Pei Wei [PDF]

PEI WEI ASIAN DINNER DEPLOYS MOBILE AND SOCIAL CHANNELS

RESUME KASUS

QUESTIONS 1. What software capabilities did Pei

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PEI WEI ASIAN DINNER DEPLOYS MOBILE AND SOCIAL CHANNELS

RESUME KASUS

QUESTIONS 1. What software capabilities did Pei Wei need to launch its marketing campaign? Jawaban: -dapat mengirim ribuan email per detik dan jutaan pesan dalam 15 menit -dapat merespon dengan cepat apa yang di butuhkan customer 2. What factors contributed to the success of Pei Wei’s campaign? Jawaban: -pei wei menggunakan multichannel marketing campaigns, melalui web (twitter, facebook, Google) dan mobile pei wei sebagai media promosi produknya