Consumer Behaviour Questionnaire [PDF]

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CONSUMER BEHAVIOUR QUESTIONNAIRE Premium vs. Non premium shirts Dear Sir/Madam, We a group of student from SCMS Cochin, are conducting a survey on Preference of National Vs Regional Brand of Shirts. Please help us in this survey process by filling the Questionnaire given below. Your cooperation will be highly obliged. Age: ______



Gender: _________ Address_______________________________



1. Which brand of shirts you prefer? ______________________



2. Is it a premium/ Semi premium/ Non premium brand? __________________ 3. What is your expected price range of the brand of shirt you use? ___________________ 4. Rate your favorite brand of shirt on the basis of following attributes. Color Excellent [ ]



Very Good [ ]



Good [ ] Fair [ ]



Poor [ ]



Very Good [ ]



Good [ ]



Fair [ ]



Poor [ ]



Very Good [ ]



Good [ ]



Fair [ ]



Poor [ ]



Very Good [ ]



Good [ ]



Fair [ ]



Poor [ ]



Very Good [ ]



Good [ ]



Fair [ ]



Poor [ ]



Design Excellent [ ] Material Excellent [ ] Variety Excellent [ ] Comfort Excellent [ ]



4. On which occasion usually you buy shirts? a) Festival



b) Gift



c) Offers



d) No specific reason



e) Others (Please Specify) ___________ 5. Who influences the purchase decision in your family for buying shirt? a) Husband



b) Wife



c) Children



d) Peer group



e) Others (Please Specify) ___________ 6. Rank the combination given below according to your preference (Please rank the most preferred one as 1 and so on) Price 300-500 300-500 300-500 300-500 300-500 300-500 300-500 300-500 300-500 501-800 501-800 501-800 501-800 501-800 501-800 501-800 501-800 501-800 801-1200 801-1200 801-1200 801-1200 801-1200 801-1200 801-1200 801-1200 801-1200



Material Cotton Cotton Cotton Woolen Woolen Woolen Tericott Tericott Tericott Cotton Cotton Cotton Woolen Woolen Woolen Tericott Tericott Tericott Cotton Cotton Cotton Woolen Woolen Woolen Tericott Tericott Tericott



Brand Premium Semi Premium Non Premium Premium Semi Premium Non Premium Premium Semi Premium Non Premium Premium Semi Premium Non Premium Premium Semi Premium Non Premium Premium Semi Premium Non Premium Premium Semi Premium Non Premium Premium Semi Premium Non Premium Premium Semi Premium Non Premium



Thanking you for spending your valuable time



Rank _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____