RED Case Study [PDF]

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Aplikasi Soft System Methodology untuk Studi Kasus RED Loudspeakers



Menentukan Situasi Masalah dengan Rich Picture



Root Definition 1 A system to produce high-end loudspeaker for the hi-fi market by operating factory in Birmingham in order to make profit Looking after requirement



Obtain New Customer



Develop Product



Collect complaints and feedbacks



Obtain order



C: Independent Retailer A: RED Staff (Sales, Production, R&D) Maintain relationship with customer



T: Customer Needs W: profits increase, production efficiency, existing product development O: Rob Boston



Produce Order



Deliver Order



E: competitors, hi-fi market, technology, coordination with supplier



Comparison of Reality and Model Activity



Exist



How



Assessment Criteria



Good/Bad



Ideas/Comments



1. Develop Product



Y



Daily



Number of new product or new porduct feature



Not So Good



Benchmark with other company



2. Obtain new customer



Y



Daily



Number of new customer



Not so good



Improve marketing strategy (promo etc)



3. Collect Complaint and feedbacks



N



Monthly



Number of complaint and feedback



-



Complaint and feedbacks about product will be basis for RND team for product development



4. Maintain relationship with customer



N



Daily



Retained Customer



-



Create event with customer



Connection Between Activity Activity



Exist



How



31



N



Daily



Assessment Criteria



Good/Bad



Ideas/Comments Complaint and feedbacks about product will be basis for RND team for product development



Root Definition 2 A system owned by Rob Boston Group, operated by employees that satisfies the needs of employees for coordination for each division so each division can achieve their own target. C: RED Staff (Sales, Production, R&D)



Set Expectation



Investigation on production and logistic



Monitor and Control Identify target



Develop compliance with customer needs



A: RED Staff (Sales, Production, R&D) T: Coordination for each other



Coordination meeting



W: coordination for each division so each division can achieve their own target O: Rob Boston E: competitors, hi-fi market, technology, coordination with supplier, SOP and Policy



Comparison of Reality and Model Activity



Exist



How



Assessment Criteria



Good/Bad



Ideas/Comments



1. Identify target



Y



Daily



Number of new product or new porduct feature



Not So Good



Benchmark with other company



2. Set expectation



N



Monthly



Sales Target and Production Target



-



All Department create expectation in reguler meeting



3. Investigation on production and logistic



N



Weekly



Agreed Production Target



-



All Department create Agreed Production Target in reguler meeting



4. Coordination Meeting



Y



Weekly



MOM and Logbook



Coordination through reguler weekly meeting



5. Develop compliance with customer need



N



Weekly



Market research result



Build a special team to develop compliance with customer needs



Connection Between Activity Activity



Exist



How



Good/Bad



Ideas/Comments



12



Y



Daily



Not So Good



Expectation will trigger target



23, 13



N



Weekly and Monthly



-



Expectation and Target will be a basis for Investigation on production and logistic wether the capacity meet target or not



Design Model Baseline Model: A system to produce high-end loudspeaker for the hi-fi market by operating factory in Birmingham in order to make profit Looking after requirement



Obtain and Secure New Customer Develop Product Monitor customer and inventory



Collect complaints and feedbacks



Develop product offering and promotion



Maintain relationship with customer



A: RED Staff (Sales, Production, R&D) T: Customer Needs W: profits increase, production schedule efficiency, existing product development, on time delivery



Generate Customer Order



Create production plan



C: Independent Retailer



Produce and Deliver Order



O: Rob Boston



E: competitors, hi-fi market, technology, coordination with supplier