Th e



work



the



we re



work



What you



you



make s enter



rest



of



can



me



they



are



“in



state



and



Where



do



We



are



favor .



mor e When



very



quick ly.



knew



that



resul ts



some



of



What



come s



you



m y



have



what feels the



real



t aught.



exp ect



nat ural me?”



headed



To



be



N o



inte rnal



El



are



or



When ever the



hon est,



Hicham that



in



you.



me?



r ight



s ome



Guerr ouj highly



When



a t



the



hur ts



com ing



a re



oth ers



is



ju st



what



L ook ha ve



averag e



when



m e



a



f elt



I



ex perien ce



to



so me



al ive?



us,



m y



me



i n



list but



I



fo r



wri ting.



told



yo u.



and



W hen



what Ign ore



a sk,



hav e



of



“W hat



I



p eople- pleasin g.



a nd



f low



a



is



wel l,



t han



ignore



feelin gs



and



emai l



doi ng



k eep



has



a



deg ree.



com pariso n



was f or



to



p eak



when



aroun d



y oursel f



Just



authe ntic



and



the



to



the



m oment,



or



that



perso n?



thos e



societ y



ju dgment s



feel



hand



ex perienc e



fa ster



in side I



at



state



ha ppiness



w hat



motiv ated



For



mental



leas t



t o



sure



se lf-crit icism. y ou



mos t



pe ople



atjame sclear .com,



quite



Ignore



of



it



imp ossibl e



sati sfying



wr iting



me?



of



p erform ers



tha n



be



the task



blend



near ly



b e



to



t o



second-gu essing enjoyment .



to



the



ourse lves



which



to



th an



o ther



than



i s



satisf ying



wasn’t



natu rally



othe rs



i s



retur ns



coll eagues ,



been



It



see med



ea sier



w hile



les s



on



This and



co mparing



I



t ask



Flow



fo cused



sta rted



grew



y ou



time?



away .



like ly I



of



task



greate r



the



your self



h urts



a thletes



th e



of



do .



so



zone .”



co ntinua lly is



to



fad es



f ind



get



that



ar e



what



th e



not



I



behavior our



is



p ain



enjoyin g



tr ack



you



wor ld



performan ce



the



mad e



l ose



when



t he



handl e



fe lt



lik e



No



e ngagem ent



gen uine,



y ou



an d



are



d irectio n.



of



this



we re



value d



p rocess



luck y by



to



so ciety



is



b e



ju st



born



and



to



luc k.



with be



a



Mich ael rare



pl aced



in



set the



Ph elps of



a nd



abili ties



i deal



environme nt and



the



also



But



If



t ruly



have



what



you



for



on e.



“Everyone 25%



with



but



I’m



g ood



you



ca n’t



create



g reat



the



if



those



a t



c omedia n



people.



T he



the



combi nation



you



add



When By



you



my



it



advantage



a In



who is



of



can’t



yo ur



easier (or



player



wo rks



ha rd



player



cr eates



a



t o



leav e



it



the



odds



case,



An d



m akes



in I



I’m



fe w



to



not



i t



better ,



yo u



of



win



the



can



p ractic e)



the



game



You



game



th at



st acked



behind



funn ier



but



I ’m



draw I



can



d o



fav ors



so



by of the



rewrit ing els e



be



t han



but



fa vor



us .



is



the



mo st



averag e



writ e



mos t joke s.



An d



t opic



top



peo ple,



th an



ra re. a



favor ,



i n



the



an d



l iving



wi n



th eir



t hat



plane t,



say s,



funn ier



had



level



everyo ne



this hard



your



tha n



well



I



i n



coul d



b etter



sh ortcut by



work



Dilber t,



th ey



draw



wh at



you



onl y



o n



l uck?



wit hout



redu ce



out .



are



sudde nly



un dersta nd



not



time



op portuni ties



to



an y



can



ma kes



to



wh ich



big,



l imited



who



u p



can



peop le



t hat



being



yea rs



new



e xposed



backg round,



st and



to



be



areas



ski lls,



to



f or



by



t o



my



have



one s



few



two



hop e



win



t he



carto onist



that



b usines s



all



the



never



th e



W e



are



whe re



art ist.



cou ld



combin ing



makes



leas t



mag ic



cartoonis ts



g ame



Ada ms,



an



standup



i n



want



e ffort.



h ardly



us



fo rtune



a



Sco tt



some



a mong



don’t



fi nd



has



abilit ies.



It’ s



when



t hat



fe w



i t.”



be ing



di fferen t.



com petiti on, ne ed the



for



a



rules .



pl aying.



st rengths



and



wh ich gen etic



A A



go od gre at



a voids



their



weaknesse s.



In



colleg e,



combinati on smart I



stand



ow n I



my



physic s,



to



my



cours es



d esigne d



of



eno ugh



created



the



I



w as



game .



ow n



majo r,



chem istry,



out And



am ong



th e



b ecause



int erested



bio mechan ics,



biolo gy, top it



an d



physic s



su ited



in—st udying



felt



wh ich



anato my. or



m e—I like



wa s I



bi ology was



only



le ss



of



a



wasn’t majors ,



so



taking a



chor e.



It



was



also



easi er



to



all,



nobo dy



els e



could



say



if



avoid



genetics.



The



for



other s



the



avera ge



arm



wrest ling



strength. by



being



m ore



to



Even



w hether



in



w ill



it’s



the



you ’re



be st



control



wher e



with



a



a



bette r



to



favorable



envir onment ,



where



odds



the



GE T



THE



are



HOW



TO



Our



genes



do



no t



They



tell



us



iv hat



know



wher e



to



opportuni ties better



we



to



work



o ur



look



m ost



categ ory.



potato



but



hard



our



you



Y OUR



t he



an or



som eone has



e lse.



Th e



nothing



If



the



wh ere



and



so



Aft er



w ho



egg.



you you



ca n can



are



ma y



you



You



bec omes th an



lose



can



at



find



a



from



in



o ften



w in



c an’t



deci de



s ituat io n th ey



it



ba d



spec ific



gifte d,



an



of



stron ger



ver y



hard



w ork.



Once



we



re alize



e nergy.



We



kn ow



whic h



type s



t he



Eve n



of



to



play



a



more one



you r



bet ter



so,



it’s



ou r



favo r.



cla rify



o ur



whic h



p otenti al



type s



fact



that



you



with



whethe r



ha ve



to



ca n



a you



we



of



avoid.



pro ductiv e than



i t.



str eng ths ,



strat egy



m ore



own



do



Th ey



c halleng es



your



to



h arder



are



has



but



sof t.



for



on .



nat ure,



fu lfillin g



“acc ident”



b odybuil der



h arden eg g,



one



nee d



matte r.



els e.



GE NES



h ard



an d



everyo ne c lasses ,



the



na turall y



narrow



time



for



on



abilit y



OF



skill ,



champ



to



diff erence s



specific



wres tling



or



t he



mas sive



y ou



Biologica l



to



ar m



the



a



ag ainst



O UT



of



bod ybuild ers



tra nsform



s pend



yourself



Ma ny



even



be



elim inate



are



over come



c an



under stand



whethe r



t o



sp ecific



pot ato



to



w orse?



bu t



a



mys elf



com binati on



you



MOST



t o



a



y ou.



very



you’r e



sa me



way



not



so ften



c ompari ng



or



maste r



wrest ler,



if



w ater



bette r



yo u



b ecause



of



the



p owerful



c ompete



arm



the



a



tra p



taking



wer e



is



Boiling



game



was



th ey



Specializ ation



the



The



be.



to



f ocus



compa ring



na tural a re



limit



rea ching



to the



any



ceiling have



o f



your



limi ts



capab ilities .



tha t



they



rarely



Peop le exert



get



the



so



ca ught



e ffort



up



in



require d



th e



to



fact



g et



that



clo se



they



to



them.



Furthermo re, the



work.



genes, you hard



In



Yes,



bu t



have as



if



Chapter



The







life







th e



is



a



Genes



to of



maxim izing



righ t



habi t



be



advant age



in







ea sier



Habits



are



Choose



th e







a



They



to



hard



away



ensu re pick



on



hand. t heir



you r



thing s



not



at



it’s



doing



the



gym



imposs ible U ntil



y ou



su ccess



habit s



behavi ors



the



game



d o



tell



od ds



p rogres s



you ,



us



favora ble



w hen



tha t



t hat



not



cha nged,



unfav orable



habi ts



favo rs



Genes



t o



reps ,



ge netic



ex plain



y our



and



eas ily



in







sam e



you’r e



tha t



that



as



h as t o



bet ter say



wor k



as



luc k.



rema in alig n



come



with



your



e asy.



of



succes s



is



to



choos e



the



is



e asy.



P ick



the



wrong



habit



strug gle.



disadvant age



that



t rainer



ri pped



wo rse



is



Work



the t he



ways



l ong-run



i f



compet ition.



c annot



powerful



Play



or



do n’t



best



skill s.



in



succes sful



S ummary



fie ld



Pick



that



better



th e



the



and



sec ret



right



a



you



pu t



adm ire,



of



over



personali ty



hav en’t



y ou



one



mak e



p ossible



d ealt



t hose



summar y,



ca n’t



it’s y ou



been



satisfyin g







ge nes



fa vors



crea te



to



ci rcumst ances



they and



pr ovide a



a



s erious



alig n



suit



yo ur



with



your



natural



abili ties.



y ou.



str engths .



If



y ou



can’ t



find



a



gam e



one.



elimin ate



wh at



means



circum stance s.



the y



best



which



work



the



need



ha rd



on.



for



ha rd



wor k.



They



clari fy



it.



and



if



19



The



Goldi locks



Rule:



Motivated



in



I



Disne yland



n



1955,



Li fe



ten-year- old loose



bac k



then



guidebook s



Within



a



learned and he his



for



loved



was



sight s



Beginning



was



rarel y



the



crowd



It



boy



ask ed



manage d



transi tioned



t he



olde r



Anahei m,



for to



a



job .



l and



a



a



Cali fornia , Labor



laws



positio n



when



a



were



sell ing



on



He



v isitor s.



magic



yea rs,



T he



crow ds



on



s tage



f or



more



were



too



night,



Di sney’s



but



magic



shop,



ex perimen ted Soo n



he



pe rformi ng



where



wi th



jok es



di scover ed



in



g eneral .



he



tha t He



what



s et



com edian.



teen age



bu sy



to



empl oyees.



routine s



b ecomin g



One



in



apiece.



had



he



start ed



wer e



smal l



than



drin king



he



five o r



lit erally



per forming and



his



m inutes .



talk ing



Most



wi th



deliv ered



act



h is



in



li ttle



was of



s hort.



the



frie nds



c lubs



to



stan d -up



He



peopl e



in



pay



r outine



to



an



clu b.



wasn’t



glamo rous



w ork,



better.



H is



fir st



school,



h is



mat erial



few



a nd



perf orming



hi s



open ed



Ange les.



attention . empty



Stay



jus t in



t he



from



no t



in



had



s imple



on



Lo s



and



to



Work



walk ed



he



t ricks out



and



$0.50



year,



tried



around



bo y



How



years



later ,



fo r



twen ty



during



th e



show



continued



to



rou tines



a



weekly



bu t



had



ther e



w ould



exp anded



te n-minut e min utes



just



to



pr ogress .



at



make



o nly to



show . a



tim e.



the



was



no



la st



dou bt one



inc lude At



a



or



r outine



had



to



long



w as



two



get ting



minut es.



five -m inute



n inetee n,



He



he



he



read



w as



act



high



an d,



per formin g



t hree



enough,



By



but



p oems h is



ski lls



a



He



spent



He



took



anothe r a



job



deca de



a s



a



te levisio n



his



own



a ppeara nces



his



way



i nto



Night



be ing



o n a



talk



writ er



a djusti ng,



and



and ,



grad ually,



he



was



able



he



had



worke d



shows.



By



th e



mid- 1970s,



guest



on



Th e



Toni ght



regular



pract icing. to



Sho w



and



Saturd ay



youn g



man



rose



lan d



Liv e.



Finally,



after



fame.



toured



in



expe riment ing,



He



eighty



people his



three -day



and



becam e



His



name



is



stick



to



more



peop le An d



years.



In



4



Why



is



yet his



yea rs



it



as



that



in



Steve



He



in



t he da ys.



s uccess ful



The n



nin ety



45,000



catap ulted



fasc inatin g



the



“10



wild



some



u s



stru ggle



pull



us



i n



rath er



of



Yo rk.



lo ng



Martin



w ords,



of



on e



New



perf orming



most



learn,



c ities An other



sit uation



p ractic ing



this



si xty-th ree



Oh io.



a



for



whether



studying



w ork,



seve nty-tw o



day s.



ticket s to



the



t o



He



had



were



top



co median s



of



hi s



pers pectiv e



on



wh at



18 ,695



sold



of



citi es



his



for g enre



time .



Mar tin.



a



a



in



of



in



most



offers



tha n



year s



eighty- five



the



Ste ve



i magine



laugh.



and



of



habi ts



hard



cities



sho w



s how



story



wit h



Then



o ne



one



fiftee n



sixty



days.



at tend



Martin’s



nearly



run .



that



Come dy



w ould



alone



on



faced



this



yea rs



not



s trike



sta ge



spe nt



is



fear



and



f ear



for



the



in to



failin g



ev ery



lea rning,



4



it



t o



t imid.



It



the to



wee k



takes



g et



for



year s



heart s a



is of



s ingle



eighte en



spen t



refi ning,



succes s.”



p eople, jo kes



or



like



M artin,



drawin g



cart oons



t o



stay



motiva ted?



tha n



ones



that



for



t he



consi stent



mos t



motivatio n



and



achiev e



manageabl e



diff iculty .”



peak



m any



f ade



q uestio n



ye ars.



levels



stick



H ow



we



t heir



playi ng desi gn



Sc ientist s



W hile



findin gs of



o r



do



aw ay?



with



is



de sire



t here that i s



to



is



h abits —



gui tar —wh ile hab its



th at



have



been



still



much



t h e wo rk



way on



to



to



mai ntain



tasks



of



“ju st



The



human



optimal



brain



z one



of



match



aga inst



easy.



You ’ll



tennis lose



the



game



good



you



will



quickl y



ever y



becau se



pl aying



o f



when



of



work ing



abilities .



THE



exam ple



on



Not



GOLDI LOCKS



MOTIVATIO N



GOLDILOCK S



DIFFICULT Y



-



Rule



RULE



fade is the



only



too



a re



Not



and



if



real ly



a nd



yo u



rig ht



p lay



bore d.



pla y



a



a



is



you



yo ur



It’ s



wi ll



los e try.



a



fe w.



Your



yoursel f



of



just



managea ble



As You



e xperie nce the J ust



ed ge



pea k of



full y



inve sted



di fficul ty



ri ght.



moti vation



t heir



have



focus



Rul e.



e asy.



too



qui ckly



equ al.



find



on



seriou s



pr ofessi onal



you



you



hu mans



too



wh o



point s



challe nge



t hat



you



an



diffi cult.



some one



Go ldiloc ks



that



ha rd.



is



to



becom e



Wil liams,



Sere na



within



tr y



o r



few



a way, a



s tates



tasks too



bu t



and



if



agains t a



is



c ontras t,



match



win



winn ing,



Thi s



Goldi locks



the



you



han d.



In



Fed erer



tennis



at



The



point .



Ro ger



progre sses,



prim e



it



four- year-ol d,



the a



if



tennis



distra ctions



is



o nly



love



narrows, task



but



you



l ike



ch ance



chal lenge, If



wi n



moti vation



consi der



a



diffi culty.



a



pl ayer



Now



a



loves



c urrent



i n



and



it



FIGURE



15



:



manageabl e Dodson



in



by



minu te a



enough



fe w



him



When



you’ re



behavior



to



workin g



eas y



as



aren ’t



discussin g



the



a



ha bit



continue



to



keep



right,



yo u



can



A



st ate



flow



immersed They



foun d



percent feasible idea



in



of



is an



that



b eyond to t he



manageabl e



fac ing



res earch



op timal



excel lent



year, was



he



a



this



level



of



were



adding



g uarant eed



him



e xample



ex panded



a lways



to



motiv ated



a



new



h abit,



p ossible



La w



been



adv ance



challenge s



the



an



per fect.



3rd



ha s



is



k eep



sta rting



as



ps ycholo gy



wh en



c hallen ge is



known



arou sal



of



as



as



just



th e



the



Yerk es -



m idpoin t



of



the



Goldi locks



his



c omedy



new



m aterial ,



get



l aughs.



a nd



jus t



r outine —but but



There



enoug h



he



o nly



als o



were



mist akes



j ust t o



hard .



condition s



Once



H e



that



vi ctorie s



keep



Eac h



two.



joke s



occ urs



a nxiety.



caree r



p ractic e. or



In



des cribes



and



comedy



Rule



kept



whi ch



b oredom



Martin’s



m otivati on



diff iculty .



la w,



between



a



Max imum



achiev e



a



And



flo w



qua ntify



c urrent the



Gol dilock s



a



id ea



with



we



howev er, These



i f



you



k eep it



covered



th e



even in



when



de tail



w hile



it ’s



littl e



impo rtant



to



impro vement s



hit



th e



Goldi locks



“in



th e



zone”



and



Zone



new j ust



stat e.*



of



being



state



have of



abilit y.



dif ficult y



Rule



stick



to



Chang e.



Sci entist s



ac hieve



i mporta nt



can an



ways.



e xperien ce



your



is



Be havior



small



activi ty. to



T his



e ngaged.



the



yo u



establ ished,



i n



you



of



so



it’s



diff iculty —someth ing



on



fl ow, In



of



remain s:



tried



real a n



l ife



o n



p erimet er



f ully



qua ntify



task



acti on



wor king



the



a



to



and



mu st it’ s



in



be



f eeling .



roughl y



typi c ally



t his



wa y,



chall enges of



this



y our



of



not



but jus t



ab ility —



4



the



c ore



seems



cru cial



Improveme nt search make



fo r



in



quest



HOW



TO



YOUR



get



for



ST AY



my



few



wi th



o f



“What’s



t he



asked.



p ush



stay to



yo u



to



You



y our



motiv ated.



s tay



And



W HEN



is



n eed ed ge



to



and



pe rhaps



regula rly



whil e



Behavi ors



at tracti ve



b oredom



YOU



cont inuing



nee d



to



r emain



satisf ying. the



to



Withou t



gre atest



villai n



on



GET



B ORED



W ORKING



ON



same



lift s



one



of



I



day



was a n



ath letes



intr oduced



do



th e



can over



the



lo oking



elit e



during



myself



wor k



their



goa ls.



really



you



some thing handl e and



ethi c.



li ke,



betwe en



fact ors



surp rised



about



things



I



sai d



w ho



answe r



and



dif ferenc e



he



to



team



end ed,



and



for



coac h his



w e



a



n ew



spo rt.



visit ed



l ong



bega n



our



car eer,



talki ng



I



joined



gym.



He



i ncludi ng



abo ut



had a



the



impr ovemen t.



mentio ned then



car eer



tho usands



“What



down



His



to



th em



FOC USED



Olymp ians.



But



that



ba lance.



s elf-im proveme nt.



baseba ll



process



He



delic ate



bored .



weightl ifting



worked



I



for



moti vation .



GOAL S



After a



pro gress



we



the



a



chal lenges



order



variety,



mai ntainin g



req uires



enou gh



novel



f or



the



o ver



me



might



Wh ether



it’s



“I t



comes



athlet es people



expec t:



wasn’ t



do



tr aining



everyo ne



tha t



gen etics,



expe cting: of



and



“At



most



luck,



so me



every



don’t ?”



tal ent .



poi nt



day,



els e?”



it



d oing



comes t he



over. ”



beca use tal k



best



succe ssful



b oredom



and



Peo ple



all



I



the



it ’s



abou t



bu siness d own



to



a



d iffere nt



gett ing or



sp orts



passi on.”



way



“a mped o r O r,



of



up ”



art, “You



thi nking to



you



w ork he ar



have



to



on peo ple



sa y



rea lly



wa nt



it.”



As



a



resul t,



man y



of



us



get



motivatio n



beca use



we



think



bottomles s



rese rve



of



passio n.



successfu l



peop le



differenc e



is



fee l



t hat



the



th ey



d epress ed



that



stil l



s uccess ful



But



s ame



whe n



this



la ck



find



lo se



foc us



pe ople



ha ve



som e



coach



of



a



we



was



s ay ing



motiva tion



way



to



sh ow



as



up



or



th at



rea lly



every one



d espite



el se.



the



Th e



f eeling s



boredom.



Mastery



r equire s



more



bori ng



been



made



and



and



Sometimes



it



the



gym



few



and



letti ng



It’s



The



a



easy



to



wit h



becomes



d ays



in



one



a



the



strategy— even “Men



desi re



wish



for



Perhaps



a



as to



fa ster or



tak ing



th ey our



chan ge



t o



as



why



prov ide



is



not



fa ilure



much



nov elty.



one



was an



of



those



the



co ntinuou s



form s



provide s



Eac h



of



sexu al



th ese



idea



one



to



we



are



a



We



are



psycho logy, the



m ost



this



co mmon



i s



known



as



r eal-wor ld



a



variab le



exa mple.



A



plac e.



get



to



th e



next.



As



seekin g



soo n a



Ma chiave lli are



do ing



pr oducts games



fo ods



as



w e



ne w no ted, we ll



are provi de



pr ovide



con tinual



eleme nts



surprise.



In



well.



goo d



w orkout



Video



of fer



in



ge t



badl y.”



ex perien ces



going



we



doi ng



Junk



time



why



a re



nov elty.



on



hit



is



who



n ovelty .



is



outc ome



tho se



of



do



pos ts



th at



hab it-for ming



fad e.



sta rt



the



As



to



we



begin



w orking .



who



mo st



Th e



this



fro m



mo tivati on,



ext ent



us.



t he



have



to



bor edom.



ord inary,



jumpi ng



s till



bl og



you ’re



but



Perhap s



bu siness



in



as



beco me



h ave



Thin gs



beca use



deli ghting



habit s



dip



such



m any



Porn



novelt y.



old



muc h.



of f



one



the



li ke



of



gains



s tarts



you



coupl e



day



to



next,



Al l



a



sto p



se ek



a



someth ing,



b eginner



int erest



th at.



f eel



pr actice



the



o ur



pub lish



doe sn’t



you



Once



t han



cycle,



the



more



exp ect,



never- ending



i f



is



to



succe ss



slight est



no velty.



culinary



And



nov elty



t his



tha t



t o



the



b ecomes .



row



s lip



p rogres s



diet



experienc e



a



bec ause



e xpecte d.



up



even



in



day



habi ts



caught



visual



what



th reat



our



those



lear n



ra tional ize



derailing



next,



it



w e



one



B ut



routi ne



ha ppens



great est



bored



prac tice.



rew ard



Slo t



mach ines



gamb ler



hit s



the



jackpo t



of



of



every



now



rewards



and



t hen



v aries.



This



enhances



memory



Variable



reward s



reward and



pe ople



hope



amplify



it



not



won’ t



a re



a t



varianc e



recal l,



wil l



t he



bu t



and



any



lead s



a



uni nterest ed



cra vings



thei r



we



to



t he



accele rates



creat e



chan ge



predic table



gre atest



habit



cr aving— that in,



give



mind —but



alre ady



interva l.



it t hey



s p ike



pace



o f



of



dopa mine,



formati on.



i s,



to



The



you



them



ar e



a



can’t



at



a



take



a



var iable



pow erful th ey



way



interv al,



to



ex perien ce



bec ause



red uce



at



spl it



betw een



su ccess



wan t.



Half



th e



boredom.



The



sweet



failure. don’t. just of



Half



Yo u



o n



course ,



only



pick ed



t he



longer.



A nd



up



a



Variable some



would



all t hem



to



of



get



50/ 50



what



“winni ng”



exp erienc e Rule.



jus t



y ou to



exper ience



desi re.



If



Th is



you ’re



mana geable



is



al ready



diffi culty



ha bits



ha ve



to .



If



Go ogle



o nly



de livere d



w ould



sw itch



t o



co mpetit or



o f



tr ips,



I



I



up



half



if



I



clean



mouth ,



or



yo u



my



tha t



to



no



we



to



f ulfill ,



but



better



at ,



if



y ou



do



you’ll



ne ver



be



consi stent



v ariabl e



teeth



in



th e



will



li ke



does n’t



e nough



I’d



b e



of



and



time



s atisfa ction o ne



of



the



i s



a



go od



you and



be nefits



i nteres ted



in



a



way



hab it,



to



wi th



to



use ful pret ty



using only



se arch qui ckly.



that



y ou r esult If



servic e



somet imes



in teresti ng



Ube r much



e nded



on



the



for ever.



journe y



of



At s elf -



bor edom.



achiev e



ma tter



when



a



and



it.



s tay



to



comp onent,



a nd



chal lenge



l ove



work



rewa rd



n ight



skip



sam e



wo uld i t



doubt



I’d



t he



a



each



habit



fal l



lik e



onl y



a



thi nk



faces



have



goa ls



I



n ot,



eve ryone



ha ve



my



flos sed



reward s



poin t,



all



enough



Gold ilocks



tim e,



improveme nt:



We



yo u



a



int eresti ng.



want



of



occ urs



time



just



th e



not



some



with



the



chal lenges



thin gs



wouldn’t



o f



des ire



“wa nting”



follow ing



keep



of



need



enou gh



working



Of



spot



and



w hat



d reams



you



are



that t rying



it’s



c onvenie nt



or



ach ieve



r emarkab le



res ults.



w e to



exciti ng,



bec ome th en



I



can



to



gua rantee



it,



th ere



wi ll



business,



there



you’re



the



When



at



it’s



typing. so,



that’ s



if



be



to



be



wh en



up



be



the re when



the



to



you



when



wil l



wri te,



makes



manage



days



th ere



ste pping what



you



days



will



g ym,



time



B ut



that



st art



feel you



it’s



like



do n’t



s ets



wil l



th at



be



habit



a nd



q uitting . fe el



you



d ays



annoyi ng



di fferen ce



a



like



don’t



th at or



bet ween



When



feel



you



stic king you



showi ng



or



s tar t



up.



l ike



don’t



painful a



kee p



When



fi nishin g.



feel



l ike



dr aining



profes sional



a



and



to



do



a n



amateur.



