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House of Quality
Strong + Positive
X Negative # Strong Customer Rating
PT. Pos
JNE
Gojek
Competitor 4
5
0
0
5
0
Keamanan
5
0
0
0
0
Harga
5
0
0
0
0
Ketepatan
5
0
0
0
0
1
2
3
4
5
Customer Requirements (What)
Targets
50% 20%
1hr
Asurransi
Kecepatan
Repacking
Tiki
Identifikasi alamat
Cargo barang
Design Requirements (How)
Identifikasi warna
Direction of Improvement
10% 50%
Company
5
Technical
Competitor 1
4
Evaluation
Competitor 2
3
Competitor 3
2
Competitor 4 Absolute Importance
1 0
0
0
0
0
1(low) - 5(high)
= 9 High =3 Medium = 1 Low