Context Map Canvas: Demographic Trends Rules & Regulations Economy & Environment Competition [PDF]

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BMI Context map canvas ®



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Demographic trends Look for data on demographics, education, employment. Are there big changes that will impact your business?



The company is based on innovative places and enterprising employees that prove that they are made to transmit their values to the company, we also have several employment alternatives that can be generated in different cities of the country, with our main branch in Medellín Colombia.



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Rules & regulations Are there trends in rules and regulations that will impact your business in the near future?



We seek to generate an impact on the fashion and fashion market, with authentic, different garments, ways to generate sales and for our most active consumers a series of special cards that will make shopping easier.



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Technology trends What are the big technological changes that will impact your business in the near future?



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What are trends in the economy and in the environment that will impact your business?



For our economy, we seek to generate income through wholesale and collectively, this leads to more employment in the national sales and cargo environment.



• We know that every day the technology continues to advance and to make it easier and more comfortable to sell to our customers, both page and app have been designed so that our consumers and the next ones have more ease when it comes to acquiring our products.



Economy & environment



What trends do you see among your competitors? Are there new entries? Who are there unusual suspects?



Our top competitions which we mark five of them as high for its national and international market. Our point of change is in our different trends to the fashion market, the different way of acquiring the products and a totally different environment from the competition.



Your company



Consumers love to innovate and when it comes to fashion for both men and women trends change a lot, so in our different stores you can find the most select clothing kits by designers of the country, this makes them look unique garments our brand



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Competition



Customer needs What are the big trends in customer needs? How do the expectations of customers develop in the near future?



As a company, the biggest and clearest question we have in the future is to be able to become a national trend in our different points of sale and thus in a period of 5 to 6 years to start distributing abroad starting with Mexico and the United States, this uncertainty It grows because we do not know how the foreign public reacts with our garments, but we hope to meet all the goals of the company.



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Uncertainties



Do you see any big uncertainties? Things that can have a big impact, but it’s unclear how or when?



Adapted from the Grove, David Sibbet