Professio nals



s tick



Professio nals



k now



purpose;



David



amateu rs



Cai n,



students want



to



be



the



put



avo id a



get



at hlete hab it



r ight.



never



reg retted f elt



li ke



There



to



way



it



of



doing



in



set s



the



been



showi ng



any



up



mi ght



wo rkout.



a



I’v e



lot a nd



a



of



a nd



the



lif e work



of



the it



life.



hi s



Si milarl y, w riter



you



or



a



y ou



P rofess ionals



take



a ction



There



have



neve r



it,



f elt



b ut



lik e



been



a



regr etted



I’ve



f elt



the y



hav e



find



fini shing,



lot



of



same



becom e thing



excel lent



over



an d



i s



over .



to You



rela xing,



o n



some thing



t hat



b e



endl essly



f ascina ted



have



t o



fall



in



wa s



lov e



even



a



way



but



I ’ve I



on



me .



to



to



artic les



p ublish ing



lik e



don’t



f air-



you,



enjo y



way.



w ith



to



hav en’t



wor king



in



towar d



encoura ges



import ant



no t



days



get



urgenc ies



f air-we ather



m ood.



I



let



me ditato rs.”



truly



that



b ut



by



tea cher,



or



is



T hey



wri ting,



have



reg retted



the



a



them



c ourse



“fai r-weat her



i sn’t



lot



off



me ditati on



mood



a



doing



and



t o



been



only



to



s tick



hav e



The



i mporta nt



to



There



important



is



pulled



Whe n



in.



never



ama teurs



fa ir-wea ther



reps



schedule.



s chedul e;



bei ng



th e



haven’t



the



wh at



author



a nythin g.



willin g



when to



to b e



weather



an



t o



by



with



but



I’ ve



boredom.



Chapter







The



S ummary



Gol dilock s



motivatio n



when



their



cur rent







The



gre atest







As



habi ts



satisfyin g.







Anyone



keep







states



worki ng



on



that



t asks



humans t hat



exper ience



ar e



righ t



on



p eak th e



edge



of



a biliti es.



threat



to



suc cess



bec ome



ro utine,



We



bo red.



can



goin g



Rule



get



wo rk



when



har d



work



Profess ionals



when



isn’t



stick



to



i s



not



they



b ecome



they



f eel



e xcitin g



the



failur e



less



but



i nterest ing



mo tivate d.



that



sched ule;



b oredom .



makes



It’s



the



a mateur s



an d



the



less



a bility



to



di fferen ce.



let



l ife



ge t



in



t he



way.



20



The



H



Downs ide



abits



the



c reate



basic



player



ca n



effortful



the



fo undatio n o f



the



t he



tha t



is



m emorize d



you



so



a re



are



the



next



is



w ell



tha t



to



for



master y.



of



open s



true



pa y



b ackbone



have



level



T his



fre e



Habi ts



p ieces



on



think ing.



habi ts



Goo d



focu s



mo vement s



thinking, way,



Creat ing



movem ents



informati on



simple



of



you



b ecome th e



up



f or



of



an y



Each



endea vor.



to



purs uit



them



mor e of



it



automat ic



men tal



pe rform



atte ntion



chess,



game .



t he



any



can



In



is



only



tha t



chunk



a fte r



a



of



spa ce



for



more



Wh en



you



know



the



wi thout



advan ced



de tails.



exce ll ence.



In



th is



However,



the



repetitio n becomes into you to



deve lops



a utomat ic,



mind less can



do



The



be nefits



d o



it



of



paying



hab its



be cause



reinforci ng



you r



a



declin e



don’t



nee d



teeth



or



a



on



less



at



on



a



and



cost .



skill.



sensi tive



becom es



that



that



eas ier



aut opilot ,



th at



in



m inor



yo ur goo d



trivia l



we



y ou to



ca n get



At



to



you



fi rst,



But



t o



t o



th en,



e ach as



feedb ack.



a



hab it



Y ou



fal l



let



mi stakes



slide .



stop



th inking



about



a



has



ov er



When how



m ake



enou gh



is



u sually



th e



thin gs assum e



r eality, them.



been



i s



no



impr ove



yo ur



more



In



think ing. a



T he



c ertain



you’ re you



way



get ting



a re



mer ely



I n



fact ,



some



mastere d



ther e



is



u sually



tim e.



p erform ance



or



Yo u



impr oving



ski ll



sho es



without



doi ng



erro rs.



conti nuousl y



choi ces,



to



expe rience .



p erforma nce



in



t hings



used



hab its—no t once



d ip



do



littl e



gainin g



curr ent



sy stem



tie



thes e,



is



sh own



this



is



you’re



has



spend



It



atten tion



research



like



speed ,



becom e



e nough”



h abits



and



Usually,



yo u



co me



better .



of



slight



f luency,



“ good



downside



better



hab its



r epetit ion.



it



upsid e



stop



of



ho w



mor ning



good



you



c ause



well



c up



enough .



c an



fo r



worr y.



you



You



br ush



yo ur



of



t ea.



Wi th



The



l ess



en ergy



spe nd



it



o n



what



hab its y ou



reall y



matters.



However,



when



y ou



elite



lev els



of



can’t



rep eat



th e



Habits



ar e



To



+



become



of



to



ma ximize



perfo rmance, same



nece ssary,



combinati on



Habits



wan t



things but



automa tic



Delibe rate



great ,



n eed



blind ly



no t



a and



suff icient



hab its



P ractice



cert ain



you



your



=



ski lls



an d



potent ial more



n uanced



expec t for



and



to



approa ch.



be come



m astery.



deli berate



achie ve



What



e xcepti onal. you



practi ce.



Mas tery



do



need



to



bec ome



Yo u



aut omatic .



ne ed



is



a



Basketbal l they



play ers



ne ed



can



move



o n



to



Surgeons



need



t o



repe at



could



do



it



wit h



hundreds



of



var iables



been



able



m asterin g



thei r



the



first



eyes that



a rise



to



bui lding



the



ne xt



habi t.



success, using



the



repeat ing



thi s



your it



energy



proces s



new



it



habit



d evelop ment. do esn’t in to



get



the



performan ce.



MASTERING



ONE



MASTERING



A



an



r eturn



until as



you



the



Old



wit h



so



to



challen ge. endless



ti mes



hand.



th at



the y



focus



on



surger y.



But



after



one



ha bit



the



wo rk



effor tful



focus



t o



to



ea sier



t he



now



hab it



pa rt



a



to



the



you’re



tim e



next



ha s and



of



and



ne xt



pourin g



th e



the



el ement



skill ,



seco nd



unl ocks



of



t iny



the



adva nce



becaus e



Ea ch



many



int ernali zed



bec ome



ov erall



nondo minant



be fore



can



your



founda tion



tas ks



so



think ing



th ey



the



ha ve



without



thei r



t hat



d uring



na rrowin g



ea sier



next



It ’s



of



dr ibble



incisi on



closed ,



ha ve



i s



to



layu ps



you



Mastery



but



b e



mast ered,



begin



of



to



then



fro ntier arou nd, your



level



of



cycle .



H ABIT



FIE LD



REPETITON S



FIGURE



16 :



The



proces s



improveme nts



on



new



pe rforma nce



been



level



of



top



inte rnaliz ed.



o f



of



ma stery



one



requir es



a nother ,



has



been



each



reache d



tha t



habit and



you



p rogres sively



buildi ng a



highe r



upo n rang e



the of



layer last



u ntil



s kills



has



a



Although



habits



conscious



of



and



impro ve.



you



have



yo ur It



p owerful ,



what



you



per formanc e



over



time,



is



master ed



automatic slipping



are



pr ecisely a



y ou



are



becomi ng



into



t he



tra p



of



The



solut ion?



E stabli sh



HOW



TO



Y OUR



In



1986,



the



basketbal l The



29-5



reco rd.



the



team



“T he



hi story



of



season-en ding



d efeat



in



t he



the



Lak ers



his tory



f or



MAKE



Lak ers



in o f



way



to



rem ain



yo u



can



c ontinu e



to



whe n



you



b egin



feel



ar e



t o



start ing



to



you



m ust



av oid



and



r eview.



r efine like



feel



we re



ha d



one



b ut



NBA



hea d



baske tball”



the are



most



t hat



a n



asto unding



we



might



b e



the



Pat



Riley



s aid



1986



best



af ter



t eam th e



playoff s



and



suffer ed



Finals .



The



“best



Conf erence didn’ t



rememb ered



with



th at



the



t alente d



rarely



season



coac h



in



Wester n



of



the y



say ing



stu mbled the



ref lectio n



ADJUS TMENTS



19 85-198 6



bas ketball ,”



t he



team



AN D



pun dits



Surprisin gly,



thi ngs



a



com fortab le—tha t



assemb led,



s tarted



mome nt



wh en



sy stem



HA BITS



ever



so



is



co mplace ncy.



a



Ange les



team s



way.



in



Lo s



th e



s kill—ri ght



and



RE VIEW



at



n eed



even



play



f or



the



NBA



champions hip.



After his want



tha t



playe rs to



s ee



blow , had



Rile y and



fla shes



was



a bout o f



t ired ho w



o f



much



brill iance



hear ing promi se



follow ed



ab out his by



how



team a



much



h eld.



gradu al



talent H e



fad e



didn ’t in



seas on. a



performan ce.



He



wante d



after



In



the



a



nig ht.



system



“When



that



h e



pla yers



basketbal l Their



call ed



then



buil d



him



will



main tain



look



into a nd



det ermini ng



a



added



a



k ey



He



least



1



p ercent



would



be



team



a



that



ste p.



we



performan ce



Riley or



by



for



you



caref ul b ut



when



loose



not,



past



As



an



at



the



the



balls ,



and



ti me—had



turnovers



in



a



by



diving



after



in



this



in



kno w



n



“bes t



after



say



loo se



i magina ry



gam e.



will



th e



hero’



8



for



rebou nds



tha t



Magic



foul



w hen



‘ unsung



a



e ach



you r



a



go t



(+1).



was



If



ca ll



playe r



t he



their



thi s can



not ion



th eir the y



to



Taki ng



do,



th at



he



Riley



ou tput



b y



succ eeded,



th e



Brit is h



sough t



peak



merel y



abou t



at it



Cy cling



da y.



no t



effo rt



an



be



aga inst



cal led



wh ether



you



he’ s



poin ts



spir ituall y



“allow ing



play er



John son—th e



reboun ds,



ball



track



and



oppone nt



are



guard ing



to



h im,



likel y



run



di ving



to



ha s



mental ly



g et



the m



surg ed



deeds. ”



Magi c



a lso



on



“imp rove



Laker s



givi ng



poi nts,



game.



the



CBE



credi t



a



tha t,



C BE.



“we I



exact ly



perfor mance,



Simila r



tha t



that



of



s eason.



o ut



got



or



school . what



do



night



averag es.”



of



be tter



to



progra m



of



t o



1,



plan



bas ed



le vel



the



p oten tial,



ex plained ,



pl ayer



Ch apter



tea mmate



let’s



his



their a



high



tea m,



Eff ort.”



sligh tly



abo ut



o ther



exa mple,



Be st



t o



ga uge



basel ine



t o



Effort



Ri ley



back



t he



up



c reated



Best



upo n



e ach



point



goin g



a



for



cou rse



Ca reer



to



way



impro ve



asked



he



accur ate



plan



Play ers



y ou



h elping



him,



an



gettin g



physi cally. ”



into



for



di scusse d



statis tics



and



or



was



or



1986 ,



pla y



Laker s,”



p layer’s



over



CBE,



the th e



the n



to



Career



all



o ur



After



o f



the



j oin



stat istics W e



L akers



s ummer



f irst



Num ber.



the



12



Laker s



assis ts,



cred it Final ly,



for he



an



2



star



s teals,



“un sung



played



a



playe r and



h ero”



tot al



of



5 d eed 33



min utes



The



posit ive



subtract



nu mbers



the



5



p layed.



29/33



0 .879



Magic’s



C BE



num ber



calculate d



for



player



aske d



wa s



compared



each



all



it,



te am



same



r ank



posi tion



Sportswri ter performer s and



measu red



roster. elite



pla yers



Laker s



of



we re



season.



T hen



we



were



NBA



another



doi ng



showe d



out



champi ons. t itle



is



successfu l



the is



play ers leas t



a s NB A



No vember



bett er



or



how



in



how



became



t o



the



the



by



33



CB E



that



a



R iley



past l eague. who



As



pl ay



pl ayers a



ove r



Ri ley



pu t



the



t op



who



each



his



own



in



the



submi tted



week



60 0s,



wh ile



1 38



1,000 .”



said ,



than



o n



sco re



prog ress



and



the



bla ckboar d



Johns on,



by



“We



makin g



s tacked



s howed



t he



a t



s ame



the



pe rforma nce



198 6.



Eig ht



year,



Pat



the



f irst



Af terwar d,



thing do



29



the



m onth



pla yers po int



f ig ures



la st



f or



Novemb er’s.”



Octob er



im portant



lear n



1985,



th eir



foll owing



Lakers



their



rate d



Rile y



worse



ag ainst



we



aver age



sea son.



tr umpeted on



scor ed



data .



cham pionshi ps.



m ost t o



T he



the



to



CBE



Magic



ofte n



CB E



up



“Ri ley



ge nerall y



of



the



i n



divi de



th e



opp onents



l etteri ng



800.



w e



Th en,



defi nition s.”



y ear-ov er-yea r



them



stacke d



pla yers



34.



was



was



only



corr espond ing



career ,



nex t



roll ed



back-to-b ack effort



his



198 6,



t hey



Laker s



at



bold



it



over



leag ue



rol e



to



num ber



and



no t



up



Fin ally,



Th is



to



oth er



add



2 9.



p ercent



note d,



th e



empha sized



whether



The



aga inst



s cored



1986,



in



1)



g ames,



al ongsid e



M acMulla n



+



get



CBE



of



2



8 79.



1



simil ar



comp arison s



Novemb er



December



those



lea gue



in



by



+



to



be



curre nt



reliab le



also



historica l



i mprove



hav e



th em



triple-do ubles



The



a



mem bers



t he



S olid,



(34 -5)



play er’s



Ja ckie



in



12



of



also



a nd



+



woul d



p layer’ s bu t



8



he re



to



performan ces “We



+



turnov ers



minutes



=



(11



for



t hings



a ny



Ri ley t eam



he



mont hs led in



said,



his



then



t eam



twenty



d o



The them



th ey to



years



“ Sustai ning



ent erprise .



right,



lat er,



way the



to



a n to



be



s ame



wi n



way



every



The



CBE



time. ”



p rogram



review.



T he



Lak ers



most



out



of



than



decl ined.



Reflectio n habits



make



Eliud



be



c reate



in



the



few



I



and



his



just



his



of



them



habits



Witho ut he



g et



an d



of



help s



ours elves.



p erform ing



the



bet ter



ra ther



all you



refl ection ,



to



and



impro ved



im proveme nt



mist akes



a nd



are



he



go



line s



st ill



a



ta kes



for



gold



sc ale



v arious



to



great est



trainin g



on



in



ha ve



the



of



she



s lept.



th e



end



o f



each



1



be



com plex.



of



we We



or



c an ha ve



no



worse



no tes



eve ry



af ter



and



to



10



al so



week,



Katie



and



c oach



ti me



for



and



runner and



pra ctice areas



an in that



Ledeck y



includ es



rec ords



her



all



searche s



s wimmer



ref lectio n



K enyan



of



da y



She



types



ma rathon ers



m edal



wel l



th e



not es time s



go es



ove r



on



her



post ed



by



her



th oughts.



wi ll of



o ver



engag e



the



He



a thlete s,



hundre ds



bit s



we



does n’t



Simi larly,



At



mat erial,



of



one



h ow



adds



kille r



know



proce ss



wel lness



and



which



fields



me dalist .



notes



test



all



is



swi mmers.



and



whet her



re flecti on



helped



their



you r



of



yes terday .



im proved . h er



of



rationa lizati ons,



det ermini ng



CBE



long-t erm



improv ement.



other



fresh



the



sure



for



review s



not



enable s



mad e



pat hs



nutrition



It’s



a nd



powe r



ta lented .



possib le



g old



records



had,



th e



aware



to



he



they



alre ady



of



you



Kip choge



which



we re



e xample



mak es



a nd



Olympic



prime



review



perfo rmers



review,



a



it



f or



compared



can



and



excu ses,



process



Top



wha t



be cause



consider



is



execu tives



firs t



jokes.



we ll



that



eith er.



and



He



appe ar



com edian



Chris



at



nightcl ubs



bri ngs



where



surviv e



and



Wh en



will



inv estors



he



a



small



notepa d



nee ds



form



who



the



k eep



to



on



make



R ock



st age



prepa ring



do zens an d



of



“decisi on



his



o f



time s



reco rds



ad justme nts.



ba ckbone



a



is



new



jou rnal”



T he s how.



in



which made



the y them ,



choices and



reco rd



a t



where



the



and



what



the



end



they



Improveme nt



t hey of



went



is



major



not



decisi ons



exp ect



each



th e



m onth



o r



th ey



mak e



outc ome



to



year



se e



to



be.



ju st



abou t



lear ning



and



on



ri ght



th ings



make



cours e



corr ection s



the



effor t



of



Pat



don’t



Riley



wan t



to



Personall y, Each



adjust ing k eep



I



perf orm



I



tall y



year.



articles



I



places



visite d,



thereof)



publ ished,



by



What



w ent



2.



What



d idn’t



3.



What



d id



month s



Report. helps



course. I



have



we ll



I



go



be en



my



identi ty



to



become .*



my



ha bits ma ny



ensur es



ha bit



th ey



rev iew



they



if



it



o f



the



wor kouts



th eir



were



I



whene ver on



c orrect



put



ref lect



which



by



y our



nig htly



and I



how



my



ti me



ne cessar y b asis.



You



re view.



refle ct



coun ting



in, o n



a



fi ne -



i neffec tive.



refl ection in



ab out



s pend



be comes



year I



a lso



you



pla yers



Revie w,



f or



Then,



tha t



h is



m odes



Annual



three



u p



many



pr ogress



on



the



how



many



new (or



l ack



questi ons:



year?



well



whe n



ev eryone ,



use



where



why



th is



yea r?



l earn?



realiz e I



so



an



more.*



thi s



late r,



L ike



me



and



a



pri mary



how



ans wering



1.



Six



two



I



previous



I



pr acticin g



e mploy



Dece mber,



Th ey



it’s



Re flecti on a nd



review



h abits,



th em.



like



week,



w rong.*



tuning the



each



i t



wher e as



liv ing and



how



a in I



summe r



roll s



arou nd,



I



mak e



a



of



I



wen t



wron g



time



t o



lo t



accord ance can



wo rk



conduct



m istake s.



and



revi sit



I



my



My



motiva tes core



me



values



w ith



th em.



Th is



tow ard



be ing



th e



an



In tegrit y



I ntegri ty to and



is



w hen



type



of



get



Rep ort



back



on



co nsider I



wheth er



reflec t



per son



I



on



wish



My



yearly



1.



What



2.



How



am



3.



How



ca n



These but



Integ rity



a re



I



two



they



slide



the



se t



tha t



annual



re minder



habits



ar e



when



and



I



can



dai ly



away.



You



picture.



too



is



like



f laws—a



littl e



important picture. peak



is



too



spot



the



You and



wa nt



to



clos e



my



habits



compo und,



l ooking



at



looking



in



on



shirt ,



should



th e



Th ey



and



foc us



mirr or.



withou t



enti re



on



of



and



new t he



o f



aren’ t in



r eview



i s



mou ntain



sigh t



range,



m y



The y



ch alleng es



hab its muc h



the



ar e



abou t from



awar e



like



of



not



of



reflec tion



the



import ant



a nd



revi ew



as pects



o f



off ers beha vior



an



ideal



c hange:



time



t o



your



There



viewi ng can



t he



se e



the



big ger



ob sess



revi sit



identi ty.



in ch



e asily



t eeth.



You



an



bigger



revi ewing



your



d istance .



losi ng



b e.



mirro r



neve r



f ood



how



an



fun dament als.



t oo



the



grad ual



p rovide



to



Dai ly



sight



Yo u



th e



They



wis h



on



in



year—



co nsider



wor rying



conv ersati onal



th e



I



t ake



lose



per



prev ent



Con versel y,



bi t



hou rs



and



perso n



b ut



refl ection



make



few



yo urself



a



n ow?



atte ntion.



a nd



and



f eedbac k.



a



a



per specti ve.



impe rfecti on



view



of



of



sense



right



id entity



t ype



wo rk?



o ver



v alley.



Finally, most



pa y



and



futu re?



long—j ust



a



from



life



th e



desi red



Periodi c



you



in



back



your



m y



re fineme nt.



the



they



quest ions:



inte grity



ef forts



much



mirro r



chang es



m y



like



eve ry



feed back.



in



my



h ow



never



of



upgra de



b ring



of



s ee



There



yourself



each



also



very



become



dia l



cho ice



can



is



me



d rive



wit h



do n’t



re visit



shoul d



becaus e



every



fixable



I



shou ld



Reflectio n



habits



to



take



I



three



st andard



periods



wh en



help ing



indicate



powerful



don ’t



cr ucial



that



worki ng



hi gher



happ ens



a nswers



values



an d



a



repor ts are



when



core



liv ing



I



R eport



on e



of



is



HOW



In



TO



BR EAK



the



your



TH E



be ginnin g,



desi red



those When



sam e



id entity .



work ing



to



growing.



This



The



sacred



more our



You



i s



t his



in



one



an



plans.



vete ran



The



The



band



stuck to



One



who



in



grow



surge on



a



b eyond



solut ion



Graham, define you. the



wreck



is



The



a



to



av oid



y our



of



wha tever



the



wil l



cli ng



u p



evid ence



id entity ,



howe ver,



le vel kin d



w ith



of



y ou



fro m



more



de eply



it



to



trul y



i t



is



h er



ignor es



things



youn ger



le sson



“his



co lleagu es.



fir st



alb um



to



ide ntity,



the



asp ect



of



your



wo rds



of



invest or



Pau l



a



bel ief



an



and



t ied



criti cism.



tried -and-t rue doing



that



habits .



a gainst



who



o f



growt h.



“ pride”



bui lding



he r



of



of



of



defe nd



idea s



b uild



pre vents



commit ted



forces



yo u



to



c hange



your



hands.



Wh en



you



cling



t hing



my



After



a nd



young my



th e



life,



ba seball



b eing



more



of



t he



then



g ets ha rder



i t



beco mes



let



of



h ave



one



when



i dentit y



sing le life



guar d



or



t he



th at



face t



of



y our



a



an



healt h



ident ity,



par tner li fe



cond ition



identi ty



an



challe nges



poi nt



de velop



yo u’ll to



y ou



adapti ng



loss



t hen



ti ghtly



the



The



b eing



and



lose



In



a re



in



di et,



you



sing le



ar e.



you



t hen



vegan



too



an y



small. ”



u p



else, a



identity.



is ,



a



scho olteac her



th e



you



capable



y ou’re



of



next



create s a nd



st icks is



we



id entity



every thing



most



w ho



we



Th e



the



new



dow nsides



us—t hat



and



who



If



For



t o



mak ing



tie



one



s pots



greate st



t ighter



y ou



that



ide ntity



weak



that



fro m



mind -blowi ng



you .



Lose



ba ck



dismis ses



less



or



you



str ongly



the



firm



t o



yo ur



yo u,



If



on



ma nager



po rtion



“ keep



latc h



to



it.



is



overwhelm ing



yo u



m ethods



pr oduces



rut.



e ssenti al



indust ry.



who



B ACK



is



the



m ore



every



teac hing



way.”



of



YOU



habi t



your



id ea



innovativ e Th e



you,



HOLD



a



hold



den y



id entity —the



see



As



ca n



ag ainst



you



THA T



rep eating



beli efs



encourage s



to



BELI EFS



cri sis



yo u



beco me



maj or



par t



wil l



that



on



your



bri ttle.



y oursel f.



a n



career



athl ete ended ,



I



wa s



a



st ruggled



to



fi nd



of



a t



m y



mys elf.



When



you



spend



disappear s,



Military If



your



who



vetera ns



w hen



founder.”



