Ekma4159 Di [PDF]

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iii



Daftar Isi TINJAUAN MATA KULIAH ...........................................................



ix



MODUL 1: KOMUNIKASI BISNIS Kegiatan Belajar 1: Memahami Komunikasi Manusia ...................................................... Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 1 ……………………………..……..............................



1.1 1.3 1.17 1.18 1.19



Kegiatan Belajar 2: Memahami Komunikasi Bisnis ......................................................... Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 2 ……………………………..……..............................



1.21 1.39 1.40 1.41



KUNCI JAWABAN TES FORMATIF ............................................. GLOSARIUM .................................................................................... DAFTAR PUSTAKA ........................................................................



1.43 1.44 1.45



MODUL 2: PESAN KOMUNIKASI BISNIS Kegiatan Belajar 1: Tipe Komunikasi Bisnis .................................................................... Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 1 ……………………………..……..............................



2.1 2.3 2.20 2.22 2.23



Kegiatan Belajar 2: Teknik Penyusunan Pesan Komunikasi Bisnis ................................. Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 2 ……………………………..……..............................



2.25 2.35 2.36 2.37



iv



KUNCI JAWABAN TES FORMATIF ............................................. GLOSARIUM .................................................................................... DAFTAR PUSTAKA ........................................................................



2.39 2.40 2.41



MODUL 3: KOMUNIKASI LINTASBUDAYA DALAM BISNIS Kegiatan Belajar 1: Komunikasi Lintasbudaya .................................................................. Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 1 ……………………………..……..............................



3.1 3.3 3.18 3.19 3.20



Kegiatan Belajar 2: Melakukan Komunikasi Bisnis Antarbudaya .................................... Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 2 ……………………………..……..............................



3.22 3.34 3.35 3.36



KUNCI JAWABAN TES FORMATIF ............................................. GLOSARIUM .................................................................................... DAFTAR PUSTAKA ........................................................................



3.38 3.39 3.40



MODUL 4: KORESPONDENSI Kegiatan Belajar 1: Merencanakan Korespondensi Bisnis ................................................ Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 1 ……………………………..……..............................



4.1 4.3 4.13 4.13 4.14



Kegiatan Belajar 2: Teknik Penyusunan Pesan Komunikasi Bisnis ................................. Latihan …………………………………………...............................



4.16 4.34



v



Rangkuman ………………………………….................................... Tes Formatif 2 ……………………………..……..............................



4.36 4.37



KUNCI JAWABAN TES FORMATIF ............................................. GLOSARIUM .................................................................................... DAFTAR PUSTAKA ........................................................................



4.39 4.40 4.41



MODUL 5: MENULIS PROPOSAL DAN LAPORAN Kegiatan Belajar 1: Menulis Laporan ................................................................................ Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 1 ……………………………..……..............................



5.1 5.3 5.20 5.21 5.21



Kegiatan Belajar 2: Menulis Proposal ............................................................................... Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 2 ……………………………..……..............................



5.24 5.40 5.41 5.41



KUNCI JAWABAN TES FORMATIF ............................................. GLOSARIUM .................................................................................... DAFTAR PUSTAKA ........................................................................



5.43 5.44 5.45



MODUL 6: TEKNIK PRESENTASI Kegiatan Belajar 1: Presentasi Bisnis (1) ........................................................................... Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 1 ……………………………..……..............................



6.1 6.3 6.16 6.18 6.19



vi



Kegiatan Belajar 2: Presentasi Bisnis (2) .......................................................................... Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 2 ……………………………..……..............................



6.21 6.35 6.37 6.38



KUNCI JAWABAN TES FORMATIF ............................................. GLOSARIUM .................................................................................... DAFTAR PUSTAKA ........................................................................



6.40 6.41 6.42



MODUL 7: MENYELENGGARAKAN RAPAT BISNIS Kegiatan Belajar 1: Menyelenggarakan Rapat Bisnis (1) ................................................. Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 1 ……………………………..……..............................



7.1 7.3 7.17 7.18 7.19



Kegiatan Belajar 2: Menyelenggarakan Rapat Bisnis (2) ................................................. Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 2 ……………………………..……..............................



7.22 7.35 7.37 7.38



KUNCI JAWABAN TES FORMATIF ............................................. GLOSARIUM .................................................................................... DAFTAR PUSTAKA ........................................................................



7.40 7.41 7.42



MODUL 8: TEKNIK LOBI DAN NEGOSIASI Kegiatan Belajar 1: Teknik Lobi ........................................................................................ Latihan …………………………………………...............................



8.1 8.3 8.15



vii



Rangkuman ………………………………….................................... Tes Formatif 1 ……………………………..……..............................



8.16 8.17



Kegiatan Belajar 2: Teknik Negosiasi ............................................................................... Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 2 ……………………………..……..............................



8.20 8.36 8.37 8.38



KUNCI JAWABAN TES FORMATIF ............................................. GLOSARIUM .................................................................................... DAFTAR PUSTAKA ........................................................................



8.40 8.41 8.42



MODUL 9: TEKNOLOGI INFORMASI DAN KOMUNIKASI BISNIS Kegiatan Belajar 1: Mengenal Teknologi Komunikasi dan Informasi .............................. Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 1 ……………………………..……..............................



9.3 9.17 9.18 9.19



Kegiatan Belajar 2: Aplikasi Teknologi Informasi dan Komunikasi dalam Komunikasi Bisnis .................................................................................................. Latihan …………………………………………............................... Rangkuman ………………………………….................................... Tes Formatif 2 ……………………………..……..............................



9.21 9.34 9.36 9.37



KUNCI JAWABAN TES FORMATIF ............................................. GLOSARIUM .................................................................................... DAFTAR PUSTAKA ........................................................................



9.40 9.41 9.42



9.1