Supreme 7ps [PDF]

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7Ps is a significant term that is used in the  fashion industry to achieve high sales volumes, retention of workers and annual turnover. This includes a study of the 7Ps used by SUPREME Company, which is one of the world's largest clothing brand producers. The 7ps Marketing Mix are as follows : 1. Product Supreme is a company which offers luxury male streetwears, skateboard decks and miscellaneous items and according to The New York Times the brand look channels various underground style currents the punkiness of dogtown-era skate wear, the macho utilitarianism of military gear, the brash colors of 80’s hip hop and merges them into a singular aesthetic. They have expanded their brand by regularly doing collaborations with well known brands such as Louis Vuitton and Nike which is why their popularity has continued to grow. 2. Promotion To create awareness supreme use guerrila marketing which is a unique and out of the box way to attract their market. Posters are pasted all over the main cities (geographically where their target is) using celebrity endorsement of rebellious icons as kate moss, mike tyson and mermit the frog to show the brand is versatile and can be worn by almost anyone. Interest is built with the consumer/ potential consumer as celebrities all wear simple white tops that advertise the graphic Supreme Box Logo to promote the brand rather than the fashion. Interests is therefore created as the logo and brand is typically associated with hip hop artists which is the steriotypical consumer has interests in, rappers such as Kanye west and Tylor the creator are known for wearing the brand. 3. Price All the product of Supreme’s pricing starts off at a low and reasonable price to initially attract their target audience. As with the price being reasonable for the quality of the clothing the consumer is more eager to look into buying the products. Supreme proves to be success with their strategy as they purposely have limited stock and never restock any garment to make every collection appera limited edition. Limited edition leads to more hype of the brand, forcing more people to buy into it. 4. Place All the products and garments are largely sold online as their online site proves to be more important than in store due to it being used to advertise and promote their upcoming collections. As for in store, all the shops show to be boutique sized to suit the brand values of being small and exlusive and there are only limited amount of the shops world wide to again support their value of exclusivity. The shop is made to immidiately grab the attention of the people shop décor is veru much urban looking to meet the urban look of the consumers with walls being white, clean and minimalistics and layout being designed to allow skaters to skate in the store which is stereotypical market.



5. People Supreme target customers are of younger generation who loves hip hop cultures, skate cultures, unique designes supreme produces in smaller quantities, which makes people feel special,they will want to have it even more and the value for the buyer increases. 6. Process Their products are firstly designed to match the needs of the target market and produced in low quantities. The latest collections are then promoted and released in limited store and online. 7. Physical evidence Supreme promotes their products by collabing with artist and customers reaction over this are crazy over their products. They have huge fan followers in their social media. New realeases sekk out immediately and restocks to the inventory are limited and realesed without fanfare.