NESTLE Product Life Cycle [PDF]

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NESTLE, Good Food Good Life Nestle is the world largest food beverage company which has more than 2000 brands all over the global. The company is presented in about 191 countries in the world. On the other hand the company’s all products are in different stages in their life cycle. Its many products are in Introduction, Growth and in maturity level as well as some of its products has been Decline.



THE PRODUCTS LIFE CYCLE OF NESTLE Introduction; The Company has introduced many products in market although the company has lunched many products in the market soon like. Nestle chilled coffee, Nesvita, Nestle Milo cereals, Nestle fitness, Nesfruita Etc.



Growth; the growth level products are many as well some of them are. Nestle cocco, Crush cereals, Nestle crunch etc.



Maturity; The company has a huge amount of its products in maturity level are Nestle Pure life, Nestle Nido, Nestle Everyday, Nestle Fruita vitals, Nestle Noodles, Cerelac, Corn flakes, Nescafe, and Lectogen and many more.



Decline; Where the company has a great status in the market also has many products which came into the market but could not survive and soon became decline as well as some of it’s products became decline from growth and maturity level too. Like Nestle Ombrella, Nestle biotherm, yogurt and etc.



Maturity Pure life, Nescafe, Nido, Nestle Everyday, Lactogen, Cereals



Decline; Ombrella, Yogurt,



Growth; Nestle cocco, crush cereals, Nestle crunch.



Introduction; Nesvita, Nestle Chilled coffee, Nesfruita, Nestle Milo Cerelas, Nestle Fitness.



Product Development Name,



Qamber Shakeel



Department,



BBA



Subject,



Introduction to Business



Assignment,



Product life cycle of NESTLE’S Products



Teacher,



Miss Aliya Khan



Date,



18/12/2018