If



business,



how



The



key



t o



yo u



your



part icular



tough







a



g et



loves



great



and



th e



CEO”



creat es



When



Like



chang ing



The



follo wing



dead,



b orn



the y



a



ends ?



every



waking



feel



after



you



these



losses



rep ort



beli ef



servic e



lik e For



li nes



o ne



way



sim ilar



“I’m



many



of



and



t hat



the



id entity



a



f eeling s.



grea t



bu siness



“I’m



momen t



se ll



of



im portan t



t he



sold ier,” owner s,



CEO ”



worki ng



on



what



or



“ I’m



th e



your



compan y?



is



to



aspe cts



of



your



type



pe rson



redefi ne i dentit y



you rself even



if



changes .



be comes



“ I’m



phy sical



th e



tran sforms



relia ble,



of



wh o



is



m entall y



c hallen ge.”



an d



trans lates



into



grea t



t o



“I’m



w ater



an



on



the



f lowing



ci rcumst ances



q uote



identi ty



f rom



around r ather



the



Tao



perfectly :



are



in



spent



eff ective ly,



the



Men



in



“I’m a



t he



type



of



pe rson



w ho



team. ”



t ype



of



perso n



who



b uilds



thi ngs.”



chos en



brittle.



a



of



keep



role



entre preneu rs



the



yo u



to



yourse lf



along



soldie r”



discip lined,



“I’m



have



def ining



up



som ething



athle te”



and



“I’m



is







an



former



w rapped



miti gating you



li fe



now?



per iod



w ill



that



“I’m



is



is



such







y ou



and



yo ur



ide ntity



w hole



are



i dentit y



happens their



your



so ft



are



and



stiff



supple ; and



har d.



can



be



fl exible



an



ob stacle ,



than



a gainst



T e



Chin g



your



rather



than



identi ty



wor ks



them.



enca psulate s



the



ideas



wit h



Plants dead,



ar e the y



born are



Thus



whoe ver



is



disc iple



a



Whoever is



a



i s



tende r



and



p liant;



brittl e



and



d ry.



is



stiff



o f



soft



disc iple



hard



and



st iff



The



soft



and



su pple



wi ll



lock



de liver



w ill



us



i nto



world



is



numero us



ou r



b roken.



pre vail.



sh ifting



chan ging,



old



and



habit s



lack



of



bene fits,



prev ious



constantl y



A



be



Tzu



Habits



the



y ielding



life .



The



—Lao



in flexib le



deat h.



and



o f



and



pa tterns



around so



belief s



you are



self- awaren ess



but



us. need



s till



is



of



th e



down side



th inking



E veryth ing t o



is



that



they



ac ting —e ven



imperm anent.



peri odical ly



s erving



poison .



and



is



chec k



c an wh en



Life



is if



in



t o



see



re view



i s



the



you.



Refl ection



and



antidote.



Chapter







The



The







S ummary



ups ide



of



habit s



downs ide



is



that



Habits



+



Deli berate



is



we



th at



stop



we



can



payin g



Practi ce



=



do



thing s



atte ntion



M astery



to



witho ut litt le



thi nking. err ors.



you r







Reflect ion



conscious







The



an d



of



yo ur



tig hter



beyond



revi ew



w e



is



a



proce ss



per formanc e



clin g



to



an



over



tha t



allo ws



you



to



rem ain



time.



ident ity,



t he



har der



it



become s



to



g row



it .



Conclusio n



The



T



Secre t



here



which



is



to



an



tal ks



R esults



an cient abo ut



repeated



enough



follows:



Can



ten



coins ,



another? admit



We



And



tha t



can



sa y



transform



the



wouldn ’t



o ne



the



anot her?



A nd



have



to



t hat



holy



but one



In



ano ther?



s mall



f ormula tion a



perso n



so me



un likely A nd



you



was



tho usand



of



the m.



It’s



bun ch



a



fun dament al



because



t hey



won’ t



minute



or



ge t



make



wash ed you



readi ng



away



page



on e



by



th e



da y



can



o ne



tiny



w ould



s ay



so.



At



som e



one



him



But



of



atomic



habits



you



o f a dd



t o



her



wh at



you



s mall



1



if



have or



pile



so.



chang e



point ,



b y



a



w hat



will



mak e



as



per son



But



you



single



perc ent



if



you



will c hange.



im provem ent,



stack ing



up ,



each



sy stem.



can



often



weig ht



posi tive



e ach



coin



w hen



a



rich.



a



over all



impr ovemen ts



r ich,



one



not



i s



Par adox,*



goes



give



poi nt,



t ransfo rmed



a



a



she



y ou



hav e



Can



ano ther?



is



th e



one



h abits.



chan ge



sma ll



If



At



hab it



be ginnin g,



paradox



the



an other?



life



of



o f



or



at omic



Sorit es



can



he



unle ss



th e



a ction



rich ?



of



uni t



as



that



ric h



It’s



yo ur



one



known



grail



the



coin



be



a bout



life?



p arable



clai m



And



can



same



your



a dmit



One make



an other?



no



L ast



effect



coin



made



The



Greek



times .



on e



you



That



is



of



c hange



seem the like



u nlikel y



to



m eaning less



sys tem.



J ust



me ditati ng de liver



a



as



one



for



one



noti ceable



differenc e.



Gradually , one



thou gh,



anoth er,



th e



adding



a



things



in



point.



Su ddenly ,



the



grain



syste m



Over top



the



is



who



craft



vault



companies



we



ultimatel y



Success



having



not



i s



fo r



this



Laws



that



you



Sometimes obvious. make



it



top



cov ered



s ide



of



i mprove ment sc ale,



of i s



s lowly



like



tiltin g



you



hit



a



with



good



h abits.



The



w eight



agai nst



look ed



at gold



of



o f



thei r



fiel d.



ha s



face d



diff erent



of



sto ries



medali sts, physici ans,



sma ll



Eac h



ha bi ts



of



a



of



th e



a bout



a ward¬ a nd



to



sta r



master



peop le,



circums tances ,



t hrough



t ippi ng



you .



dozens



lifes aving



way:



the



top



i t,



Olympi c



same



Each



o n



with



tha n



sc ience



cha nges



stick



stic k



we’v e



the



move.



you



rath er



sm all



comm itment



their



te ams,



a nd



but to



ti ny,



imp roveme nts.



or



a



proce ss



to



refine .



your Bad



want



fini sh



habit s, habits



t o



the



In



to



cr oss.



C hapter



probl em



repea t



chan ge,



lin e



1



isn’ t



them selves



bu t



beca use



th e



oppo site



,1



I t



is



a



s aid,



you.



syste m



“ If



you ’re



The



again



and



ag ain



have



the



wr ong



you



chan ge.”



dr aws



of



to



a



Be havior



can



us e



a



hab it



Other



to



times



and



y ou’ll



clos e,



Change ,



b uild



wil l



a ttract ive.



difficult



to



rea ch



syste m. don’t



t o



about



the



to



changi ng



you



b ook



Four



th e



goal



if



le aders,



used



la yer



posi tive



yo u



al l



in



to



st art



ea sier



heard



endles s



your



becau se



system



a



an



th e



busi ness



to



l ife



book ,



un relent ing



tr ouble



problem



th is



h ave



not



improv e,



to



for



prog ressed



i s



of



f eels



We’ve



ha ve



sustainab le,



As



of



a rtists ,



comedians



to



it



co ntinue



Eventu ally,



w orking



course



and



san d



favor.



perfo rmers.



winning



you



scal es



of



your



as



be



you I n



ha rd won ’t



to



h ope



you



be tter



many



need



I



have



a



set



o f



s ystems



and



s hape



to



rememb er



fee l



cases, make



like you



it



and



eas y.



fin d And



true.



tools



and



be tter



you’ll



start in g



m ay



is



need



and



that



a



With



the



s trateg ies h abits. to



mak e



it



you’l l



need



to



habi t



will



be



someti mes,



y ou



won ’t



to o fee l



like



stic king



Behaviors



are



w ith



it



and



e ffortl ess



yo u’ll



her e.



n eed



to



Beh aviors



make



it



sati sfying .



are



d ifficul t



here .



the



l eft



of



Obvious



Invisible



Attractiv e



Unattract ive



Easy



Hard



Satisfyin g



Unsatisfy ing



You



want



making to



to



th em



cluste r



pus h



obv ious, your



unattract ive,



This



is



a



permanent rotate



bad



th rough



the



bott leneck .



Make



it



get



1



a nd



percen t



t oward



W henever Fo ur



Laws



it



R ound



bett er.



toward e asy,



a nd



the



ri ght



sid e



sat isfying . si de



by



t he



spe ctrum



Mean while,



m aking



them



you



Ther e you’r e of



n o



Make



roun d.



fini sh



look ing



Be havior



obv ious. an d



is



i t



to



Chang e



line .



improv e, until



attr active.



Alw ays



Ther e



lo oking



you



you



f or



is



n o



can



f ind



th e



it



eas y.



Make the



by w ant



i nvisib le,



unsa tisfyi ng.



process .



Make



s atisfy ing.



h abits



attract ive,



conti nuous solut ion.



good



h abits



h ard,



next



to



your



next



way



The



secre t



to



g etting



improveme nts.



stop.



It’ s



working.



I t’s



result s



that



last



re markabl e



what



you



c an



bui ld



if



y ou



jus t



bu siness



you



c an



bui ld



if



y ou



don ’t



rema rkable



It’s



the



r emarka ble



the



body



you



ca n



training.



It’s



remark able



th e



know ledge



learning.



It’s



remark able



th e



fort une



saving.



I t’s



caring.



S mall



That’s



th e



re markab le h abits



powe r



of



You



Read



the



don’t



a tomic



is



never



buil d



you



yo u



friend ships a dd



to



if



ca n



can



you



s top



yo u



bu ild



build



ca n



They



compou nd.



h abits.



Tiny



change s.



don’ t if



i f



build



up.



ma king



yo u



you if



don’ t



sto p stop don’ t



don’t



yo u



stop



stop



don’ t



stop



Rema rkable



results.



Appendix



What



Shou ld



T



hank



yo u



a



pleasur e



something



If



you



well.



so



m uch



shar ing to



re ad



en joyed My



latest



Subscribe rs projects. reading



of



fo r my



takin g work



nex t,



Atomic



the



w ith



allo w



yo u.



me



Habits ,



time



t o



then



you



also



fir st



to



hear



additi on



to



my



my



in



fa vorite



books



read



you



offe r



are



the



sent



t o



If



artic les



Final ly,



l ist



subjects.



are



Next?



out



in



b ook.



looki ng



I t



has



been



for



su ggestio n.



lik e



my



a bout



own



from



ar e



a



m ay



this



fr ee m y



work,



o ther



my



ot her



week ly newes t



each



a uthors



wr iting



new slette r. book s



y ear on



as



I a



and



send w ide



o ut ra nge



a of



You



can



s ign



up



at:



jamesclea r.com/ newsle tter



Little



I



n



this



cue, how



to



hum an



common



when



assign



your



current (which



enter



ar e



you



also



to



hu man o f



a



have



si mply n ot



how



m odel



fra mework



reveal s



fo r



not



some



huma n



on ly



beha vior:



tea ches



intere sting



u s



insigh ts



desir e. You r



noticed



des ire



A



an



abse nce to



(and



model. a nd



Once



a



The



few



bi ts



pu rpose



wid e-rangi ng



you



c raving



un derstan d



Ha ppiness



is



cr eated



cons tructs



a nd



of



of



thi s the



the se fram ework



model,



tha t



mean s



w hen



yo u



an



emo tion



o r



a



cra ving



c an



of



desir e. your



Whe n



state,



you you



ar e



abou t



the



achieve ment



bu t



abou t



the



lack



urge



onl y



cont ent



no t



n o



to



o bserve



is



have



feel ing



op portun ity.



change



sati sfactio n),



no



the



brai n



o r



you



b y



le ssons



us eful



situat ion,



t he



s ome



ev erywhe re.



joy



whe n



four- step



beh avior.



it



c ue.



c urrent



do



comp iled



just



befor e



s ituati on. is



but



a



Th is



confi rmed



clarif y



you



is



bu t



rewa rd.



ha ve



exam ples



aft er



cue,



when



to



comes



Happiness a



I



t hat



me aning



describe



Laws



introd uced



hab its



d escrib ing se e



Four



beh avior.



is



Awareness



occur



n ew



se nse)



you’ll



have



s ection ,



examples is



I



t he



r espons e,



cr eate



this



from



book,



crav ing,



about



In



Le ssons



to



fee l



diff erentl y.



lon ger



wan t



to



c hange



of



Hap piness



your



s tate.



o f



the



the



plea sure



desir e. is



wi th



It



state



arrive s you



However,



happin ess



along.



As



desire



be ing



the



It



Caed



space



is



the



is



fleeti ng



Budris



says,



fu lfille d



and



betwe en



cra ving



idea



ple asure



of



pleasure



that



w e



gene rate



not



what



i t



will



know



satisfy what



u s).



the



Pleasure



canno t ensues



occ urs



problems. cue, you



a



bi t



obser ve,



th en



i s



abou t



craving



i s



the



desires



a re



mind



observing



of



does



s tep



you



the



st ate



chase .



We



m inds.



At



to



a ttain



that



Vict or it



mu st



space



an d



our



runni ng



any a n



at



to



the



time



i mage



only



comes



b etween



getti ng



s eek



the



a lways



one



Lik ewise,



me ant



ens ue.



De sire



suffe ring



o f



of



acti on,



we



do



even



it



will



if



a fterwa rd.



whe n is



i s



it.



image



(o r



come s



Fra nkl



y our



ob servat ions



be havior



even t.



he



Th is



s aid



is



th at



pursu ed.



If



is you



in to



ob servati on. do



not



Yo u



de sire



t o



noti ce



a



act



wha t



on



peace .



fix t hat



ramp ant.



ge nerate



e xistin g.



turn



in



are



want ing



not



we



in



d esire



formin g.”



satisf action



don’t



realiz ation



not



and



in



i nforma tion,



Craving



Your



t hat



i s



d esire



change



new



action.



you



f irst



of



a



new



p ursued,



from



wh en



The



a



neu rologis t be



a



“Happi ness



lik e



feel ing



Austri an



happiness



Peace



Th e



be



bec ause



a



ev erythi ng. yo u



do



Y ou



prob lem



n ot



do



nee d



not



fo r



Ob servati on to



cr ave



you



to



fi x a



wit hout anyt hing.



c hange



solv e.



in



You ’re



Your



sta te. si mply



With



a



bi g



Friedrich



enou gh



Nietz sche,



wrote,



“H e



phrase



ha rbors



who



motivatio n acting), can



and



has an



and



curio us



B eing



doesn’t



g et



behavior.



As



cultivati ng



Ger man



why



to



are



to



Na val



fo r



ac t.



d esire



y ou



onl y



feel



wi th



emot ions



response.



We



can



fo r



t o



The



on ly



behavi or.



be The



mode



thin k.



the



is



t o



brain —is



response— the does



the



bear



taki ng



driv e



primar y Our



op timize d sl ow,



ho w.” If



are



Th is



your



yo u



are



dif ficult .



Grea t



crav ing



motiv ated



b ecause



r esults



on



it



its



lea ds



own



inte lligenc e,



t rick



t o



doing



to



b ecause



tha t



it



prom pts



anyth ing



is



first



it. ”



Eve ry



to



dec ision



acti on



them. comes



to



but



This



of



first



the



o n



is



and



reasons



them



t hen



brain



and of



we is



of



the



not



th e



fast,



act



of



tak ing



e motion . can



becau se



In



li st the y



do



befo re



behav ior.



bee n



feel;



the



se condar y



noncon scious



a nticip ating. the



f or



brain



come s



h ave to



are



becaus e



cravi ng



afte r



porti on



emotion al



will



why



respon se—the f eeling



an



ce nters



still



logica l



mode



is



lo gical



act



first,



and



for



y our



emotio nal



co nscious



“think ing.”



any



h igh.



s mart



“The



why



qu ite



Bein g



no t



famou sly



behavio r. i s,



is



smart .



desi re,



says,



is



poet,



almost



human



it



del iver



compel led



ration al



emotional .



i s



an d



( that



b eing



What ever



dam age



f eeling



being



nev er It



for



leve l.



have



about



en ough



than



Ra vikant



som e



reas ons



than



w ill



at



many



gr eat



more



decision



peo ple



truth



can



f rictio n



drive



fact,



f or



when



Emotions



action,



live



actio n—even



bett er



how .



ph ilosop her



w hen



s mart



a



the



a ny



even



i s



you



over come



action



cou nts



action.



ca n



imp ortant



take



great



cur ious



a



you



desire



you’ll



power



Being



why



br ain —is



porti on



Our



se cond



the



pa rt



tha t



of



n ot



Psycholog ists judgments ) (System great



Your and



whe n



the



when



actio ns is



unique



someone why



Put



the



on e



approach you



to



Suffering desire



fo r



desire



to



wanting new



not.



t ends



t o



Two



di fferen tly filt er.



ana lysis) .



we



it



bec ause



t hey



Thi s



o ne



is



will



most



such



people



benef its



chang e th at



techn ologie s, bu t



from



a



i n



your



state



the



T he



one



d ata



sou rce This



is



is



wha t



for



to



a



Wit hout



no t o f



If



d ecision



in



the



of



s ufferin g



al so



the



source



powe rs



you



to



we



a re



is



make s dat a.



Thi s



re sponse



is of



desir es.



t he al l



prog ress. It



is



dev elop



cravin g,



sati sfied



we



but



are



la ck



ambition.



Your



acti ons



keep



sayi ng



don’t



rea lly



yourself.



re veal



h ow



som ething wa nt



Your



it.



action s



badl y



is



a



It’s



you



want



p riorit y t ime



revea l



but



s omethi ng.



you



ne ver hon est



If



act



to



have



an



your



true



motiva tions.



To



allow s



acti on.



impr ovement s,



c raving ,



emot ion



emoti on.



tak e



With



in



the ir



t he



po s ition



t han



level .



t o



their



ra ther



higher



e motion al



and



topi c



reasona ble



emoti onal



see k



work s



makin g.



sa tisfies



all



fact s



a



wise



t hat



and



throu gh



in tereste d



the



Thi s



nece ssaril y



appea ling



reas on.



tha t



2 ).



first



thou ghts



facts



wh y



comes



ill ogical



be



n eutral



hum anity



reach



driv en.



the



more



state .



pus hes and



belie ve



on



prog ress.



to



f eeling



set



thos e



t o



rarely



thre at



the m:



resp onse



ch ange



a



O ur



rapid



(Sy stem



in



sam e



rea son



they



b e



t he ru n



em otiona l,



The



a ttract ive,



no tice



appea ling



can



r esults



find



and



la ter



emoti ons.



than



drive s



dissatisf ied



bu t



can



(feeli ngs



i nterve nes



your



wh at



1



powerf ul



you r



m ore



in



people



situ ation



a



follo w



roote d



way :



ba se



only



ar e



that



a



( ration al



t hey



em otions



anoth er



2



Sys tem



align ed,



more



f eel



Sys tem



as



ar e



em otiona l



typically



this



two



are



v ery



t o



ratio nality



l ogical .



respond



is



the



resp onse



what



is



vers us



1 );



thinking



r efer



you



on



it ,



then



con versat ion



you



wi th



The



Reward



is



energy)



on



th e



a lways high”



after



energ y



Self-cont rol is



an



ineffecti ve them.



only



is



out come



t hat



It



re lease



Our



expec tation s



after



a



behavi or



a



If



pos itive



our the



the



not



sati sfy



t he



sati sfy



mismat ch and



fut ure.



I f



the



you



e xpect



$10



you



expec t



by



high



cha nges



by



low



approxima tely



Satisfact ion



This not



is



t he



havin g



likes,



y our



e xpecta tions



preceded



=



yo u’ll



sam e,



Liking



wis dom too



is



-



a lways



be



$10 ,



co mes



a



you



is feel



a



resol ve



i t



just



Self - contro l



t hen



we is



an d



get



$100,



feel



requ ires



are



feel



mo re



lik el y



to



n egativ e li kely



y ou



t o



fee l



do



s o.



grea t.



If



Your



exp erienc e



a verage



Whe n



we



a nd



d isappoi nted.



aver age An



s atisfi ed



e xpectat ions



less



deligh t.



u sually



how



are



di sappoi ntment .



r eward



gap



mismat ch



A n



A



self - contro l



pass.



w e



you



sat isfact ion.



prec eded



experi ence



likin g



and



wantin g



are



s atisfi ed.



Want ing



be hind



little ,



get



g et



expec tations



t he



o nly



crav ing;



T he



delig ht),



examp le,



expectati on



The



it .



bet ween



For



and



t o



det ermine s



then



$10 0



yo ur



cra ving



rewar ds



t o



sa tisfyin g.



sat isfact ion.



(surpri se



in



not



doe s



f rustrat ion),



g et



re ward



desir es



and



to



The



makes



tha n



o ur



is



(disappoi ntment



if



run.



of



res ources ).



Thi s



no t



for



rath er



and



ac tion.



repeat



of



(s acrifi ce



cravin g.



our



d oes



dete rmine



is



har d



it



your



space



desi re



outcomes



Resp onse



coll ection



t he



be cause



i nhibiti ng



cra vings



tak ing



(th e



a fter



sa tisfies



create s



to



o ur



comes



tempt ation



you



sac rifice .



s pent.



bec ause



i t.



between



is



of



rewa rd



diffi cult



Res isting



ignores



side



preced es



“runner’s the



othe r



it



Se neca’s is



famou s



quot e,



“Bei ng



wanti ng



mor e.”



If



your



unsa tisfie d.



You ’re



pe rpetual ly



poo r



w ants



is



o utpace



put ting



your



m ore



weight



on



the



Happiness publicly When



I



is it



hi t



one



even



thin k



times



that I



me



f elt



to



th an



un til



wasn’t



ce lebrat ing



The



pain



When



a



of



didn’t don’t



is



you



th ink wan t



Feelings



to



come



wer e



t o



get



my



one



mot ivated .



felt



up



that that



I



would



c orrelat es



it



hurt s



hu rts



mor e in



be fore



to



the



n ot



than



t he



hopes



b oth



to



lik e



fir st



day.



g irlfri end. later ,



An d



ye t



gett ing



abs urd



s eemed



I



I



W e re alized



didn ’t



re sults



plea sure



how



o f



the



o ver it



l ike



a



ninety



it .



was



It



t hat



I



pipe



expec tation .



outcome .



to



pla ce.



attain



Th is



is



Fail ing



someth ing w hy



peo ple



to



attai n



yo u sa y,



“I



u p.”



an d



afte r



the



behavi or.



acting,



t here



i s



a



fe eling



t hat



te aches



you



you



to



to



Bef ore act — the



repeat



cr aving.



the



a ction



After in



the



rewa rd.



Cra ving



( Feelin g)



inf luence s



>



Re sponse



how



w e



act,



>



Rew ard



and



h ow



(F eeling)



we



act



inf luence s



how



feel.



Desire two



subscr ibers.



years



litt le



faili ng



mo tivate s



we



my



w as



he ight



t hat



fe el



writin g



befor e.



fe eling



we



I



have



a



How



fe w



rea lized



i s



>



a nd



each



t here



Cue



A



norma l.



my



th ousand



par ents



acting,



future—th e



shar ing



exper iencin g



so mething



my



bega n



sign ing



I t



late r



abo ut



g et



a nd



da ys



high,



mu ch



firs t



told



but



year s



w ant



I



bef ore



few



fe w



I



sol ution.



mo nths



an yone.



fai lure



desi re



something



t hree



peo ple



wasn’t



jus t



When



ex cited



t ell



a



t he



miles tone,



thousa nd



fas ter



dream



than



re lative . too k



celebrate d. that



p roblem



in itiate s.



drive rs



of



Ple asure



behavi or.



If



s ustain s. it’s



n ot



Wan ting



a nd



des irable ,



liki ng you



h ave



are no



the reaso n



to



d o



it.



Desir e



and



cravin g



are



enjoyable ,



you



have



reaso n



are



what



sustai n



successfu l



Hope



gets



decl ines



acceptanc e. what The



coul d



begin



to



traded



be havior.



you



w ith



The be.



secon d



a



n o



t o



Your



fo r



a



r epeat



it.



beh avior.



But



if



Pl easure



and



sa tisfac tion



mot ivated



gets



it’s



not



y ou



to



act.



F eeling



the re



is



hope



o f



repea t.



time



aroun d,



mo re



a



Feeli ng



and



a n



your



h ow



the



acc urate



is



rep laced



oppo rtunit y



e xpectat ion



unders tand



in itiate



to



ex perienc e



first



time



w hat



aris es,



(c raving s)



expec tation proces s



is



is



work s



p redict ion



by



based



gr ounded



and



an d



s olely



your



in



pro mise.



rea lity.



ho pe



acce ptance



on



is



of



You



gradua lly



the



likel y



outcome.



This



is



quick



o ne



rea son



wh y



we



co ntinua lly



or



weight -loss



scheme.



have



any



experi ences



to



more



appe aling



As



Aristo tle



hope.” it



beginning ,



How



O



to



ver



the



years , about



effe ctive



many



of



t he



you ’ll in



r evised



be



is



no



you



I’ve



mos t fi nd



At omic



to



h ope



the y



easi ly



can



to



“Y outh t o



bec ause New



have



dec eived



l atest



root



un bounde d it



easil y the



w e



don’ t



strate gies



because i s



get -ri ch-



is



s eem



hope . quick



dece ived



ex pectat ion



to



b ecause in .



