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Corporate University



What is Corporate University (Corpu) ?  Allen (2002) A Corporate University is an educational entity that is a strategic tool designed to assist its parent organization in achieving its mission by conducting activities that cultivate both individual and organizational learning, knowledge, and wisdom.



 Grenzer (2006) “Corporate University as a function strategically aligned toward integrating the development of people within a spesicif organization. It must focus on personal development, career paths, training opportunities, learning events, human resources programs, and leadership at all levels of the organization”.



 Jarvis (2007) “The Strategic umbrella for developing and educating employees and its constituents in order to meet the corporation purposes. It will be, upon full implementation, the major employee professional development



WHAT IS THE DIFFERENCE BETWEEN CORPORATE UNIVERSITY AND CONVENTIONAL TRAINING? Corporate University Training Limited access (usually classroom) and time specific



Access



Can be accessed anywhere anytime



One time learning events at scheduled times



Frequency



Continues learning event at any time



Normally associated as a staff function/overhead



Operation



Operated as separate business unit with greater ability to generate revenues



To improve or develop skills Outcomes Increase overall performance Tactical



Integrated Organizational Learning



Scope



Strategic alignment to business units



Strategic Alignment



Scaffolded and Continuos (Jeffrey W. Grenzer, 2006)



Training vs Corpu



(Grenzer, 2006)



Aspek



Training Departement



Corporate University



Akses



Akses terbatas (hanya pada saat



Dapat diakses dimanapun dan kapanpun



pembelajaran di ruang kelas) dan pada waktu tertentu saja Peserta



Bersifat terbatas



Fleksibel dan terbuka untuk semua SDM



Konten



Meningkatkan kemampuan teknis dan



Meningkatkan kompetensi dengan cakupan



kemampuan bisnis



yang lebih luas melalui online learning



Pembelajaran hanya melalui instruktur



Penyampaian pembelajaran secara



(synchronous)



synchronous maupun asynchronous



Masih bersifat manual dan terkadang



Pendaftaran berdasar kebutuhan kurikulum



bukan merupakan kebutuhan



yang menjadi prasyarat dan dilakukan secara



Teknik penyampaian



Pendaftaran



online melalui LMS Frekuensi



Pembelajaran pada waktu yang



Pembelajaran berkelanjutan pada waktu



terjadwal



kapan pun



Hasil



Untuk mengembangkan kemampuan



Meningkatkan kinerja secara menyeluruh



Cakupan



Bersifat taktis



Keselarasan strategis untuk unit bisnis



Why Corpu ? (Maria & Umar, 2016) Strategic Alignment with Business



Relevance



Efficiency



Acceleerated Learning Process



Tingkatan Corpu (Allen, 2002)  Level I Training only:  Sebagai pusat kegiatan yang menyelenggarakan pelatihan kerja spesifik.



 Level II Training + Managerial and/or executive development:  Pelatihan fokus pada skill dan masuk ke desain pembelajaran pengembangan eksekutif.



 Level III Courses offered for academic credit:  Melaksanakan pembelajaran dengan perhitungan kredit akademik, yang diakui oleh Perguruan Tinggi tradisional.



 Level IV Courses offered that lead to an academic degree:  Melaksanakan pembelajaran dengan gelar Sarjana atau Magister. Pada posisi ini maka corporate university harus terakreditasi Dikti.



CORPORATE UNIVERSITY DEFINED Corporate University is an educational entity that is a strategic tools design to assist its parent organization in achieving its mission by conducting activities that cultivate individual and organizational learning, knowledge, and wisdom



Training only



#1



Training + Managerial and/or Executive Development



Courses offered for academic credit



#2



#3



Courses offered that lead to an academic degree



#4



(Mark Allen, 2002)



(Allen, 2007; PlatformKnowledge.com)



Corpu Dimensions (Allen, 2007; PlatformKnowledge.com)



Corpu Model (Allen, 2007)



7 Fundamentals of Corpu (Maria & Umar, 2016)



LEARNING FOCUS



LEARNING STRATEGI GOVERNANCE



Corpu Activities  Need Assessment



 Career Management



 Designing Programs



 Managing Lecturers and Staff



 Program Delivery



 Knowledge Management



 Preparing Learning Technology



 Learning Support Facilities



 Preparing Learning Management System  Networking/Partnership  Internal Marketing  Program Evaluation



Proses Utama dalam Corpu (Prince&Stewart, 2002)



Contoh online-learning architecture (modified from Tarun Mitra, APTECH, 2004)



CONTENTS (TEXTS, FIGURES, TABLES, DIAGRAMS ANIMATIONS, VIDEO, AUDIO, DEMOS)



STRUCTURED LEARNING RESOURCES NEWSGROUP CHAT/EMAIL



LEARNING SUPPORT SERVICES



UNSTRUCTURED LEARNING RESOURCES



COURSE TUTORING



LEARNER’S ACTIVITY CENTER



DIGITAL LIBRARIES AND OTHER WEB RESOURCES



LEARNER MANAGEMENT



ASSESSMENT SERVICES OTHER SERVICES



QUESTION BANK DATABASE/FAQ



DATABASE



OFFLINE TESTING ONLINE TESTING



CERTIFICATION



TUTOR



STUDENT ADVISORY



LAC = LMS (Learners Management System)



PERSONAL ADMINISTRATION SYSTEM



ANALISYS



Brief on Designing Corporate University Business Strategy



Corporate Values



Current HC Practices



Employee Needs and Readiness



DESIGN



Corporate University Objectives Corporate University Design Corporate University Curriculum



DEPLOYMENT



Program Syllabus Corporate University Deployment Monitoring and Evaluation



Industry Best Practices



Thank You



Bahan Bacaan :



 Allen, M.. 2002. Corporate University Handbook : Designing, Managing & Growing a Successful Program. Amacom  Grenzer, J.W., 2006. Developing and Implementing a Corporate University. HRD Press



 Maria, A. dan Umar, P.F. 2016. The 7 Fundamentals of Highly Performed Corporate University. Intipesan Pariwara  Rademakers, M.F. 2016. Corporate University : Merancang, Membangun dan Mengelola Organisasi Pembelajar. (Terjemahan). Penerbit PPM.  Satrijono W, et al. 2017. Indonesia’s Best Practices of Corporate University. Memahami Learning Value Chain di Perusahaan-Perusahaan Terkemuka Indonesia. SWA.