Sudi Kasus Trans TV [PDF]

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TRANS TV ANALYSIS SITUATION STRATEGY FORMULATION



Prepared by Dr. Henry Purnomo Padjadjaran University’s Magister Management Program Strategic Management Bandung, April 2011



Agenda • • • • •



Trans TV in Brief Internal Process & Business Strategy Rewards Trans TV Situation Analysis Lesson to Learn



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TRANS TV IN BRIEF



KEPEMILIKAN • Trans TV atau Televisi Transformasi Indonesia adalah sebuah stasiun televisi swasta Indonesia, yang dimiliki oleh konglomerat muda Chairul Tanjung dengan grup Para-nya. Stasiun ini melakukan siaran pertama kali pada tahun 2001. • Dengan motto Milik Kita Bersama, konsep tayang stasiun ditujukan kepada masyarakat menengah keatas (ABC Class). • Menjadi grup Trans Corporation dan membeli saham TV7 sebesar 49% yang sebelumnya dimiliki oleh Kelompok Kompas Gramedia. • Kantor Pusat stasiun ini berada di Studio TransTV, Jalan Kapten Pierre Tendean, Jakarta Selatan. • Trans TV berhasil menjadi televisi nomor 1 untuk kaum menengah ke atas. Televisi ini maju berkat program buatan sendiri yang menarik dan inovatif.



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MISSION Trans TV aims to become the place for ideas and aspirations to educate and improve the living quality of the people. Trans TV is also devoted to guarding national unity and democratic values by airing quality shows with morals that are acceptable by the public and the station’s partners.



VISION In the long run, Trans TV aims to become the best television station in Indonesia and in ASEAN. It also commits to always provide positive outcome for its stakeholders by airing quality shows and by holding high morals and work cultures that is acceptable by them.



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Corporate Culture Of TRANS TV Good Governance Result Oriented Innovation Attention to details Intellectual assets Team work Proactive & Dynamic Brand awareness 4/29/2012



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Stasiun Transmisi



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ORGANIZATION CHART Board Of Commissioner



Programming Committee Procurement &Special Project Committee Human Capital Committee President Director



Deputy President Director Corporate Function Corporate Legal Business Development Corporate Secretary Compliance & Internal Audit Public Relations Procurement



News Director



News Division Head



Operations Director



Production Division Head



Technical & Prod Services Division Head



Sales & Marketing Director



Sales Division Head



Programming Director



FRM & HR Director



Programming Division Head



HC Division Head



General Services Division Head



FRM Division Head



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INTERNAL PROCESS & BUSINESS STRATEGY



Internal Process Management In Trans TV



Input



Commitment of Management High Qualified People Good Business Strategy Strong Corporate Culture Commitment to execute vision and mission



Process



Dynamic Environment Clear Direction Opportunities to grow Business Opportunities Opportunities to Express ideas and Talents High Technologies Compact Organization Structure Transparency information



Output



Performance Result Oriented Innovation Creativity Solid Teamwork Revenue 80 % In house Production Receiving various rewards



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In-house Production



Permanent Employee



64



48



47



115



hours/week



hours/week



hours/week



hours/week



38.31 %



28.70 %



28.13 %



76.43 %



1650



1600



1580



1279



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Business Integration Model... In Trans TV



Strategy



People



Technology



Process Reward 12



Business Integration Model... People



The consequences of hiring Young people are very expressive, active, and Dynamic, Creating more than 80% of In house production with Trend Setter image.



1400 1200 1000 800 600 400 200 0 18 - 21



22 - 29



30 - 34



35 - 39



40 - 49



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