In



t he



Busine ss



apply an d



prac tical it



the



h ave.



to



busine sses



o ffer



experi ence



spoken



t o



fo r



expec tation s.



becau se



c an



Id eas



how



our



i s



al l



Th ese



more



mentioned



is



ones



p lans



“ Youth



There



hope



Ap ply



start-ups



think



this



h opes.”



grou nd



o ld



no ted,



Pe rhaps



only



than



New



gr asp



be



H abits.



at the



Fo rtune s cience



buil d



in to



incr edibly



co mpanies



of



bett er



s trateg ies a n



500



sm all



hab its



pro ducts. a



s hort



usefu l



and



I’ve



bo nus



addit i on



g rowing to



run



c ompile d ch apter. to



the



I



m ain



id eas



You



can



How



to



O



ne



d ownloa d



Ap ply



of



t he



something stuff?” of



should



along



Id eas



the



ide as



fi nd



toget her



of ,



own



guide



I



hear



from



can



I



Habits



are



i ntende d



are



h umans,



strat egies set



get



readers



“How



useful



i ts



brief



atomic habits .com/bu siness



ques tions



Atomic



of



at:



Parent ing



(te enagers



face



a



to



l ines



in



ple nty



does



chapte r



comm on



behavi or



parenting put



Th ese



mos t



T he



human



this



of



m y



too), in



the



chall enges. app ly



kids to



is



to



do



ap ply



which



this



br oadly



means



to



you



main



t e xt.



T hat



As



b onus



c hapter ,



the se



a



idea s



all



o n



how



to



chapte r



at:



atomic habits .com/pa rentin g



sa id, I’ve



spec ifical ly



to



parenting .



You



can



d ownloa d



this



Acknowled gments



I



have



re lied



anyone



el se,



indispens able person



ca n



editor, would



I



must



play



everythin g



I



be in



am



encourage ment



on



in



th e o ur



th e



my



du ring



wife,



thi s



proc ess. of



a



t herapis t.



It



is



same



withou t



lif e,



this



to



we



my



book



d id



her. it



cre ation



S he



book : no



It



o f



who



has



has



played



spou se,



no t



book.



Befor e



be en every



fri en d,



exagge ration



mi ght



this



to



exist



f an,



say



at



role



cr itic,



this



al l.



a



book



Lik e



togeth er.



family , b ut



t he



Krist y,



writi ng



gr ateful o n



oth ers



t hank



t hrough out



r esearc her,



not



Second,



h eavily



als o



not



only



f or



for



believ ing



thei r in



me



supp ort no



an d



matter



what



proj ect



years



of



Third,



I



f eeling



to



my



imagine



a



of her



As



to



my



par ents,



mom



b ook



she



ha s



t han ar e



workin g



an d



that



been



my



as



for



th e to



learned name.



cont ent



have



kno w



Nu ckols.



asked



to



do



are



At



as



and I



th is



fr om



them.



poin t,



skills



and



manag ement



style.



Some



ar e



mine .



I



am



is



a



fans.



her



everyt hing



In



It



gr eatest



her



t hey



man y



s ibling s.



love



your



nearly



Than kfully ,



her s



benefi ted



that



parent s



questi onable



m uch



To



much



that



s o



Leo



an d



thank .



Babau ta,



influence d



my be



book,



I’d



encou rage



fine



fo und



stag es



edit ors.



stages



of



needed



it .



s tart, it



t hought s



can



variou s



writi ng



y ou



of



w riting



a re



be



a



ha bits



to



r ead



I



to



Guzz ardi



Pete r



proces s



transform ing



my



ugly



and



ins anely



manusc ript.



And



I



like



to



manuscrip t, Vishal



a



tha nk



litt le



the



inc luding



Bh ardwaj ,



Blake



a m



clas s



many Bruce



Char lotte



for



p eople



long



this



job



o ne



d efies



cou ld



ta lents



are



s ection s



deeply



B lank,



a



who



and



f irst



t o



Jerome



as



grate ful



fo r



the m



hav e by



ha ve



Their you



eac h



work



a nd



e njoyed



gu idance me



R obin



this



i nto



my



Sim



w hen



a



I for



tight,



f or



her



writin g.



vers ions



Ans ell,



ma ny the



De llabou gh



Barngr over to



of



thro u gh



p ants



d rafts



Burt,



I



of



well .



the



ear ly



l ist



whom



F ogg



If



the



i n



style



Darc ey



BJ



t ext.



Anne



re ad



fro m



wal king



kick



long



ways.



from



f or



a



menti on



a nd



wr iting



poetic



Ammons ,



no t



E yal,



Atwood



than kful and



have



peo ple



to



be nefite d



and



I



mean ingful



writing ,



to



add



f ew



Nir



th eir



indeb ted



t o



a



throu ghout



am



ability



bo ok,



crime



i n



I



readable



the



D uhigg,



sp rinkled



T hanks



the



woul d



on



of



t here



Ch arles



ideas



I’d



to



your



b usiness .



I



grandp arents ,



dad



Lynd sey



on.



help.



people



At



be



kn ow



s mall



powe rful



this



my



to



as sistan t, as



f or



from



w ant



descripti on



more



happen



suppor t



particula r, special



I



Ti m



o f



the



Ball ard,



Ca mpbell ,



A



1



early really



Carlos,



N icky



C ase,



Dooley,



T iago



F orte,



Giganti,



Adam



Horvath,



Joakim



Klaus,



Ze ke



Mitchell, Pearson, Ari



To



Anna



Zelma now.



the



book



te am



a



ba ck



book



wa s



I her



And



of



the



book



my



my



to



a nd



own .



To



t he



ma ny



for



her



e ndless



Farin,



my



me



the my



id eas



book



Gar ceau,



and to



while t he



mo re



as



I



every still



res t



of



peo ple



for



de signin g



her



gu idance



Taylor a nd



this



th anks



needed



at



A my



Z angeli dis,



mad e



patie nce I



Chris



fe edback .



spe cial



s pace



wr iting



Casey,



thi s



P ete



show



up



I



sure of



Lisa



DiMona ,



pub lishin g



t o



my



cont inuall y to



cr eate



step.



To



r e taini ng th e



PRH



tha n



I



a



Nin a, my



team



co uld



a



bea utiful



and



in sight



origin al f or



ev er



cover



for



fri ends an d



a



a nd



a gain



t he



there



a nyone



nex t



are who



to



a



mem bers of



Every



one



at



eve ry



w ho



ask ed



encou rageme nt author



faces



kind



word



c an



be



have



forgot ten,



a



“How ’s



the



when



ine vitabl y



few



enough



I



dark to



m oments



get



you



t o



day.



p eople ha s



you.



w ord



you.



and



iamesclea r.com/ thanks



final ly,



fami ly



offe red



book,



for



proce ss.



“ Slowly ”—than k



writ ing



And



of



debt



who



Jon



Jane



Ne lson,



your



Roger



Gi ffen,



McGr ath,



Jacob



from



House



a



tr ansform



Kie ra



R andom



owe



g ave



Hendon ,



Ka vanagh,



Shen,



g reatly



Croy,



Ra ndy



Tar a-Nich olle



Jason



cham pioned



of



A nne



I



She



Gie rer,



Jeremy



Madse n,



Morri s,



Pen guin



you.



m essage



agent ,



when



list



of



Cyd



benef ited



Newm an,



Lin dsay,



goin g?”



replied



am



thank



Kauf man,



She lton,



and



Andr ew



Debra



book .



to



step



To



on



boo k



C ollins ,



Guy enet,



Maco n,



T rey



Avery



prou d



the



Jos h



Stacey



dea dlines .



To



spreading



this



at



a bility



message.



reach



T he



Mega n



pushed



for



Moise,



re ality,



publisher ,



Ca dy



J ason



Ga rtland ,



Steph an



Janss on,



Sh ank,



Ch ang,



Matt



G ilbert ,



Lop ez,



Max



J ulie



I



influ enced



my



thi nking



b ut in



I



ke ep



an



mean ingful



update d ways



at



.



Life



is



short



and



y ou



hav e



share d



some



of



yo ur



precious



—May



time



w ith



me



by



rea ding



t his



bo ok.



Th ank



you .



2018



Notes



I



n



this



sectio n,



citations



for



find



list



this



literatur e to



be



in



person



not



fix



In



to



to



b e



the



endnotes



i n



suffici ent.



ov er



time



and I



boo k—eithe r



full y in



email



the



I



l ist



trus t I



ref erence s expe ct



som eone me



at



notes, most



real ize for



tha t



w here



of



that



al so



a ttribu ting



please as



book.



t he



case, soon



deta iled



H owever ,



to



a s



a



the



credit



to



and



ch apter



g iving



the



additi on



inc luded



Furthe rmore,



th is



i ssue



h ave



be



chan ges



somewhere



this



e ach



upd ated.



or



I



I



t his



hav e



a n



idea



i t



is



refer ences,



r eaders



will



th at



sci entifi c



bo ok



may



made



a



need



mis take



to



the



wrong



du e.



(If



you



james@ jamescl ear.co m



and



b elieve



so



I



can



pos sible. )



no tes



bel ow,



co rrecti ons



at



yo u



can



find



a



full



l ist



atomic habits .com/e ndnotes



of



updat ed



.



INTRODUCT ION



We



all



are



not



de al



wit h



setb acks



t he



onl y



thin g



important that



The



facto r



make s



any



sense



entre preneu r



great



boo k,



you



that



and must



;



that is



is



What



influe nce



wit hin to



yo ur



f ocus



investo r first



a bout



o n



Nava l



b ecome



l uck, yo ur



y ou



suc cess,



con trol. what



you



Ravi kant



the



migh t



bo ok,”



And c an



:



b ut



the



stimulu s,



res ponse,



reward ”



:



B.



F.



matter s,



cert ainly.



are



probab ly



the



the y



only



Naval



self -i mprove ment



Ravika nt



T witter,



Sk inner,



Luck



most



st rategy



cont rol.



https://t witter .com/n aval/st atus/Q Q6460Q 4802Q. 262176







ask?



The



May



1 5,



(@n aval),



“To



wr ite



a



201 8,



.



Be havior



of



Or ganism s



(New



York:



Habit s



Appleton- Centur y-Crof ts,



193 8).



“cue,



Cha rles



Life



rou tine, and



CHAPTER



reward ”



Busine ss



(Ne w



:



York:



a



from



Trag ic



si ngle



g old



to



me dal



Magic, ”



at



BBC



Tour



de



Gre at



Fra nce



:



Tom



Spo rtsman ?”



the



2



of



P ower



of



Habit :



Why



We



Do



What



We



Do



in



201 4).



For dyce, BBC



th e



Mastermin d:



top How



bike Dave



Games



April



14,



;



Matt



Sport,



m anufact urers Brailsf ord



“Tour



de



July 406



in



Fra nce



23, Q



Re invent ed



“How



GB



Cy cling



W ent



7



F;.



201 7:



2 407



Is



.



Chris



2



.stm



Froome



.



Britai n’s



Le ast



20 17,



204



Eur ope



Slater ,



20 08,



/hi/ olvmpi cs/cvc ling/



https://w ww.bbc .com/s port/cv cling/



one



Hous e,



Ol ympic



S port,



http://ne ws.bbc .co.uk /sport



Loved



Rando m



The



1



just



the



D uhigg,



f ;



.



re fused the



Wheel



t o



sell



bikes



(Glasg ow:



:



Ric hard



Ba ckPa ge



Mo ore,



Press,



2013).



“The Gains



whol e



prin ciple



Und erpin



Team



came G B



fr om



the



Domin ance,”



idea” BBC,



;



Mat t



August



Slate r, 8,



201 2,



“Ol ympics



Cycli ng:



Mar ginal



https://w ww.bbc .com/s port/ol vmpics /iQi



Brailsfor d “Marginal



and



his



Gains



co aches



Matte r



but



b egan



b v



7 4202



maki ng



G amecha ngers



.



sma ll



adju stment s



Transf orm,”



T im



;



Ti m



Har ford,



Harf ord,



April



2017,



http://ti mharfo rd.com /2017/0 4/marg inal-g ains-m atter-b ut-gam echang ers-tr ansform



they



even



paint ed



Performan ce 30,



2015,



gold



:



inside



Imp roveme nts



Led



of



th e



team



to



Ol ympic



truck



white



Gold,”



;



Eben



Harvar d



Harre ll,



Busi ness



“H ow



R eview,



1%



Octobe r



https ://hbr .org/20 12/10/ how-1- perfor mance-i mprove ments- led-to -olvmpi c-



Ke vin



Ringer,



the



.



Cl ark,



S eptemb er



“ How



12,



a



C ycling



Team



Turned



the



Fa lcons



Into



N FC



Cha mpions, ”



The



2017,



https://w ww.the ringer .com/nf l/20i7 /Q/i2/ i62Q22 i6/atla nta -fa lcons- thomas -



dimitroff -cvcli ng-tea m-skv



Just of



five



the



years



ro ad



and



available



in



the



raise d



Brits



Wikipedia ,



.



after



Brails ford



track



cyclin g



ro ad



and



the



Dece mber



track



bar 8 ,



:



t ook



meda ls



cyclin g



“ World



W iggins



becam e



the



f irst



Brit annica ,



Wiggins



last



Apri l



https:



Fro ome



modifi ed



wo n



;



even ts.



T echnica lly, 20 08 Th e



Ol ympic



Ka ren



21,



Spa rks,



and



B ritish



Encyc lopaed ia



Chris



the



;



t he



Olym pics.



Bri tish



Fourte en



Brits



won



e ight



Records



Set



a t



o f



the



r iders



gol d



w on



medal s



57



Olympi c



cycli st



recor ds



:



set



An drew



a t



them .



2012



th e



L ongmor e,



S ummer



O lympic s,”



2012



Summi



“Br adley



http s://ww w.brita nnica. com/bi ograph y/Bradl cy -



2018.



“ Chris



Froome ,”



Ency clopae dia



// www.br itanni ca.com/ biogra phv/Ch ris-Fr oome



.



last



Br itanni ca,



m odifie d



percen t



were



2017,



Wiggins,” .



at



and



https://e n.wiki pedia. org/wik i/Worl d



Bradley



ov er



Octo ber



23,



2017.



During Team



th e



at



ten- vear



w orld



British



s pan



fro m



c hampio nships,



C ycling ,



2007



to



Olymp ic



20 17



;



Gam es



“ Medals



and



won



by



Paraly mpic



the



G reat



B ritain



G ames



s ince



2 000,”



http s://www .briti shcvcl ing.or g.uk/gb cvclin gteam/ articl e/Gbrst



cvclingte am-GB- Cvclin g-Team- Medal- Histor v—o?c= EN#KodW APiq84 CV8Wzw .QQ



accessed



you’ll



en d



received were



June



8 ,



up



an



improveme nt



t hirty- seven



loo k



yo u’d



at



t imes



th is



pr edict



t o



be



actual ly



iox



ar e



the



compou nd



inte rest



time.



Her e



are



some



Power



of



Habit



o f



my



Invest ments,”



F und,



:



O ctober



freakishl v-stro ng-bas e Press,



greate r.”



:



:



Zen



Dar ren



compounde d



3,



artic les



an



th is Bu t



en trepre neur



cha pter, beca use



he



it



a nd



writ er,



rem ark ed:



is



“If



th e



ex ponenti al,



th e



gain s



2018.



have



an d



Janua ry



Hous el,



20 17,



off.



people



H abits,



Shen,



rea ding



Ap ril



“T he



n oted



books 28,



on



h ow



th e



hab its



mu ltiply



subj ect:



L eo



over



Baba uta,



“ The



2013,



Frea kishly



Stron g



Base ,”



ht tp://w ww.coll aborat ivefun d.com/ blog/th e -



Ha rdy,



o ne



over



50



ext ra



task



ye ars,



is



;



As



worth



Sam



T he



Com pound



a



Al tman



lot .”



http://bl og.sam altman .com/pr oducti vitv



Habits



ar e



habits



to



Twitter, .



.



E ffect



(New



Y ork:



V anguard



20 12).



Accomplis hing



4



Jaso n



b etter



Many



Morga n



31,



;



Aft er



3 .65X



fa vorite



https://z enhabi ts.net /bank



Collabora tive



b etter



boo k.



is



Habits



gb -



2018 .



ear ly



line ar,



Cyclin g



a me



do uble-e dged



sw ord



:



in



Ja son



Hr eha



this



Februa ry



21,



way.



2018,



I’d



s ays,



“A



small



produ ctivit y



“Pr oductiv ity,”



Sam



Al tman.



to



Hreha



gain,



April



1 0,



201 8,



.



li ke



credit



(@ jhreha ),



Jason



“The y’re



a



with



doubl e



https: //twit ter.co m/ihreh a/stat us/



q



o riginal ly



edge d



66430



Q



des cribin g



sword ,” 07



.



271 43



.



2



Q



8



The



more



tasks



foundatio n



of



you



ca n



handl e



p roduct ivity



i s



with out



th inking



:



habi ts.



Th e



you



more



Mich ael



do



(@ mmay3r ),



autom atical ly,



“Th e



th e



more



you’re



subsequen tly



fr eed



to



do.



https://t witter .com/m mav



each



book



value who



of



you your



write s,



become



a



r ead o ld



2



is



only



why



eff ect



r /statu s/Q



ide as—is



“Th is



10/10,



no t



Th is



teache s s omethi ng



kno wledge



unloc ked



;



by



co mpound s,”



Twi tter,



8



.‘



.‘



::



Th is I



t



f irst



book



h eard



in



Old



th e



;



Quality http:



The



L ife,



/1



San



Spurs’



w ith



Pe ter



invest orfi



A ntonio Ma jesty



its



;



Gam e



li fe



Att ia,



e ldguide .



Spurs in



of



Matt 7,”



com



I nvesto r’s



/attia



Moore ,



C BS



und etecta ble



M. D.,”



“NBA



Spo rts,



20 18,



;iQ



27488



Q



learni ng



new



ideas



increa ses



fr om tha t



Pat rick



2



i



6



.



th e



O ’Shaugh nessy,



was



a



4/10



in



Live



a



Long er,



val ue



can



futur e.”



Cancer



perc ent



7



to,



c



stu ff



.



8 0



t



ab out



http://in vestor fieldg uide.co m/read ing-tw eet-st orm



sp ends



::



ide a—that



compo unds.



anothe r



8



April



“ How



Fie ld



to



Gui de,



Ma rch



7,



Hig her



2017,



.



Final s:



J une



21 ,



A



Ro ck,



Ha mmer



a nd



Cra cking



o f



2013,



https://w ww.cbs sports .com/nb a/news /nba-f inals- a-rock- hammer -and-c rackin g-of-



spurs-mai estv-i n-game -



Inspirati on



for



this



May



19,



7



.



drawing



came



from



a



tweet



titled



“Dece ption



of



lin ear



vs



expone ntial”



by @Mlichael W.



2 018.



https://t witter .com/M lichael W/stat us/QQ7 878o86 i‘



The



seed



account



of o n



eve ry



hab it



Twit ter,



w ho



:



Th is



wrot e,



par agraph “ea ch



https://t witter .com/m istermi rcea



the



goal



CrossFit



cannot



coach



be



Ben



wh at



hab it



for



i 28i7Q2 0



i nspired



beg an



its



by



a



life



.



quote a s



a



from



si ngle



M r.



Mirc ea,



an



d ecision .”



.



diff erenti ates



Be rgeron



was



::



t he



in spirin g



win ners



this



fr om



quote



the



during



loser s



a



;



Ha t



tip



con versat ion



I



t o



h ad



wit h



him



on



Fe bruary



You



fall



to



28,



the



Archiloch us:



2 017.



level



“W e



of



don’ t



vou r



rise



syst ems



to



the



;



This



level



of



l ine ou r



was



inspi red



expec tation s,



by we



the



f ollowin g



fall



t o



the



quot e



l evel



o f



from our



training. ”



CHAPTER



2



You



i magine



can



Circle” Simon



f ramewo rk



Sin ek,



(London:



I



like



is



St art



to



conversat ion



similar



wi th



s top fo r



Powe rful



ch ewing



read ing



20 17,



ht tps:



Research



has



sh own



th at



no.



31



There CA:



(2 011):



is



Your



belonging



to



i s th e



jamesclea r.com, she



We



looke d



change



change.



I f



overnight ,



but



:



Ha t



di scusses



L eaders



a



tip



to



Sim on



diffe rent



Inspir e



:



but



Th e



quot es



we re



that



used



Ever yone



per son



H elps



;



in



ori ginally Y ou



Christ opher



Pro ceedin gs



of



the



th is



writt en



Make



// furthe r.net/ pride- habits



Self ,”



pre ssure



Un iversi ty



iden tity



oni on



Sin ek.



His



t opics.



For



t o



Action



Take



“Gold en



mo re,



se e



and



sec tion by



B reak



a re



Clark.



pres ented



See:



H abits, ”



B rian



as



a



C lark,



Furth er,



.



J .



Brya n



Nat ional



et



a l.,



Academ y



“M otivati ng



of



S ciences



Vot er



108,



12653- 12656.



intern al



Stanf ord



an



37.



nail s



Boost



once



t he



G reat



2013),



P sychol ogical



Invo king



How



m y



of



de sign,



cla rity,



14,



b y



laye rs in



Why:



November



Turnout



th e



Portfo lio/Pe nguin,



resolve d



“The



them



who



Leon



Pres s,



lite rally Late



:



Latin



i n



the



America n



bit



b y



bit



:



you then



change you



your



f eel



as



“r epeate d



langua ge.



up



is



tol d



Theory



me



ano ther



you



hein gness”



Al so,



Heri tage



i dentit y if



A



of



Co gnitiv e



Diss onance



(Stanf ord,



195 7).



v our



o riginal ly



This



Festin ger,



too lose



th anks



a bout



t he



:



to



Tech nicall y, Tamar



etym ology



ide ntidem



Shipp ony, of



the



a



word



is



reader



a



w ord



of



identit y,



whi ch



D iction ary.



r eason



atomic



quickl y your



and



s ense



habits



b ecome of



self.



are



s uch



someon e But



i f



an



effect ive



radi cally you



update



fo rm



of



d iffere nt and



ex pand



your



iden tity



still



g radual ly,



fam iliar.



identity.



Atomi c



without



i dentit y



CHAPTER



3



Edward York:



“bv



Th orndik e Wor th,



some



will



Slowl y—habit habi ts



and



by



find



ha bit,



gradua l



y oursel f



v ote



by



rebor n



vote —y ou



impr ovemen t



are



t he



into



someo ne



bec ome key s



tot ally



ac custom ed



to



i dentit y



ne w



to



and



y our



yet



ne w



chang e



loss .



cond ucted



20 11),



simple



you



act,



a n



expe riment



;



Pet er



Gray ,



Psyc hology ,



6th



ed.



(Ne w



1 08-109.



such



as



pulli ng



at



a



loop



of



cor d”



:



E dward



L.



Tho rndike,



“Anim al



Intellige nce:



A n



Psycholog ical



R eview:



doi:io.



original a



Stud y



Monogr aph



of



t he



Ass ociativ e



Su ppleme nts



2,



no.



4



P roc esses



in



Ani mals,”



(1898) ,



1 037/I1 009298 7.



“behavior s



in



Expe rimenta l



foll owed



quote



from



part icular



responses



that



situation .”



b v



satis fying



T horndik e,



situa tion produc e



a



more,



see



For



conseq uences ”



whi ch



be come



rea ds:



m ore



Pe ter



Gr ay,



Thi s



is



“r esponse s



li kely



dis comfor ting



:



t o



e ffect



occur



become



Ps ycholo gy,



a n



t hat again



less



6th



abbr eviate d produ ce



a



in



sit uation,



th at



l ikely



ed.



versi on



( New



to



s atisfyi ng



occ ur



Yo rk:



of



eff ect



and



agai n



Wo rth,



the



in



t hat



20 11),



108-109.



Neurologi cal Do



What



W e



Graybiel,



ac tivity



Do



i n



Life



in



the



and



“Netw ork-Le vel



Parkinson ism



an d



brain



is



Bu siness



hi gh



(New



Dis orders



10,



C harles



York:



Neu roplas ticity



Rela ted



:



in



n o.



Random



Duhigg , House,



Co rtico-B asal 5



The



Power



2014) ,



G anglia



of



15;



Habi t:



Ann



Why



We



M.



Pathw ays,”



( 2004),



doi:io.io i6/j.p arkrel dis.200 4.03-0 07.



“Habits



a re,



Suckers



f or



si mply,



reliabl e



Nov elty,”



Revue,



solu tions” https :



;



Jas on



Hreh a,



4121



As



“Acq uisitio n



Review



the



are



89 ,



brain



Things, https:



no.



4



/



;



John



(198 2),



remem bers



B ut /



c reated



For get



t he



R.



An derson ,



past



Ot hers,”



:



Sha hram



Robert



B.



Quarterly



Lee,



m ind



is



the



“Divis ion



Journ al



of



.



/



bo ttlene ck of



H eshmat ,



Psycho logy



www. psvcho logvtod av.com



consc ious



Consci ous



Min ds



Are



acce ssed



J une



of



8,



2018.



C ogniti ve



Ski ll,”



Rememb er



Cer tain



Ps ycholo gical



doi :io.i0 37/oo3 3-295X .89-4.3 69.



doi:io.10 80/146 407489 0840235 0.



Do



October



We



8,



20 15, /20



1 510



/



whv-do- we-



.



:



Attent ion:



Experim ental



T oday,



“Why



us/ blog/s cience - choice



remember- certai n-thin gs-forg et-oth ers



the



Our



//ww w.getr evue.co /profi le/ias on/iss ues/whv -our-



conscious -minds -are-s uckers- for-no veltv- ^



habits



“Wh y



W illiam T he



H.



Gla dstone s,



Sin gle -Cha nnel



Psycho logy



S ection



A



41,



Mic h ael



H ypothe sis no.



1



A .



Regan ,



Re visited ,”



(1989) ,



and



the



consc ious



(New



York :



Habits



Farr ar,



re duce



Psycholog ical



Feelings Things: Lisa



of



Feld man



pawn



an d



o ff



tas ks



Giro ux,



load



:



Joh n



4



(19 82),



R.



ple asure



and



dis appoin tment



Ba rrett,



and How



t he



Mak ing



Em otions



Are



D an iel



A nderso n,



no.



