Food Panda Delivery [PDF]

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FOOD PANDA DELIVERY MARKETING PLAN



I. EXECUTIVE SUMMARY - Foodpanda delivery a service is of the growing food services industry. This study is to understand foodpanda business model, challenges face by tem, how to get raising huge fund, and their growth. II. STUDY BACKGROUND A. BRIEF HISTORY - Foodpanda is a German mobile food delivery marketplace. It is headquartered in Berlin, Germany and established during the year 2012. It operates in about 40 countries and territories. Foodpanda service permits users to make their orders from any local restaurants through mobile or websites.



Foodpanda has partnered with about 27,095 restaurants in about 193 cities and it has its business with about 15,733 delivery riders. During the year 2016, the firm was taken over by Delivery Hero. B. MISSION AND VISION MISSION - To serve people sumptuous meal without any hassle. It intend on making food delivery an easy and convenient option for all our food lovers. VISION - To be known one of the successful food delivery services. C. PRODUCT/SERVICES OFFERINGS - To offer the convenience to order food online and more food and restaurants choices and excellent customer service experience for Filipinos. III. MACRO-ENVIRONMENTAL ANALYSIS A. ECONOMIC



-Economic growth and increasing broadband penetration are driving the global expansion of ecommerce. This food service business is a big help to the people who don’t want to go outside to buy their food. B.POLITICO-LEGAL - Businesses should follow the rules and policies of the government in terms on how the government and people can benefits in their business. C. SOCIOCULTURAL - Food panda, the online food services has been highly influenced by the sociocultural influences like styles, fashion trends, media reviews, and customers’ satisfaction. D. DEMOGRAPHIC - The target market of this business is any gender above 18 yrs. old and have money to pay their foods and shipping fees can use and order in their websitse/application. E. TECHNOLOGICAL - Improve technologies can easily help the people in any transactions, like ordering foods and paying any bills using their phones/gadgets. F. NATURAL - The nature of Foodpanda is known to be a food delivery services where people can just order their favorite food using their phones and wait until the food will deliver to them from the assigned food driver. IV. OPPORTUNITIES AND THREATS OPPORTUNITIES 



Growing Market – There seems to be in the right fit as in the growing market there is the possibility of potential customers.



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Customer Expansion – Foodpanda must expand its horizon to meet more customers’ requirements. It will have to tie with many restaurants and bring more customers to the website. This will provide more opportunity for the business.



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Increase in Customer Loyalty Programs – Foodpanda can set up May customer loyalty programs to make the customer stay with them. They could initiate some offers, some



reward programs, to make them sustain with them. This would provide a huge opportunity for them. THREATS



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Increased Potential Competitors – There seems to be an increased competitor in this market. This is a major threat to the Foodpanda business.



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Low Customer – Over the years of its initiation, there seems to be a low customer in the business. The business should bring out ways to increase their customers as it could be a serious threat to the business.



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Change in economic condition – Economic changes in the world will affect the business. This is also a huge threat to the company.



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Ease of going to the nearby restaurant – People might tend to go to the nearby restaurant instead of getting it ordered through the website. This is also a threat to the business.



V. MICRO- ENVIRONMENTAL ANALYSIS A. THE COMPANY -The foodpanda group is the leading global online food delivery marketplace. Headquartered in Berlin, Germany. It operates in more than 40 countries across 5 continents. Foodpanda allows users to conveniently discover food around their neighborhoods and directly order their favorite meals online or via mobile. B.SUPPLIERS - The foodpanda group is the leading global online food delivery marketplace. Headquartered in Berlin, Germany. It operates in more than 40 countries across 5 continents. Foodpanda allows users to conveniently discover food around their neighborhoods and directly order their favorite meals online or via mobile. C. CUTOMERS -  Individuals who want to be able to order foods from restaurants online. D. COMPETITORS



- Mostly in every business market there must be some competitors who introduces substitute product or services in same market which change the entire dynamics of market as after introduction of foodpanda some other companies also entered in market. In present Foodpanda is competing with many other same businesses i.e. Tossdown, Suoer meal, and olaround. E. PUBLICS -The service allows users to select from local restaurants and place orders via its mobile applications as well as its websites. The company has partnered with over 115,000 restaurants in 246 cities and works with over 80,000 delivery riders. VI. STRENGHT AND WEAKNESS STRENGTH - Foodpanda process various orders for the customers and sends them directly to partner restaurants. Once the order is processed, it delivers it to its customers. The service is available to the customers through mobile applications and websites, where the customers can order food by entering their postcodes on the website. The customers can browse for food from the restaurant list shown on the website. After the selection, the customers need to enter their address and proceed for checkout. The respective restaurants receive the orders and the food will be delivered to the customers. It will also send an SMS for order confirmation and the estimated delivery time. WEAKNESS 



Orders from nearby restaurants – Orders are only available from restaurants that are in the zone of the order placed. This is a weak point as all the restaurants will not be available at all places.



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Tap on the Free Delivery – Quantity required for free delivery is sometimes a bit more for one person.



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Yet to cover more – Foodpanda has not yet covered in all areas in a city.



VII. THE MARKET A. MARKET SIZE - It operates in about 40 countries and territories. Foodpanda service permits users to make their orders from any local restaurants through mobile or websites.



B. MRKET NEEDS - Foodpanda should consider opening centralized kitchens quicker than its competitors as it’s a great way to attract people in the offline world and put a human touch to the brand. A positive real-life experience can then push people to use the app more often, thus driving retention. C. MARKET TREND - The foodpanda industries fulfill all the needs of the customers. They allows feedback from customers to improve their services and trying to expand their services in other areas.



VIII. MARKETING OBJECTIVES -