SWOT Analysis of Burger King With USP [PDF]

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SWOT Analysis of Burger King with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Burger King Parent Company



Burger King



Category



Fast food eating joints



Sector



Food Products



Tagline/ Slogan



Where kids are King; Chicken the way you like it



USP



Lot of burger varieties STP



Segment



People willing to have a hygienic and delicious non conventional meal at a restaurant



Target Group



Children and youth from middle and upper class



Positioning



The best in burgers SWOT Analysis 1.Huge popular brand name and high brand loyalty



2. Burger King serves a lot of burgers that is typically not available in other fas food restaurant. 3. Product differentiation with large size. 4. Growth model not very capital intensive. Strengths



5. Strong brand equity in fast food. 1.High fat and high calorie food not good for health conscious people 2.Franchise management 3. Burger King does not advertise their products like their competitors



Weaknesses



4. Lesser international appeal.



1.Introduce home delivery 2. Open new branches and outlets. 3. Advertise more. Opportunities



4. Product improvement, tailoring it as per tastes of people around the world. 1.Threat from other eating joints/restaurants 2. Health concerns among general public.



Threats



3. Food costs are rising higher than standard inflation Competition 1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Subway 6.Smokin Joes Pizza 7.Taco Bell



Competitors



8.Papa John's Pizza



1.Huge nama merek yang populer dan loyalitas merek yang tinggi 2. Burger King melayani banyak burger yang biasanya tidak tersedia di restoran makanan cepat saji lainnya. diferensiasi 3. Produk dengan ukuran besar. 4. Model Pertumbuhan tidak sangat padat modal. 5. Kuat ekuitas merek dalam makanan cepat saji.



lemak 1.High dan tinggi kalori makanan yang tidak baik untuk kesehatan orang sadar manajemen 2.Franchise 3. Burger King tidak mengiklankan produk mereka seperti pesaing mereka 4. tarik internasional Lesser. rumah pengiriman 1.Introduce 2. cabang baru Terbuka dan outlet. 3. Pasang iklan lebih. 4. Peningkatan Produk, menjahit sebagai per selera orang di seluruh dunia.



rumah pengiriman 1.Introduce 2. cabang baru Terbuka dan outlet.



3. Pasang iklan lebih. 4. Peningkatan Produk, menjahit sebagai per selera orang di seluruh dunia. 1.Threat dari lain makan sendi / restoran 2. kekhawatiran Kesehatan kalangan masyarakat umum. 3. Biaya makanan meningkat lebih tinggi dari inflasi standar