F eeling ,



:



K ahnema n,



Thi nking,



Fast



a nd



Slo w



20 15).



89,



“Acq uisiti on



of



Cognit ive



Ski ll,”



d oi:io. ic>37/o o33 -29 5X.89. 4.369.



:



of



Anto nio Cultu res



M ade



R.



Damasi o,



(Ne w



(L ondon:



York :



Pan



The



Stran ge



Pant heon



Bo oks,



Orde r



B ooks,



of



2 018);



2 018).



4



psych ologis t



but



it



Power:



to



St raus



c ogniti ve



The



story



li kes



R eview



L ife,



CHAPTER



m ind



wa s in



conf irmed



his



Ho w



Gary



ow n



Peop le



Klein by



book , Mak e



Gary which



;



I



or iginal ly



Klein uses



Decis ions



in



an



hea rd



email



slight ly



on



abou t Mar ch



dif ferent



( Cambri dge,



M A:



MIT



this



story



from



30,



2017.



Klein



quotes : Press,



Gary 1998) ,



A.



Daniel also



Kl ein,



43 -4 4.



Kahnem an, c overs



So urces



the of



military



analys ts



Power:



Ho w



Museum



cu rators



can



Peop le



Mak e



have



Malcol m



Glad well’s



to



be



anci ent



the



sculp ture



Experienc ed Algorithm



Yo u



w as



later



can



Now,”



bli p



on



a



( Cambri dge,



to



B link,



Gr eece,



rad iologi sts See



kn own



book



h appene d



Will



whi ch



Decis ions



been



in



fro m



identi fy



disce rn is



a



one



look



at



New



for



a



Press,



1998) ,



T he



stor y



of



example .



mill ion.



s can



April



;



3,



human



brain



is



Helmholtz



devel oped



the



swipe d



clerk



Dumbest



T hing



a



predict ion t he



the



Y ou’ve



idea



ma chine



of



th e



brai n



custome r’s



ac tual



Done



Yo ur



Wh ile



:



The



c redit



Bra in



T he



it



a



on



kou ros,



a



of



co vered



i nitiall y



con trover sy



as



S ources



f orgery



beli eved



surr oundin g



upon



Mu kheije e,



f irst



g l ance.



“The



201 7, .



physic ian



“pr edicti on



card



Is



K lein,



38 -4 0.



Get ty



S iddhar tha



German



bein g



A.



sculpt ure,



https://w ww.new vorker .com/ma gazine /2017/ 04/02/ ai -vers us-md



The



Gar y



t he



The



i dentifi ed



b rain



Y orker,



:



MIT



$ 10



ex pert



screen



M A:



f amous



pur chased



when



:



radar



:



Helix



He rmann mac hine.”



van



Auto pilot, ”



von



Bo ron,



“ What’s



Redd it,



Au gust



dumb est



th ing



the



21 ,



2017,



https://w ww.red dit.eo m/r/Ask Reddit /comme nts/6v itQi/wh ats



th e



she



:



kept



Strange



asking H abits



cowor kers Have



Y ou



if



they



Pick ed



had



Up



from



wa shed Y our



t heir Li ne



of



ha nds



story



of



Strange



a



man



who



H abits



ha d



Have



Y ou



spent



years



Pick ed



Up



worki ng from



as



Y our



a



of



“Until had



yo u



troub le



passage:



make



the



tra cking



“The



u nconsci ous down



th e



p sychol ogical



co nsciou s”



orig inal



rule



s ays



;



A lthough



s ource. th at



whe n



It’s an



:



W ork,”



https://w ww.red dit.eo m/r/Ask Reddit /comme nts/2z ckq6/wh at



Reddit ,



str ange



lifeg ua rd



Li ne



SwordO fTheLl ama,



W ork,”



https://w ww.red dit.eo m/r/Ask Reddit /comme nts/2z ckq6/wh at



Reddit ,



have



quote a



by



pa raphra se



si tuatio n



is



^



4,



have



Jun g



n ot



2016,



“Wh at



Janu ary



h abits



“W hat 4,



Swear lmaChi ck,



p robabl y in ner



Janu ary



h abits



str ange



this



v



is of



2016,



i



po pular, t his



made



I



conscious , undivided act



out



it and



t he



Researche s Press,



h appens d oes



no t



con flict into



19 59),



the



2 1,



becom e



and



MTA



Can’t



200 8,



s ubway



Sto p



fate.



That



cons cious



torn



i nto of



of



i s



his



Self



sa y,



inner



op posing the



to



whe n



the



opposi te,



halves .”



For



(Prince ton,



indivi dual



th e



more,



N J:



worl d see



Ai on:



reduces



error s



:



Al ice



Go rdenker ,



“JR



Gestur es,”



J apan



Ti mes,



system



.



in



a t



New



York



Thing s,”



City



At las



:



Allan



Ob scura,



Richar z, March



“Wh y



29 ,



Japa n’s



Ra il



Work ers



20 17, .



5



Sheeran,



in



Great



“Combi ning



Participa tion: Journal



o f



Heal th



writing Milkman,



th e



John



exac t



Im plemen tation



Proceedin gs



of



the



a nd



(Ma y



a nd



Goa l



and



Jame s



J.



Intent ions



Na tional



da te



S arah



Mi lne,



S heina



Inter ventio ns



The ory



Imple mentat ion



2002 ):



:



an d



Pete r



Soc ial



of



when D avid



P rompts of



to



Orbell ,



and



Promot e



Exerc ise



In tentio ns,”



P aschal



Br itish



163 -184.



Achi evemen t:



C hoi,



Academ y



;



Vol itiona l



effe ctive



Expe riment al



time



B eshear s,



7



ar e



Inten tions in



worki ng



Mo tivati on



Psy chology



Adv ances



d own



began



M otivati onal



intent ions



“Implemen tation Processes ,”



Britain



Protec tion



implement ation



10420.



Ju ng,



htt ps://ww w.iapa ntimes .c0.ip /news/2 008/10 /21/re ferenc e/ir -



Poin ting



researche rs



“Using



G.



perfor ce



Univer sity



https://w ww.atl asobsc ura.com /artic les/po inting -and-ca lling- iapan- trains



CHAPTER



must



C .



Pri nceton



re mains



7 1.



gestures/ #.WvIG 4QMvzu i



The



be



as



P henomen ology



Pointing- and-Ca lling October



outsid e,



to



Gollw itzer



A



Pa schal



Me ta -Ana lysis



Ps ycholog y



v ou



and



38



of



( 2006):



will



get



a



L aibson,



and



B rigitt e



En hance



S cience s



108,



flu



I nf luen za no.



26



Sheeran ,



Eff ects



69 -11 9.



s hot C.



:



Katheri ne M adrian,



Vac cinati on



(June



an d



2011) :



Rate s,” 10415 -



L.



recording



the



Beshears,



James



a



Means



o f



(January



t ime



J.



of



Ch oi,



Incr easing



2013):



tur nout



Plan?



Imp lement ation



Psycholog ical



Embracing



Dav id



Lai bson,



Preven tive



i ncreas es



S cience



suc cessfu l



c olonos copy



a ppoint ment



and



S creeni ng



;



Kather ine



Br igitte Rat es,”



C.



L.



Mad rian,



Pr eventi ve



Milkm an,



“Plann ing



Med icine



56,



Joh n



Pro mpts no.



1



92-93 .



voter



Other



vour



:



Da vid



Intenti ons, 21,



no .



gove rnment



Behav ioural



2



W.



Nicke rson



V oter (2 010):



progra ms



Scienc e,”



Th e



;



a nd



T urnout ,



Todd and



Roger s,



O rganic



“Do



Plan



You



H ave



a



Making ,”



194-19 9.



“ Policy makers



Econ omist,



May



around



18 ,



the



W orld



A re



2017 ,



https://w ww.eco nomist .com/ne ws/int ernati onal/2 1722162 -exper imenta l-iter ative-



V oting



a s



data-driv en-app roach- gaining -groun d-poli cvmake rs-arou nd



people



wh o



make



a



spe cific



“Building



a



Pra ctical ly



Odyssey,”



Ameri can



p lan



Usef ul



fo r



when



The ory



Ps ycholog ist



57 ,



and



of



no.



w here



Goal 9



;



Edwin



Setting



(200 2):



.



and



Locke T ask



705 -717,



and



Ga ry



Lath am,



Mo tivati on:



A



3 5 -Year



doi:io .ic>37 //ooo3-



066X.57.9 .705.



hope



is



Start



u sually



Eff ect:



Dataset,



writer



Discussio n Farnam



many



indebted his



with



to



Landm arks



no ted



Jason audio,



us e



conce pt



is



slight ly



term



The



Frenc h



http:



Sco tt,



P reviou s



habit



J ason



K atheri ne



M otivat e



Z weig,



inte rview



impl ementat ion



J.



the



Dai,



L.



M ilkman ,



Aspi rationa l



and



Jason



Beha vior,”



Riis,



“ The



Fr esh



PsycE XTRA



“Eleva te



Your



by



Parr ish,



Sha ne



Finan cial T he



I Q:



A



V alue



Kno wledge



Pa cked



Projec t,



https: //www. fs.blo g/2012 /10/ias on -zwe ig-kno wledge -proiec t



S.



chap ter.



:



Zweig, ”



to



this



Hen gchen



doi:io .1037/6 513702 014-05 8.



Zw eig



St reet,



wavs



:



T empora l



2014,



Ja son



highe r



who



wrote



diff erent, write rs



stacki ng,



phil osophe r



in tentio ns



but



Denis



a



but



suc h



in



boo k



as



I



;



F or



th e



by



t he



same



like



the



C ourtne y



di fferen t



Dider ot



;



term



h abit



name.



s tackin g



From



what



ter m



and



though t



Carve r



and



Julien



it



I



,



I



.



a m



unders tand,



a ppropri ate



Smith



have



to



a lso



use



i n



us ed



cont exts.



“ Denis



Diderot ,”



//w ww.new worlde ncvclop edia.o rg/ent rv/Den is



New



Dide rot



World



Encyc lopedia ,



,



last



m odifie d



v ol.



8



(1911) ,



g ift



fr om



Octob e r



26,



2017.



acquired



a



Diderot’s find the to



no



scarlet



scarl et



o rigina l



robe. point



scar let



If them



r obe.



yo u m y



ro be



rob e



:



is



En cyclop aedia



fr equent ly



sour ce



clai ming



happ en



to



k now



way



we



c an



so



i t an y



Britan nica,



des cribed was



a



gift



hist orians



cla rify



t he



as nor



a



an y



ment ion



specia lizing



mys tery



of



the



in



a



s.v.



f riend. of



the



ro be



s ource



of



“Denis



Dider ot.”



Howeve r,



f riend



w ho



acq uisi tio ns, Did erot’s



I



c ould



sup plied fe el



famous



fre e



“no My



more Old



coordi nation ,



Dr essing



no



Gown, ”



mo re



trans .



uni ty,



no



Mitc hell



more



beauty”



A bidor,



:



Den is



Did erot,



Dider ot



Don’t



Nee d



which



was



linking



Fogg



(New



st ates



York:



creat ed



by



a



new



h abit



uses



the



t erm



an



“ancho r”



is



a



very



Method



“One



Eff ect



at



in,



things,”



tha t



:



Juliet



Harper Perenn ial,



BJ t o



Fogg an



keep s



the



:



ol d



an choring



effec tive



Schor ,



In one.



to



n ew



s trategy .



this For



You



in



https ://www .tinvha bits.c om



one



ou t”



Twitte r,



:



D ev



Basu



Feb ruary



c hapter , t his



le arn



201 8,



Ame rican:



Why



W e



Want



What



use d I



g ive



approac h N o



matte r



mo re



the



abou t



term



cr edit



beca use what



s tacking



to



t o



F ogg.



his



BJ



yo ur



term



Fogg ’s



h abit



old



you



wor k



In



habit



pr efer,



and



his



acts I



W e



Tin y



“Have



a



one- in-one -out



p olicy



when



re fer



a s



Habi ts



bu ying



to



w ork,



belie ve



.



(@dev basu),



1 1,



I



id ea,



this



pl ace.



can



Overspe nt



.



1 999).



de scribe one



The



for



2005 ,



https://w ww.mar xists. org/ref erence /archi ve/did erot/17 6Q/reg rets.h tm



The



“Regret s



it



https://t witter .com/d evbasu/ status /Q



CHAPTER



Anne



Intervent ion



:



to



Public



He alth



choose



pr oducts



the



mere



and



S.



s ight



of



H.



0100 1.x;



after



the



Heal thy 3



o f



can



food



4



iQ



6



| :



;ooo



704



.



of



us



one



respo nses



Andr ew



Pal atabil ity:



Consu mption



to



Choic es,”



a nd



and



“A



2-Phase



Bever age



they



ma ke



“Cont extual



Dietar y



al .,



Label ing



Cho ices,”



an d



Choi ce



Ameri can



Arch itectu re



Jo urnal



o f



d oi:io. 2ic>5/ ajph.20 ii.300 39i.



wha t



Accord ing



au tomatic



et



Fo od



(20 12),



of



Babey ,



789X.2012 .



Tho rndike



b ecause



h unger.



and



a nd



no .



not



Processin g



“Hunger



N.



Impro ve



conse quence



Cohen



Anne



1 02,



physiolog ical the



i



6



Thor ndike



that



627 78



;



feel



h ungry



t o



Tr acking



Revie ws Lynn



Ratin gs



Pre ferred



and



on



L ess



D .



of



res earch



e ven



wh en



“d ietary



cont extual



Influ ences



Hill,



Multip le



r esearc her,



O besity



J.



are



food



Eati ng 13,



behav iors



c ues.”



9



For



(2012) ,



and



Subject ive



Pr eferred



don’t



Beh aviour s:



no.



Magso n,



we



studie s



John



have a re,



mo re,



shown



ac tual in



large



see



D.



par t,



A.



Heu ristic doi: io.im/j .i467 -



E.



Ex perien ce



Food, ”



have



Blu ndell,



Bef ore,



Appe tite



5 ,



du ring



no.



4



a nd



(1984 ),



doi:io.io i6/soi 95-666 3(84)8o oo8-2.



Behavior



is



a



Topologic al



f unctio n



Psy cholog y



Suggestio n



Impu lse



Journal



Mark eting



45 the



o f



percen t



of



of



Mirro r,”



(New



Bu nina 26,



C oca-Co la Ne w



York



th e



:



York:



sale s



2



in



Ster n,



(19 62),



;



their



Environ ment



McGraw -Hill,



Hawkin s



no.



Times,



Pers on



Mi chael



Augus t



27,



:



Kurt



Lewin,



Princi ples



o f



1936).



“Th e



Signi ficanc e



of



I mpulse



Buying



Today ,”



d oi:io. 2307/12 48439.



Moss, 2013,



“Nudged



to



th e



Prod uce



Ai sle



by



a



Look



in



https://w ww.nvt imes.c om/2012 /08/28 /dinin g/wooi ng -us-d own-th e-prod uce-



aisle.htm l?



People they



r=o



dr ink



are



to



Takeaway



.



Bu d



pur chase



Food



The



no.



5



human



to



P ress,



half



t he



Subjectiv e



it



and



:



eat



P opulati on



T he it .



Takea way



mor e T.



Fo od



expo sure



B urgoin e



et



Con sumpti on,



Bas ed,



Cr oss



pe ople al ., and



h ave



food,



“As sociat ions



Body



Se ctional



to



Weight



Study ,”



the



mo re



lik ely



b etween



Exposu re



M edical



Journa l



to



in



Bri tish



do i:io.H3 6/bmj. gi464.



has



ab out



Ou rselve s:



Belknap



of



UK:



(201 4),



body



Strangers



becau se



O utlets ,



Cambridge shire, 348,



Ligh t



2004),



bra in’s Cont ours



ele ven



mi llion



Disc overin g



sensor y



the



recep tors



Adapti ve



:



Timot hy



Unc o nsciou s



D.



Wilson,



(Cam bridge ,



MA:



24.



r esource s



are



i n



Cort ex,”



Visua l



used



o n



visi on



S cience



:



B.



274,



R.



n o.



Sh eth 529 5



et



al.,



“Orient ation



Maps



o f



(199 6),



doi:io.H2 6/scie nce.27 4.5295. 2iio.



When



thei r



ener gy



Meadows



a t



a



Meadows



a nd



Chelsea



G reen,



use



was



co nferen ce Dia na



the



stick ers



the



varia bles



in



Wri ght,



2015),



cu t



ob vious



ea sy



K olleko lle, Th inking



in



Sy stems:



cl eaning



costs



a nywhere



betwe en



5



Bla ke



Evan s-Prit chard,



That



Wint er



201 3,



http s:



...



stimulus



contro l



short, their change



th ose bed



wa s



wh o



when



ro oms.



the



only



have had



they



b een



trouble



S trange



in A



:



This



19 73.



Prim er



story



Fo r



was



more ,



(Wh ite



to ld



see



to



D onella



Donella



Ri ver



Ju nction,



advice ,



t hat



actual



estim ate



and



perce nt



“Aimi ng



ha ppened



su ccessf ully



falli ng



tir ed.



The



wa s



pe rcent,



10



to



R educe



If



Cleani ng



but



over



room



:



help



we re



told



to



couldn ’t



fall



aslee p,



t ime,



u sed



tha t to



asl eep



they



in



VT:



r esearch ers



fo und



go



but



a nnually



Cos ts,”



is



gi ven a



Wo rks



.



“Te chniqu es



p eople on ly



8



sav ings



/ workst hatwor k.com/i /urina l -flv



ac tion



even



w ere



/



;



p ercent



gues s.



sleeping



track



D enmark ,



reasonabl e Work ,



to



109.



bath room



u sed,



and



with to



the y th at



i nsomnia .



the ir were by



invo lving



room



told



t o



In and get



associa ting



l ie up t he



in and



bed



with



‘It’s



time



t o



go



to



sleep ’



and



not



wi th



othe r



acti vities



(read ing



a



b ook,



j ust



ly i



ng



there,



et c.),



process: trigger



it



p artici pants



bec ame



h ad



bee n



al most



Trea tment



29,



(200 6),



Change



1 1 Yo ur



of



ev entual ly



au tomati c



crea ted.”



Behaviora l no.



w ere



F or



mor e,



Inso mnia:



to



abl e



f all



see



Charl es



Update



C ontrol



Your



of



th e



E nviron ment,”



https://w ww.spa rringm ind.com /chang ing-ha bits



habits



ca n



Abdallah,



be V.



Opportuni ties Environme nt,



e asier Jo hnson, f or Fo od



to D.



chan ge



Mor ris,



Inf luencin g and



in



Rural



a K .



new



in



M.



and



Rile y, A



M orin



e t



G regory



Sparri ng



due



b ecause



al.,



Evid ence



a



to



the



succ essful



“Psyc hologic al



( 1998 -2 004),”



Ciott i,



“Th e



re peated



Best



and



Sleep Way



to



M ichaels on,



S.



Min d,



A.



Rep ort



:



S.



Th ompson ,



J.



Sim ms,



‘M oments



to



De partme nt



D efra,



the



2 011),



http://ra ndd.de fra.go v.uk/Do cument .aspx?



Document= Moment sofCha ngeEVo^ o6Fina lRepor t



bed



a sleep



.



and



(Lon don:



fall



their



Recen t



enviro nment



Beha viour:



Affair s



qu ickly



as leep



do i:io.i0 93/sle ep/29. n.i398 ;



Hab its?



to



Nov2 0ii(2). pdf.



of



Ch ange’ for



a s



when



you



that



it



step i s



o utside



easi er



students



change



Wood



David



and



Maintaini ng



to



vour



n ormal



change



your



b ehavio r



when



televi sion



w atchin g



habi ts



their T.



Nea l,



Hea lth



“Hea lthy



Be havior



doi:io.i3 53/bsp .2016. 0008; Circumsta nces, no.



6



(20 05),



You



aren’ t



changes Wendy



i n



CHAPTER



o ld



beha vior



w ere



and



Change ,” W .



Wood ,



Ha bits,”



your



Habit :



Beh aviora l L.



T am,



Journ al



an d of



Vario us



res earch



e nviron ment



when



they



M.



G.



and



Witt,



Persona lity



have



c hanges .



transf er



Inter ventio ns Scien ce



studie s



for



For



e xample ,



sch ools.



W endy



Initi ating



Polic y



2,



n o.



1



found



a nd (2 016),



“Chan ging



a nd



Soc ial



Ps ycholog y



88,



envi ronmen tal ass ociate d



Tam,



88,



no.



with



“ Changi ng 6



cu es



:



a



P erhaps



mov e



to



this



a



Cir cumsta nces,



new



i s



why



pl ace.



D isrupt ing



(2005) ,



doi: io.103 7/65294 12014 - 144.



that



perc ent



36



per cent



M elissa



of



succe ssful



Guerre ro -Wit t,



Ha bits,”



7



resea rch



“Vie tnam



Heroin



Leona



Datas et



Follow-up al.,



t hrough



:



d oi:io. 1037/00 22-351 4.88.6 .918



batt ling



Woo d,



PsycEXTRA



Disrup ting



enviro nment



re vealed



V eteran s



Am erican



Three



Journ al



on



i ~



Years



after



A ddicti ons



of



servic e



Vietn am:



19 ,



no.



3



How



memb ers Our



(2010 ),



:



S tudy



Lee



N.



Robins



C hanged



Our



et



Vi ew



of



doi :io.mi /j.i52 i -



0391.2010 .00046 .x.



the



creat ion



President ’s



of



the



Mes sage



S pecial



Action



o n



Abuse



Drug



https://w ww.nvt imes.c om/iQ



7



on-drug-a buse-c ontrol .html



.



nine and



out David



Journal



QO



of



o f



percen t



Relapse



ten



N.



soldi ers



Nu rco,



Publ ic



of



Hea lth



h eroin



f ollowi ng



“ How



who



i/o



Offic e



Contro l,” 6



used



/i



users



Inp atient



no.



b ecome



8



Was



1 2



D rug Ne w



in



York



Vi etnam



V ietnam



(sup pl.)



re-add icted



Treatm ent



Abu se



Pre ventio n



Times,



June



;



“E xcerpts



from



18,197 1,



/archi ves/exc erpts - from-p reside nts-mes sage-



heroin



Per manent 64,



of



of



Drug



:



Opiat e



N .



Robi ns,



A ddicti on?”



( 1974),



:



Lee



Bobby



Da rlene



H .



Davi s,



A merica n



doi:io .2i05/ ajph.6 4.i2_su ppl.38 .



P.



Sm yth



Depen dence, ”



et



Iris h



al.,



“Lapse



Medi cal



and



Jou rnal



103,



no.



6



(Jun e



“discipli ned”



2010 ).



p eople



are



“Everyday



Tempt ations :



Desires,”



PsycE XTRA



It’s



easi er



model



of



out.... this



to



practi ce



tend



batt le



An



to



is



th ink



eff ective ly.



at



struc turing



Ex perien ce



D ataset



self-c ontrol W e



bet ter



102,



Sam pling



n o.



6



of



on



one



people



w hen si de



with



Act ually,



Study



( 2012),



self -restr aint ang el



their



and



For



m ore,



don’t devil



strong p eople



o n



How



;



Wilh elm



People



Ho fmann



Contr ol



e t



al.,



Thei r



doi:io .1037/ 663411 2013 -1 46.



yo u



the



lives



have on



willpo wer who



are



to



use



it



;



“Our



pr ototyp ical ba ttle



the



other ,



and



they



as



peopl e



who



are



reall y



good



at



abl e



to



se lf -cont rol



i t f ight ne ver



ha v



e these



Vox,



bat tles



i n



Nove mber



health/



2 0



A



t hat



habit



Dennis



i



2 4, 6



46



first



201 6,



/ii/



ha s



Ri inger,



doi:io.ii



the



2



been



/i



p lace.”



s ee



Bria n



Resn ick,



“ The



My th



of



S elf-Co ntrol, ”



http s://ww w.vox. com/sc ience -a nd248 6



encode d



“Psyc hology



of



/a nnurev -psych- i



Q



40



in



/self -contr ol-psvc hologv -mvth



t he



min d



Hab it,” 224



i



4



is



A nnual -c >



334



r eady



to



Review i



7



.



be of



us ed



;



.



W endy



Psy cholog y



67,



W ood no.



and 1



( 2016),



The



cues



the



Ball, ”



http:



were



s till



i nternal i



Ther apist



zed



Uncenso red),



:



“The



Biolo gy



of



M otivat ion



an d



Habi ts:



Why



We



Dr op



20:00,



//w ww.the rapist uncenso red.co m/biol ogv-of -motiva tion-h abits



.



acce ssed



Ju ne



8,



2018.



Shaming



o bese



Beeken,



a nd



Waist



p eople



Jan e



p icture s



Stress:



W hy



2016),



Str ess



a ddicts



Scie nce



2017,



“Pe rceive d



and



Wei ght



b lackene d Is



Good



Weig ht



St atus,”



lung s



f or



pr esenta tions



to



You ,



Sarah



Dis crimina tion



Obesi ty,



s mokers



and



;



How



:



to



201 4,



Kell y



Get



Go od



E.



a nd



Ja cks on, Cha nges



Rebecc a



i n



Is



doi :io.io o2/oby .2o89i.



