Proposal Smart Watch Fitness Tracker (Updated) [PDF]

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Project Title: Smart Watch Fitness Tracker



Introduction: Smart watches give people lightweight and immediate access to messages, notifications, and other digital data. Smart watches are powerful as standalone devices, the capabilities of smart watches increase significantly when used in tandem with other devices that people carry, such as their phones or tablets, which allows for device inter-action techniques. Although most smart watch models manufactured recently are completely functional as standalone products, many of the devices that are manufactured now are required to be paired with a mobile phone running the same operating system, this allows the watch to run not only as a watch but a remote to the phone. This allows the device to alert the user to communication data such as calls, SMS messages, emails, and calendar invites.



Relation to Internet of Things (IOT): Wearable devices are the most visible consumer (IOT) technology. IOT refer to electronic devices that can be connected through internet networks. We found that people who are using wearable device, such as smart watch and fitness tracker, connect them to their smartphones and laptop, and can enable them to search for their photos and even slides for studying materials, calling and answer calls. It also relates to IOT as the smart watch fitness tracker monitors the heart rate, blood pressure and step-count distance of a person.



Target Market: 1) Males and females who are health conscious. One of our target markets are young and middle-aged adults both males and females. This category should have a health conscious mind, usage of this device allows them to monitor their heart rate, blood pressure, step-count and distance including connecting it through an android or ios phone for better monitoring. 2) Gym-goers Gym-goers are often very motivated in weight-loss and muscle gain, this device enables them to continuously monitor their health for better results in maintaining their usual performance in any exercise performed.



Estimated Budget & Sales target: Target sales: 20 units Subject



Price (RM)



Price of purchasing per unit



18.64



Estimated budget for 20 units



372.8



Reselling price per unit



22.00



Profit per unit



3.36



Estimated total profit from 20 units



67.20



Charity Donations (20%) of profit



13.44



Charitable Organization: Yayasan Sunbeams Home, Ampang Address: 54, Jalan Bunga Melur 16a, Taman Muda, 56100 Kuala Lumpur, Selangor.