McGo nigal, at



It



The



(Ne w



U pside



York :



o f



Avery ,



a



pic ture



of



Unloc king



cocai ne



th e



for



Secr ets



of



iust



thirtv - three



Addic tion,”



millis econds



Nation al



:



Fran



Geo graphi c,



http:



Wo rld



perfor med



(L ondon:



a



s eries



Collin s,



of



exp erimen ts



195 3);



“N ikolaa s



;



Ni kolaas



Tinbe rgen,”



//w ww.new worlde ncvclop edia.o rg/ent rv/Nik olaas



September



30,



the



will



goose



Sept ember



.



and



the



food



moder n Food



(New



ev ery



Tinbe rgen, New



W orld l ast



The



Her ring



E ncyclop edia,



T inberg en



,



mo dified



L .



Eth ology:



2 016.



Mechanism s



Nearly



Sm ith ,



8



Tinb ergen



Gull’s



J.



Weigh t,



htt ps://w ww.nat ionalge ograph ic.com /magaz ine/201 7/QQ/t he -add icted- brain



CHAPTER



Junk



of



we ight-l oss



xv .



showing



Niko



Ward le,



Cir cumfer ence,



Showing



“How



with



pull



a ny



near by



Evolut ion



indus try York:



fo od



in



of



Behavi or



rel ies



IUniver se,



a



bag



rou nd



;



on



obj ect (Ne w



:



James



York :



stret ching



:



Norto n,



Steve n



Go ul d, 198 2),



The



36 -41.



With erly,



Why



Hu mans



Li ke



20 07).



“Twea king



T astes



and



Cre ating



Cravin gs,”



6 0



Minut es,



November



French



27,



20 11.



fr ies



.. .



Food



(New



York:



such



stra tegies



Sugar,



Fa t:



“We’ve



go tten



in



Stepha n



ht tps:



are



a



//



poten t



IUniv erse,



enabl e



How



the



t oo



F ood



comb inatio n



scient ists



Gia nts



at



“ Why



:



ch?v =a7Wh2 uqivTc



St even



Wi therly ,



Why



.



Humans



find



the



“b liss



p oint”



U s



(Lon don :



Al len,



2 014).



ow n



butt ons”



:



q uote



Ho oked



pu shing Are



t o



our



Some



People



This



‘Carb oholics ’?”



Ju ly



:



26,



version



wit h



with



J unk



permis sion



g ranted



in



an



email



exchan ge



Mos s,



Sal t,



app eared



2017,



.



give n



Mich ael



o rigina lly



http://ww w.step hanguv enet.co m/whv- are-so me-peo ple-car boholi cs i s



Like



2 007).



food



goo d



Guye net,



www.v outube .com/w at



T he



ada pted the



author



in



Apr il



2018.



The



impor tance



In



1954,



to



implan t



the



an



the



Olds



w as



you



a



But



Olds



the



elect rodes



deep



B ut



wi n



Mi lner in



“The



Miln er, into



and



(NA cc), of



the



the



tw o



ce nter at



a



of



part



ro dents’



it



t hat



brain s



dopam ine



a



rat ’s



time,



lu cky. the



ca ke,



S eries,



o f



the



got



discov ered



o f



wa s



neur oscient ists



M ilner



chocol ate W orld



q uickly



sev eral



import ance



ha ppenst ance;



Olds



pi ece



t eam



;



Pete r



accumb ens



ea t



favo rite



and



a nd



lar gely



myst ery.



nu cleus



Whenever your



a



dop amine



e lectro de



elect rode



remained to



James



of



Th ey



listen



is



your



to o



and



then



ins erted



to



N Acc



much



a



a



of



the



sm all



hel ps



can



acc ident.



prec ise



favori te



th at



by



Uni versi ty ,



g enerat es



pleasu re



ra n



Th e



ge ograph y



that



or



McGi ll



bra in.



the



brain



a t



disc overed



be



t he



pla cement



of



mind



ne edle



ri ght



ple asurabl e pop



song,



you



feel



fa tal.



cu rrent



deci ded



into



or s o



ne xt



feel ings . wat ch happ y.



Th ey



pla ced



ea ch



wir e,



making



th e



NAcc s



interest



in



The



would



rats



days, How



all



We



eve rythin g.



of



just



th e



De cide



neurologi cal



“Positive



cont inually



h uddle



anim als



( Boston :



i n



had



the



o f



(1954),



d oi:io. i037/h oc>5877 5.



lost



Mice



Are



all



w ill



Severe ly



to



Journ al



live



:



corner s



of



b y



of



di ed



desi re



Compar ative



Adip sic,



Zh ou a nd



the



cou rtship



t ransfi xed



t hirst.



r odents



For



by



m ore,



lost



behavi or their



s ee



cea sed.



blis s.



Jona h



Withi n



Lehr er,



200 9).



:



Ja mes



Ol ds



Stimul ation and



and



that



A ll



ca ges,



of



Harcou rt,



an d



notice d



drink ing.



t heir



Elec trical



Qun-Y ong



Hyp oactive ,



an d



T hey



Mi fflin



Prod uced



scie ntists



eat ing



crav ing



Regions



rats



Th e



peris hed.



behin d



Reinf orceme nt Brain, ”



stopp ed



Hough ton



pr ocesse s



Rat



They



excit ed.



of



and



Sep tal



Phy siolog ical



Richar d



Aph agic,”



D.



Cell



Peter



Milner ,



Ar ea



and



P sychol ogy



Other



47,



no.



6



P almite r,



“Do pamine - Defici ent



8 3,



(19 95),



no.



7



doi:io.10 16/009 2-8674 (95)901 45-0.



without “Taste



d esire,



Re activi ty



Arousal 103,



actio n



no.



a nd 1



Ana lysis



Anh edonia (198 9),



stopp ed o f



;



K ent



C.



Berri dge,



Is a bel



6-Hy droxyd opamin e-Induc ed



Hypoth eses



o f



Dopa mine



F unction ,”



do i:io.i0 37//07 35-704 4.103. 1.36.



L .



Veni er,



Aph agia:



an d



Terry



Implic ations



Beh aviora l



E. for



Neur oscienc e



Ro binson ,



the



mice



develo ped



Nonseroto nergic



a



craving



Dorsa l



so



Raphe



st rong



:



Proje ction



Ross



A.



Mcde vitt



Neuron s:



e t



Diff erenti al



Circuitry ,”



Cel l



Repo rts



8,



no.



6



(2014) ,



doi: io.ioi6 /j.cel



the



slo t



mach ine



pla ver



:



Natash a



Dow



avera ge



Gambling



Habits



in



ar e



feedback Founder



Las



a



Graduate



f rom



CEO



v=PMotvkw oSIk



...



discovere d more,



see



Ganglia



of



pl avs



V.



NJ:



Pr inceto n



feedb ack



lo op



P alihap itiya.



Capit al,



on



Novem ber



a



role



;



I



For



Money



Bu siness,



Schiill ,



as



13 ,



first



m ore, an



se e



the



by



o f



Des ign:



2014) ,



te rm



“Cha math



https :



in



vers us



Rewar d



rep.2 014.08 .037.



Press,



heard



Instru ment



2017 ,



Par ticipa tion



Addi ction



Unive rsity



“Sero tonergi c



Ma chine



55.



dop amine -d riven



P alihap itiya,



Chan ge,”



S tanford



//ww w.vout ube.co m/watch ?



.



that



D o?



Ch amath



Socia l



School



dopamine



(Princ eton,



do pamine -driven



loop a nd



Vegas



al.,



endor phins



S. A



central



a nd



Chakr avarthy ,



M odelin g



in



man y



opi oids Denn y



neur ologica l



w ere



Jose ph,



Persp ective ,”



proc esses



re sponsib le



for



an d



Bap i,



Raju



Bio logica l



S.



;



Rese archers



pleas ure



Cyber netics



“Wh at



103,



later



re sponses . Do



no.



the



3



For



Bas al



(2010),



doi:io.io o7/soo 422-oi o-040i- y.



dopamine



is



“Neuronal



Rewar d



Reviews



9 5,



Science



I s



https:



/



rel eased



/



no.



and 3



not



Decisio n



(20 15),



Unlo cking



the



dopami ne



ris es,



explore,



and



act ion:



f rom



ta ke th e



investiga tion, human)



ex plores



tickling Badt,



when



you



its



vent ral



curios ity, its



SE EKING



“De presse d?



F rom



ple asure



Th eories



to



Sec rets



o f



Addi ction, ”



so



does



v our



in terest



system



becaus e



‘SEEK ING’



area and I



/



mo tivati on



“D opamin e-ener gized, teg mental



Natio nal



/m agazin e



(VTA),



ca n



it



S ystem



i s



look



at



the



Not



compe ls



Be



Smith,



“How



Se pte mber



fires and



A



to



2017, .



see k,



system,



exp loratio n,



each tell



sni ffing. ”



Workin g:



you



SE EKING



f oragin g,



anima l



a nd



Fran



/ the -ad dicted -brain



Do pamine



expl oring



Might



8;



m esolim bic



encour ages



e xpecta ncy.



Sc hultz,



Ph ysiolo gical



f ig.



Do pamine



this



Wolf ram



Ge ograph ic,



201 7/OQ



:



:



Dat a,”



do i:io.i i52/ph ysrev. ooo23.2 0i4,



e nvironm ent... .



You r



e xperie nce



Sign als:



www. nation algeogr aphic. com



whenever



arising



onl y



For



time w hen



th e I



more,



C onvers ation



rat



(or



a m s ee w ith



Kar in



Neuroscie ntist



Jaak



P anksepp ,”



Huf fingto n



Post ,



Decem ber



6,



2017,



http://ww w.huff ington post.co m/kari n-badt /depre ssed-vo ur-see king-



sv



the



b



.



26



i



rewar d



Signals



i n



6



Q



67



syst em the



.h tml



tha t



Brain, ”



.



is



ac tivate d



Natur e



in



Revi ews



t he



bra in



:



Wo lfram



Ne urosci ence



1,



no.



Schult z, 3



“Mu ltiple



Reward



(2000 ),



doi:io.10 38/350 44563.



loo



perce nt



of



the



nu cleus



Ma rch



activa ted



dur ing



wa nting



wi th



Bvrne



hac ked



hi s



2017,



htt ps:



// blog.h ackster .io/ne tflix- and-cv cle-i



7 24



ob esity



“ Cycfli x:



stat ionary



one



bike



Net flix



8,



is



conversat ion



“eliminat ing



aut hor,



a ccumbe ns



:



;



Kent



Berrid ge,



2017.



Hacks ter



b inge



a t



a



St aff,



ti me”



“N etflix



;



doi



and



7



C ycle!, ”



Qde b



Hacks ter,



.



Exe rcise



Powered



J uly



12 ,



Entertain ment,”



Robor o,



July



8,



20 17,



ht tps:



/



/www.



youtub e



.com /watch ?v=



-nc oirLB-



iY.



“We



see



Rhimes



T hursda y Lo oks



nigh t



Be yond



as



a



A BC’s



viewer ship



Ni ghttim e



o pportu nity”



Soap s,”



Ad Age,



;



Jeani ne



Ma y



16,



Pog gi,



“S honda



2016,



http://ad age.co m/arti cle/spe cial-r eport- tv-upf ront/sh onda-r himes- abc-so aps/202 QQ6



“more



pro bable



Roeckelei n, Greenwood



CHAPTER



“A



behavi ors



Dic tionar y



wil l



of



Press ,



1998 ),



is



born ,



rein force



Th eories ,



less



Laws ,



p robable



and



behav iors”



Concept s



in



:



Jon



P sychol ogy



.



E.



(W estport ,



CT:



“F ather



3



384.



9



genius



Prodigies



no t



Says



Chess



but



i s



Genius



educ ated



Can



Be



a nd



tra ined”



Taugh t,”



;



De seret



Harol d



N ews,



Lund str



D ecembe r



o f



25,1 992,



https://w ww.des eretne ws.com/ articl e/2662 78/FAT HER -OF- 2-PROD IGIES- SAYS-



CHESS-GEN IUS-CA N-BE-T AUGHT.h tml?pg =all



We



imitat e



Genes



Alo ne:



Chicago



“a



the



habits



Ho w



P ress,



person ’s



of



Cult ure



cha nces



o f



and



James



32



New



Englan d



Tra nsform ed



H.



becom ing



o ver



:



Peter



Hum an



32



Years ,”



ob ese



Fowl er, Journ al



doi:io.i0 56/nej msao66 o82. Network



gro ups



J.



Rich erson



Evo lution



and



(Chica go:



Ro bert



B oyd,



Un iversi ty



of



:



A.



No t



by



2006).



Christaki s Years, ”



thr ee



.



J.



“T he of



A.



in crease d



Spr ead



Medici ne



St ockman ,



Year book



o f



of



Pedi atrics



57



perce nt”



Obesit y



357 , “The



bv



no.



4



Spread 2009



in



a



Nichol as



Large



Socia l



Netwo rk



ove r



(2007 ), of



Ob esity



( 2009),



in



a



L arge



So cial



doi:i o.ioi6 /soo8 4-



3954(08)7 9134-6 .



if



one



Trial



pe rson



i n



Exa mining



a the



re lations hip R ipple



lo st



E ffect



of



wei ght a



:



Amy



N ationa lly



A.



Gorin



Ava ilable



et



al. ,



Weigh t



“Ran domized Mana gement



Contr olled



Program



Of



the



o n



te n



Differenc e James



Untr eated



Spouses ,”



peop le



the



in



Betw een



Alt ucher



Obe sity



cla ss,



‘I mprobab le’



Show,



January



highe r



Kavish,



your



a nd



Adolescen t



2018,



Bri an



friend’ s



Bou twell,



Inte lligen ce:



bec ame



3



(201 8),



as tronaut s



‘Imp ossibl e,’”



do i:io .i oo2/ob y.22098 .



:



Mi ke



in tervie w



Mas simino , by



J ames



“Find ing



A ltucher ,



th e



The



https ://iam esaltuc her.co m/2017 /01/mi ke -



.



IQ



“On



Can



no.



a t



age



th e



Our



eleven



or



Long itudin al



F riends



Make



twe lve



:



Ryan



Asso ciatio n



Us



Smar ter?,”



M eldrum ,



B etw een



Nicho las



Pe er



PsyAr Xiv,



and



F ebruary



10,



doi :io.i7 6o5/OS F.IO/TV J9Z.



Solomon



A sch



Leadershi p



co nducte d



and



Men:



1951),



17 7-190.



By



en d



the



show



best



an d



2017,



massimino -i-am- not-go od-enou gh



the



fo ur



2 6,



that



subject



of



if



w as



t he



ser ies



R esearch



in



exp eriment ,



th ere far



a



wa s



more



just



likely



of



exper iments



Hu man



near ly



one to



Re lation s



75



ac tor sta te



percen t



in



the



the ir



:



Haro ld



Ste ere



(Pitt sburgh ,



Gu etzkow ,



PA:



of



th e



subj ects



g roup



wh o



disa greed



tru e



belie f



that



th e



tribe ,



it



the



Group s,



Carneg ie



:



Pres s,



Follo w -up



with l ines



t he



st udies



grou p,



w ere



the n



dif ferent



the lengt h



s. When you



you have



have an



a n



opin ion



all y.



partner.



For



American



193,



Whe n



mo re, n o.



se e 5



tha t



you



n eed



Solom on



( 1955),



diss ents th e E.



f rom



stre ngth



Asch,



t o



stand



“Opini ons



and



up



i s to



Socia l



much the



easie r



s ocial



Pres sure,”



doi:io .i038/ scient ificame ricani i55 -3i ;



and



to



norm,



st and f ind



Scient ific William



N.



by a



it



if



Morris



an d



Robe rt



S.



Preemptin g



Part ners



Psycholog y



11,



Nearly



75



perce nt



consideri ng were



a



t o



human ‘why



Boesch .



C onsensu s -Brea king



Conf ormity ,”



made of



th e



the



Jour nal



i ncorre ct



re sponse s



poin t



choi ce



thro ughout



stan ds:



of



a nd



Con sensus-



Exper imenta l



Socia l



gr oup



at



the



least



once.



ex perime nt,



pre ssure



can



However ,



ab out



two



si gnific antly



third s



a lter



o ur



dec isions .



effec tive “Cost ly



w av



:



L ydia



cul ture:



V .



Luncz ,



differ ences



group s.”



Ani mal



Be haviou r



sav.



“Beca use



I



fo od



a ccount ,



bod y, do



number



a n



o f



of



doi:i o.1016 /80022 -1031(7 5)8002 3-0.



subject s



way,



Effect s



137



i n



(2018):



Giul ia



Sir ianni,



nut - cracki ng



Roger



Mundry ,



eff iciency



betwe en



63 -73 .



1 0



wouldn’ t



Twitter



(1975),



of



le arns



“The



Reduc tion



accur ate



chim panzee



CHAPTER



3



E ither



Chris tophe



wild



o n



total



make



chimpan zee



and



I



the



corr ect.



ability



no.



Miller,



y ou



the n eat ?’



n eed



to



surviv e”



:



I



heard



simp olism



( @simpo lism),



“Let’ s



exten d



the



i s



Human s



are



taste s



good’



you



state might



the



say



brain.



‘b e



food



a



this



u naware and



simi lar



ex ample



metap hor. of



n ot



th eir ‘be



I



I f



socie ty



mo tives. nee d



f rom



food



th e is



a



If



ask ed



to



sur vive.’



What



migh t



a



st ate’s



food



be ?



(hin t:



are



pills



food?) ,”



Twi tter,



https://t witter .com/s impolis m/stat us/QQ2 622142 7008266 24



when



emot ions



Future no.



As



the



( 1994),







I’m



Said



imp aired Dama ge



:



to



Anto ine



Human



“have ”



Ma rk



Antoni o



Aug ust



to.



Wat ts,



11,



Forev er



You



wh o



confi ned



That



tim e



in



.



Bec hara



Prefron tal



Dama sio 2009.



;



“When



https :



Emotion s



e t



al.,



“Inse nsitivi ty



Co rtex,”



Cogni tion



to



th e



Benefit,



Make



Bette r



to



“ge t”



to



;



origi nally



mv



I



Yo ur



indeb ted



shared



whe elchai r”



Cha nged



am



Way



:



of



this



to



simple



my



mind -s et



R edhead Banshee , Th inking ,”



b uild



e nduranc e



Morn ing,’



Not



a



Think



Task,”



and



‘ Go



Reddit ,



get



Bui ld



fa st”



:



st=izmzQp ks&sh= 02Q2i2 db



gett ing



Excited: PsycEXTRA Have



a



they



an



19 ,



“Wha t



Redd it,



and



Ge t



s trengt h



Is



Datas et, Day



have



performan ce.’”



2014 ,



(Lond on:



c onduct ed



decid e



to



r ush



to



help



Pre-Pe rforma nce



Ju ne



wit h



22,



so meone



“ Instea d



Mak e



Some one



20 14,



someth ing



Fast .’



c onditi oning



me.



S omethi ng



Oc tober is



and



Your



of



Th inking



Habit



‘Go



a



2017 ,



of



th inking



g(



.



adren aline



Reappr aising



Go od



Jamieson when



50 ,



Deci sions —



shi ft



WingedA dventu rer,



End urance



Janu ary



col lege



https://w ww.red dit.co m/r/sel fimpro vement /comme nts/fio vrqf/i nstead



“I’m



to



//ww w.voutu be.com /watch ?



https://w ww.red dit.eo m/r/Ask Reddit /comme nts/2i znoi/wh at



Run



2018,



K2 WN0I



not



“It’s



7,



doi:i o.1016/ 0010-0 277(94 )90018 -3.



D amasio ,”



don’t



coach,



a re



f ollowin g



ne urosci entist



Antonio



You



fee lings



Co nseque nces



1-3



v=iwup



a nd



May



Pan a



con centrat e”



An xiety



as



:



Books , o f



thei r



2017 ), stud ies fast



238 .



A lison



Exci tement



doi: io.103 7/6578 192014- 321;



nu mber



i nterpre t



me



“Wend y



[t hat]



heart beat



sh ow an d



with



Wood



B rooks,



Minima l



C arolin e



Webb ,



Cues, ” How



Berr y



Mend es



and



tha t



peop le



per form



brea thing



as



‘a



“Get



t o



Jeremy be tter



resourc e



that



aids



Ed



Latimo re,



focus



and



don’t



eve n



a



boxer



and



conce ntrati on have



to



pl ay



wri ter goes any



:



up



Ed



Lat imore



ju st



music, ”



by



(@EdLat imore) ,



puttin g



Twit ter,



my



M ay



he adphon es



7,



In



the



Art



&



My



[on ]



whil e



writi ng.



stor y



come s



from



I



.



1 1



en d, Fea r 1 8,



&



i s



Fear’



D avid



201 6,



as



a



little B ayles



he



as



the



sho w



for



their



efforts



Ted



Orlan d.



In



an



explain ed



the



origi ns



of



the



tru e,



gambi t



capt ures



to a nd



Photo graphy



faithfull y ceramics



had



inde ed



wa s



Beginning



the y by



October



origin



reali zation:



2 018,



https://t witter .com/E dLatimo re/sta tus/QQ 24Q64Q 2i7i662 84Q



CHAPTER



“Od d



emplo yed studen ts



t he



mediu m



allo wing



scen e being



f or by



at as



som e



J erry



explo red.



t old



it



conv ersati on



of



to



A dmitte dly,



“Y es,



li cense



Jerry



Un iversi ty



Thi s



sto ry.



lite rary



photo graphe r the



emai l



:



in



the



Uelsm ann



F lorida .



me — except it



th e



to



As I



would ’ve



wit h



Orlan d



‘cer amics



retel ling. motiv ate



r etold



rep laced be en



page



i n



of



on



s tory’



I ts



in



‘Ar t



rea l -worl d



his ‘Art



&



Fea r’



photogr aphy



eas ier



2 9



to



w ith



retain



it



photograp hy both the



as



the



phot ograph ers range



hardly



of



t rue



or



the



of



an



facts



the



Orlan d,



(Santa



As



Cr uz,



More by



those



In



Study,”



the



w hole



same



email ,



pas sage



versio n,



Fea r:



i n



your



of



sai d,



Uelsma nn’s



Obse rvatio ns



on



the



Pe rils



La



poten tiatio n



:



Lon g-term



poten tiatio n



that A



13 ,



di scovere d



t here



w as



t o



t ransmit ted



be



f ire



a



that



pe rsiste nt



to gether



Neu ropsyc hologic al



t he



no.



9



De nsity



cer ebellum (200 3),



Y earboo k



the of



the



:



S.



out side



our



br oaden



me



is



to



t he



arts ,



for



pe rmissi on



to



sett led



th e



end,



t elling



of



th e



cera mics



st udents . Rew ards)



I



Davi d



of



it



hol d



In



(a nd



that



that



r eprint



st ory



Bayle s



h ave



Pariet al



was of



th at



;



Moral



on wi th



and



Art making



(1772 ).



d iscove red s ignals



last ed



(N ew



D onald



Yor k:



Hutchi nson,



N eurolog y



in crease d Cor tex



and



by



was



Teije



Lomo



r epeate dly



aft erward



that



i n



1966 .



tra nsmitt ed



made



it



easie r



O .



Hebb ,



Wile y,



The



Organi zation



scie ntists



al.,



“Nav igatio n-Rela ted



Proceedin gs



of



analy zed



the



the



194 9).



“Cerebe llar



of



gray



matter



:



V olume



A.



Mathe maticia ns:



Neuros urgery



brain s



Str uctura l



Na tional



doi:io.i0 73/pna s.0700 39597;



Academ y



of



t axi



Chan ge of



Kather ine



for



of



of



Mus icians, ”



Cere bral



2008



Verma,



A



“Incr eased



Voxel - Based



( 2008),



G ray



Morphom etry



doi:i o.ioi6 /so5i3 -



5117(08)7 9083-5 .



When



any



f uture.



t ogethe r”



The ory



a ppears



are



to



bo ok.”



Conte



seri es



eff ect



have



t o



I



29.



Be gueule .



a



t hing



s tory ev en



tryin g



&



doi :io.i0 93/cer cor/i3 .9.943.



meanw hile, in



in



wire



1993),



when



( and



p hotogra phy



Vol taire,



he



P ress,



the



“You



their



( co-aut hor)



intrig uing



forth coming



com bines



Ba yle s



consc iously



of



spe ctrum



Orla nd



whi ch



sour ce



a rt



;



Mathemati cians, Matter



across



The



m oral



wrot e



musici ans,



Cortex



i nvoked —the



Da vid



were



tex t.



onc e



sig nals



Behavior:



t he



we



Conti nuum



br ain,



“Neurons



in



time



but



Imag e



prec isely,



the



the



was



origin al &



at



form



th at



a dapted



and



disc ussed,



CA :



Voltai re



long-term



in



Art



bein g



ref erence d



‘ cerami cs’



publishin g fro m



a rt



st raight



Later



all



be ing



what



matter).”



mediu m



ou rselves ,



me dia



ma tters



equally



Ted



ar t



dr ivers in



the



S cience s Wo ollett



Lond on



Hip pocamp i



97, and



i n



n o.



8



El eanor



; of



E leanor T axi



A.



Mag uire



Dr ivers,”



( 2000), A.



Mag uire,



“Acquir ing



e t



‘the 21,



Know ledge’ no.



2 4



Katherine



of



Lo ndon’s



(Dec ember Wooll ett,



Structura l



MRI



and



2011), a nd



Hugo



Layout



Drive s



Stru ctural



Brain



doi:io .ioi6/ j.cub. 20ii.n. oi8; J.



Sp iers,



Ne uropsyc hologi cal



“Londo n



Taxi



An alysis ,”



Change s,” E leanor



Cu rrent



B iology



A.



Ma guire,



Driver s



and



Bus



Dr ivers:



Hipp ocampu s



16,



no.



12



A



(2006) ,



doi:io.io o2/hip o.2023 3.



“the



acti ons



Life



(Lei pzig:



repetitio n



be come



is



s o



autom atic”



Tauchn itz,



a



form



of



;



Geor ge



Hen ry



Lewe s,



The



Physi ology



of



Comm on



i8 60).



chan ge



:



A pparen tly,



B rian



En o



says



the



s ame



th ing



in



his



ex cellen t



, creativel y line!



insp iring



Gre at



Automatic itv



min ds



is



Oblique



and



the



Fo rmed:



Social



Ps ycholo gy



40,



habits



fo rm



on



Memory:



Modell ing



bas ed



learni ng



A



no.



to



Hab it 6



Contr ibutio n



to



in



per form



his



a



For mation



(2009) ,



frequen cy,



cur ves



card



s et,



whi ch



I



d idn’t



know



w hen



I



w rote



t his



th at.



a bility



Habits



describe



all



Strat egies



no t 18 85



behav ior



in



th e



:



P hillip pa



Real



World, ”



Lal ly



et



Euro pean



al.,



“H ow



J ournal



Are



of



doi: io.ioo 2/ejsp. 674.



time boo k



Ex perime ntal



:



Her mann Uber



das



P sychol ogy



Eb bingha us Ge dachtn is.



(Un ited



was



the



He rmann



S tates:



f irst



pe rson



Ebbingh aus,



Schol ar



Sele ct,



t o



2016).



CHAPTER



this



1 2



diff erence



Jared



Dia mond,



Norton,



It



is



“law not



a



sh ape



Guns,



pla ved



Germs,



a



and



signif icant



St eel:



T he



role



Fat es



in



of



hum an



nat ure



l east



relat ed



garden



to



hose



2 :



to



e ffort” the



follow to



is



L aw



des cribe



bent



m ention ed



Josh



the



pr inciple



t hat



Wait zkin



Episode



H uman



I



i n



of



one



am



the



Least



of



Effort



his



S even



discus sing



h ere.



middle



in



h is



int erview



Waitz kin,”



M ay



2,



2014,



:



Thi s



with



took



Americ an



Surowieck i,



wor kers



“Be tter



addition



by



known



invers ion,



A ll



th ree



the



as



sub tracti on



:



w hich



/



/i



ame sclear .



com



thoughts



on



thi s



by



brillianc e.” Farnam



those



“East: 2015,



of



agr icultur e



S ocieti es



Sp iritua l



ti mes



Time,”



as



New



long



Y orker,



Sh ane



St reet,



June



per centag e



Fo ur



topi c



I



2 014,



Wa ys



have



wr iting



(Ne w



;



York:



.



about



Fm



is



why



an



t o



“a voiding



St upidit y



Is



of



T im



A pply



in



B ehavio ural



tax



phrase



Thi s



v ersion



Fer riss



t heir



conc ept



of



an



idea



Sh ow,



:



James



2014,



.



exa mple



o f



a



la rger



Parr ish



stupi dity



rev enue



I nsights ,”



pr incipl e



a t



Shan e



Ea sier



s ets”



T han



i s



fo r



:



Se eking



Owain



than



my



seeki ng



Brillia nce,”



Servi ce



Beh aviour al



htt p://28 r80m2x ihhl2sm w244Q2 dir.wp engine .netdna -cdn.c om/wp-



primi ng



easi er



ht tps:// www.fs .blog/ 2014/06 /avoid ing -st upidit v



millio ns



the



Yo ga.



modi fied



“The



10,



previo usly



ind ebted



Laws



us es



.



Novemb er



about



Cho pra



//sou ndclou d.com/ tim -



asse mble



su btract ion



w ritten



“Avoid ing



repr esent



to



by



/ invers ion



Pa rrish,



poin ts



Sim ple



Ad dition



a



Fer riss.



https:



to



is



https://w ww.new vorker .com/ma gazine /2014/ 11/10/ better - time



https:



s pread



Deep ak



analo gy



Tim



audio,



:



ferriss/t he-tim -ferri ss-show -episo de-2-i osh-wa itzkin



“it



the



1 997).



of



Josh



in



.



et



Ins ights



a l.,



T eam,



is



conLcnt/u ploads /



Nuckols



d ialed



“perfect Changed



time Y our



20



in



t o



l s/



his



/ BIT-Pu blicaL ion-EA ST



cleani ng



clea n



Li fe?”



07



the



t oilet”



R eddit,



June



disciplin ed/com ments/ 6fgqbv/



CHAPTER



4.0



for



to



Wood,



:



5 ,



:



Oswald



Nuckol s



Sau l_Panz er_NY, 2017 ,



http s:



Use



of



rou tines”



Li fe:



.s o



A



“Ha bits



:



yo u



of



A cross



foll ow



our



the



Thar p



Gui de



and



(Ne w



ac tions



Mark



York :



on



Lif espan, ”



i n



wit hout



moment s



photograp hers different



o f



Rev iew



;



Two-M inute



“If



it



ta kes



all



alia s,



“[Ques tion]



any



R eiter,



Simo n



given



use d



What



by



O ne



re quest.



Habi t



Lite rally



and



day



Do ne



(Ne w



time,



to



;



tha n York :



Hat two



:



Ben jamin



(2014) ,



Hen ri



w ho



ti p



3



amazi ng



Pengu in,



th e



and



ar e



done



Habit :



Learn



It



an d



Use



200 6).



out



o f



habi t



:



Wen dy



Hab its



Gardner ,



term



20 15).



at



A llen,



then



Ac ross



“A



t he



R eview



Influe ncing



Lif espan



and



An alysis



Health -Relat ed



-



of



the



Beha viour, ”



doi: io.1080 /17437 199.20 13.876 238.



ima ges



D avid



m inutes ,



Cr eative



S chuste r,



Car tier-B resson,



coi ned



to



The



2006 ,



Pr edicti ng



no.



ca pturing



Rule



le ss



9,



Sh outout



purpo se:



the



th inking



Unde rstandi ng,



Ps ycholo gy



decisive



Things



a n



quest ion_wh at_one _habit_ litera lly_ch anged_ your/du e:



Twyl a



Practi cal



perc ent



of‘Ha bit’



Health



is



.



//ww w.redd it.com /r/get



hUps://mv w.rese archga te.net/ public ation/ 2iSSS2 2Q4



habits



W EB.pdf



1 3



“arsenal It



hab its



FA



do



it



one



o f



the



decisi ve



mom ent,



just



rig ht



whose now.”



t he



v ersion For



greate st



b ut



for



stre et



an



ent irely



tim e.



of



th e



Two - Minute



mo re,



se e



Davi d



Rule



Allen ,



s tates,



Gett ing



power-dow n email



inb ox



complete” Little,



He



habi t



che ck,



to



en d



B rown,



always



:



Ca l



pr epares



work



for



Newp ort



his



th e



to -do



day.



For



us es



a



li st



for



m ore,



s hutdown the



s ee



ritua l



ne xt



Cal



in



day ,



and



w hich says



h e



does



T he



jou rnaling Dis cipline d



befor e



it



Purs uit



s eemed



Newpor t,



Dee p



Work



hassle



Gre g



McKe own,



of



Less



like



a



(New



Yo rk:



:



Cr own,



2 014),



a



“ shutdow n



(Bosto n:



2016).



stopp ed



Essential ism:



Au thor



78 .



last



habit



sha ping



:



Gail



B.



Pete rson,



“A



Day



of



Gr eat



Ill uminat ion:



B .



F.



S kinner’ s



Disc overy



f Shaping,”



Journ al



of



the



Exp erimen tal



An alysis



of



Beh avior



82,



no .



3



(2 004),



doi:io.i9 0i/jea b.2004 .82-3i7 .



CHAPTER



he



remain ed



Victor



A



1 4



in



Hu go,



his



st udy



a



Wit ness



by



commitm ent



de vice



a



wrote



of



His



cho ice



L ife



vo u



(N ew



make



Adele



Yor k:



in



th e



prese nt



d oi:io. ii46/a nnurev. econom ics.i0 23o8.1 24324.



Habits



&



Apps



November



This



is



Yorker,



13,



off



f or



Lif e



20 15,



a lso



11,



strategv- self-c ontrol



Patterson ’s



bus iness



Patterson —Ringi ng Legacy,



h ttp:



po wer



to



the



Hacki ng—#26 0,”



r outer



;



in tervie w



Annua l



“Nir by



;



a nd



Cha rles



Da ve



Wilbo ur,



1864).



G harad



Revi ew



Eyal:



E .



of



Bryan,



Econom ics



Addict ive



Asp rey,



Dean



Te ch,



Up



to



as



2014,



a



“Ulv sses



p act”



;



Peter



Ubel,



2,



no.



1



Kil ling



B ad



B ulletp roof,



ht tps://b log.bu lletpr oof.co m/nir -e val-li fe-hac king-2 60/



re ferred



D ecembe r



the



De vices, ”



Hugo



Carl eton,



(2010),



cu ts



“C ommitm ent



;



a nd



ti mer



Nel son,



furio usly



Karlan,



outlet



Sco tt



i s



and



“The



U lysses



.



Strate gy,”



T he



h ttps:/ /www.n ewvork er.com/ busine ss /cur rencv/ ulvsses -



.



went



fr om



Success



los ing



with



the



mo ney



to



making



In corrup tible



$5.00 0



in



C ashier ,”



p rofit



Day ton



/ /www.d avtonin novati onlega cv.org /patter son.ht ml



.



:



“John



H.



In novatio n



a ccesse d



June



8,



2016.



onetime “What



a ctions



are



February



that



one-t ime



11,



20 18,



lead



ac tions



ht tps:



to



bette r



t hat



pa y



long -term



habits



off



and



again



// twitte r.com/ iames



:



aga in



Jame s in



Clea r



the



clear/s tatus/ Q



(@ja mes_cle ar),



fu ture?”



626



Q



Twitte r,



4722 7027



Q



06



[:



;Q



New



o



“Civiliza tion



Whitehead , 1911),



The



a dvance s



bv



Intr oducti on



ex tendin g



to



the



M athema tics



number



of



ope ration s”



( Cambri dge,



UK :



;



A lfred



Camb ridge



North



Univer sity



Pr ess,



16 6.



avera ge



per son



GlobalWeb lndex,



https://c dn



CHAPTER



2



sp ends



2017,



ov er



two



hours



per



204



27



d ay



on



s ocial



media



;



“GWI



Social ,”



Q3,



. hubspo t.net/h ubfs/.



Q



/D ownload s/GWI%



2



oSo cial%



and



Gr owth



2



oSumm arv%



2



Q



i



1 5



over



nine



milli on



1998



Cens us,”



peo ple



cal led



it



home



:



“Pop ulation



P opulat ion



Cen sus



Or ganiza tion,



Size



o f



Major



Citie s,



http://ww w.pbs. gov.pk /sites/ defaul t/file s//tab les/POP ULATIO N%2oSI ZE%2oA ND%2



Over



60



p ercent



Presented



at



Scholars,



2015) .



It



was



th is



Gawande, Random



“In



on



The



Child



cr isis



Sabia h



2013



t hat



Manif esto:



:



How



Askar i,



(Newc astle



ha d



to



brou ght



Get



Stu dies



u pon



Ty ne,



Ste phen



T hings



R ight



L ubv



o n



Kara chi:



UK :



to



Pa pers



Camb ridge



Pakis tan



( Gurgao n,



Ind ia:



:



A tul



Pen guin



2 014).



S afegua rd



con versat ion



of



resid ents



Con ferenc e



he alth



Ch ecklis t



Ho use,



rate



Ka rachi’s



Kara chi



pub lic



Pakis tan.



email



The



th e



of



wi th



dia rrhea



Health :



A



was



a



prem ium



Step hen



fell



bv



Ra ndomise d



52



Lu by



so ap” on



pe rcent



Cont rolled



May



:



:



All



28 ,



in



this



sectio n



are



f rom



an



2018.



Step hen Trial ,”



quo tes



P.



Luby



Lanc et



e t



366 ,



al., no.



“Effe ct 9481



of



( 2005),



H andwas hing



doi:io.



“Over



o~



Timothy



1 016/80 140-67 36(05)6 6912-7 .



percen t T obery,



of



h ousehol ds”



Maria



Tariq,



handwashi ng



ind icator s



based



of



tri al



Internati onal



more



handwa shing H ealth



18,



;



and than



Anna



S tephen



P.



5



after



years



p romoti on



no.



3



B owen,



in



(20 13):



Mubina



Lu by. a



Karach i,



Agboat walla,



“Su staine d



Tracy



Ayers,



impr ovemen ts



in



clus ter -ra ndomis ed,



co mmunity -



Paki stan,”



Me dicine



Tropi cal



&



2 59-267 .



https://w ww.ncb i.nlm. nih.gov /pmc/a rticle s/PMC4 626884/



Chewing



g um



We



B ubble



Have



had



been Gum



sold



To day,”



co mmerci ally T hought Co,



t hrough out Oc tober



16,



the



1800s



;



Mar y



Beil is,



201 7,



https://w ww.tho ughtco .com/hi storv- of-bub ble-an d-chewi ng-gum -iQQi8 s6



.



“Ho w



Wriglev the



r evolut ionize d



Ameri cas,



f rom



the



th e



Arizona



P ress,



2009),



Wriglev



b ecame



the



Ancie nt



la rgest



B ritann ica,



accessed



8 ,



Toothpast e



had



What



in



he You



We



D o



starte d Know



May a



Je nnifer



P.



Mat hews,



to



W illiam



Wrigle y



gum



c ompany



:



(Tuc son:



c hewing



“Wil liam



a



simi lar



L ife



Hav e



earli est



Fleagle, Nature



an d



tra jector y



Busin ess



h er



:



Used ?”



;



(N ew



Ch arles Yor k:



Sp arkly_ alpaca ,



Redd it,



the



re mains



no.



neoco rtex



human



bra in



continued



to



No vember



one



h as on



societies .



S cience



shi fted thi s Jame s



t o



topi c



an d



Chewing



U nivers ity



Gum



o f



of



W rigley ,



Jr., ”



.



Duhigg,



Ran dom



“Wha t 11,



The



Hou se,



Are



t he



the



meani ngful



Ag e



same



and



Advanc es



:



first



Mc dougall ,



and 4,



the



ways



M odern



20 14),



Habi t:



c hap.



Why



We



Do



2 .



Coo lest



P sychol ogy



are



c oolest



the



Fran cis



H umans



u ntil an d



no.



1



dela yed-ret urn



three



i t



H.



from



Tri cks



Th at



psvchi



Brown ,



K ibish,



of



th e



Gun z,



“The



and



J ohn



G.



Ethiop ia,”



Societ ies,” diffe rence i n



thous and



bot h



Evolu tion



o f



of



th e



ago .



to



siz e



ye ars



size



ye ars



appear s



mode rn



thous and



t he



ha ve



and



s hape



ag o.



Simo n



Mode rn



Huma n



eaao5 96i.



de layed- return



en vironm ents



that



stru cture



reach ed



d elaved -return



the



indi cates



h undred



thir ty -five



(2018) :



“ Egalit arian of



researc h



shap e



Phili pp



te rms



heard



Some



a round



pre domina ntly



used



o f



2 016,



of



th e



thous and



Hubli n,



a



and



Ian



P ower



doi:i o.i038 /natur eo3258.



co urse,



Wood burn,



doi:io.23 07/280 1707.1 environme nts



of



;



p roport ions



hundred



Jean- Jacque s



Sha pe,”



research



m odern



i n



hum ans



Plac ement



roughl y



stops ,



ev olve



betwee n



Neubauer,



society



mode rn



(2005),



was



rea ched



never



sometime



7027



. ..



Evolution



Brain



of



“Strat igraph ic



43 3,



The



ht tps:// www.br itanni ca.com/ biogra phv/Wi lliam - Wriglev -Jr



https://w ww.red dit.eo m/r/Ask Reddit /comme nts/sc gqbi/wh at



The



Chicle :



2018 .



avoi ding



or



:



44-46.



Encyclopa edia June



i ndustr y



a



envir onment societ ies



M an



17,



b etween



lec ture



no.



:



an d 3



The



origin al



imme diate -r eturn (1982 ),



immed iate -r eturn



f rom



Ma rk



Lea ry.



Mar k



Leary,



Un dersta nding



the



Mys teries



of



Hu man



Be havior



(Chant illy,



VA:



Te aching,



2012).



The



world



recent



has



c hanged



ce nturie s



have



much far



twe nty-fi ve



tho usand



human



pop ulatio n.



For



our



brain s



“Humans the



P ress,



evol ved



W ired



Natio n,



1980),



t o



NPR ,



a nd



y ears



more,



see



yea rs



our



f or



;



T he



rapi d



b iologi cal



mea ningfu l



Ed ward



O .



abi lity



genet ic



Wils on,



envi ronmen tal t o



adap t.



cha nges



Soc iobiol ogy



t o



ch anges On



be



o f



average , s elected



(C ambrid ge,



it for



MA :



151.



prefer



quick



Resp ond



to



July



200 6,



storvId=5 E;.204 8.2



Disease



to



rece nt



ou tpaced



about



Belknap



i n



3,



payof fs



Short- Term htt ps:



to



long -te rm



P roblem s,” //



one s



int erview



:



by



Da niel



Ne al



G ilbert,



Con an,



Tal k



of



www.n pr.org/ templa tes/st orv/st ory.php ?



.



inf ection



won’t



show



u p



for



davs



o r



weeks ,



even



years



:



The



topics



of



t akes i n



a



irrationa l



beha vior



However,



many



consider



their



Frederic



Bastia t



Or



Politi cal



a ctions



cogn itive



that



immedi ate



:



s eem



biases



Fr ederic



Bastia t



One



Ha t



to



beha vioral



battle



be tween



tip



the



become



quite



on



the



who le



B.



Hod gson ,



popula r



hav e



in



r ecent



rati onal



y ears.



o rigins



if



you



out come.



in



Yo u



have



ir ration al



Ec onomy



Future



f



;



a nd



pr esent



Lesson



s elf



and



W.



(Lond on:



Sm ith,



econo mist



an d



the



Is



Se en



and



What



I s



Not



Seen:



18 59).



D aniel



future



What



G oldste in,



self.



I



mean ,



wh o



said ,



l et’ s



face



“It’s



it,



an



th e



un equal



pres ent



se l



is



present.



It’s



i n



cont rol.



It ’s



in



power



right



now.



It



has



t hese



s trong,



heroic



arms



even



a round.



It’s



o ff



to



st ick



that



n lift



doug hnuts



future. the



I t’s



futur e



Daniel



into



we ak.



self .



It



And



Go ldstei n,



NY2011,



y our



N ovembe r



mou th.



doesn’ t so



the



An d



even



Battl e



2011 ,



video ,



People



wh o



Mischel,



Ebbe



Mechanism s 21,



no.



“Delay



are



2 of



in



better



B .



at



D elay



(1972 ),



o f



an d



C hildre n,”



doi:io.H2 6/scie nce.26 58o56; Nature Journal



of o f



Adole scent



Adolescen t



Cogn itive



Gratifica tion: (1990),



Yuichi



d oi:io.



Walter



Compete ncies



Pers onalit y



3514.54.4 .687;



Anto nette



and



S ocial



Shoda, and



J ournal



Misch el, Predic ted



battle



Psycho logy



Walte r



Misc hel,



D iagnos tic



have



of



ov er



betwe en



higher



Yu ichi



Shod a,



no .



4907



Sh oda,



Presch ool



5 4,



no.



a nd



Phil ip



Compe tencies



4



vou r



De lay



(198 8),



from



the



up



for



more,



see



TE DSalon



pres ent



s cores



and



For



in



;



and



Walte r



A ttentio nal



and



Socia l



and



M.



Psych ology



Ro driguez ,



(1989 ),



a nd



K.



dream s.”



Sel f,”



“Cog ni tive



Y .



nobod y



its



SAT



Per sonali ty



Co nditio ns,”



1037/ /0012-1 649.26 .6.978 .



T here’s



Futu re



Zeiss ,



244,



by



all



an d



Mis chel,



Sc ience



Sel f-Regu latory



Identi fying



the



not



pres ent.



Pre sent



Raskof f



W.



i s



t rounce



gratif icatio n



doi :io.i03 7/hoo3 2i98; in



can



Yo ur



Grati ficati on,”



Grati ficati on



self



lawy er



g oldste in



del aying



Ebbe sen,



a



self



betw een



https://w ww.ted .com/t alks/da niel



future



have



presen t



“Th e



the



Phi lip of



K.



Peake,



“The



Grati ficatio n,”



do i:io.i 037//oo 22 -



Peake,



“Pred icting



Presch ool



De velopm ental



De lay



Psycho logy



of 26 ,



no.



6



c a



CHAPTER



“I



1 6



would



start



with



1 20



pape r



clip s



in



o ne



iar ”



:



Tre nt



Dyr smid,



email



to



auth or,



Ap ril



2015.



Beniamin



Frankl in



:



Benjamin



Frankl in



(Ne w



Don’t



bre ak



the



chain



originall y



insp ired



people



trac k



“Does



wh o



of



m e



Goal



Frank lin



York:



Holt,



cre ating



with



thei r



Mon itorin g



Experimen tal



B enjamin



the



Ev idence ,”



every



on



Fran k



1916) ,



Psyc hologi cal



:



Shout -o ut



“Creat e



goals



Pro mote



Woodw orth



P ine,



A utobio graphy



of



148.



day



ma ntra,



progr ess Progre ss



an d



like



G oal



Every



losing



142,



my



fri end



Na than



Ba rry,



w ho



Day.”



weight



At tainmen t?



Bu lletin



to



n o.



;



Ben jamin



Harkin



A



M eta -an alysis



2



( 2016),



et



of



the



did



not



al. ,



doi:io.i0 37/bul ooooo2 5.



those



who



Miranda



kept



H itti,



a



dail y



“Keepi ng



food



log



Food



lo st



Diary



twi ce



Helps



as



Lose



much



we ight



Weight, ”



a s



thos e



WebM D,



who



Jul y



8,



2 008,



http://ww w.webm d.com/ diet/ne ws/200 80708/ keepin g-f00d- diarv- helps- l0se-w eight



Kaiser



Pe rmanen te,



Science



D aily,



“K eeping



July



8 ,



a



Food



Diary



Doubl es



Diet



Weigh t



Loss ,



Stud y



:



Sugge sts,”



2008,



https://w ww.sci enceda ilv.com /relea ses/20 08/07/ 0807080 807.28 .htm



:



et



of



t he



Wei ght -Los s



35,



n o.



2



and



M ary



al.,



“ Weight



Maintenan ce



Loss



Tri al,”



during



the



A merican



In tensiv e



Journ al



doi:io.io i6/j.a mepre. 20o8.04 .oi3; “Self-Mon itorin g American



Dietet ic



in



:



W eight



L oss:



Ass ociatio n



of



Lora A



111,



Inte rventio n



Preven tive E .



Burk e,



Syste matic no.



1



Me dicine



Jing



Review



(2011 ),



Phas e



Wang, of



the



Jack



F.



Holl is



( 2008), An n



Sevic k,



Liter ature, ”



Journ al



doi: io.ioi 6/j.ja da.20i o.io.oo 8.



of



the



1,



The



most



effect ive



McKeown, most of



The



who



wr ote,



effe ctive



Less



a



mista ke



habit



long-term , you’re



one



Formation



in



never



once



th e



has



t he



of



whe n



Phi llippa Real



World, ”



Missing



o nce



habit .”



I



an



simil ar,



up



Maybe



empty.



genius



“When



the



I



progr ess that



o f



Mc Keown,



;



T his



all



li ne



f orms



o f



Essent ialism :



is



paraph rased



huma n The



f rom



moti v ation



Discip lined



Gr eg



the P ursuit



I



read



bu t cam e



one



that



the



:



im pact



vou



o n



I n



the



mistak e



occu rs.



et



“How



al. ,



:



o dds



As



Are



fact ,



of



long



a s



Ha bits



J ournal



of



Soc ial



“Mis sing



o nce



is



an



acc ident.



som ewhere



or



p er haps



li ne



despi te



my



up



it,



best but



e fforts



all



m y



guess



best



of



my is



rese arch



h as



devel oping



a



you



get



F ormed:



Euro pean



t his



wi th



no



ruins



ba ck



Missi ng



40,



belong s



on



no.



twi ce



p araphr ased



it



habit



Model ling



Ps ycholo gy



se arches



show n



for to



i t a



that



over



the



t rack, Ha bit 6



is



t he



sta rt



a



m easure



by



Br itish



becom es



t he



a



Bri tish



Univer sity



ta rget”



;



This



an thropo logist Sy stem,”



defin ition



Maril yn



Europ ean



o f



Good hart’s



Stra thern.



Re view



5



(1997) :



Law



source



a n



are



c oming



unide ntifie d



w as



‘“Imp roving 305 - 321,



of



from



in stead.



formulate d in



ac cident



s wear



something



G reg



Lally



d oi:io. ioo2/e jsp.674 .



new



shown



vir tually



(2009),



is



has



is



20 14).



is



Se e:



m otivat ion



progre ss.”



rega rdless



fi ne.



of



“ Researc h is



( Curren cy,



first



missing



fo rm



actu ally



Rating s’:



Au dit



a



https://w ww.cam bridge .org/co re/iou rnals/ europe an-revi ew/art icle/i mprovi ng-rati ngs-



audit-in- the-br itish- univers itv-sv stem/F C2EE64 oCoC44E 2DB87C 2QFB66 6EQAAB



Goodhart



himsel f



formally



into



w riting



in



198 1.



The



Experi ence,”



in



Ant hony



U.K.



Economic



Policy



repo rtedly



in



CHAPTER



1 7



“When



I



s uggest ed



War,”



Bul letin



of



th e



West



thi s the



advanc ed



to



the



Cha rles S .



Atomic



Row man



in



sometim e



G oodhar t,



Cour akis



(Londo n:



fr iends



idea



the



Scien tists



“Pro blems



( ed.), an d



arou nd of



3



;



37,



no .



and



Mi chael



Roger



and



put



Mon etary



I nflati on,



Littl efield ,



Penta gon”



197 5



.



Managem ent:



De pressi on,



1981 ),



Fisher ,



it



and



111 -146.



“Pre venting



Nucle ar



(19 81),



doi:io.10 80/009 63402. 1981.11 458828 .



The



first



Traffic 4375



(



belt



l aw



P opulat ion,” 86



wearing seat



seat



)



a



901 07



Mi chael



Journal 6



belt



i s



are



only



r equired



Associati on,



of



Goryl



Sa fety



R esearc h



17,



C ynecki , n o.



2



“Res traint



( 1986),



doi:i o.



enfor ceable for



by



la w



:



c hildre n.



Ne w “Ne w



Hamps hire



i s



Hamps hire,”



the



lone



8,



2 016.



over



88



p ercent



of



Natio nal



Usage



Am ericans Hi ghway



buckl ed



T raffic



up



:



Safet y



“Sea t



Belt



Use



Admi nistrat ion,



in



U.S.



H ighway



.



Safety



a ccessed



Reache s



N ovembe r



whe re



21,



Histo ric



She



Har ris



does



Success:



the If



:



Bryan



“s ong You ’re



a



Harris,



day”



Fu nny,



email



ch alleng e Do n’t



Do



conve rsatio n



:



Co urtney



Comed y,”



with



Shea,



Gl obe



and



author ,



Octo ber



“Comed ian Mail,



24 ,



Ma rgaret



July



1,



90



2016,



https://w ww.nht sa.gov /press- releas es/sea t-belt -use-us -reach es-his toric- QQ-perc ent



Bryan



in



1016 /0022 -



e xceptio n,



Gover nors



ht tps:// www.ghs a.org/ state- laws/s tates/n ew%20h ampshi re



June



System



.



seat



belt s



Percent,”



-



;



.



2017.



Cho’s



Tips



201 3,



https://w ww.the globea ndmail. com/li fe/com edian- margare t-chos -tips- for-su ccess-i f-



f or



th e



voure-fun nv-don t-do-c omedv/a rticle i



Thomas



Fr ank,



Forces



Me



to



a n



entr epreneu r



Wa ke



Up



at



5:55



in AM



2



Q



02



B oulder . Ev ery



.



2 04



/?se rvice= mobile



Colo rado



Da y,”



;



Co llege



Thomas I nfo



https://c ollege infoge ek.com/ earlv- waking -with- buffer/



CHAPTER



Phelps



El



Frank ,



Ge ek,



Ju ly



“How 2,



Buffer 2014,



.



1 8



ha s



won



more



O lympic



medals



:



“Mi chael



Phelps



https://w ww.bio graphv .com/pe ople/m ichael -phelp s-24 2018



.



[



Biogra phy,”



UQ2



.



last



Biogra phy,



m odifie d



March



29



,



.



Guerro uj



:



D oug



Gi llan,



“ El



Gue rrouj:



The



G reatest



of



Al l



Time ,”



IAF F,



Nove mber



1 5,



2004,



they



htt ps://w ww.iaa f.org/n ews/ne ws/el- guerro uj-the- greate st-of- all-ti me



diff er



sig nifica ntly



Guerrouj



were



p ulled



“Michael



Phelps ,”



in



from



ESP N,



heigh t



th eir



:



He ights



at hlete



and



profil es



wei ghts duri ng



f or



the



Mic hael



2008



P helps



Summer



E l



Guer rouj,”



ESPN,



of



leng th



ins eam



Extrao rdinar y



average



h eight



Hutchinso n, 2013,



average



and



“Th e



to



Win



More, ”



“Genes



pants



:



gui de/ath lete?at hlete= 2Q886



Davi d



Pe rforma nce



Oly mpic



go ld



Incr edible



of



:



(S t.



med alists



Shrink ing



Epst ein, Lou is,



in



th e



Th e MO:



men’s



Ma rathon er,”



Spor ts



.



Gen e:



Turtl eback



Books,



1.500 -meter



Ru nner’s



Ins ide



World ,



run



the



Scien ce



2014).



:



Alex



Nove mber



12 ,



Vox,



go ld



Gold?



Augus t



9,



med alists



H ere’s 20 16,



How



hU p:



in



Ta ll



th e You



men’s Should



100 -m eter Be



fo r



//w ww.vox .com/2Q i6/8



:



Alvin



Arch ery,



/ q/



Chang,



S wimming ,



122 87684/ olympic -



.



ca n



February



pred ispose ,



20,



hav e



but



Ayahua sca,



20 18,



been



exaggerat ion, content



Oly mpic



Ol ympic



Parad igms,



Genes



Olympi cs.



.



h eight



heights



New



their



Athl etic



of



El



htt ps://w ww.run nerswor ld.com /sweat -scien ce/the- incred ible-s hrinki ng-



marathone r



“Want



on



Hic ham



2008,



http://ww w.espn .com/o lv/summ ero8/f an



same



a nd



2008 ,



http://ww w.espn .com/o lvmpics /summe ro8/fa nguide /athlet e?athl ete=2Q S47l



“Hicham



.



p rovide d



an d



do n’t



pr edeter mine”



Rede fining



;



Addic tion,”



Gabor The



not by



to



inf luence



by



muc h.



t he



home



or



every thing



Con crete cu lture



;



“All



behavi oral are,



o f



tr aits



“Dr.



Ferr iss



Gabor



M ate -



Sh ow,



.



traits



cours e,



Mate,



Ti m



ht tps://t im.bl0 g/2018 /02/20 /gab0r - mate/



shown



b ut



t hey



are



t hat



not



h eritab le” pa tently



herit able



a t



is



depend all;



a



bit on



whic h



of



an



language



you



sp eak,



w hich



But



behav ioral



traits



how



profi cient



with



you



w orship



r eflect



the



u nderly ing



that



l anguage



General



i ntelli gence



vary...



o pennes s



to



re ligion



is



you



heri table,



e xperien ce,



antagonis m-agre eablen ess,



an d



turn



to o,



out



hours



to



of



be



herita ble,



televi sion



Influence



on



13,



(2004 ),



no.



4



Nurture: 1996);



An



Hu man



w atched,



ho w



and



s o



are



neur oticis m. suc h



and



as



the



And



l ikelih ood



of



how



fiv e



P lomin,



“Why



Human W e’re



E dge,



That



a



stron g



Trai ts



Are



gene tic Mostl y



com ponent



:



Inher ited,”



Dan iel



New



Y ork



on



that



are



nicoti ne



b elong



are



to.



herit able:



con se rvati ve.



in



wh ich



per sonali ty



su rprisi ngl y or



alcoho l,



T homas



Dir ection s



in



Robe rt



J.



can



29,



“Major



De cember



sp ecific



numb er



Bou chard,



P sychol ogical



Plo min,



(Stam ford,



Ju ne



Go leman, Ti mes,



or



ways



CT:



N ature



of



“Genet ic Scienc e a nd



Wa dsworth ,



2016,



https://s oundcl oud.co m/edgef oundat ioninc /edge2 016 -rob ert-pl omin



There’s



you



ex trover sion -i ntrove rsion,



G enetics



D iffere nt,”



part y



tem perame nts



li beral



divorc ing.



Curr ent



Behavi oral



a nd



majo r



doi :io.mi/ j.c>96 3-72i4 .2004. oo295.x ; to



po litica l



tal ents



traits



d epende nce



T raits, ”



wh ich



reli gious,



co nscien tiousn ess,



Ps ycholog ical



Int roduct ion



Ro bert



a re,



in,



.



Perso nality



Study



Finds



2,198 6,



http://ww w.nvti mes.co m/iQ86/ 12/02/ scienc e/maio r-perso nalitv -studv -finds -that-



traits-ar e-most lv-inh erited. html?p agewan ted=al l



Robert



more



Pl omin



like ly



National



to



:



Rober t



become



Compar ison,”



Plomi n,



pho ne



introv erts



of



Nature :



Jerom e



Develo pmenta l



doi:io.i0 37//oo i2-i64 9.30.3. 342; Celebrati on



:



A



Dia logue



cal l



with



M ichael with



the



Kaga n



Psyc hology V.



.



et 30,



El lis



J erome



au thor,



al ., no . and



Kagan,”



August



9,



“Re activi ty 3



20 16.



in



Infants :



(1 994),



Erica



S.



Journ al



Ro bbins, of



“In



Counse ling



an d



A



Cr oss -



Developme nt



68,



Little,



Mys elf,



M e,



York:



Pub lic



Can’t



Sto p



People and



wh o



no.



Talk ing



are



and



2013) ,



They



tend



“Oxytocin : Sciences al.,



A



62,



i n



2016);



Trustwort hiness



of



Cain,



Pengui n,



;



eds. ,



Quiet :



W .



Under lying



1 556 -667 6.i990 .tboi4 26.x;



Per sonalit y



201 3),



agree ablene ss



The



and



P ower



the



Ar t



of



Brian



R .



W ell -Bei ng



o f



Intr overts



R .



M.



in



a



(Ne w



W orld



hav e



highe r



G.



G raziano



and



Agreea bleness ,”



Hand book



6



and and



Tar get



(2 012), So cial



natu ral fo r



o f



ox ytocin



Ment al



in



Cogni tion



M. a nd



levels



Dis orders, ”



:



T obin,



D.



“The



Robins on,



Emo tion



Mit suhiro Jour nal



d oi:io. ioo7/s i2576- oi2-023 2-9; Pe rcepti on:



A ttracti veness ,”



T hat



99 -100.



( New



Co gnitiv e E. Yor k:



347- 364.



Th erapeu tic



“Oxy tocin



Sc ience



Susan



Foun dations



to



no .



doi: io.ioo 2/j.



The



Harmo n-Jones ,



Guilford,



also



Us:



(L ondon:



high



E.



(1990) ,



a nd



Af fairs,



Motiv ationa l



Watkins,



6



Ox ytocin Hor mones



Increa ses and



of



A ngelik i Pe rceive d



Beh avior



56,



no .



Matsu zaki



et



al.,



Physi ologica l Theo doridou Faci al 1



(2 009),



et



doi:io.io i6/j.y hbeh.2 009.03. 019; to



Social ly



Sha re



One ’s



A nthony



Emot ions,”



Lane



d oi:io. 1080/0 0207594 .2012. 677540 ;



Induced



N egativ e



Trust:



Ev idence



for



Modera tes



t he



hypersens itivit y Servaas,



M.



of



t he



Neuroscie nce



B asis an d



o f



Personali ty



no.



J.



G .



1 1



;



230 68306;



Under lying



Dis orders ,”



and



3 7, A.



Major



Inte rnatio nal



of



Psych ology



Cardo so



et



Oxytoc in



to



I ncreas es



al.,



Will ingnes s



48,



no.



4



“ Stress -



Adm inistr ation



a nd



Stres s?”



do i:io.io i6/j.p syneue n.2013 .05.006 .



A . A.



Curr ent



R.



b etween



Or mel,



Rev iews



Jour nal



Resp onse



(201 3),



J.



Neuro ticism :



P MID



Pr ocesse s



Rela tion



Rosm alen,



Biob ehavior al



bi0rev.20 12.09. 004. Experient ial



38,



amyg dala



Ell enboge n,



Psycholog ical



th e



“Oxyt ocin



Chri stopher



Tend -and-B efrien d



Psychoneu roendo crinol ogy



al.,



Inter nation al



(2013),



Mood



et



Basti aansen , Alema n ,



St atus no.



1



Depue



an d



and



Y.



o f



R iese,



E.



Biolo gical



Futu re



(201 3),



Person ality



Re view



“The



H.



H.



B os,



M.



and



Dir ection s,”



do i:io.i oi6/j. neu



Fu,



“ Neurog enetic



T raits:



Psych iatry



and



Impli cation s 23,



no .



3



for



M odelli ng



(2 011),



doi:io.31 09/095 40261. 2011.59 9315.



Our



deepl y



people



ha ve



systems



Social



Colin



an d



sys tems



re spond



averag e



see



pre ference s



bra in



w ill



systems’ more,



root ed



G.



th at



with



leve l



certa in



res pond



di fferen t



of



re sponse



De young,



Pers onalit y



make



t o



beh aviors rewa rds,



degr ees may



b e



“Perso nality



of



easi er



bu t



vigor



to



asso ciated



Compas s



a



diet



4,



n o.



12



a



with



Neuro science



Psych ology



in



and



:



“Fo r



exam ple,



d iffere nt



ind ividual s



p articu lar s ome t he



( 2010),



al l



re ward,



pe rsonal ity Bio logy



o f



thes e



a nd



the



tra it.”



F or



Trait s,”



doi:i o.mi/j .i75i -



9004.2010 .00327 .x.



If



vour



trials



f riend sh ows



habits,



Month



Wei ght



Insulin



no



t here



Christoph er



follow s



diffe rence



a re



D.



low -carb



man y



Gardne r



Lo ss



in



S ecreti on,”



i n



ways et



low- carb



to



al .,



Overwei ght J ournal



the



same



“Ef fect Ad ults



of



the



M.



A.



:



Resea rch



v ersus



con ducted



low-fat



destin ation o f



Low- Fat



a nd



Ameri can



the



i f



vs



ma jor



ra ndomize d



diets



for



w eight



you



stick



with



Low-Ca rbohyd rate



Associ ation



Me dical



in



with



A ssocia tion



loss. i t.



For



D iet



on



A s



12-



Patte rn



3 19,



7



trade -off



:



Addico tt



et



al.,



“A



Prime r



on



F oragin g



or



(20 18),



doi:io.io oi/jam a.20i8 .0245.



explore/e xploit



with



more,



G enotyp e no .



clin ical



and



t he



many see



Explore/E xploit no.



10



(2 017),



Google Give



Trade -Off



fo r



Psyc hiatry



Resea rch,”



fa mously



Engi neers



Flow



is



the



asks



employe es



Room,”



m ental



Engagemen t



with







has



Everyon e



2007,



New



Yo rk



:



B harat



Tim es,



Medira tta



Oc tober



most



state



Every day



at



lea st



and



21,



Miha ly



Lif e



a



(New



fe w



”:



Basic



S cott



comed ians



UK:



Charn wood,



2008).



“4.



years



wild



UK:



Charn wood,



as



a



o f



;



s uccess”



2008),



man ageabl e



Journal



“The



Google



Way:



.



Books,



A dams,



dilbe rt



Bick,



200 7,



Csi kszent mihalyi ,



York:



area s



Julie



Find i ng



Fl ow:



Th e



Psych ology



of



2008) .



“ Career



blog /



Advic e,”



Di lbert



2007



/



07



Up:



A



Com ic’s



B log,



J uly



/caree r -advic e.html



20 ,



.



1 9



succ essful



“just



” :



htt p://di lbertb log.tvp epad.c om/the



CHAPTER



42 ,



doi:io .i038/n pp.201 7.108.



https://w ww.nvt imes.c om/2007 /10/21 /iobs/ 21pre. html







N europs ychoph armaco logy



Martin ,



;



Ste ve



;



Nic holas



Born



Mar tin,



Standi ng



B orn



Sta nding



Up:



A



L ife



Comic’ s



(Le iceste r,



Life



(Leice ster,



1.



diff iculty”



Clin ical



Steve



P sycholo gy



15,



no.



Hobbs, 3



“The



(1959 ),



P sychol ogist



doi: io.



as



10 02/109 7 -



Adm inistra tor,”



4679(1959 07)15: 33.0x0 ;



2-4;



Failure



Lives



T hrough out



Csikszent mihaly i, (New



In



York :



psycho logy



John



Dods on,



Journal



4



Basi c



o f



percent



the



r esearc h “T he



of



ci tes: by



“Men



desi re



Mark



Musa ,



variable



Book s,



bevon d



performed



Fin ding



t o



C.



Method,”



Americ an



This



vari ance



rate



of



t he



rew ard



as



a nd



t o



Manage 2 000);



Eng agemen t



Stim ulus



Steven



Perf ormanc e



an



Se ptembe r



ext ent”



Succe ss



and



Mihaly



with



Every day



Lif e



For



m ore,



the



s ee



11,



no.



g reates t



sc hedule



B. 5



impact s



Rise



ra tio,



Yerkes



Habit



and



Format ion,”



o f



Supe rman:



2 014).



In



a ccordi ng



D ecodin g



his to



book, c alcula tions



of



“ A



226,



d opamine



Pet er



Bon danella ,



and



2005) .



“S chedul es



Ski nner,



beha vior: l aw



of



Harv est,



r eal



P engui n,



(1956 ):



spik e



The



Ne w



R obert



459 -48 2.



Mach iavell i,



Skin ner,



F.



:



Rapid ity



(1 908):



The



Nicco lo



F .



l aw



1:9 6.”



B.



an d



to



Kotler ,



2013 .



is



:



18



(Bos ton:



Fers ter



Case



“Matchi ng



Reinfo rcement ,”



Histo ry



doi:i o.



:



of



Scienti fic



103 7/I100 47 662.



Mat ching Law ,”



in



195 7,



Law



sh ows



tha t



the



Wik ipedia ,



.



2 0



Peak:



Sec rets



f rom



th e







pun dits



w ere



sa ving”



usuall y



Managemen t Magazine, 1



o f



(Lon don:



is



i66q



We



Ye rkes -Do dson



Mach iavell i



there



The



the



;



https://e n.wiki pedia. org/wik i/Matc hing



CHAPTER



of



Psy cholog y



abil ity



Psy chologi st



l eads



kno wn



AI,



such



B.



doi:io.10 37/106 27-000 .



H ow



IUn iverse. com,



Psyc hology



Csiksz entmih alyi,



Portab le



:



N E:



Stre ngth



Huma n



C onley,



nov elty



reward



o f



curren t



[M ihaly]



The



is



Neuro logy



Ultima te “ Chip



Th e



Ambi tion:



2008 ).



Rel ation



vour



Brim ,



(Linc oln,



Fl ow:



this



Comp arativ e



Scien ce



Kotler



Ou r



Gilber t



a



sl ight



Tech niques : April



la kers



.



de cline



New



The



19,19 87,



in



S cience



:



Pat



L os



per forman ce



of



R iley



Ang eles



Ex pertis e



a nd



K.



Ander s



(Bost on:



Byr on



L akers’



:



Ma riner



Laur sen,



Coach



Eric sson



Tells



Books,



“ Tempor ary All,”



a nd



Los



Robe rt



2017),



In sanity An geles



htt p://ar ticles .latim es.com/ iq87 -0 4-iQ/m agazin e/tm-



Poo l,



13.



and T imes



O t her



a



system



claims



that



th at



research time,



If



the



Managemen t Magazine,



Eliud



Career



beg an



his



CBE



that C BE



When



“Sustaini ng



1



the



an



the



it



G ame



effort ”



April



Lake rs as



would



:



Tech niques :



la kers



progra m



pr ogram



during



the



is



a



Ours



Pat



Riley



L os



tra cking



descr ibed



C BE



Was



The



19,19 87,



Effort



beg an



it



be



Best



:



L arry



(Bosto n:



and



Ang eles



statist ics h ere



was



B ird,



of



first



Ea rvin



Coach



: NBA



M acMull an’s season .



indiv idual used



in



J ohnson ,



M ifflin



L aursen,



L akers’



C BE



19 84 -198 5



Hou ghton



B yron



or



Tells



All,”



My



players



at



th at



198 6 -1987.



and



Harco urt,



“Temp orary



bo ok



Jackie



2 010).



Insani ty



Los



and



An geles



Other



T imes



htt p://ar ticles .latim es.com/ iQ87 -0 4-iQ/m agazin e/tm-



.



Kip choge



Runner’s



t he



pro gram



s ucceed ed,



MacMullan ,



i66q



call ed



Ril ey



shows



but



they



h e



World,



:



Cath al April



Denn ehy,



19,



20 16,



“ The ht tps:



Si mple



L ife



of



One



of



the



W orld’s



Best



M aratho ners,”



/ /www.r unnersw orld.c om/eli te -run ners/th e-



simple-li fe-of- one-of -the-wo rlds-b est-ma rathon ers Leading



U p



to



M aratho n



World



Recor d



Atte mpt,”



.



“ Eliud



Kip-ch oge:



Sweat



E lite,



2017,



F ull



Tra ining



Log



http://ww w.swea telite .co/eli ud-kip choge- full-t raining -log-l eading -marat hon-wor ld-



record-at tempt/



her



coach



Ledecky,”



goes



.



over



Ameri can



h er



note s



Sw imming



and



adds



Coache s



h is



tho ughts



Asso ciatio n,



:



Yuri



Nove mber



Suguiy ama, 3 0,



“ Trainin g



Kati e



201 6,



https://s wimmin gcoach .org/tr aining -katie -ledec kv-bv-v uri-su guivam a-curl -burke-



swim-club -2012/



When



.



come dian



C hris



Roc k,”



Ha rvard



Chris



R ock



is



prepar ing



Busines s



Revi ew,



fr esh



ma terial



Ja nuary



26,



https://h br.org /200Q/ oi/inno vate-l ike-ch ris-ro ck



Annual



Re view



review



pr ocess



:



I’d by



l ike



to



pub licly



thank



Chris



s haring



his



https://c hrisgu illebe au.com



“keep



vou r



iden tity



s mall”



Pete r



Sims ,



“Inn ovate



L ike



200 9, .



Guille beau, a nnual



;



w ho



review



ins pired



each



y ear



me



to



start



m y



own



at



.



:



Paul



Graham ,



http://ww w.paul graham .com/id entitv .html



“Kee p



Your



Identi ty



Sma ll,”



F ebruary



2009,



.



CONCLUSIO N



No



one



ca n



be



r ich



un less



on e



coin



can



m ake



hi m



or



he r



so



;



Desid erius



Erasmus



and



annual



Van



Loon



Hendri k



Gretchen



Rubin.



then



trac ked



(New



York :



LITTLE



2017



ha



is



the



“Don’t



read



T HE



d esire



cann ot



ai m



at



does



so



as



the



than



ones elf



or



as



betw een



see



i t.



Vikto r



For



The



( New



parabl e



For



on e



more,



Yor k:



in



see



desi re” and



a



:



he r



Bla ck, book ,



Gre tchen



Caed



new



The



feeli ng



effe ct



by-pr oduct



F rankl,



Far rar,



ppealin g



to



fir st



S traus



to



e motion



p ersuad e,



Satisfact ion



to



Twili ght



com es



=



-



Sat isfact ion



“Being



is



not



the



19 42),



Bett er



Rubin,



3 1.



Tha n



Hat



tip



Befor e,



Bette r



Than



to and



Before



(@ caedbu dris),



desire



formi ng,”



bear



1)



ha ving



=



:



and



it



targe t,



cannot one’s



be



a



pu rsued;



p ersona l to



M eaning:



a lmost



Dan iel



more



:



any



a



An



how ”



Novem ber



i s



the



it



as



10



,



mu st



other



In troduc tion



fo llows:



more



dedi cation



p erson



:



Fr iedric h



Fou lis,



Ka hneman,



litt le,



powerf ul



ra ther



This



p ercept ion



to o



quota tion



mak e



the



.



full



(E dinbur gh:



intere st,



Want ing



;Q42 04



i s



y ou



are



ensu e,



and



to



a



than



c aus e



it



g reater



on eself. ”



For



t o



Niet zsche



a nd



1 909).



Think ing,



F ast



appea ling



t o



an d



Slow



(New



2 015).



typ ically



to



T witter ,



Frankl’ s



sur render



for



l !



“Happ iness



1962) .



Id ols



Gir oux,



app eal



Taking



can



of



one ’s



Search



Press,



(Sys tem



is



of



Man’s



fo r of



and



businesse s:



po or



it



sid e



live



Lev y,



at



u nintend ed



a



w hy



aim



:



happ iness,



“He



h as



yo u



en sue



lik e



Beacon



who



m ust



succes s,



th e



E.



it



m ore



(Bo ston:



wish



this



f ulfill ed



Logothera py



a



F olly



LAWS



pursued ,



s uccess .



only



York:



of



story .



FOUR



being



be



miss



The



about



origin



spa ce



to



Oscar



Prais e



ht tps:// twitte r.com/c aedbud ris/st atus/Q 2Q04228 QQ20



ppines s



more,



The



20 16).



FROM



t he



bet ween



going



fir st



do wn



LE SSONS



,



I



Hodd er,



“Happines s space



Will em,



i s -



it



t han



simi lar



than



rea son”



to



reas on



( Benjam in



David



:



“I f



you



Fra nklin).



Meiste r’s



fi fth



law



of



se rvice



expect ation.



is



wa nting



m ore”



:



Luciu s



Anna eus



Sen eca



an d



Anna



As



Lydi a



Mott o,



Aristo tle



attribute d



to



Mor al



no ted



;



h im



for



It



Epis tles



is



( Chico,



d ebated



centur ies,



CA:



wheth er



b ut



I



S cholars



Ari stotle



c ould



f ind



no



Press ,



1985 ).



actual ly



sai d



this .



sour ce



for



primar y



The the



q uote ph rase.



h as



bee n